Melissa Agnes

FEBRUARY 19, 2014

'It has been announced that Paula Deen is prepping her comeback. Less than a year after her disastrous issue-made-crisis on account of her serious lack of proper crisis management , Deen has created a new company, Paula Deen Ventures, which is reported to be backed by Phoenix-based investor, Jahm Najafi. With Steven Nanula appointed CEO of Paula Deen Ventures and multi millions (reported to be between $75 and $100 million) in backing from Najafi Media, this new team has high hopes for making thi

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Crisis Crisis Management Case Study Enterprise 245

Waxing UnLyrical

FEBRUARY 19, 2014

'Guest Post by Eric Schwartzman . Advanced social media monitoring skills are a critical component of effective social media communications. This is why social media monitoring training is so important. But with more and more monitoring platforms gobbling up big data, and as individuals become increasingly concerned about their personal privacy rights online, social media privacy training and social media surveillance training have become equally critical.

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Social Media Privacy Media Training 96

Stern + Associates

FEBRUARY 17, 2014

'In marketing, there’s a well known adage claiming consumers need to be exposed to a message at least seven times before it registers meaningfully. This “Rule of Seven” is being utterly obliterated, however, by pharmaceutical marketers. And it’s not necessarily a good thing. I’m referring to the seemingly endless series of television commercials for prescription medications, mainly for the treatment of chronic diseases.

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Pharmaceuticals Television Marketing YouTube 71

Melissa Agnes

FEBRUARY 21, 2014

'From Domino’s Pizza to Taco Bell to KFC – and the list goes on and on – it seems that the fast food industry is always finding themselves in hot water. Unfortunately, each episode tends to be about something disgusting that has been done with the food. Today we have a new one to add to the list: Pizza Hut. This one may even take the prize for most disgusting, stomach-curling and make you swear off fast food joints for good.

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Crisis Case Study YouTube Reputation 244

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Waxing UnLyrical

FEBRUARY 17, 2014

'Good morning! Today’s President’s Day here in the U.S. Anyone lucky enough to have a day off from work? Connections are an essential part of the human condition. Making the right connections can lead to big things… perhaps even the presidency! So this week’s roundup features seven posts from around the web that focus on just that: making connections. 1.

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Mobile Resources Twitter Web 77