How to Strengthen Returns from Micro-Influencers
Cision
NOVEMBER 22, 2017
In a recent interview , an anonymous marketing executive claimed micro-influencers are the biggest scam in marketing, made up of tiny influencers who will do anything for a kickback. This argument might convince some, but to suggest all micro-influencers are desperate for any deal feels like a clickbait assumption. The truth is this: If you’re not seeing returns from your micro-influencers or brand ambassadors, it’s more likely that your brand is doing something wrong.
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