Sat.Nov 18, 2017 - Fri.Nov 24, 2017

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How to Strengthen Returns from Micro-Influencers

Cision

In a recent interview , an anonymous marketing executive claimed micro-influencers are the biggest scam in marketing, made up of tiny influencers who will do anything for a kickback. This argument might convince some, but to suggest all micro-influencers are desperate for any deal feels like a clickbait assumption. The truth is this: If you’re not seeing returns from your micro-influencers or brand ambassadors, it’s more likely that your brand is doing something wrong.

How To 284
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Crypto Coin Companies Should Consider More Transparency

Ronn Torossian

Almost everything could benefit from increased transparency. Politics, art, Hollywood … the list goes on and on, and crypto coin companies are no exception. In fact, they may need to focus on transparency over and above the normal need. That may be because of the origin of this concept with Bitcoin, and cybercurrency companies who should consider more transparency.

Company 240
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How To Engage Millennials In Corporate Social Responsiblity

ImPRessions - Crenshaw Communications

When it comes to philanthropy, Americans are a generous bunch. A natural disaster tends to create its own PR appeals, and in 2017, millions responded. We opened our wallets to help victims of floods, fires, and other catastrophes, and the giving season has only just begun. The sixth annual # givingTuesday on November 28 will probably smash 2016’s record-breaking haul of $168 million in charitable donations and thousands of hours donated to those in need.

Corporate 168
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Buyer persona: czym jest i jak j? tworzy? dla potrzeb dzia?a? PR

Prowly

Podobnie jak większość działań marketingowo sprzedażowych, tak i PR może być dokładnie zmierzony i zoptymalizowany w oparciu o dane. Jednym ze sposobów są Buyer Persony. The post Buyer persona: czym jest i jak ją tworzyć dla potrzeb działań PR appeared first on Prowly Magazine.

Marketing 151
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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How to Use Dynamic Listening to Reach New Customers

Cision

With the media landscape evolving at the speed of technology, communicators need to be able to listen dynamically to their audiences across multiple media channels. It’s no longer just the mainstream media that needs to be taken into account. With social media and access to this information being so easy, anybody with a smartphone and an idea can become a viral source of news.

How To 149

More Trending

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Deconstructing 50 Random News Releases

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Does PR Get Storytelling? As one way to answer the question, we randomly selected 50 news releases and applied three tests to them. Test #1 We analyzed the use of adjectives and adverbs, often a shortcut to genuine storytelling.

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Step-By-Step Guide to Measuring PR with Google Analytics

Prowly

PR is no longer a shot in the dark. With Google Analytics, you get hard data to use as a valuable reference for your campaigns. This comprehensive step-by-step guide will walk you through GA. The post Step-By-Step Guide to Measuring PR with Google Analytics appeared first on Prowly Magazine.

Analytics 149
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Breaching 140: Who’s Using Twitter’s 280 Characters?

Shift Communications

On September 26, 2017, Twitter surprised its users by announcing that certain users would have their tweet character limits doubled, from 140 characters to 280 characters. This beta test was to determine whether users wanted the increased characters. After the beta, Twitter rolled out 280-character tweets to all users. Naturally, as one of the first-ever social media agencies, we wanted to understand the impact of the doubled character limits.

B2C 103
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NFL and Jones at Loggerheads Over Commish

Ronn Torossian

Roger Goodell is once again a source of controversy for the NFL. This time, though, it’s not fans or players versus the league. The aggravated party is one of the NFL’s most powerful and prominent owners, the Cowboys’ Jerry Jones. When the news first surfaced that Jones was growing very dissatisfied with many league decisions, including the near-rubber-stamp approval of Goodell’s contract extension, both sides deflected any concern.

Blogging 150
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Sharpening Skills and Learning New Ones

PRSay

My path to public relations began with a bachelor’s in journalism in 2006. The next year, I became a reporter at a community newspaper where I stayed for five years. When my baby was born, I looked for something more flexible and became a private investigator for our county. I was still investigating when a school PR job opened up in my community. I hadn’t been looking for it, but when my mom (a school employee) sent me the job description, I realized it described ME.

Study 109
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Breaking Out Of The Creativity Crisis Part 2

Prowly

In Part One, we took a closer look at the mechanics of breaking problems down, so they would be less overwhelming and seemingly more bearable. The aim of Part Two is to spark creativity and facilitate the process of coming up with solutions for the problems at hand. The post Breaking Out Of The Creativity Crisis Part 2 appeared first on Prowly Magazine.

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Modern newsroom supports Europ Assistance's online messaging

Presspage

With 8,200 staff and 44 companies and branches in 33 countries, Europ Assistance takes action in the field to help customers with exceptional -and mostly unexpected- circumstances. In today’s fast paced life situations might arise in which your mobility, travel, home and health situation might become compromised. Europ Assistance watches out for more than 300 million people around the world with assistance for automobile, travel, family, home and health related situations that might arise.

Travel 79
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Media of me: 13 theses

Stephen Waddington

Thinking out loud about the future of media. I’ve attended a couple of events this week about the future of media. I don’t have any answers but I do have lots of food for thought. Here’s what I’m thinking. Social media democratises conversation. We all have an equal voice. That’s a good thing. But its polarising, rather improving, public discourse.

Media 77
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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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3 Tips for Effective Infographics: Data, Design and Distribution [UML]

Sword and the Script

Infographics remain high on the marketing list of tactics. It’s versatile content piece that can complement and add powerful visuals as part of an integrated campaign. This week I looked at Google search data for the word “infographic” (and variations) and found interest continues to grow at a steady pace. This was true for both the one-year and five-year trends.

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Ascential bids to stem Cannes bleeding

Steve Barrett on PR

Organizers of the Cannes Lions Festival of Creativity this week made their play to placate an industry increasingly frustrated by the costs associated with a week on La Croisette - but, for the PR sector at least, the changes seem positive.

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Showcase your global media contacts

Presspage

Provide reachable contacts. Believe it or not, reporters seeking contact names and phone numbers often can’t find them on websites (or even in press releases). The traditional pressroom tends to just feature the name, e- mail address and phone number of just one or two contact persons a journalist can reach for questions or comments on a story.

Media 68
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10 alternative Christmas gifts for public relations practitioners

Stephen Waddington

In this guest post Karan Chadda shares his Christmas list aimed at helping practitioners better engage with the public. By Karan Chadda. The Taylor Bennett Foundation’s Sarah Stimson has written a wholly sensible list of Christmas presents for public relations practitioners. Here’s a less serious alternative list. There are nine light-hearted suggestions.

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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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Good Martech Talent is Hard to Replace; Off Script #23: Allison Schneider

Sword and the Script

When companies merge, they often find different organizations have different marketing procedures and technologies. In an ideal world, the leadership is able to consolidate and align people, process and technology for a more efficient organization. That’s what happened to Allison Schneider and it’s also how she got her start as a marketing technology ( martech ) executive.

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Mark Borkowski believes those earnings will suffer over the coming months if advertisers pull out

Mark My Words

The Mirror, 24 November 2017. “Crisis and brand publicity specialist Mark Borkowski believes those earnings will suffer over the coming months if advertisers pull out. “I think he will take a hit,” he told Mirror Online, predicting Maynard will be flung into a “short-term financial crisis.” However, Mr Borkowski says that the star’s direct link to his fan base could actually be the key to his survival… as long as he makes the right decisions.

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Eat, Drink, and…. Be Productive

Critical Mention

Who doesn’t love the weeks between Thanksgiving and New Year’s Day? With all the parties, good cheer and chocolate floating around the office, you might think it’s a great time of year to put on a silly sweater , grab a cup of eggnog and cruise into January while you wait for your clients and colleagues to snap back to reality. Time to put your feet up?

Trends 60
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Public relations calendar for 2018

Stephen Waddington

A calendar of the key international events in public relations in 2018. It was crowdsourced as part of my public relations in 2018 project. Thank you to everyone who contributed. Please tweet me @wadds if there’s an event that you think I should add. March. 14 March – Sir Stephen Tallents Memorial Lecture , London. 21 to 22 March – World Communication Forum , Geneva.

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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How to write blog headlines that drive search traffic (Search Engine Watch)

Stern + Associates

The entire concept of inbound marketing relies on your ability to drive traffic to your site. Jen Zottola, editorial director at Stern Strategy Group offers seven rules for writing blog. The post How to write blog headlines that drive search traffic (Search Engine Watch) appeared first on Stern Strategy Group.

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To delete, or not to delete? That is the question

Mark My Words

Of course, my filter bubble matters. Some argue it’s a world that matters most to me and it’s true that it shifts daily, shaping my views and an ethereal existence in my head. The barrage of information I consume is vast and instant. Nevertheless, I constantly check to consider how it shapes my perception and experience or whether it should be constrained by rules.

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Do you know the difference between PR and marketing?

Axia PR

Why the distinctions matter to your company and bottom line. In some companies, public relations and marketing share the same space, with their goals and functions used interchangeably. At other companies, they’re separate, with different reporting structures and a constant battle for budget dollars between the two. Some organizations have one function reporting to the other.

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#FuturePRoof podcast: slurp, slop and scrawl

Stephen Waddington

Topics discussed on the latest #FuturePRoof podcast include: #PRin2018; Cluetrain Manifesto; local media debate; and more. Sarah Hall and I recorded a new edition of the #FuturePRoof podcast this weekend. You can download or stream the podcast via Libsyn or subscribe via iTunes. Here’s what you’ll learn. #PRin2018. I’ve published an article and deck about the outlook for public relations and social media in 2018.

Local 61
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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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#MediaMonday – Jan D’Atri

HMA Public Relations

In addition to co-hosting Arizona Midday on KPNX 12 News, Jan D'Atri has a love for cooking that has turned into a second career for her. [Click below for more]. The post #MediaMonday – Jan D’Atri appeared first on HMA Public Relations.

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Generating interest at Christmas, a time when every brand wants to get coverage

Mark My Words

The Guardian Online, 21 November 2017. “Generating interest at Christmas, a time when every brand wants to get coverage, is difficult, says the PR expert Mark Borkowski. “For a cynical old git like me, you can see the roots of all the stories [in the papers about advent calendars],” he says. “It’s very difficult to keep your client happy around Christmas, with the rest of the noise.

Brand 60
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3 tips to rectify missed media opportunities

Axia PR

As a professional journalist, I’ve received my share of calls from unhappy sources complaining I excluded them from an article. These calls come because some companies believe if their competitors receive media attention, they deserve attention too. Realistically, the news cycle doesn’t work that way. Even with the highest degree of professionalism, there are plenty of editorial cracks through which information can fall.

Media 48