Sat.Aug 24, 2013 - Fri.Aug 30, 2013

7 Tips to Creating an All-Star Event

Waxing UnLyrical

Guest Post by Susan Rubin (Editorial disclosure: Susan works for Cision, a current client of Shonali Burke Consulting, Inc. ). Events can be a great way to build relationships and nurture leads. Whether it’s a 10-person meet-up or a 300-person conference, make sure you check off these items to get the best return on your investment. What’s your Goal? Figure out what you want your end goal to be, and then don’t stray from that focus.

Lean In is a Good Read for Professional Women (and Men)

Maine PR Maven

Recently, I’ve heard many of my women friends talk about how much they’ve enjoyed reading Sheryl Sandberg’s book, “Lean In,” so I decided I better get on the bandwagon and read it, too. The chapter about “Seek and Speak Your Truth” seemed especially worthy of a post here. The reason this quote resonated with me […]. Books Professional Women Emotions at Work Lean In Sheryl Sandberg


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Friday Funny: Brainstorming

Waxing UnLyrical

We have a long weekend coming up here in the U.S… … finally! It’s been a long week for me, so here’s to brainstorming fun and rest for a change. Happy Labor Day weekend, folks, and we’ll see you next week! Via Rob Cottingham on Noise to Signa l, CC 3.0. Friday Funny: Brainstorming is a post from: Waxing UnLyrical. Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc.

Monday Roundup: Moving Forward

Waxing UnLyrical

Good morning! I’m in New York today, working on a really cool event with a really cool Japanese client. Life is good, right? Image: Steve Worsethandetroit via Flickr, CC 2.0. In business, the name of the game is winning and moving forward. That’s what we’re all trying to do, right? That’s what this week’s roundup focuses on. Enjoy! Three Little Secrets to Find PR Expansion & Opportunity.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.