Melissa Agnes

JULY 29, 2014

'I recently came across this article on ProBlogger: How to Beat Your Competition Online by Trying this One Thing. Within the article, the author discusses how “content is no longer king. Epic content is.” And that “smart marketers and entrepreneurs have shifted focus from content strategy to visual content strategy.” Basically, the message is that the more visual your content, the better it will help you stand out through the incessant noise.

Crisis Communications 239

Crisis Communications Crisis Viral Examples 239

The Proactive Report

JULY 28, 2014

'Some people regard the fact that you can post content online anonymously as one of the Internet’s greatest attractions. Google doesn’t think so. Now that social signals, reviews and other content is being incorporated into the search algorithms Google is very keen to know who is posting this content and whether you are a known and trusted source. Trust is the X-factor that bulletproofs your site from Google slaps and algorithm updates.

Google 174

Google SEO Reputation Writing 174

Rock the Status Quo

AUGUST 1, 2014

'Today’s GOOD(!) PITCH submission comes from Lindsay Bell, the fabuloso content director over at Spin Sucks. Why did she like it? It was humanized… and relevant. There is a certain irony that, as PR professionals who earn a living based on our pitching skills, our own industry blogs are smothered with a constant deluge of bad pitches. You’d think the difficult part would be picking from so many GOOD ones and that all are relevant but, alas, that is SO not the case.

Pitching 173

Pitching Guidelines Facebook Advertising 173

Polaris

JULY 31, 2014

'I remember when I first adopted social media marketing as a way to promote my business. It was January 2009—just over 5 years ago so the memory is fairly clear. At the time, I knew intuitively that social media would be useful, but I didn’t have a good handle on my goals. So I recruited a social media pro to help. Not surprisingly, one of the first questions she asked me is what did I want to accomplish?

Social Media 103

Social Media Marketing Media Twitter 103

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Melissa Agnes

JULY 28, 2014

'Join Melissa Agnes, international crisis speaker and president of Agnes + Day , for a free webinar discussing how to survive a crisis in this 21st century, on Thursday, August 7th at 12:00 Noon, EST! Crises unfold in real-time today and no matter where your next crisis originates, one thing is for sure: it absolutely, positively will unfold online.

Crisis Management 235

Crisis Management Crisis Crisis Communications Viral 235

PR Conversations

JULY 30, 2014

'Edward Bernays First College of Communication Management in Croatia. Reporting the death of Eddie Bernays at the age of 103 on 9 March 1995, The New York Times presented a largely favourable obituary. Over the past two decades, Bernays’ legacy has been mixed as his work has been praised as pioneering and also derided as deceptive manipulation.

Communications 104

Communications Education Study Fashion 104

Waxing UnLyrical

AUGUST 1, 2014

'Disclosure: Heidi Sullivan , who is featured in this post, works for Cision , which is an SBC client. However, Heidi is also a very good friend, and our friendship long pre-dates SBC’s and Cision’s business relationship. So there. AVEs rear their ugly head. The other day, a friend of mine pinged me into a Facebook conversation about whether or not PR pros should use AVEs when measuring their work.

Measurement 100

Measurement Social Media Web Twitter 100

Melissa Agnes

JULY 27, 2014

'Welcome to episode #008 of The Crisis Intelligence Podcast, with Melissa Agnes and Greg Power. In this age of social media and continual distractions, story telling is an art form that can help you be heard – and remembered – through the noise. In fact, story telling should be a part of every organization’s corporate culture. In a crisis, a strong and human story can help you get in front of the headlines and become the narrative of your own crisis.

Crisis Communications 220

Crisis Communications Crisis Communications Twitter 220

The Stalwart Blog

AUGUST 1, 2014

'By David Oates. I''m really intrigued by this, as I regularly get inquiries from entrepreneurs that tout venture as the next big thing (see " Why Kickstarter Campaigns Aren''t a PR Slam Dunk "). Has anyone tried it? Entrepreneur Magazine - Jason Saltzman. Introducing QuickMVP, A New Tool for New Ideas . Not every idea can be a real business. My granfather used to say, “If I had a dollar for every idea I had, I would be rich, and that would be some business.

Tools 89

Tools Technology 89

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Public Relations Sydney

JULY 28, 2014

'Making an impression with the media needs some serious planning. So how do you craft a truly attention grabbing press release? It’s all about the headline. Journalists receive an overwhelming level of emails in any given day which is why your ‘headline’ is important so it can quickly get their attention. If it doesn’t grab them, they’ll probably (certainly) never read any further.

How To 84

How To Resources Writing Social Media 84

Waxing UnLyrical

JULY 28, 2014

'Blogging is a great way to start conversations, share ideas, and build your online community. Whether through guest posts or original content on your own site, blogging can help your brand gain traction (I mean, just look at me!). So this week, the roundup features seven posts from around the web that focus on blogging. Enjoy! Image: Mike Licht via Flickr, CC 2.0. 1.

Blogging 76

Blogging SEO Community Resources 76

Melissa Agnes

AUGUST 1, 2014

'Our weekly roundup of awesome links is back! And we’re excited about it. I’ve missed this little bit of Friday fun with you all! We’ve also decided to brand it. As I’m not a super huge player in #FollowFriday, we’ve decided to start a new Friday hashtag for content-creating rockstars in the fields of crisis, issues and reputation management.

Crisis Management 214

Crisis Management Crisis Crisis Communications Privacy 214

MaccaPR

JULY 30, 2014

'How do we love pest control company Orkin’s "Bug Wisdom" marketing campaign from agency The Richards Group? Let us count the ways this 8-video entomological marvel exemplifies what can be accomplished when a client and its marketing firm have the courage to subvert what’s expected of a brand: (Source: AdWeek ). #1 - The Agency Transformed Orkin’s Prey Into Admirable Foes.

Video 70

Video Groups Agency YouTube 70

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

Mora Communications

JULY 30, 2014

'As traditional media melds with new media, citizen journalists often carry the same weight as traditional journalists and that same shift is now happening in the marketing and PR world. Now your audience can control your brand as much as.

Pitching 53

Pitching Agency Social Media Media Relations 53

PR Breakfast Club

JULY 31, 2014

'Your story is only as good as the people it entertains, and those inspired to share it with others. So let’s assume you have a great story to share, and have crafted a great pitch to get it out the door. Now… how do you make the media care? 1. Construct a Highly Targeted Media List. Media list building and research is the foundation for which your pitch will either thrive or crumble like a shaky tower of Jenga.

Pitching 47

Pitching Construction LinkedIn Engineering 47

Melissa Agnes

JULY 31, 2014

'Post by Whitney C. Gibson. The internet has revolutionized how we function today and it has done so much good for society. Yet, there is no denying the bad that has come with it. Internet defamation (among other types of harm in the online world) is very real and, unfortunately, being carried out very frequently. If you are thinking of bringing an internet defamation claim against another, there are many factors you should consider.

Engineering 196

Engineering Reputation Viral Policies 196

Rock the Status Quo

JULY 30, 2014

'For many people, PR metrics leave them completely confuzzled. Bamboozled. Too confused to see straight. Giving up before they even begin. But it doesn’t have to be that way. The trick is to focus on metrics at THE BEGINNING of your campaign, project or initiative – not the end. What end goal do you want to accomplish? What action do you want the reader or viewer to take?

Measurement 219

Measurement Customer Service Analytics Leadership 219

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

Crisis

Mora Communications

JULY 28, 2014

'What You Want: You want to realize your dream? Answer your calling? You want to make your living as an artist? You want your art to sell? You want to be known and respected for the work you create? And.

Publicity 40

Publicity 40

Deirdre Breakenridge

JULY 28, 2014

'Last week’s blog post focused on the reasons why you should Treat Every Meeting Like a First Interview. I offered several tips on meeting preparation from research on the meeting attendees to planning your own goals and objectives. Of course, treating every meeting as if it were a first means more time and effort on your part. However, the extra energy equates to better relationships and more opportunities post meeting.

Meeting 341

Meeting Interviews Software Energy 341

Melissa Agnes

JULY 30, 2014

'Yesterday we discussed managing crises with visual content , where I mentioned some tips for identifying red visual flags (or their possibility) that could help a crisis go viral, as well as outlined some important strategies to help you incorporate visuals into your crisis communications plan. What I didn’t mention, is to not let visuals become your own undoing, due to a lack of fact-checking and doing your due diligence.

Case Study 201

Case Study Viral Crisis Newspapers 201

Stuart Bruce

JULY 31, 2014

'Tony Langham, CEO Lansons, Vice Chair PRCA Council. The Public Relations Consultants Association has published an interesting piece of work examining the value of reputation. It draws insight from business, PR professionals and academics and was led by Tony Langham of Lansons Communications. The ‘Economics of Reputation’ toolkit focuses on five questions: What is reputation?

Reputation 137

Reputation Conference Corporate Measurement 137

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

PR Matters

JULY 31, 2014

'We’re all swamped. Besides living our lives, there are millions of us who want to keep up with our activities on Twitter and to know we’re doing a good job about it. But are we using it in the best way we could? That is, in the most efficient ways to benefit and strengthen the relationships we foster in our social media communities? This awareness has been compounded by the fact that friends and clients often ask me for Twitter guidelines and more about different social media (which

Twitter 178

Twitter Guidelines Infographics Social Media 178

Waxing UnLyrical

JULY 30, 2014

'There is a dangerous idea being shared in marketing, community management, and start-up circles in San Francisco – “Growth Hacking.”. Image: daryjeki via Tumblr, CC 4.0. According to Neil Patel , the history of the term comes from a successful Silicon Valley executive who helped organizations achieve substantial growth specifically in acquiring a user base.

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Viral Community Nonprofit Social Media 100