Sat.Sep 08, 2018 - Fri.Sep 14, 2018

#PR Expanded Guest Post: Ethical Awareness … It’s Never Too Early

PR Expanded

Guest Post By Kirk Hazlett, APR, Fellow PRSA, Adjunct Professor, University of Tampa (FL). I know that ethics is “taught” in various forms in most colleges and universities, but I have serious concerns as to whether or not the “real world” is included in the process.

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Five Steps for Building a Better Media Contact List

Presspage

A new client, product, service or announcement can be cause for media research. From databases to Internet search queries, Twitter and everything in between, research can be time consuming and inefficient.

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PR For The “New” Technology CEO

ImPRessions - Crenshaw Communications

For CEOs of technology companies, arrogance is out and humility is in. “Boring is the new black,” proclaims New York Times tech columnist Farhad Manjoo in a piece about the latest trend for technology company chiefs.

As Hurricane Florence hits, major companies respond with help for victims

PR Daily

Several organizations have been helping people in Hurricane Florence’s path prepare for the storm—and netting positive PR in the process. U-Haul recently announced that it’s providing 30 days of free storage at 94 locations across North Carolina, South Carolina, Virginia and Georgia.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

How to Improve Your Launch with a Strong Influencer Marketing Strategy

B2B PR Sense

Does your B2B product launch strategy need a little pizzazz? If you're looking for ways to improve your product launch, then your influencer marketing strategy might just hold the key. We've seen impressive results when we incorporate influencer marketing tactics into product launches.

Building global influence with Adam Jacoby, Founder of MiVote

PR Warrior

Several years back Adam Jacoby called upon his considerable experience as a seasoned entrepreneur to kick-start the democratic movement that is MiVote.

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A PR pro’s guide to taking a company through an IPO

Muck Rack

A PR pro’s guide to taking a company through an IPO

6 Ways To Generate PR When You Have No News

ImPRessions - Crenshaw Communications

The PR plan has clear visibility objectives that call for earned media or branded coverage — and there’s news that will help tell the company’s story. But after the initial executive moves, product launch, or funding announcement, then what? How does a PR team keep the momentum going if things get quiet? 6 ways to build publicity when it’s quiet. Be an expert. Media need experts every day to fill out stories with quotes and commentary.

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5 numbers from Nike’s recent “Dream Crazy” campaign that confirm its smashing success

Communications Conversations

In case you’ve been on a desert island somewhere for the last week, you’ve undoubtedly heard about Nike’s “Dream Crazy” campaign featuring new front-man Colin Kaepernick. Believe in something, even if it means sacrificing everything. JustDoIt pic.twitter.com/SRWkMIDdaO.

The Future of PR in a Digital World

Ron Torossian

As the media industry continues to shift, the world of Public Relations is moving as well.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Amid the Rapid Pace of Change, These 5 Fundamentals of PR are Still Essential

Sword and the Script

Two is the new five. When people ask what will happen in the next five years, the chances are, whatever it is, will happen in just two. A client of one of my clients said that at a seminar and it really captures the sense for the pace of change.

How PR Can Boost Lead Generation

ImPRessions - Crenshaw Communications

Public relations isn’t just for publicity, awareness, and reputation management. A company’s sales and marketing teams should consider PR as a lead-generation tool that can work in tandem with business development and paid advertising.

5 Lessons Learned from Content Marketing World 2018 #CMWorld

PR 20/20

It’s that time again… welcome to the kickoff of marketing conference season! Every year, a handful of PR 20/20 team members head to Content Marketing World ( #CMWorld ) hosted in our very own Cleveland, Ohio.

Report: Most consumers recognize content marketing, but say it’s useful

PR Daily

The typical consumer is bombarded with marketing messages as they surf the web and interact on social media. To capture attention, many brand managers create articles, videos, infographics and other visuals to reach audiences and help them solve pressing issues.

Here’s how women entrepreneurs are leading the digital transformation

Agility PR Solutions

Women entrepreneurs are increasingly optimistic about the future—and this sector is leading the digital transformation, according to the 2018 Women Business Owner Spotlight from Bank of America.

Making the switch: 3 former journalists talk about their transition to PR

Muck Rack

Making the switch: 3 former journalists talk about their transition to PR

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Campaign Recap: Indie Beauty Expo 2018

5W PR

As a top independently-owned agency in the Beauty Communications space, it’s no surprise that the 5W team is obsessed with all things beauty.

5 tips for producing professional-caliber DIY videos

PR Daily

Want to achieve video content that gets noticed on social media, while staying on budget? Here are five ways to get professional results with DIY video content—even when your crew is just you. If you don’t want a scripted video, still make a plan.

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A social media professor’s experience at INBOUND

Karen Freberg

I had the chance to attend HubSpot’s INBOUND conference this week in Boston, MA. This was my very first time attending – and it literally blew my mind in so many ways. And I have been to a lot of conferences. The conference was not just about the location and venue (it was HUGE!),

A marketing communicator’s guide to effective blogging

Agility PR Solutions

Blogging is one of the most effective tools that every business owner has right at their fingertips. You can establish your brand and publicize it at the same time. There is little in the way of personal marketing quite like blogging.

Trust Me, I’m a Communicator

Waxing UnLyrical

Guest Post by John Friedman. It is a difficult time to be a professional communicator. Trust and credibility are two of the attributes that we rely upon to do our jobs.

5 reasons for communicators to escape the office

PR Daily

Want to get away from the grind? Your team probably does, and it might do you some good, too. Whether you want to re-energize employees, decompress from stress, or light a creative spark, away days are a brilliant way to accomplish a host of internal communications objectives.

The Future of a PR Pro

Critical Mention

As PR pros know, their industry is changing. With continuous advancements in technology, increasing emphasis on analytics and increasing competition, PR pros need to hone their skills to keep themselves up-to-date.

Now is the time to unwrap holiday cheer with targeted mobile campaigns

Agility PR Solutions

Now that families have successfully sent their kids off for a new school year, marketers and communicators have shifted their focus to crafting holiday campaigns—particularly ones that will entice mobile users and amp up engagement for the coming season.

Mobile 101

Saying ‘No’ to the Boss: Building Your Ethics Portfolio

PRSay

In its recently released report , the Commission on Public Relations Education recommended adding a course in ethics to the core PR curriculum. According to the Commission, ethics is “more essential than ever in our current age of disinformation, alternative facts and ‘fake news.’”.

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9 ways to polish your LinkedIn profile

PR Daily

LinkedIn has profoundly changed the way we network, explore business opportunities and present our credentials to the world. It’s a crucial platform to master—for businesses and individuals alike—and that starts with creating a compelling profile that’s easy to find.

Why We’re Looking Forward to PRSA’s Conference This October

Critical Mention

PRSA’s 2018 International Conference, taking place next month in Austin, TX is an event PR pros look forward to every year. We are excited about attending ourselves!

Getting ‘appy—consumer adoption of retailer mobile apps doubles

Agility PR Solutions

As mobile shopping continues to grow, consumers are downloading retailer’s mobile apps at double the rate of years past and conducting more in-app purchases, according to new findings from consumer financial services firm Synchrony.

What makes a website useful and accessible?

Axia PR

How to turn website visitors into customers. Building, developing, designing, or redesigning a website is a large project for anyone to pursue. There’s much to consider when creating your site, aside from color schemes and placement.

10 books every PR pro should read

PR Daily

Adapting quickly and learning continually are essential to a successful PR career. Whether you’ve been out of school for two years or 10 years or are completely self-taught, you must stay up on industry trends and continue honing your craft.

Addressing the talent challenge in PR – finding stability in volatile times

PR Conversations

There is no shortage of opinion on the future of work. One thing that most people agree is that “ the way individuals look for work and companies identify and recruit talent ” is changing. This largely means matching services using digital platforms.

How to ensure your employees properly represent your brand

Agility PR Solutions

When you see a new post on your company’s social media page, can you tell which of your employees was responsible for writing it? On the surface, this doesn’t seem important.

Can You Really Submit an Op-Ed Anonymously?

David PR Group

Events of last week struck me regarding the concept of anonymity these days. Like everyone else, I’m curious to learn the author of the now infamous New York Times anonymous op-ed. Analysis from Slate and the BBC is fun to read.)

6 ways to boost your SEO for Google’s new algorithms

PR Daily

Editor's note: This story is taken from Ragan Communications' distance-learning portal Ragan Training. The site contains hundreds of hours of case studies, video presentations and interactive courses.

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5 tips for managing a crisis

Axia PR

It’s just a matter of time before a crisis hits, and if you’re not prepared, it will show. Following the three R’s of a crisis: regret, reform, and restitution will help your company handle the situation and protect your reputation. Here are five tips to help you manage a crisis.