Sat.Jun 11, 2022 - Fri.Jun 17, 2022

How does PR fit into marketing

Onclusive

While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders.

Utilizing Newsjacking for PR

Ronn Torossian

The news cycle these days tends to move quite quickly which has created new challenges for companies trying to keep up with the latest trends.

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3 Ways to Cut Down on Email Newsletter Waste

PR 20/20

If you had to guess the number of email newsletters you receive in a given week from news channels, associations, resources, customers, partners, etc.—what what would that number be? Based on the fact that 333.2

Format Your Press Release for Improved Readership and Results | Business Wire

Business Wire

People don’t read the news. education public relations marketing

How Startup Leadership Can Inspire the Team to Deliver Results and Become Great

Inspiring the team to do their best, break through barriers and achieve milestones is the core responsibility of the startup leadership. Inspiring people to do great requires installing confidence and the ability to learn from setbacks and failures.

How Can We Mandate Ethics In PR?

ImPRessions - Crenshaw Communications

It’s no small irony that public relations has a reputation problem. At times PR agencies run afoul of ethical standards by trafficking in false or misleading information, hiding conflicts of interest, or working with a lack of transparency.

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More Trending

The benefits of micro and nano social media influencers

PR Daily

Bigger isn’t always better. You might believe that the bigger, the better when it comes to influencer marketing, especially if you’re new to the concept. However, this isn’t the case.

5 marketing tips that will ensure your next product launch is a success

Agility PR Solutions

Product marketing is one of the most important and often overlooked, aspects of product development. A successful product launch requires a well-executed marketing strategy that starts long before the product is launched. A product launch is an exciting time for any small business owner.

ZZZZ…Reputation Risks. It’s What Keeps Executives Up At Night

Reputation Us

Finding time to sleep the seven to nine hours a night recommended by The National Sleep Foundation can be difficult with business challenges vying for attention—many requiring more than a quick-fix Zoom call.

Common Instagram Mistakes

Ronn Torossian

Although there isn’t a single strategy that companies can use to generate more followers on Instagram, there are several mistakes that many businesses end up making. In fact, when companies make these types of mistakes, they end up hurting their potential to grow their accounts.

Generating Leads with Facebook: A Guide for Businesses

In this Facebook guide for businesses, we’ll help you strategize with tips and techniques straight from our playbooks. We also let you in on the best practices for improving your lead gen campaigns, starting with a review of your performance metrics.

How to write a press release journalists will actually care about

PR Daily

The press release isn’t dead. It’s just changing. While press releases have been issued by businesses for over 100 years , the fact remains that the vast majority of these “news items” don’t fulfill their intended purpose.

3 important comms success factors for a young startup

Agility PR Solutions

In the first year of their existence, almost 20 percent of small businesses fail. While this number can be discouraging to some, it also means that over 80 percent of startups succeed in their first years.

Everything and ethics with Mark McClennan, PRSA’s 2016 National Chair and EthicalVoices host

Axia PR

In this episode, Mark McClennan, 2016 PRSA National Chair and host of EthicalVoices , shares his expertise on ethics.

Ethics 109

He fired me and Launched my Career in Tech PR

Flack's Revenge

People sometimes wonder how I started out in engineering and wound up in PR. Something that happened recently really made an impression and brought my career journey full circle, 35 years later. Read on to learn more, and I hope you enjoy the story! Geeking out with Audio.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Introducing PR Daily’s new editorial team

PR Daily

Incoming leaders seek to bring new ideas, different perspectives, and an enhanced commitment to collaborate with you – the industry pros in the trenches.

4 public relations tips for your new restaurant

Agility PR Solutions

Public relations may not be your first thought when introducing a new restaurant to the public, but it can be one of the most effective ways of getting people talking.

Why you should take time to disconnect from technology

Axia PR

Breaks from tech can help you recharge and focus on your work. Today’s technology has been a blessing for productivity – but also a curse in some ways.

He fired me and Launched my Career in Tech PR

Flack's Revenge

People sometimes wonder how I started out in engineering and wound up in PR. Something that happened recently really made an impression and brought my career journey full circle, 35 years later. Read on to learn more, and I hope you enjoy the story! Geeking out with Audio.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Dad jokes and ‘sectional positions’: How social media is helping update a legacy brand

PR Daily

Social listening and a willingness to experiment leads Haverty’s social campaigns. Before recliners, dads were really stressed. Now they’re pretty laid back. Just because there’s plenty of room doesn’t mean you need to use it. Cluster up to create the cuddle huddle.

4 ways to get the most from cause-related marketing

Agility PR Solutions

The term ‘cause-related marketing’ was first coined by American Express to describe its campaign, the aim of which had been to raise money for the restoration of the Statue of Liberty. The term has become synonymous with any marketing tie-in with a good cause.

The Now and No of Engaging LGBTQ Audiences

PRSay

While June is generally celebrated as LGBTQ Pride Month across the United States, smart communicators know that celebrating and honoring Pride is a year-round activity. Indeed, we’ve entered a new era of expectations for corporate and organizational LGBTQ engagement.

Future PR & Ad Leaders Celebrate Accomplishments with Chicago Pros

Culpwrit

By Myat Min Soe After a pandemic-caused hiatus, Chicago’s public relations and advertising community returned to DePaul University last week for the Portfolio Showcase event featuring class and professional work completed by grad students over the past two years.

Spreading the Good News: Four Best Practices for Construction Projects

The I-5 High Occupancy Vehicle Improvement Project upgraded a 3-mile segment of the I-5 traversing Santa Ana and Orange, CA. Hill developed a public awareness and community outreach plan in collaboration with key stakeholders, organizations, communities,

Ragan celebrates its Top Women in Communications honorees for 2022 in NYC

PR Daily

Hundreds gathered at the Edison Ballroom in New York City Thursday to celebrate the achievements of a class of extraordinary women.

CX crisis escalating in 2022: Nearly 20% of brands see drop in customer experience quality

Agility PR Solutions

Customer experience quality fell for 19 percent of brands in 2022, according to new research from Forrester—the highest proportion of brands to drop in one year since the firm first started doing this survey. In addition, CX quality has fallen back to early 2020 levels, reversing gains made in 2021.

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The data behind May’s top brand stories

NewsWhip

From the Twitter takeover to the economy’s impact, May was a big month for coverage of brands in the media, and the public interest in those stories. .

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QR in PR

HMA Public Relations

QR codes can be a useful addition to your next PR campaign in a number of different ways. Find out how with Justin Liggin in today's post. Read more! Public Relations qr qr codes

A CHRO’s Perspective on Substance Use in the Workplace: Supportive Strategies to Help Your Workforce Thrive

Speaker: Smita Das, MD, PhD, MPH, Medical Director, Psychiatry and Naj Wright, MBA, C-Suite HR Executive

Through advances in technology and access to care, managers can be empowered to serve as the front line of defense to help identify employee AUD and SUD concerns before they escalate. Understanding AUD and SUD, and providing tools for your workforce to overcome the challenges that they pose, is key to fostering strong mental health at work. Join us for this important how-to discussion.

The pandemic isn’t over. Here’s how PR agencies can help guide clients.

PR Daily

Seven tips for building resiliency for an uncertain future. Public relations agencies across the globe are ramping up as their clients’ businesses are re-opening, with many doubling down on marketing spends aimed at putting the pandemic in the rearview.

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Consumers’ new digital behaviors will outlive the pandemic: How data drives next-gen CX

Agility PR Solutions

The explosion of online customer interactions during the pandemic are expected to continue growing at a rapid pace, post-pandemic, according to new research from data integrity brand Precisely and data-driven market intelligence firm Corinium Global Intelligence.

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Spotlight on a Solo PR Pro: Meet Jen Peterson

Solo PR Pro

Jen Peterson didn’t start her career with the intention of running her own PR business, but after nearly 30 years in the industry, she’s definitely proven she’s in the right spot. No stranger to change, Jen grew up moving a lot.