Onclusive

JUNE 15, 2022

While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders.

Marketing 195

Marketing Measurement Advertising Advertising 195

Ronn Torossian

JUNE 15, 2022

The news cycle these days tends to move quite quickly which has created new challenges for companies trying to keep up with the latest trends.

Journalism 195

Journalism Trends Company Industry 195

PR 20/20

JUNE 13, 2022

If you had to guess the number of email newsletters you receive in a given week from news channels, associations, resources, customers, partners, etc.—what what would that number be? Based on the fact that 333.2

Resources 83

Resources B2B Tools Measurement 83

Business Wire

JUNE 16, 2022

People don’t read the news. education public relations marketing

Education 338

Education Marketing Publicity 338

Advertisement

Inspiring the team to do their best, break through barriers and achieve milestones is the core responsibility of the startup leadership. Inspiring people to do great requires installing confidence and the ability to learn from setbacks and failures.

Leadership

ImPRessions - Crenshaw Communications

JUNE 17, 2022

It’s no small irony that public relations has a reputation problem. At times PR agencies run afoul of ethical standards by trafficking in false or misleading information, hiding conflicts of interest, or working with a lack of transparency.

Ethics 179

Ethics Financial Reputation System 179

PR Daily

JUNE 14, 2022

Bigger isn’t always better. You might believe that the bigger, the better when it comes to influencer marketing, especially if you’re new to the concept. However, this isn’t the case.

Social Media 158

Social Media Media Analysis Local 158

Agility PR Solutions

JUNE 15, 2022

Product marketing is one of the most important and often overlooked, aspects of product development. A successful product launch requires a well-executed marketing strategy that starts long before the product is launched. A product launch is an exciting time for any small business owner.

Product Launch 145

Product Launch Small Business Strategy Company 145

Reputation Us

JUNE 15, 2022

Finding time to sleep the seven to nine hours a night recommended by The National Sleep Foundation can be difficult with business challenges vying for attention—many requiring more than a quick-fix Zoom call.

Reputation 121

Reputation Nonprofit Survey Training 121

Ronn Torossian

JUNE 13, 2022

Although there isn’t a single strategy that companies can use to generate more followers on Instagram, there are several mistakes that many businesses end up making. In fact, when companies make these types of mistakes, they end up hurting their potential to grow their accounts.

Instagram 195

Instagram Company Strategy 195

In this Facebook guide for businesses, we’ll help you strategize with tips and techniques straight from our playbooks. We also let you in on the best practices for improving your lead gen campaigns, starting with a review of your performance metrics.

Facebook

PR Daily

JUNE 16, 2022

The press release isn’t dead. It’s just changing. While press releases have been issued by businesses for over 100 years , the fact remains that the vast majority of these “news items” don’t fulfill their intended purpose.

Writing 148

Writing Pitching How To Survey 148

Agility PR Solutions

JUNE 16, 2022

In the first year of their existence, almost 20 percent of small businesses fail. While this number can be discouraging to some, it also means that over 80 percent of startups succeed in their first years.

Small Business 131

Small Business Brand Branding Publicity 131

Axia PR

JUNE 14, 2022

In this episode, Mark McClennan, 2016 PRSA National Chair and host of EthicalVoices , shares his expertise on ethics.

Ethics 109

Ethics Company How To Publicity 109

Flack's Revenge

JUNE 13, 2022

People sometimes wonder how I started out in engineering and wound up in PR. Something that happened recently really made an impression and brought my career journey full circle, 35 years later. Read on to learn more, and I hope you enjoy the story! Geeking out with Audio.

Engineering 156

Engineering Trade Shows Local Interviews 156

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Employee

PR Daily

JUNE 16, 2022

Incoming leaders seek to bring new ideas, different perspectives, and an enhanced commitment to collaborate with you – the industry pros in the trenches.

Conference 138

Conference Community Leadership Industry 138

Agility PR Solutions

JUNE 15, 2022

Public relations may not be your first thought when introducing a new restaurant to the public, but it can be one of the most effective ways of getting people talking.

Publicity 131

Publicity Strategy 131

Axia PR

JUNE 13, 2022

Breaks from tech can help you recharge and focus on your work. Today’s technology has been a blessing for productivity – but also a curse in some ways.

Technology 99

Technology Creativity Tools Company 99

Flack's Revenge

JUNE 13, 2022

People sometimes wonder how I started out in engineering and wound up in PR. Something that happened recently really made an impression and brought my career journey full circle, 35 years later. Read on to learn more, and I hope you enjoy the story! Geeking out with Audio.

Engineering 156

Engineering Trade Shows Local Interviews 156

Advertisement

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

PR Daily

JUNE 16, 2022

Social listening and a willingness to experiment leads Haverty’s social campaigns. Before recliners, dads were really stressed. Now they’re pretty laid back. Just because there’s plenty of room doesn’t mean you need to use it. Cluster up to create the cuddle huddle.

Social Media 133

Social Media Case Study Brand Branding 133

Agility PR Solutions

JUNE 14, 2022

The term ‘cause-related marketing’ was first coined by American Express to describe its campaign, the aim of which had been to raise money for the restoration of the Statue of Liberty. The term has become synonymous with any marketing tie-in with a good cause.

Marketing 131

Marketing Analysis Publicity 131

PRSay

JUNE 15, 2022

While June is generally celebrated as LGBTQ Pride Month across the United States, smart communicators know that celebrating and honoring Pride is a year-round activity. Indeed, we’ve entered a new era of expectations for corporate and organizational LGBTQ engagement.

Community 116

Community Enterprise Policies Corporate 116

Culpwrit

JUNE 14, 2022

By Myat Min Soe After a pandemic-caused hiatus, Chicago’s public relations and advertising community returned to DePaul University last week for the Portfolio Showcase event featuring class and professional work completed by grad students over the past two years.

Advertising 81

Advertising Advertising Community Brand 81

The I-5 High Occupancy Vehicle Improvement Project upgraded a 3-mile segment of the I-5 traversing Santa Ana and Orange, CA. Hill developed a public awareness and community outreach plan in collaboration with key stakeholders, organizations, communities,

Community

PR Daily

JUNE 17, 2022

Hundreds gathered at the Edison Ballroom in New York City Thursday to celebrate the achievements of a class of extraordinary women.

Public Affairs 129

Public Affairs Communications Corporate Internal 129

Agility PR Solutions

JUNE 13, 2022

Customer experience quality fell for 19 percent of brands in 2022, according to new research from Forrester—the highest proportion of brands to drop in one year since the firm first started doing this survey. In addition, CX quality has fallen back to early 2020 levels, reversing gains made in 2021.

Survey 117

Survey Crisis Brand Branding 117

NewsWhip

JUNE 14, 2022

From the Twitter takeover to the economy’s impact, May was a big month for coverage of brands in the media, and the public interest in those stories. .

Data 78

Data Brand Branding Twitter 78

HMA Public Relations

JUNE 16, 2022

QR codes can be a useful addition to your next PR campaign in a number of different ways. Find out how with Justin Liggin in today's post. Read more! Public Relations qr qr codes

Publicity 72

Publicity 72

Speaker: Smita Das, MD, PhD, MPH, Medical Director, Psychiatry and Naj Wright, MBA, C-Suite HR Executive

Through advances in technology and access to care, managers can be empowered to serve as the front line of defense to help identify employee AUD and SUD concerns before they escalate. Understanding AUD and SUD, and providing tools for your workforce to overcome the challenges that they pose, is key to fostering strong mental health at work. Join us for this important how-to discussion.

How To

PR Daily

JUNE 15, 2022

Seven tips for building resiliency for an uncertain future. Public relations agencies across the globe are ramping up as their clients’ businesses are re-opening, with many doubling down on marketing spends aimed at putting the pandemic in the rearview.

Agency 123

Agency Technology System Government 123

Agility PR Solutions

JUNE 12, 2022

The explosion of online customer interactions during the pandemic are expected to continue growing at a rapid pace, post-pandemic, according to new research from data integrity brand Precisely and data-driven market intelligence firm Corinium Global Intelligence.

Data 106

Data Consumer Survey Study 106

Solo PR Pro

JUNE 14, 2022

Jen Peterson didn’t start her career with the intention of running her own PR business, but after nearly 30 years in the industry, she’s definitely proven she’s in the right spot. No stranger to change, Jen grew up moving a lot.

Meeting 72

Meeting Radio Travel Television 72