Sat.Nov 06, 2021 - Fri.Nov 12, 2021

Developing an Effective Digital PR Campaign

Ronn Torossian

While it might be obvious for some, others may not be aware that developing a strategy is impossible without the company understanding what it’s trying to achieve.

10 Tips How to Communicate in the CEE Region | Business Wire Blog

Business Wire

As our goal is to deliver ‘leadability’ for international organisations, and the market momentum that goes with it, in the Central & Eastern Europe (CEE) region, we have prepared a short guide on factors to take into account if you want to build lasting relationships with the media for your organisation or brand.

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Why CoverageBook is supporting Socially Mobile; education for PR people from lower socio-economic backgrounds and under-represented groups

The Resolution Blog

My name is Stella. I was raised in Essex in the South-East of England, I didn’t go to University, didn’t complete my A-Levels and I have a strong Estuary English/Cockney accent. I’m also the director of a Public Relations reporting tool that over 2700 PR teams across 89 countries use everyday.

How to manage corporate reputation with PESTLE analysis

Onclusive

In this blog article as part of our managing corporate reputation with PESTLE analysis series, we are diving deeper into the “how to” of the PESTLE process and best practices for communications pros to keep in mind.

How Startup Leadership Can Inspire the Team to Deliver Results and Become Great

Inspiring the team to do their best, break through barriers and achieve milestones is the core responsibility of the startup leadership. Inspiring people to do great requires installing confidence and the ability to learn from setbacks and failures.

Marketing Virtual Events

Ronn Torossian

One of the biggest advantages of virtual events in marketing is the ability to reach multiple time zones around the world, which attracts new and bigger audiences for businesses.

More Trending

Show the predicted $$$ impact of your coverage. Using a “Proxy” goal value.

The Resolution Blog

You’re looking to evaluate the impact of your coverage. Your boss/client is asking to put some kind of $$ value on it. Which is fair enough. But you’ve got a problem. They are not an eCommerce business. Or set up to make transactions online.

Video is a powerful tool for PR success

PR Daily

If you’re ready to boost your social media, consider making videos. No matter what digital media platform you or your clients are on, chances are you’ll notice there’s more video than ever before.

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Promotional Campaigns and Social Media Virality

Ronn Torossian

Recently, a car dealership from a small town in Minnesota, which was known among the locals for its interesting commercials, ended up receiving some help for its latest TV ad. The help came directly from the writers of HBO’s show Last Week Tonight With John Oliver.

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It’s the Season of Giving – and the News Doesn’t Stop! | Business Wire Blog

Business Wire

As we near the end of 2021, we look forward to time with family and friends, good food, and giving thanks. However, when it comes to the news, time doesn’t slow down…in fact, it's a busy time, with many organizations sharing announcements, year-end recaps, predictions for the new year, and more.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Journalists say the fake news epidemic isn’t improving—and they don’t know how to fix it

Agility PR Solutions

The fake news epidemic continues to be a major threat to media and communications, and journalists are not only frustrated by the movement, but also at a loss on a strategy to corral it, according to a new study from strategic comms firm Greentarget.

3 tips for leaders to create more time for their teams

PR Daily

As employees ask for more time to combat rising chronic burnout and workplace fatigue, consider these shifts in mindset to find spare hours in the schedule.

4 classes universities should add to strategic communications programs

Communications Conversations

As I enter into year 3 as an adjunct professor, it’s occurred to me: there are a number of classes universities really should offer in an effort to better prepare these kids for the real world in digital and social media marketing.

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Public Relations in Marketing

PR for Anyone

Make sure to Like and Subscribe to our YouTube Channel and “Ring the Bell” so you’re notified of new videos by clicking HERE. People often question the difference between public relations and marketing.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Rise of the content creator economy—and how it can promote business

Agility PR Solutions

During the COVID-19 pandemic, internet commerce became more essential to our lives than ever before. With everyone quarantined, businesses had to find a new way to promote their products virtually.

3 tips for planning a return to live events

PR Daily

As every gardener knows, spring blooms require preparation and tender care well ahead of schedule. At this time of year, I often spend my spare moments glancing out the window of my home office and planning a spring garden.

Media Moves at The Daily Beast & Variety, Boston Globe & Washington Post Announce Multiple Staff Updates

Cision

Mia Maguire joins The Daily Beast, Elizabeth Wagmeister promoted ta Variety, and more. Media Blog

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5 Ways PR Supports Content Marketing

ImPRessions - Crenshaw Communications

In B2B PR , earned media and content naturally go together — or at least, they should. Relevant content can support SEO and even lead generation. Yet sometimes it’s underutilized when it comes to PR. . PR teams must constantly think about new ways to generate potential story ideas.

A CHRO’s Perspective on Substance Use in the Workplace: Supportive Strategies to Help Your Workforce Thrive

Speaker: Smita Das, MD, PhD, MPH, Medical Director, Psychiatry and Naj Wright, MBA, C-Suite HR Executive

Through advances in technology and access to care, managers can be empowered to serve as the front line of defense to help identify employee AUD and SUD concerns before they escalate. Understanding AUD and SUD, and providing tools for your workforce to overcome the challenges that they pose, is key to fostering strong mental health at work. Join us for this important how-to discussion.

85 percent of consumers decide against buying because of brands’ climate change inaction

Agility PR Solutions

Environmental issues are increasingly carrying more weight with consumers, but brands and businesses may not be aware of just how much influence the issue has on brand loyalty.

IPREX nominates Kathy Tunheim a ‘Transformational Communicator’

PR Daily

Identifying an opportunity to connect IPREX professionals through a network, Kathy Tunheim worked to create a platform solution.

AI in the Newsroom: These Outlets Aren’t Spooked

Cision

AI in the newsroom doesn't have to be scary. Here’s how some publishers are implementing it and improving their processes. Media Blog

The Importance of Crisis Planning for 2022

PRSay

After the last 20 months, most organizations believe they are prepared for anything. We have experienced firsthand how a crisis can significantly and quickly impact business operations. Many businesses, however, don’t realize they are unprepared until it’s too late.

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The Growth PR Playbook

PR and communications now rely on data-driven, real-time, iterative storytelling with metrics that help to manage crises, get ahead of the competition, and impact the bottom line. Learn how to build a Growth PR plan in this Onclusive whitepaper.

3 reasons PR is essential for your small business

Agility PR Solutions

Running a business isn’t easy. There are many limits placed on business owners that make trying to grow their business more of a struggle, including limits on their budgets, their time, and their expertise.

6 ways the student-run agency prepares future PR pros

PR Daily

The director of public relations for TCU’s student-led Roxo Agency shares how the experience is preparing her and her peers for a dynamic career. After more than a year with Roxo Agency at Texas Christian University, I have never been more excited for post-graduation life.

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5 Lessons from the 2021 Global Comms Report

Cision

What's new and next for the practice of communications and PR industry. PR Strategy

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Improving media relations with Ashley Billings | On Top of PR podcast

Axia PR

Learn how to improve media relations with guest Ashley Billings and show host Jason Mudd. Guest: Our episode guest is Ashley Billings, Media Relations Consultant at Axia. Ashley is an award-winning ABC, CBS, Fox, and NBC-affiliate TV news reporter in California, Jacksonville, and D.C.

Generating Leads with Facebook: A Guide for Businesses

In this Facebook guide for businesses, we’ll help you strategize with tips and techniques straight from our playbooks. We also let you in on the best practices for improving your lead gen campaigns, starting with a review of your performance metrics.

4 tips for turning a crisis situation into an opportunity

Agility PR Solutions

Most of the time, when a crisis strikes, business owners resist making any necessary or even smart changes. However, crisis situations are one of the best times to create a sense of motivation and urgency for companies to finally make some long-awaited positive changes.

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Why you should consider becoming a PR pro

PR Daily

As many workers reconsider their options in a post-pandemic environment, one PR veteran makes the case for the profession. For today’s new job market entrants, it’s totally normal to have several jobs and careers all at once.

Your 3 Biggest Content Strategy Questions, Answered

Contently - Strategy

Steve Jobs once said: “People don’t know what they want until you show it to them.” ” Was Jobs talking about the iPod? Or was he talking about a content strategy advice show tailor-made for modern marketers? Or was he talking about both? It’s time to find out.