Sat.Jul 09, 2022 - Fri.Jul 15, 2022

Pitch the Media Today

PR for Anyone

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Now is the best time to pitch the media, especially television.

Navigating Media At High-Profile Events

ImPRessions - Crenshaw Communications

The bread and butter of B2B PR ? Industry events. Whether your brand is making a splash at a trade show or an executive is speaking at a conference, professional events combine direct customer contact with press opportunities.

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Five lessons communications teams need to learn from Rogers’ PR disaster

NewsWhip

On Friday, July 8th, 2022, Rogers Communications accidentally shut off its customers’ cell phone, Wi-Fi and cable service for 24 hours, resulting in a PR disaster for the Canadian telecom giant.

Hyper Targeting

Ronn Torossian

Companies have to pay constant attention to their audiences. When they do that, they can give the right content to the right audience at the right time.

How Startup Leadership Can Inspire the Team to Deliver Results and Become Great

Inspiring the team to do their best, break through barriers and achieve milestones is the core responsibility of the startup leadership. Inspiring people to do great requires installing confidence and the ability to learn from setbacks and failures.

Queen Bey hits TikTok, a media mess over abortion and the pay gap for freelancers

PR Daily

Plus: Are we in a recession? The queen has arrived on TikTok. Beyoncé herself, fresh off the heels of her new single “Break My Soul,” has joined the social media platform and already racked up 3.5 million followers.

More Trending

Embracing the power of “No” and storytelling with keynote speaker, author, and actor Rob Biesenbach

Axia PR

In this episode, guest Rob Biesenbach, keynote speaker, author, and retired actor, and host Jason Mudd discuss the power of saying “No,” the importance of storytelling, how to become a keynote speaker, and challenges keynote speakers face.

How Companies Can Rely on Analytics

Ronn Torossian

For companies to create better marketing campaigns that will generate positive results, they need to be relying on marketing analytics and the data that has been generated from previous promotional efforts.

Kaplow’s Chang Walker makes time to personally connect with her team

PR Daily

We caught up with Chang Walker to get her take on the current work of a PR pro and how she sets herself and her team up for success every day.

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PR leaders say their performance has improved since 2019, finds new Plank Center report

Agility PR Solutions

Did the pandemic and social turmoil drive improved performance for public relations leaders? For the first time since the Plank Center launched its biennial Leadership Report Card in 2015, the grade for overall performance rose to B-.

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Generating Leads with Facebook: A Guide for Businesses

In this Facebook guide for businesses, we’ll help you strategize with tips and techniques straight from our playbooks. We also let you in on the best practices for improving your lead gen campaigns, starting with a review of your performance metrics.

10 PR podcasts to listen to in 2022

Prowly

Podcasts have rapidly gone from “pod-what?” to a favorite way to keep up with everything from news & entertainment to hobbies & professional topics and a million things in between.

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Learning from The North Face Search Campaign

Ronn Torossian

Most of the big retail brands tend to face unique obstacles in terms of digital marketing because trying to manage a big international brand is not easy.

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How Panasonic and Porter Novelli navigated an unusual CES

PR Daily

Porter Novelli earned major media coverage for Panasonic’s CES 2021 Digital Experience, and has won the top prize in the “Media Relations Strategy: Pitch” category of Ragan’s 2021 Media Relations Awards.

5 tips for using artificial intelligence in reputation management

Agility PR Solutions

In today’s digital news and social media age, monitoring what’s being said about your brand is becoming increasingly difficult. Things aren’t as they used to be, where someone who had a bad experience with a company would have just told a few people.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

The Top Complaints B2B Sales and Marketing Have about Each Other

Sword and the Script

Both sales and marketing cite a “lack of willingness to collaborate” and say “communication” is the top barrier to correcting the problem. A big part of problem-solving is clearly identifying the issue.

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The Coors Light

HMA Public Relations

With active NFL players prohibited from directly endorsing beer, Coors Light and quarterback Patrick Mahomes have found a clever way around the rule. Read more from Scott Hanson on the brand's hilarious new commercial. PR and Sports advertisement beer coors light Football NFL Sports

There’s a big gap in how PR leaders, employees rate leadership performance

PR Daily

And other findings from The Plank Center for Leadership in Public Relations’ biennial Leadership Report Card.

7 ways to handle PR crisis: An ultimate guide

Agility PR Solutions

What’s the biggest nightmare for a famous person or brand? A PR crisis. Yet, it’s almost inevitable. Anyone who’s always in the public eye is bound to face one at some point. That’s why it’s important to learn how to handle a PR crisis, even if you’re lucky enough to never face one.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Bianchi PR’s Meet the Media Recap

Bianchi Biz Blog

In case you’ve missed any, here’s a recap of our most recent Meet the Media profiles: Jim Park, Freelance Editor at Heavy Duty Trucking & TruckNews. Jason Morgan, Content Director for Fleet Equipment. Sara Jensen, Technical Editor at Power & Motion. Charles Morris, Senior Editor at Charged.

What Type of Marketing Works Best for a Small Manufacturing Company?

PR 20/20

N o matter what you sell or how you sell it—competing to be the best in the manufacturing industry is more than just having the best product. It’s having the tools to merchandise it.

A comms pro’s guide to writing with numbers

PR Daily

Percentages and fractions and decimals, oh my! Writing about numbers is one of the most important – yet trickiest – skills for any communications pro. It’s easy to get lost in strings of overly-specific numbers, misleading statistics and other pitfalls.

10 types of content you can create to bring new leads into the top of your funnel 

Agility PR Solutions

With the exception of impulse buys, your customers will start at the “awareness” stage in the buyer’s journey marketing funnel. If you want your customers to travel to the consideration stage and decision stage, your top funnel has to attract your buyer’s persona and keep them engaged.

Measuring the Impact of PR: A Roadmap to True Value

Measuring the true impact of Comms is a daunting enough task. And without the right measurement program, PR risks losing ownership of its own success. In this new whitepaper from measurement expert Neil Morrison, you'll learn five tips to help move beyond vanity metrics.

Direct Mail Is Alive and Well

HMA Public Relations

Cutting through the clutter to reach target audiences has become more difficult in today's world. Read more from Abbie Fink on her recent experience with direct mail marketing and how to make an impact with this marketing strategy. Public Relations direct mail mail marketing

Do personal posts have a place on LinkedIn?

Communications Conversations

I read an interesting piece in the Star Tribune over the weekend from recruiter Isaac Cheifitz asking “will sharing more personal posts on Linkedin hurt you?” ” That column hit on a topic that’s coming up more and more on LinkedIn: Should you be sharing personal content on a platform that’s clearly designed for the professional community? It seems like Isaac doesn’t agree with the notion of sharing more personal updates on LinkedIn.

What you need to know about AP Stylebook’s updates on inclusive storytelling

PR Daily

The AP Stylebook 2022 includes a new chapter on inclusive storytelling that starts with acknowledging your unconscious bias. The question of what constitutes inclusive language has been one of the most hotly debated parts of Associated Press style ( behind the serial comma ).

4 examples of essential tech for PR

Agility PR Solutions

Social media is one of the most important tools in a public relations professional’s toolkit. It helps you connect with journalists, build relationships with influencers, and reach your target audience directly. But with new platforms and technologies emerging all the time, it can be hard to keep up.

Spreading the Good News: Four Best Practices for Construction Projects

The I-5 High Occupancy Vehicle Improvement Project upgraded a 3-mile segment of the I-5 traversing Santa Ana and Orange, CA. Hill developed a public awareness and community outreach plan in collaboration with key stakeholders, organizations, communities,

What A Media Kit Includes and Why It’s Critical (+Press Kit Examples)

PR Fuel

Your branding and reputation are more important than ever, you need to take them seriously. In today’s day and age, it’s harder to maintain your image when there’s hype starting to build around your product from various sources. You&#821.

What is media monitoring used for?

NewsWhip

In our current digital age, media monitoring is more needed than ever. Long gone are the days where small mentions in a publication were the basis of success. Now, brands are constantly in the public eye, amassing hundreds to thousands of clicks per day.

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The rise of the multilatina company

PR Daily

These Latin American powerhouses are growing. The past few decades have been revolutionary for Latin Americans as a whole. We have come a long way from seeing ourselves represented on big screens, on top streaming platforms, as global leaders, and even astronauts.