Sat.Feb 16, 2013 - Fri.Feb 22, 2013

Shedding Light on Black PR

Waxing UnLyrical

Terri Johnson tipped me off to a fascinating story yesterday. It’s an exposé of China’s “black PR industry.”

Ad Age Editor, Ken Wheaton, Shows PR How to Pitch

Bad Pitch Blog

Ken Wheaton is Advertising Age ''s managing editor. He''s also an author. Since I pitch Ad Age , his email caught my attention when it landed in my LinkedIn inbox. His subject line, " Bacon and Egg Man, My Second Novel, On Sale Now ," made me assume he sent me a bad pitch.

eBook 73

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My First Six Weeks as a Successful Entrepreneur, Part II: Five Balancing Acts

Waxing UnLyrical

If you decide to jump ship and start your own business (as I detailed in Part I of this post ), here are some balancing acts you will have to consider. Niche vs. breadth. I had some entrepreneurs tell me that starting a business is like starting a band: Take EVERY gig. Play EVERY show.

Five Business Lessons Learned From Hiring a Virtual Assistant

Waxing UnLyrical

When I decided to hire a virtual assistant, I had no idea how much I’d learn from the process. Here’s the story: As you know, I’ve relaunched my business (new website coming soon, I’m so excited to share it with you!) and have very specific areas I want to grow it in.

Skype 97

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

On Falling in Love…and Public Relations

Waxing UnLyrical

It’s February, and besides fixating on when I’ll be able to venture out in the morning for work without being swathed in multi-layered warmth, I allow myself a moment to get all romantic, buy my wife roses, and celebrate that wonderfully-contrived concept called “ Valentine’s Day.”.