Sat.Nov 19, 2022 - Fri.Nov 25, 2022

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Why Brand Reputation is so Important for Businesses

Ronn Torossian

A lot of business owners decide to manage the reputation and image of their brands by themselves. However, when they do that, they often tend to end up leaving the company vulnerable to the Internet, and what consumers are saying about the brand online.

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Tips for Sharing Your News This Holiday Season | Business Wire Blog

Business Wire

Everything starts to wind down at the end of the year. It may not seem like an ideal time to share your organization's news, but we live in a world with a 24-hour news cycle. That means there are always reporters looking for new stories, and there are always announcements to share.

Blogging 278
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A PR pro’s guide to pitching podcasts

PR Daily

Insights from “Muck Rack’s State of Podcasting 2022” Report. Podcasts have recently grown into one of the most popular forms of content. According to DemandSage , there are currently over 2.4 million podcasts with more than 66 million episodes between them!

Pitching 170
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PR Tips For Nailing Your Next Business Presentation

ImPRessions - Crenshaw Communications

Delivering a brilliant business presentation can be stressful, even for teams who are very accustomed to giving them – like those of us in PR. A high-stakes presentation offers lots of moving parts designed to meet the needs of its audience.

Meeting 156
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Which ESG Topics Get the Most Attention?

People are focusing on how companies are responding to the headline issues of the day, says a report from 3BL Media on evolving interests in ESG subjects, which also found a mismatch between the stories brands publish and topics audiences want.

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Marketing tips for wineries

Ronn Torossian

To attract the younger generation in an increasingly competitive market, the wine industry needs to use effective marketing strategies. There should be a shift in the way people think that wine can be enjoyed.

Marketing 195

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Grammar Girl’s AP style tips and tricks

PR Daily

The latest advice on everything from hyphens to writing about race. Don’t get too comfortable with your Associated Press Stylebook. It is very much a living document and is subject to change.

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PR Tips For Nailing Your Next Business Presentation

ImPRessions - Crenshaw Communications

Delivering a brilliant business presentation can be stressful, even for teams who are very accustomed to giving them – like those of us in PR. A high-stakes presentation offers lots of moving parts designed to meet the needs of its audience.

Meeting 156
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Using social media to boost brand awareness

Ronn Torossian

Social media helps a brand to create trust with its potential customers, it has become the place that customers visit to learn about brands. Not only that, social media also helps brands to connect with customers wherever they are.

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How small PR tech companies are competing with the big brands

Agility PR Solutions

Traditionally, small PR tech companies haven’t presented much competition to the likes of PR heavyweights like Cision and Meltwater. Offering a wide array of tech services such as media monitoring and campaign management, the market’s largest PR tech companies have typically enjoyed steady growth.

Software 132
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How to Earn Executive Support for Your 2023 PR Initiatives

Speaker: Andrea Holland, PR Entrepreneur, VC and Startups PR Consultant

Andrea Holland is here to talk us through how PR efforts, initiatives, and campaigns can support a variety of different business units within an organization to fulfill ultimate company goals.

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4 social media updates you need to know about this week

PR Daily

Including updates from LinkedIn, TikTok and YouTube. Social media has become confusing, with nonstop updates about Twitter’s plans for its service. But we said it last week, and we’ll repeat it, Twitter is not the only story happening right now in social media.

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PR Golden Turkey Awards, 2022

Flack's Revenge

It has been way too long since I have posted a PR Golden Turkey Awards. But circumnstances scream for a reboot, in this special “Tech Billionaires Gone Wild” episode. No two people are more deserving of this award than the following characters.

Banking 170
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Using PR to Improve SEO Reputation Management

Prowly

What is online reputation management in SEO? SEO reputation management, or online reputation management (ORM), is a proactive marketing tactic where you strategically manage the online information that your target audience comes across when searching for your brand.

SEO 168
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Social Media Intelligence Can Boost the Bottom Line

The Proactive Report

Social media intelligence is the art and science of gathering data about online conversations so that you can use that information to improve your content creation and deliver more value to your audience. .

Report 151
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7 Trends in ESG: What PR Pros Need to Know in 2023

What does the evolution of ESG programs mean for communicators? As it turns out - a lot. New challenges are coming into focus, driven by the increasing attention to corporate sustainability and environmental, social, and governance (ESG) programs, and the evolving state of ESG reporting regulations. This new ebook from 3BL Media explores seven trends in detail and unpacks what they mean for communicators. Access your copy for free today.

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How companies are handling tricky World Cup on social media

PR Daily

Host country Qatar’s human rights issues make the tournament fraught. The World Cup is underway and brands are paying attention.

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How vampire words suck the life out of your business writing

Agility PR Solutions

Imagine your boss issues the following email at the end of the day: “I’m bringing in bagels tomorrow morning.” Yay, bagels! You make a mental note to skip breakfast tomorrow to make room for schmear. Then your boss emails: “I’m going to prioritize bringing in bagels tomorrow morning.”

Writing 102
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When Organizations Give Thanks

Mindful Marketing

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing At Thanksgiving, individuals often express gratitude for what they’re personally appreciative, e.g., family, friends, health.

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PR measurement. PR measurement. PR measurement. The 10 Most Common Ways Comms Pros are Measuring PR

Sword and the Script

About half of comms pros say they track web traffic, impression and placements for PR measurement, but such metrics point out the direction of success rather than conclusive . Commetric came out this week with its “ PR Measurement Twitter Influencer Index.”

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A Step-By-Step Guide to Managing a PR Crisis

Any brand is vulnerable to bad press, so we compiled key strategies into our PR crisis management guide. From managing your team and crafting your responses to keeping tabs on the conversation, this guide is for anyone tasked with brand management.

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Nonna Pia joins Nutella, Denny’s PR breakfast shirt and more

PR Daily

Plus: Learn a lesson from the worst stunt in TV sitcom history. Nutella is working with social media influencer Nonna Pia on the brand’s new “Nutella Nonna” campaign where she will share Nutella recipes, baking advice and stories about her life, according to a report in Little Black Book.

Instagram 138
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Instagram Reels and TikTok lead brand engagement in new social media benchmark report

Agility PR Solutions

Instagram brand engagement rates saw a slight uplift in Q3, and the engagement rates for other social media brands remained consistent with the previous quarter, according to the Q3 2022 Social Media Benchmark report from unified CX platform Emplifi.

Instagram 102
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Twitter’s ‘Blue Check’ Chaos Erodes Trust in Crisis Communications

PRSay

When Elon Musk bought Twitter in late October, he said the social media platform’s blue check marks that verified high-profile accounts had created a caste system of “lords and peasants.” Instead, his “Twitter Blue” feature would let any user who pays $7.99

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Why good writing is the best foundation of a successful social media career

Communications Conversations

David Olgilvy was right. The better you write, the higher you will go. That’s almost an exact quote from a famous memo he sent to employees years ago (see below). He also made another statement I wholeheartedly agree with: “People who think well, write well.”

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5WPR 2022 Consumer Culture Report

5WPR’s third annual report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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How to lead your team through a recession

PR Daily

It’s not all gloom and doom. The past few years have had our heads spinning in so many ways. Now, despite a labor market where demand still outpaces supply, continued inflation is stoking fears that a recession may be coming.

How To 132
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8 social media skills you should master in 2023

Agility PR Solutions

Over the next few years, social media is only going to become more important. If you want to stay ahead of the curve, you need to start mastering some key skills now. In this article, we will discuss some of the most important social media skills that you should focus on in 2023.

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VoyageRaleigh Features Barbara Rozgonyi, Digital Marketing Social Media Expert

wiredPRworks

Thanks so much to VoyageRaleigh for asking me to share my entrepreneur story! Here’s my keynote speaker and digital marketing social media consulting bio.

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How HubSpot Fixes Professional Services Firms’ Top 3 Struggles

PR 20/20

T he professional services industry, like many others, serves customers with high expectations. For example, innovation is high on their lists: 69% of customers expect new ways to get existing services in the wake of the pandemic, such as doing so remotely.

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2022 Media Database Buyer’s Guide

To maintain accurate contact information for journalists and influencers, a homegrown database doesn’t cut it. Cision created the go-to guide for selecting a new media database. Download and learn how to choose the right media database for you!

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Comms pros’ predictions for 2023: Media and social media

PR Daily

We asked a variety of comms pros what they thought 2023 would look like in terms of social media and traditional media. This is what they said. The story of the media in 2022 was, unfortunately, much as it has been for the last decade or more.

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Despite inflation, consumers’ confidence to spend is greater than brands and retailers believe

Agility PR Solutions

New research reveals that senior retail leaders are more pessimistic about consumers’ confidence to spend over the holidays in the face of rising inflation than consumers themselves indicate.

Retail 85
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#MediaMonday – Geri Koeppel

HMA Public Relations

Happy #MediaMonday! Our latest feature comes to us from veteran journalist Geri Koeppel, who is currently writing for Times Media Group and The New Times. Read her story and discover the stories you should be pitching her in this post. Media Monday geri koeppel