Ronn Torossian
NOVEMBER 11, 2021
While it might be obvious for some, others may not be aware that developing a strategy is impossible without the company understanding what it’s trying to achieve. If the company has made the decision that it needs to develop a digital PR strategy, chances are that all of the objectives have already been detailed. Most […]. The post Developing an Effective Digital PR Campaign appeared first on.
Business Wire
NOVEMBER 8, 2021
As our goal is to deliver ‘leadability’ for international organisations, and the market momentum that goes with it, in the Central & Eastern Europe (CEE) region, we have prepared a short guide on factors to take into account if you want to build lasting relationships with the media for your organisation or brand. CEE is a diverse mix of countries stretching East from Germany and Austria and South from the Nordic countries.
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The Resolution Blog
NOVEMBER 11, 2021
My name is Stella. I was raised in Essex in the South-East of England, I didn’t go to University, didn’t complete my A-Levels and I have a strong Estuary English/Cockney accent. I’m also the director of a Public Relations reporting tool that over 2700 PR teams across 89 countries use everyday. I’m an author, regularly […]. The post Why CoverageBook is supporting Socially Mobile; education for PR people from lower socio-economic backgrounds and under-represented groups appeared first on PR
Onclusive
NOVEMBER 10, 2021
In this blog article as part of our managing corporate reputation with PESTLE analysis series, we are diving deeper into the “how to” of the PESTLE process and best practices for communications pros to keep in mind. While there are many ways to implement PESTLE analysis in an organization, here are the five general steps to follow: Identify the relevant PESTLE factors and determine the scope of research.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Ronn Torossian
NOVEMBER 10, 2021
One of the biggest advantages of virtual events in marketing is the ability to reach multiple time zones around the world, which attracts new and bigger audiences for businesses. Not only do these virtual events benefit the organizers by creating an engaged community of attendees, but it also allows for a better ROI for both […]. The post Marketing Virtual Events appeared first on.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Deirdre Breakenridge
NOVEMBER 8, 2021
When you decide to advise, partner, collaborate, or join forces with another organization, their brand automatically becomes an extension of your own. You make connections all of the time. When deciding to align, sometimes there are important questions that are often overlooked, especially when passion runs high, the potential of the outcome looks promising, and there’s a lot of excitement between parties. .
The Resolution Blog
NOVEMBER 8, 2021
You’re looking to evaluate the impact of your coverage. Your boss/client is asking to put some kind of $$ value on it. Which is fair enough. But you’ve got a problem. They are not an eCommerce business. Or set up to make transactions online. So how on earth can you link visits from your coverage […]. The post Show the predicted $$$ impact of your coverage.
Ronn Torossian
NOVEMBER 8, 2021
Recently, a car dealership from a small town in Minnesota, which was known among the locals for its interesting commercials, ended up receiving some help for its latest TV ad. The help came directly from the writers of HBO’s show Last Week Tonight With John Oliver. The store in question, called Zumbrota Ford, ended up […]. The post Promotional Campaigns and Social Media Virality appeared first on.
Business Wire
NOVEMBER 12, 2021
As we near the end of 2021, we look forward to time with family and friends, good food, and giving thanks. However, when it comes to the news, time doesn’t slow down…in fact, it's a busy time, with many organizations sharing announcements, year-end recaps, predictions for the new year, and more.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
PRSay
NOVEMBER 9, 2021
After the last 20 months, most organizations believe they are prepared for anything. We have experienced firsthand how a crisis can significantly and quickly impact business operations. Many businesses, however, don’t realize they are unprepared until it’s too late. Companies can prepare by evaluating the crisis process, team, tools and resources they have in place.
Agility PR Solutions
NOVEMBER 9, 2021
During the COVID-19 pandemic, internet commerce became more essential to our lives than ever before. With everyone quarantined, businesses had to find a new way to promote their products virtually. Social media became a huge source of entertainment and apps like TikTok skyrocketed, in fact it now dominates all other social media platforms with over […].
Axia PR
NOVEMBER 9, 2021
Learn how to improve media relations with guest Ashley Billings and show host Jason Mudd. Guest: Our episode guest is Ashley Billings, Media Relations Consultant at Axia. Ashley is an award-winning ABC, CBS, Fox, and NBC-affiliate TV news reporter in California, Jacksonville, and D.C. Clients love her ability to translate PR messages into TV news stories.
Cision
NOVEMBER 11, 2021
AI in the newsroom doesn't have to be scary. Here’s how some publishers are implementing it and improving their processes.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
PRSay
NOVEMBER 12, 2021
Would you like to learn more techniques for reaching your readers with readable text? If so, then join PRSA and Ann Wylie at Rev Up Readability , our clear-writing workshop, starting Dec. 6. You’ll master a system for boosting click-through and open rates with compelling emails that overcome the obstacles of reading on mobile. Save $100 with coupon code PRSA21!
Agility PR Solutions
NOVEMBER 8, 2021
The fake news epidemic continues to be a major threat to media and communications, and journalists are not only frustrated by the movement, but also at a loss on a strategy to corral it, according to a new study from strategic comms firm Greentarget. As fake news continues to plague journalism—and arguably, democracy itself—journalists are […].
Communications Conversations
NOVEMBER 12, 2021
As I enter into year 3 as an adjunct professor, it’s occurred to me: there are a number of classes universities really should offer in an effort to better prepare these kids for the real world in digital and social media marketing. I polled my LinkedIn audience last week, asking: What’s one class you wish you could have taken in college, but weren’t offered?
Cision
NOVEMBER 12, 2021
Mia Maguire joins The Daily Beast, Elizabeth Wagmeister promoted ta Variety, and more.
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
Stephen Waddington
NOVEMBER 10, 2021
A thank you letter to the PRCA and the Socially Mobile community. Socially Mobile opens for applications today. Thanks to the PRCA for the Mark Mellor, Outstanding Contribution Award. Mark Mellor wrote to Steve Earl and I in September 1998, shortly after starting Rainier PR, to wish us well. It was a measure of his humanity that he took the time to wish an upstart competitor good luck.
Agility PR Solutions
NOVEMBER 9, 2021
Environmental issues are increasingly carrying more weight with consumers, but brands and businesses may not be aware of just how much influence the issue has on brand loyalty. Globally, more than a quarter of consumers (28 percent) believe the majority of businesses they purchase from are not doing enough to combat climate change, according to […].
Contently - Strategy
NOVEMBER 10, 2021
Steve Jobs once said: “People don’t know what they want until you show it to them.” Was Jobs talking about the iPod? Or was he talking about a content strategy advice show tailor-made for modern marketers? Or was he talking about both? It’s time to find out. Today, we’re excited to launch Ask a Content Strategist , a new content strategy advice show inspired by our popular mailbag column.
Cision
NOVEMBER 8, 2021
What's new and next for the practice of communications and PR industry.
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
Practical Law Construction
NOVEMBER 10, 2021
Back in February 2021, I wrote a blog entitled, You must adjudicate before you can arbitrate , where I discussed Lady Wolffe’s judgment in Fraserburgh Harbour Commissioners v McLaughlin & Harvey Ltd. At the time, I said that if parties have a tiered dispute resolution clause in their contract, one thing they shouldn’t do is jump in at the deep end, missing out a step or two on the way, because we know the judges don’t like this (as was proved by Lady Wolffe’s dismissal of the c
Agility PR Solutions
NOVEMBER 9, 2021
Running a business isn’t easy. There are many limits placed on business owners that make trying to grow their business more of a struggle, including limits on their budgets, their time, and their expertise. Put all this together, and it’s clear to see why not all businesses can succeed and why not all business owners […]. The post 3 reasons PR is essential for your small business appeared first on Agility PR Solutions.
Communications Conversations
NOVEMBER 10, 2021
Lately I’ve been hearing a lot of questions from friends and clients about LinkedIn advertising–specifically promoted posts. And it makes sense because these are still relatively new to a lot of folks (even though, technically, sponsored content has been around a long time on LinkedIn–since 2013, to be exact). It also make sense if you think about how many brands are now much more actively using LinkedIn as a marketing and Employer Brand tool.
Cision
NOVEMBER 11, 2021
KeyCorp's Chief Communications Officer gives her advice for communicating financial news.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Solo PR Pro
NOVEMBER 9, 2021
As a solo business owner, you wear a lot of hats, serving as the strategist, the copywriter and the accountant all in one. When you’re just getting started, it might seem exciting to handle everything on your own, but eventually you will grow to a point where it’s simply not possible to manage it all without suffering from serious burnout. Whether you need help with recurring client work or need someone to help you market your business, bringing on another team member can make a big difference f
Agility PR Solutions
NOVEMBER 7, 2021
If you operate a business or offer a service to provide to others, making a website is the first step toward raising visibility of your image. After you have designed your website, the next step is getting traffic. Getting your name out into the public eye can be a challenge at first. However, with a […]. The post 5 modern ways to market your website appeared first on Agility PR Solutions.
PR Fuel
NOVEMBER 11, 2021
Branding is an essential part of a business, with 77 percent of marketers stating that it’s a critical factor in future growth. Every enterprise needs to create a brand around which business advertisements will revolve. Top marketers go out of their way to generate as much brand awareness as possible. 70 percent of these experts believe that building an audience is way more important than converting sales.
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