Sat.Feb 01, 2014 - Fri.Feb 07, 2014

Successful Startup Story: Fresh and Fluffy Natural Dry Dog Shampoo

Waxing UnLyrical

Disclaimer: Fresh and Fluffy is a client of RedShift Writers. Their placement on this outlet is in keeping with WUL’s tradition of sharing causes for good and businesses doing good through community engagement, locally and around the world.

Local 102

How to Avoid the Thought Leadership Commodity Trap

Stern + Associates

Last weekend was the Super Bowl, a big game between the two best football teams in the nation. Yet, somehow so much of the Super Bowl talk – before, during and after (especially given this year’s romp by the Seahawks) – is dominated not by on-the-field plays, but by the commercials. Blame the media.

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Happy 4th Birthday, #measurePR: The Queen of Metrics Returns!

Waxing UnLyrical

Do you know what Feb. 2nd was? Go on, guess, I’ll wait… It was #measurePR’s 4th birthday! Yes, the chat which has become somewhat of an institution as far as industry-wide digital PR events go (and I am thrilled about that), has been going strong for four whole years. Whodathunkit?!

Monday Roundup: Being Social

Waxing UnLyrical

Good morning! So… how have you been surviving the cold? Me, I got bronchitis (I know, I say that as if it’s something to be proud of). I hope you didn’t, and if you’re reading this from a beach somewhere, don’t even talk to me. You know that’s a joke, right?

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Super Bowl: Mixed Messages … and Muppets

Stern + Associates

A couple years ago, I wrote about the marketing impact of Super Bowl ads. I haven’t felt terribly compelled to do so since. Apart from when Roseanne Barr took a log to the chest for Snickers (And who wouldn’t! They are deeeelicious.), the ads just haven’t done it for me.