ImPRessions - Crenshaw Communications

AUGUST 23, 2022

In the world of PR , there are few fields more exciting and terrifying than the cybersecurity industry. It feels like every day we hear about a new breach, hack or vulnerability that has impacted an individual or organization. The numbers back this up; a recent cybersecurity report from research firm ThoughtLab found that the average number of cyberattacks and data breaches increased by 15.1% from last year.

Privacy 294

Privacy Media Telecommunications Conference 294

Agility PR Solutions

AUGUST 21, 2022

We’re living in the dawn of the age of the metaverse. This is a time when virtual reality and augmented reality are no longer figments of our imagination or topics of popular science fiction movies but viable methods of communication and engagement. In this brave new world, content marketing is more important for businesses than […]. The post Content marketing in the metaverse: How does it work?

Content Marketing 137

Content Marketing Marketing Communications Analysis 137

Ronn Torossian

AUGUST 23, 2022

The Food and beverage industry has evolved over the years. The industry players now face intense competition from international players, changing consumer preferences and rising raw materials and packaging costs. To stay ahead of the pack, food and beverage companies need to be innovative and create a buzz around their products. PR is crucial to […].

Company 195

Company Internal International Consumer 195

The Resolution Blog

AUGUST 24, 2022

Stella Bayles interviews Dan Flanagan, founder of the growing community interest group ‘Dad La Soul’ From humble beginnings of group of 14 dads getting together for a play date with their kids, ‘Dad La Soul’ is now a globally recognised Community Interest company that connects over 2.5k dads through art, tech and music events & […].

Report 77

Report Groups Community Interviews 77

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

PR for Anyone

AUGUST 25, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Watch this week’s PR Tip here. Most kids went back to school this week and it’s a great time to position yourself as an expert and start pitching the media! Think about what value you can bring to kids or parents and this goes from pre-school through college.

Pitching 130

Pitching Media Insurance Insurance 130

Agility PR Solutions

AUGUST 23, 2022

Ethics in business include adopting ethical ways to price, package, and communicate. Companies that are responsible and ethical know that product safety is also a priority. They do whatever they can to make sure that their products and services meet safety standards when they are launched in the market. They also react promptly if a […]. The post Ethics in marketing: 4 insights on communications integrity appeared first on Agility PR Solutions.

Ethics 125

Ethics Communications Marketing Meeting 125

Sword and the Script

AUGUST 23, 2022

“Depends on the media outlet.” wrote one respondent. “Some [media outlets] are fair; some are not.”. More communications pros say their organization trusts the media than do not. Even so, the percentage is a little under half. The rest is split among fence sitters and those that say their organizations do not trust the media. The 5th Annual JOTW Strategic Communications Survey for 2022 asked respondents – 483 mostly senior comms pros – whether their organization trusts the integrity of reporting

Survey 134

Survey Media Report Journalism 134

Prohibition

AUGUST 25, 2022

2022 has been a busy year so far for social media changes and updates, with significant shifts being made frequently on every platform. We’ve zoned in on the most significant recent changes that will impact upcoming social media activity. Take a look at our round-up below! Instagram implements an array of reel updates. On Instagram, all videos are now uploaded as reels, meaning that all future Instagram video content will need to be filmed and edited in reel dimensions.

Instagram 117

Instagram LinkedIn Social Media Facebook 117

PRSay

AUGUST 26, 2022

With the metaverse, we can “start to create a truly immersive environment in … a three-dimensional, virtual reality experience,” Mike Neumeier, APR, said. Neumeier, CEO of Arketi Group , a digital marketing and PR firm in Atlanta, was the guest speaker on the Aug. 25 episode of S&T Live , PRSA’s monthly livestream on LinkedIn that takes readers of Strategies & Tactics deeper into the stories they find in the paper.

Technology 111

Technology Meeting Training Survey 111

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Agility PR Solutions

AUGUST 25, 2022

Companies have a media kit to provide a quick snapshot of their brand to their current and potential clients, journalists, other brands, influencers, and media companies. Thus, this kit needs to assemble attention-grabbing and informative content that offers your company adequate journalistic coverage. This is the age of interactive and visual content.

Media 167

Media Company Brand Branding 167

Steve Barrett on PR

AUGUST 25, 2022

Every communicator and marketer now needs to know how to operate effectively on TikTok, which has rapidly established itself as the most important social network for young consumers.

Consumer 131

Consumer Communications Marketing How To 131

5W PR

AUGUST 22, 2022

There’s a big difference between website visitors that are interacting with a business for the very first time, compared to someone that regularly visits a website. These two types of people have different questions, which means they expect different things from a business. To ensure that both types of website visitors get the right experience, or content at the right time companies need to create marketing funnels.

Marketing 88

Marketing Case Study Study Consumer 88

Landis PR

AUGUST 22, 2022

Photo courtesy of Pexels. By Polly Winograd Ikonen and Andy Lowe. If you wish to make an apple pie from scratch, you must first invent the universe – Carl Sagan. Carl Sagan, the renowned cosmologist and science evangelist, used the above quote to illustrate the order of existence – but it can also easily be applied to public relations. As a strategic communications agency, we spend a lot of time working with clients to articulate the “why” of what they do.

Strategy 98

Strategy Product Launch Storytelling Agency 98

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

Agility PR Solutions

AUGUST 24, 2022

Effective content marketing and public relations campaigns may distinguish your business and significantly influence campaign success. That being said, most companies typically focus on them separately. However, if you were to combine them, you would be able to produce much better results. The purpose of both public relations and content marketing is to generate a compelling […].

Content Marketing 165

Content Marketing How To Marketing Publicity 165

Practical Law Construction

AUGUST 24, 2022

At the end of last month, Tom Coulson and Amy Armitage discussed the decision of Martlet Homes Ltd v Mulalley & Co Ltd , the first decision from the TCC on fire safety defects following the Grenfell Tower tragedy. This decision is highly significant for the construction industry, given the number of similar cases which are either progressing through the courts or at the pre-action stage.

Construction 96

Construction System Report Local 96

Stern + Associates

AUGUST 23, 2022

It goes without saying that business success heavily relies on corporate reputation. And these days, corporate reputation is often dictated by what leaders say about key issues that might have little to do with the actual products or services their companies sell. Today, customers, clients and stakeholders are looking beyond brand positioning. They’re looking at your company’s top leaders for their take on – and the company’s commitment to – big issues and topics: ESG, DE&I, voting rights, c

Company 88

Company Communications Corporate Measurement 88

Reputation Us

AUGUST 25, 2022

If the pandemic taught us anything, it’s good hygiene. We all know how to properly wash our hands, avoid touching our face, and steer clear of coughing humans. As cyber-attacks and online scams increased along with COVID-19, proper “Internet hygiene” also became a top concern. Now, as the world moves toward Web3 with employees still working remotely and perhaps living a Metaverse life, we predict the focus on good “reputation hygiene” will become widely recognized as essential.

Reputation 78

Reputation Web System Data 78

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

Crisis

Agility PR Solutions

AUGUST 25, 2022

All organizations need to have good public relations. This includes companies that primarily provide PR services. When you run a PR company, you need to be able to prove that you can successfully provide PR services for companies of all kinds, including those who need to improve their PR and those who are seeking to […]. The post 5 tips for improving your PR company appeared first on Agility PR Solutions.

Company 161

Company Publicity 161

Bianchi Biz Blog

AUGUST 22, 2022

What’s the top story you’re working on right now? My main job is to look after all of Automotive News Europe’s monthly digital products, so at any time I’m working one to two months ahead. Some items we are building into stories involve Phantom Braking as well as what will be the second-life future for EV batteries. Tell us about your dream assignment.

Automotive 87

Automotive Meeting Newspapers Sports 87

OnePitch

AUGUST 24, 2022

On this week’s Pitches That Placed, we are highlighting a pitch incorporating strong data findings around pay cuts that landed a placement in Bloomberg Law. Bloomberg Law is a subsidiary of Bloomberg News which “is read by more than 325,000 subscribers.” Let’s see why this pitch worked: Let’s take a look at the actual pitch that placed: . Subject line: VC Analyzed Pay Cuts and the Results are in.

Pitching 86

Pitching How To Employee Engineering 86

HMA Public Relations

AUGUST 24, 2022

In the PR industry, there are several different ways that experienced pros can give back by coaching a student or newcomer in the field. Learn more on the importance of a great coach in this post from Scott Hanson.

Industry 85

Industry Sports 85

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

Agility PR Solutions

AUGUST 25, 2022

With consumers spending more time on video-dominated social platforms like TikTok and Instagram, some might think that the written word has had its day. Not so, says new research from editorial services firm Accuracy Matters—correct spelling and grammar still matter deeply to consumers. The survey, carried out by Opinium this summer, found: More than two-thirds […].

Reputation 155

Reputation Writing Brand Branding 155

Communications Conversations

AUGUST 26, 2022

Over the last 2 weeks, I’ve attended my first two big industry events since the pandemic began. Yes, it was a little awkward. Yes, I wasn’t on my A+ networking game. But yes, it still felt awfully good to see people in person again. During those two events (the Florida PR Association Annual Conference and the Digital Marketing Summit in Minneapolis), I’ll be fully transparent: I struggled.

Industry 74

Industry Conference Meeting LinkedIn 74

Ethical Voices

AUGUST 22, 2022

Joining me on this week’s episode is Elizabeth Edwards , the founder of Volume PR and the Engagement Science Lab. She is a strategist and futurist who has dedicated her career to closing the gap between the study of the mind and the business of engaging it. She discusses a number of important issues, including: The ethical challenges of weaponized communication.

Ethics 76

Ethics Communications Agency Technology 76

HMA Public Relations

AUGUST 25, 2022

At its best, good marketing is creative, personalized and enthusiastic. Read more from Abbie Fink on Drum Roll Wine and find out how the brand is taking its marketing to the next level in this post.

Creativity 78

Creativity Marketing Brand Branding 78

Advertisement

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Publicity

Agility PR Solutions

AUGUST 24, 2022

As businesses seek to integrate sustainable practices into their core business models, the issue is becoming increasingly important in the corporate world, reveals new research from Singapore-based continuing education and training provider NTUC LearningHub. However, more than half (56 percent) of employers do not have well-defined sustainability goals or strategies for their business, and only […].

Training 142

Training Education Corporate Strategy 142

Axia PR

AUGUST 22, 2022

In this episode, Allison Fitzpatrick from Davis+Gilbert LLP joins host Jason Mudd to discuss the top 10 advertising topics to look out for. Tune in to learn more about NFTs, cannabis marketing, children’s advertising and privacy, sponsorships, endorsements, NIL, environmental marketing, automatic renewal, made-in-the-USA claims, and automatic renewal.

Privacy 93

Privacy Marketing Advertising Advertising 93

Stern + Associates

AUGUST 26, 2022

Most of us like to believe we are “good people.” But, despite the large number of good people in the world, bias persists within many of our societal systems and organizations. If so many of us are good, why does society continue to tolerate bias, and how can we change for the better? Award-winning social psychologist and New York University (NYU) Stern School of Business Professor Dolly Chugh (she/her, hear her name ) has the answer: let go of our internal definition of a “good person.

Leadership 62

Leadership System Tools Groups 62