Waxing UnLyrical

FEBRUARY 5, 2014

'Disclaimer: Fresh and Fluffy is a client of RedShift Writers. Their placement on this outlet is in keeping with WUL’s tradition of sharing causes for good and businesses doing good through community engagement, locally and around the world. Fresh and Fluffy is happy to do what it can to help pets and people live a better life. This is their story.

Local 95

Local Retail Writing Meeting 95

Stern + Associates

FEBRUARY 3, 2014

'A couple years ago, I wrote about the marketing impact of Super Bowl ads. I haven’t felt terribly compelled to do so since. Apart from when Roseanne Barr took a log to the chest for Snickers (And who wouldn’t! They are deeeelicious.), the ads just haven’t done it for me. But then came Super Bowl XIILXXVLMMI or whatever it is. (Forty eight, if you’re keeping score at home.

YouTube 63

YouTube Advertising Advertising Course 63

Waxing UnLyrical

FEBRUARY 7, 2014

'Do you know what Feb. 2nd was? Go on, guess, I’ll wait… It was #measurePR’s 4th birthday! Yes, the chat which has become somewhat of an institution as far as industry-wide digital PR events go (and I am thrilled about that), has been going strong for four whole years. Whodathunkit?! Back in 2010, Ms. Katie Paine was our very first guest.

Measurement 89

Measurement Media Training Google Resources 89

Waxing UnLyrical

FEBRUARY 3, 2014

'Good morning! So… how have you been surviving the cold? Me, I got bronchitis (I know, I say that as if it’s something to be proud of). I hope you didn’t, and if you’re reading this from a beach somewhere, don’t even talk to me. You know that’s a joke, right? Image: Link Humans via Flickr, CC 2.0. Social media is all around us, but what does “being social” actually mean?

Social Media 73

Social Media Corporate Resources LinkedIn 73

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Stern + Associates

FEBRUARY 7, 2014

'Last weekend was the Super Bowl, a big game between the two best football teams in the nation. Yet, somehow so much of the Super Bowl talk – before, during and after (especially given this year’s romp by the Seahawks) – is dominated not by on-the-field plays, but by the commercials. Blame the media. Granted, it’s not entirely unwarranted: the game is the biggest single event of the year for the advertising industry too—companies bring out their best marketing teams and shell out millions of dol

Leadership 78

Leadership How To Enterprise Viral 78