Sat.Nov 18, 2017 - Fri.Nov 24, 2017

Crypto Coin Companies Should Consider More Transparency

Ronn Torossian

Almost everything could benefit from increased transparency. Politics, art, Hollywood … the list goes on and on, and crypto coin companies are no exception. In fact, they may need to focus on transparency over and above the normal need.

How to Strengthen Returns from Micro-Influencers

Cision

In a recent interview , an anonymous marketing executive claimed micro-influencers are the biggest scam in marketing, made up of tiny influencers who will do anything for a kickback.

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How To Engage Millennials In Corporate Social Responsiblity

ImPRessions - Crenshaw Communications

When it comes to philanthropy, Americans are a generous bunch. A natural disaster tends to create its own PR appeals, and in 2017, millions responded. We opened our wallets to help victims of floods, fires, and other catastrophes, and the giving season has only just begun.

How to safeguard your reputation in a crisis

PR Daily

Reputations are won or lost in the moment after a crisis. In midst of your response, it’s easy to forget to protect your status and trustworthiness. Whether you win or lose, your reputation is far more within your control than you might think.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Still Chasing Amazon, Walmart Sees Online Sales Increase

Ronn Torossian

This year, more than ever before, the retailer that wins the online sales war will likely have the edge going into next year. While most retailers take it for granted that Amazon will, once again, run away with the title, at least one big retailer is making a run at the online giant.

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Top PR Holiday Pitching Tips

ImPRessions - Crenshaw Communications

Tis the season for public relations ‘ best and brightest to wield creative wit and savvy strategy in the name of meaningful holiday media placements. There are countless opportunities in print, digital and broadcast available with a little research, packaging and know-how.

Diversity in PR: A must for avoiding gaffes and reaching audiences

PR Daily

A lack of diversity can lead to image-damaging blunders and hurt the bottom line. PR agency executives agree that more diversity satisfies client expectations, boosts creativity and reflects the changing demographics of multi-cultural markets.

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NFL and Jones at Loggerheads Over Commish

Ronn Torossian

Roger Goodell is once again a source of controversy for the NFL. This time, though, it’s not fans or players versus the league. The aggravated party is one of the NFL’s most powerful and prominent owners, the Cowboys’ Jerry Jones.

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How to Use Dynamic Listening to Reach New Customers

Cision

With the media landscape evolving at the speed of technology, communicators need to be able to listen dynamically to their audiences across multiple media channels. It’s no longer just the mainstream media that needs to be taken into account.

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Public relations in 2018

Stephen Waddington

Here’s my analysis of the opportunities and challenges that I believe public relations faces in the next 12 months. They’re not so much predictions as a work in progress. This is an article and deck about the outlook for public relations and social media in 2018. It’s based on insight from my day job working at Ketchum and incorporates crowdsourced feedback to an initial draft. I’ve included data and links to third parties wherever appropriate.

What content should be made into videos?

PR Daily

Small budgets can make a big video impact. If you’re ever looking for the industry standard in video-based content marketing for small businesses, check out the Chicago Music Exchange.

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3 Tips for Effective Infographics: Data, Design and Distribution [UML]

Sword and the Script

Infographics remain high on the marketing list of tactics. It’s versatile content piece that can complement and add powerful visuals as part of an integrated campaign.

Breaching 140: Who’s Using Twitter’s 280 Characters?

Shift Communications

On September 26, 2017, Twitter surprised its users by announcing that certain users would have their tweet character limits doubled, from 140 characters to 280 characters. This beta test was to determine whether users wanted the increased characters.

Media of me: 13 theses

Stephen Waddington

Thinking out loud about the future of media. I’ve attended a couple of events this week about the future of media. I don’t have any answers but I do have lots of food for thought. Here’s what I’m thinking. Social media democratises conversation. We all have an equal voice. That’s a good thing.

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How to ensure your hashtags have the maximum effect

PR Daily

Most people are familiar with the idea or concept of a hashtag. You can thank Jimmy Fallon and Justin Timberlake for their hashtag skit on“Late Night with Jimmy Fallon” for the popularity of hashtags; the word hashtag was even included in the Oxford dictionary in 2010.

Overcoming Common PR Measurement Barriers [Webinar]

Media Bullseye

PR measurement adoption is becoming more widespread throughout the communications industry. Professionals emphasize the importance of measuring PR work to show its value.

Deconstructing 50 Random News Releases

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Does PR Get Storytelling? As one way to answer the question, we randomly selected 50 news releases and applied three tests to them. Test #1 We analyzed the use of adjectives and adverbs, often a shortcut to genuine storytelling. If you say you’re great, no one believes you. On the other hand, sharing a course.more.

Kialo — Clean Social Debates

Doctor Spin

I rarely engage in public debates in social media. This is not because I don’t enjoy debating (because I do), but because a majority of all grown-ups online can’t uphold a difference of opinions without resorting to populism, emotional immaturity, and logical fallacies.

How a little Disney magic can help you find social media success

PR Daily

Are you struggling to reach the right online audiences, build a loyal following on social media platforms or get engagement metrics to budge? It can feel like a witch put a curse on your social media presence—but there are expert-tested ways to break that spell. Here’s how top communicators are seeing fairy-tale results from their social media efforts: 1. IBM uses data as its magic mirror. By looking at the right metrics, communicators can see what their online content is doing for their brand.

Why PR needs to pay attention to studies on gender bias in advertising

Media Bullseye

During a recent MeasurePR Twitter chat, I filled in for Shonali Burke as the substitute moderator, and our guest was Angie Jeffrey. Angie Jeffrey, APR, is ABX’s Vice President of Brand Management, and is on the team behind the Gender Equality Measure (GEM™).

Good Martech Talent is Hard to Replace; Off Script #23: Allison Schneider

Sword and the Script

When companies merge, they often find different organizations have different marketing procedures and technologies. In an ideal world, the leadership is able to consolidate and align people, process and technology for a more efficient organization.

Sharpening Skills and Learning New Ones

PRSay

My path to public relations began with a bachelor’s in journalism in 2006. The next year, I became a reporter at a community newspaper where I stayed for five years. When my baby was born, I looked for something more flexible and became a private investigator for our county.

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High-profile figures respond as harassment stories hit the news media [Updated]

PR Daily

The media landscape is shifting amid a swell of harassment revelations.

#MediaMonday – Jan D’Atri

HMA Public Relations

In addition to co-hosting Arizona Midday on KPNX 12 News, Jan D'Atri has a love for cooking that has turned into a second career for her. Click below for more]. The post #MediaMonday – Jan D’Atri appeared first on HMA Public Relations.

#FuturePRoof podcast: slurp, slop and scrawl

Stephen Waddington

Topics discussed on the latest #FuturePRoof podcast include: #PRin2018; Cluetrain Manifesto; local media debate; and more. Sarah Hall and I recorded a new edition of the #FuturePRoof podcast this weekend. You can download or stream the podcast via Libsyn or subscribe via iTunes. Here’s what you’ll learn. PRin2018. I’ve published an article and deck about the outlook for public relations and social media in 2018.

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Get to Know: Wendy Marx, Founder and President, Marx Communications

TrendKite

With an impressive track record of growing small-&-midsized firms into well-known brands, Marx Communications stands out because of their focus on connecting the dots from PR to sales

What marketers can be thankful for this year

PR Daily

It’s the season for gratitude. Many marketers will be stuffing their faces with turkey this holiday season, but maybe they can spare a thought for the tools (and their developers) that make their jobs easier.

The Public Relations of 40

HMA Public Relations

Yesterday I turned 40 and as I was at lunch having lunch (tacos for #TacoTuesday of course) with one of my good friends we were […]. The post The Public Relations of 40 appeared first on HMA Public Relations. What is.Wednesday matt jackson Rachel Brockway

10 alternative Christmas gifts for public relations practitioners

Stephen Waddington

In this guest post Karan Chadda shares his Christmas list aimed at helping practitioners better engage with the public. By Karan Chadda. The Taylor Bennett Foundation’s Sarah Stimson has written a wholly sensible list of Christmas presents for public relations practitioners. Here’s a less serious alternative list. There are nine light-hearted suggestions. The tenth is very serious indeed. Sign them up to a Plain English course.

To delete, or not to delete? That is the question

Mark My Words

Of course, my filter bubble matters. Some argue it’s a world that matters most to me and it’s true that it shifts daily, shaping my views and an ethereal existence in my head. The barrage of information I consume is vast and instant.

8 rules for working with a creative agency

PR Daily

If you’re going to spend money on an agency, you want to get as much out of the relationship as possible. Photography and video production are art forms; they’re also complex processes that take lots of planning to be successful.

Grey vs. Black and White

HMA Public Relations

From the AP Stylebook to state and federal laws, there are rules out there for just about anything. This includes the express lane at the grocery store. Click below for more]. The post Grey vs. Black and White appeared first on HMA Public Relations.