Sat.Jul 26, 2014 - Fri.Aug 01, 2014

Part II: Finding The Time To Treat Every Meeting Like a First Interview

PR Expanded

Last week’s blog post focused on the reasons why you should Treat Every Meeting Like a First Interview. I offered several tips on meeting preparation from research on the meeting attendees to planning your own goals and objectives.

PR Metrics Deconfuzzled.

Rock the Status Quo

For many people, PR metrics leave them completely confuzzled. Bamboozled. Too confused to see straight. Giving up before they even begin. But it doesn’t have to be that way. The trick is to focus on metrics at THE BEGINNING of your campaign, project or initiative – not the end.

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Managing Crises with Visual Content

Melissa Agnes

I recently came across this article on ProBlogger: How to Beat Your Competition Online by Trying this One Thing. Within the article, the author discusses how “content is no longer king. Epic content is.”

Viral 251

Google, Trust and SEO

The Proactive Report

Some people regard the fact that you can post content online anonymously as one of the Internet’s greatest attractions. Google doesn’t think so.

SEO 194

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

The economics of reputation toolkit

Stuart Bruce

Tony Langham, CEO Lansons, Vice Chair PRCA Council. The Public Relations Consultants Association has published an interesting piece of work examining the value of reputation. It draws insight from business, PR professionals and academics and was led by Tony Langham of Lansons Communications.

More Trending

NZ Herald and Their Big Photo “Faux Pas”

Melissa Agnes

Yesterday we discussed managing crises with visual content , where I mentioned some tips for identifying red visual flags (or their possibility) that could help a crisis go viral, as well as outlined some important strategies to help you incorporate visuals into your crisis communications plan.

Will Digital Reach Improve the PR Measurement Drumbeat?

Waxing UnLyrical

Disclosure: Heidi Sullivan , who is featured in this post, works for Cision , which is an SBC client. However, Heidi is also a very good friend, and our friendship long pre-dates SBC’s and Cision’s business relationship. So there. AVEs rear their ugly head.

Interested in starting a business? Try this first

The Stalwart Blog

By David Oates. I''m really intrigued by this, as I regularly get inquiries from entrepreneurs that tout venture as the next big thing (see " Why Kickstarter Campaigns Aren''t a PR Slam Dunk "). Has anyone tried it? Entrepreneur Magazine - Jason Saltzman.

Tools 103

What Social Media Marketing Can—& Cannot—Do For Your Business


I remember when I first adopted social media marketing as a way to promote my business. It was January 2009—just over 5 years ago so the memory is fairly clear. At the time, I knew intuitively that social media would be useful, but I didn’t have a good handle on my goals. So I recruited a social media pro to help. Not surprisingly, one of the first questions she asked me is what did I want to accomplish? “I I don’t know,” I responded with more than a hint of frustration.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Internet Defamation: Consider These Factors When Potentially Pursuing Legal Claims

Melissa Agnes

Post by Whitney C. Gibson. The internet has revolutionized how we function today and it has done so much good for society. Yet, there is no denying the bad that has come with it.

“Growth Hacking” – Ignore the Hype

Waxing UnLyrical

There is a dangerous idea being shared in marketing, community management, and start-up circles in San Francisco – “Growth Hacking.”. Image: daryjeki via Tumblr, CC 4.0.

Viral 106

Common sense is NOT always so common.

Mark My Words

So was it a case of hope over reality after all? Secret Cinema will go ahead finally with founder Fabian Riggall admitting that it was his determination to go ahead that was responsible for the catastrophic last minute cancellation. It’s a story that says a lot about leadership, decision making and business growth. Then also common sense and communications in a crisis. Let’s face it, things do go wrong.

Crisis 100

How Best To Twitter – Everything You Wanted to Know, But Didn’t Have Time to Find Out

PR Matters

We’re all swamped. Besides living our lives, there are millions of us who want to keep up with our activities on Twitter and to know we’re doing a good job about it. But are we using it in the best way we could?

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Free Webinar: Crisis Management in the 21st Century – Are You Ready?

Melissa Agnes

Join Melissa Agnes, international crisis speaker and president of Agnes + Day , for a free webinar discussing how to survive a crisis in this 21st century, on Thursday, August 7th at 12:00 Noon, EST! Crises unfold in real-time today and no matter where your next crisis originates, one thing is for sure: it absolutely, positively will unfold online.

Press release sample: How to craft a winning press release

Public Relations Sydney

Making an impression with the media needs some serious planning. So how do you craft a truly attention grabbing press release? It’s all about the headline.

Monday Roundup: Blogging

Waxing UnLyrical

Blogging is a great way to start conversations, share ideas, and build your online community. Whether through guest posts or original content on your own site, blogging can help your brand gain traction (I mean, just look at me!).

Edward Bernays and the College of Communication Management

PR Conversations

Edward Bernays First College of Communication Management in Croatia. Reporting the death of Eddie Bernays at the age of 103 on 9 March 1995, The New York Times presented a largely favourable obituary.

TCIP #008 – The Power of Story Telling in Crisis Communications with Greg Power

Melissa Agnes

Welcome to episode #008 of The Crisis Intelligence Podcast, with Melissa Agnes and Greg Power. In this age of social media and continual distractions, story telling is an art form that can help you be heard – and remembered – through the noise. In fact, story telling should be a part of every organization’s corporate culture. In a crisis, a strong and human story can help you get in front of the headlines and become the narrative of your own crisis.

3 Tips For A Home Run Pitch

PR Breakfast Club

Your story is only as good as the people it entertains, and those inspired to share it with others. So let’s assume you have a great story to share, and have crafted a great pitch to get it out the door. Now… how do you make the media care? Construct a Highly Targeted Media List.

9 Reasons Why You Should Celebrate Orkin’s “Bug Wisdom” Ad Campaign


How do we love pest control company Orkin’s "Bug Wisdom" marketing campaign from agency The Richards Group?

Finding Your Tribe of Publicists (PR Tips)

Mora Communications

As traditional media melds with new media, citizen journalists often carry the same weight as traditional journalists and that same shift is now happening in the marketing and PR world. Now your audience can control your brand as much as.

Our Weekly Roundup of Awesome Links is Back! #CrisisRoundup

Melissa Agnes

Our weekly roundup of awesome links is back! And we’re excited about it. I’ve missed this little bit of Friday fun with you all! We’ve also decided to brand it. As I’m not a super huge player in #FollowFriday, we’ve decided to start a new Friday hashtag for content-creating rockstars in the fields of crisis, issues and reputation management.

Forget Everything You Know About Being An Artist

Mora Communications

What You Want: You want to realize your dream? Answer your calling? You want to make your living as an artist? You want your art to sell? You want to be known and respected for the work you create? Read More › Uncategorized fine art pr los angeles los angeles pr firm pr firm los angeles Public Relations