Sat.Jun 22, 2013 - Fri.Jun 28, 2013

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Seven Acts of Random Courtesy After You Land

PR Job Coach

'As I reflect on my years and experience as a career coach and a mentor I once again am reminded that there is an obligation to return the favor for the kindness and generosity of the network in securing a new gig. This critical fact hit me like a brick the other day as I reached out to a couple of mentees on their successful landing following their arduous job campaigns.

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Measuring CSR: #measurePR with John Friedman

Waxing UnLyrical

'I know. It’s been way too long since you’ve had a dose of #measurePR, be it the chat or a recap. I have no excuse other than to tell you I’ve been dealing with a whole lot of S.T.U.F.F. So even though Karelyn saved the transcript of the last chat we had, I’ve only just been able to get around to posting it here for you. I’m really sorry.

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Five Questions to Ask BEFORE You Hijack the News

Bad Pitch Blog

'Thanks to Lori Russo for inspiring this post. You want to make news. We get it. You''re smart and, for several reasons, following current events when you spot a trending news story. More importantly, you see it''s an opportunity to " hijack " the story in some fashion. Take a deep breath. And whether you call it hijack, news jack or culture jack -- make sure you know jack about tying your news into a bigger, hotter story.

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Smart Measurement For Creative People

Waxing UnLyrical

'Guest Post by Angie Picardo. There are many competent, successful business owners who are afraid of numbers. Yet, numbers are what help you to understand the impact of different tactics. Image: Rich Bowen via Flickr, CC 2.0. While you may be enamored with a wonderful strategy, if you can’t measure its impact, you can’t justify using it. Tracking growth by using numerical metrics can be a huge hurdle for some creative-minded leaders.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Monday Roundup: SEO Tips

Waxing UnLyrical

'Well, summer officially arrived on Friday, and with it, the longest day of the year. So it’s all downhill from here. Don’t you just love Mondays? Image: Kara Harms via Flickr, CC 2.0. On today’s roundup, we’re talking SEO (search engine optimization). Whether we’re in PR, marketing, social media, or any of the sub-disciplines of communication, it’s an area most of us know just enough to be dangerous… but not nearly as much as we should.

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