Sat.Sep 11, 2021 - Fri.Sep 17, 2021

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5 PR Tips To Promote Expertise On LinkedIn

ImPRessions - Crenshaw Communications

Among PR teams, LinkedIn is the go-to social media platform for B2B executives for driving positive visibility and thought leadership. But a profile that serves as a glorified CV isn’t enough to gain sought-after exposure; that takes time, strategy, and a dash of creativity. How can executives get the most from their LinkedIn profile to convey leadership and be seen as an expert?

LinkedIn 421
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Metrics that matter to optimize your content strategy

Onclusive

Welcome back to our blog series about earned media strategy and measurement! This week, we’re concluding the series with an overview of how to measure earned media success and optimize your strategy using these data and insights. The shift toward qualitative vs. quantitative metrics. Recent research shows that communications departments are spending more resources on media measurement and analysis, and using the data to show how their efforts contribute to broader business goals and prove their

Strategy 397
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Using Social Media in a PR Campaign

Ronn Torossian

Having a great small business marketing strategy these days requires a number of different elements including email marketing, public relations, social media, paid ads, blogging, and more. However, there are cases when all of those different categories end up overlapping in those efforts, and that’s especially true in terms of social media and public relations. […].

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Strategy is the Best Policy: Building a Successful Government Relations Program | Business Wire Blog

Business Wire

Crypto regulations , budget and infrastructure planning , and policy measures on Big Tech companies’ practices are some of the vital roles the U.S. government plays in our daily lives. It has become a critical external force that can affect the operations of any organization. As such, a symbiotic government relations strategy is essential in shaping an organization’s communications and public relations efforts.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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5 Things We Learned From the 2021 State of the Press Release

Cision

Key takeaways for PR pros from an analysis of 100,000 press releases.

Analysis 318

More Trending

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Diversity and Inclusion in PR

Ronn Torossian

Diversity and inclusion work together to elevate creativity, productivity, and overall happiness in the workplace. The global pandemic has laid bare inequities rooted in healthcare, justice, education, and economic systems. PR professionals can help raise awareness by advancing dialogue and discussion to understand challenges and issues that are lurking beneath the surface.

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3 effective content marketing shifts to make in the post-pandemic world

Agility PR Solutions

The pandemic has fundamentally changed the way we live, work and play. Marketing strategies that worked in the past just aren’t performing the way they were before the global shift that upended our lives. Content marketers need to be aware of the impact that the pandemic has had on their work and how to devise […]. The post 3 effective content marketing shifts to make in the post-pandemic world appeared first on Agility PR Solutions.

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UK Media Moves including BBC News, ES Magazine, LBC and more

Cision

BBC News announces appointments for Jess Brammar and Paul Danahar; Ben Cobb to be Editor of ES Magazine; Gina Davidson taking on brand-new role of Scotland Political Editor at LBC.

Media 178
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New Advertising Regulations With Minors Puts Emphasis on Organic PR

PRSay

As big search and social companies continue to come under fire for youth-based advertising, Facebook recently announced its decision to limit targeted advertising to users under 18. The change comes on the heels of similar regulation by Alphabet (Google’s parent company) to limit the influence that brands have on young people based solely on their interests.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Good Stories

PR for Anyone

What makes good stories for the media? Good stories are those that are relevant and timely. Pitching things related to the time of year is vital in getting your pitch read, and then covered. Right now we are in September. In today’s short vide below I go over several sample topics to pitch this month. What happens in September? How is your business related to weather, topics, holidays in September.

Pitching 130
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Why co-branding partnerships are encouraged by product consumers—and reasons to beware

Agility PR Solutions

For a variety of reasons. consumers are attracted to co-branding initiatives within brand partnerships. For example, people are excited about having new product options, and some are attracted to these brand partnerships because the new products solve unique problems and add value, according to new research from Visual Objects, a visual guide to finding and […].

Consumer 161
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AP Style Rules to Remember for Your Writing

Cision

In our latest quarterly roundup of AP Style reminders, we cover back-to-school terms, travel terminology, and more.

Writing 195
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These were the top publishers on Facebook in August 2021

NewsWhip

As summer turns to fall we’re back with our latest edition of the Facebook publisher rankings for August 2021, identifying the publishers with the most engagement on Facebook for the month. . As always, we used our API and NewsWhip Spike to gather these rankings, which you can read about on our developer hub. This analysis includes English-language content from publishers, ranked by Facebook likes, shares, and comments to their web content, ranked by domain.

Facebook 147
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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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Did You Know: Critical Mention New Features and Updates

Critical Mention

As we move into the final quarter of 2021, Critical Mention continues to implement new products, features and platform updates to its Earned Media Suite. Many of these additions were inspired by client requests, and all platform improvements are made with the state of PR and communications in mind. The wants and needs of public relations and communications professionals are always evolving so we find it best to listen and even reach out to clients to see what products and features they’d like to

Radio 126
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Who’s hot, who’s not: Consumer buzz trends as holiday 2021 fast approaches

Agility PR Solutions

Consumer conversation trends reveal who has the most WOM traction and who needs to take quick corrective action. For much of the country, late summer means back to school, and end of summer vacations. For marketers, it means the final push to prepare for holiday 2021. As Adweek recently noted, “The holidays aren’t yet top of mind […]. The post Who’s hot, who’s not: Consumer buzz trends as holiday 2021 fast approaches appeared first on Agility PR Solutions.

Trends 155
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UK Media Moves including Fabulous, SHARES Magazine, Metro and more

Cision

SHARES Magazine announces new hire and other changes; several promotions at Fabulous; new role for Sophie Murray-Morris at Metro.

Media 156
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7 Press Room Software Providers to Consider for News Publishing

Prowly

The best PR tools consist of several components that, when put together, provide a complete toolbox with everything you need to manage media contacts and get your message out to the world. Certain tools stand out and tend to be at the top of the list for PR pros looking for a platform to meet […]. The post 7 Press Room Software Providers to Consider for News Publishing appeared first on Prowly Magazine.

Software 104
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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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Trip report: A week walking Hadrian’s Wall

Stephen Waddington

A long-distance walk in the footsteps of the Roman army, coast to coast, across the north of England. Hadrian’s Wall is a brilliant challenge. The trip from Newcastle to Carlisle takes around 90 minutes by train. Alternatively, you can walk it in around five to ten days. I did both at the end of summer with my son Dan. We travelled by train from home in Newcastle then took a taxi to the start of Hadrian’s Wall at Bowness-on-Solway.

Report 107
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5 benefits of marketing automation—and 5 things you can do right now

Agility PR Solutions

Marketing automation has come a long way since the inception of product promotion, advertising, and cultivating customer relationships. For digital practitioners and tech-savvy professionals, are we not all aware of how marketing automation isn’t a new thing that has only popped up all of a sudden? From the rolodexes of clients and collections of business […].

Marketing 155
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Media Moves at Bon Appétit, NPR & Fortune, Promotions at Adweek, SELF, Slate

Cision

Bettina Makalintal joins Bon Appétit, Jordan Weissman promoted at Slate, and more.

Media 178
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Meet PRSA Board of Directors Nominee Karen ‘KC’ Crabtree, APR

PRSay

Each week, PRsay will interview one of the nominees for the 2022 PRSA Board of Directors. Name: Karen “KC” Crabtree, APR. Location: Seattle. Current job title: Senior Manager, Global Public Relations, Bluetooth SIG. Board nominee position: North Pacific District. Alma mater: Seattle Pacific University, English Literature & Journalism. Number of years as a PRSA member: 8.

Meeting 111
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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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Communicators: 'It’s our time'

Steve Barrett on PR

The latest edition of PRWeek’s seminal industry survey shows the PR function is more valued than ever at organizations, but that brings with it additional pressure to deliver.

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Tesla’s ‘driverless’ public relations: A cautionary tale

Agility PR Solutions

It’s not every day you get to watch what it’s like for a massive brand to operate without a global PR strategy. Tesla offers us this window in a remarkable experiment. Errant tweets, car breakdowns, insulting markets, going back on promises, and accident fires aren’t typically newsworthy beyond the local TV news circuit or trades. […].

Publicity 154
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Remembering how 9/11 Changed the World – and Communications

wiredPRworks

Twenty years ago, today, we remember how 9/11 changed the world – and communications. Where were you on September 11? September 11 Memorial Information. 9/11 Memorial Site. Reflecting on How 9/11 Immediately Impacted Community PR and Communications. On September 9, 2001, we celebrated a child’s birthday party. Walking down Michigan Avenue beside my ecstatic children, I remember thinking how carefree, jubilant and fun life can be.

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Internal communication critical to business transformation

Stephen Waddington

New research supports the assertion that internal communication has been critical to helping organisations transform during the COVID-19 pandemic. A paper published by Harvard Business Review reports that almost four in five corporate transformations fail. Internal communication and how organisations engage employees is a critical factor in successful transformation projects.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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How Do You Solve for the 'S' in ESG?

Cision

How (and why) brands should address their social impact.

Brand 137
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How marketers can re-establish and fortify connections with stakeholders

Agility PR Solutions

From customers to business partners and employees, marketers play a vital role in re-establishing and strengthening connections across the stakeholder landscape, according to new research from Gartner. In its recent marketing symposium, firm analysts discussed the steps marketers should take to align day-to-day activities, decisions and connections with customers, business partners and employees to drive […].

Marketing 151
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2022 Crisis Variants: Brace Yourselves With Planning & Training

Reputation Us

2021 has become another year of “you can’t make this stuff up” series of relentless crises. Just when you think it’s time to breathe (with or without masks), more crises lurk around the corner in 2022. The remainder of 2021 may bring with it the kinds of prolonged crises that adversely affect businesses of all sizes, and 2022 will likely create some “crisis variants”—perhaps stronger than the past 18 months.