Sat.Jan 15, 2022 - Fri.Jan 21, 2022

6 tips for preparing your digital marketing strategy for 2022

Agility PR Solutions

The new year is off and running. You know what that means: it’s time for businesses to develop a new (and hopefully better) annual plan. As always, preparation will get you halfway there. So don’t waste any time—start preparing your digital marketing strategy for 2022 as soon as possible.

How to Give a Great Media Interview

PR for Anyone

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. You got the YES! Now how do you give a great interview? Most importantly is to be prepared.

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‘Stale’ product reviews are a big turn-off for consumers—how brands can keep them fresh

Agility PR Solutions

As communicators are increasingly aware, the majority of shoppers do their homework online prior to purchase, with nearly 70 percent reading between one and 25 consumer product reviews.

From 60 Years of Innovation to Writing and Editing a Release to Working with Global Reporters to Trade Show Pitching Tips: Business Wire’s Most Popular Blogs of Q4 2021 | Business Wire Blog

Business Wire

In the fourth quarter of 2021, Business Wire blog posts covering our 60 th anniversary, tips for editing press releases and catching common mistakes, and predictions for 2022 resonated most with readers. investor relations public relations media relations

How Startup Leadership Can Inspire the Team to Deliver Results and Become Great

Inspiring the team to do their best, break through barriers and achieve milestones is the core responsibility of the startup leadership. Inspiring people to do great requires installing confidence and the ability to learn from setbacks and failures.

Blog Contest Winner: How The FEEL Model Can Get You Closer to Your Goals

Deirdre Breakenridge

A Guest Post By Keke Ellis, American University Grad Student, FEEL Blog Post Winner. Back in 2014, I made a comment on Facebook about the movie Dear White People. I don’t remember the exact comment, but within days an acquaintance made a big fuss over what I had said.

More Trending

Why executive positioning on social media should be a top priority in 2022

PR Daily

Here are four tips on how to improve your C-suite’s presence on social channels. We all know our favorite brands and businesses — what they offer, what they stand for and how they project themselves to the world. But do we know the man or woman leading that company? In some cases, no.

You Are Not Your Target Audience [False Consensus Effect]

Sword and the Script

Every now and then I’ll hear a marketer say, “I’m the target audience.”. As such, the marketer assumes the target audience has the same view of the world as they do. The reality is, they probably don’t. This is a well-studied notion in psychology called the “ false consensus effect ” or FCE.

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4 public relations tips to use for your business in 2022

Agility PR Solutions

Public relations is a big part of any business. This is simply the process of how a business takes information from another hub or organization that might be geared to their company, and then crafts that information to be displayed to the public.

6 questions with Lindsay Tigar

Muck Rack

6 questions with Lindsay Tigar

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Generating Leads with Facebook: A Guide for Businesses

In this Facebook guide for businesses, we’ll help you strategize with tips and techniques straight from our playbooks. We also let you in on the best practices for improving your lead gen campaigns, starting with a review of your performance metrics.

3 ways the pandemic has changed media relations forever

PR Daily

For PR pros, the rules are always changing—but the last two years of COVID-19 have accelerated an already rapid cycle.

Media Overexposure: How to Take Back Control of Your Media Presence

Prowly

The key to public relations is to get yourself the most beneficial media exposure possible. That means knowing where your name needs to be for public consumption — and at what times, places, and forums.

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In 2022, DEI efforts will define your brand—3 tips for your strategy

Agility PR Solutions

There was a wise saying that my late southern grandmother would invoke when she wanted me to authentically take accountability for any situation. “Go, Go, or get off the pot,” she would say.

Give this media relations tactic a try: Sound bites for trending stories

Muck Rack

Give this media relations tactic a try: Sound bites for trending stories

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

For the future of the PR industry, ethics provides the clearest map

PR Daily

The dean of Penn State’s Bellisario School of Communications talks about the challenges facing young PR pros, how employers can help them succeed, and what comes next in this dynamic industry. Everyone wants to know what’s next. When will the pandemic be over?

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What Will Be at the Forefront of PR Strategy in 2022

Shift Communications

For businesses who endured the pandemic, economic and social-driven challenges of the past two years, 2022 is shaping up to be a pivotal year. It’s a year for getting back to business and focusing on long-term positioning, strategy and growth. It’s a year for reassessing PR strategy.

Travel in 2022: Will 2022 be the year of the travel rebound? Key takeaways for marketers

Agility PR Solutions

Of all the industries beaten down by the pandemic, none was more impacted than travel—and a messy holiday season didn’t do much to get things back on track.

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The Importance of Social Media in Crisis Management

Prohibition

Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

10 tips for politely declining useless meetings

PR Daily

In the Zoom era, comms pros are getting added to all kinds of virtual gatherings. Here are some tactics to start emptying your calendar. It’s 2022, and communicators are still struggling to shed useless meetings that drain time and energy.

Why are brands resisting social audio (and audio, in general)?

Communications Conversations

Consider the evidence: One in three content marketers use podcasts or other audio content. However, 53% of content marketers who leverage podcasts and other audio content say it is the most effective format they use. Just 14% of social media marketers leverage audio chat rooms like Clubhouse and Twitter Spaces. However, 68% of those who do say it’s the most effective social media strategy they use (stats courtesy of Hubspot ). What gives?

Advertising success in 2021: Top brand commercials of the year

Agility PR Solutions

The last year has proven to be a notable one for brands and their commercials. Even though most of the time it’s leading up to the Super Bowl that companies start their ad campaigns around the country, last year was filled with some great ads from the very start. Ford One of the best brand […].

Spotlight on a Solo PR Pro: Meet Shirley Johnson

Solo PR Pro

For Shirley Johnson , taking on clients as a solo PR professional wasn’t part of some grand plan. It happened organically following many successful years in broadcast production and healthcare and pharmaceutical public relations.

Spreading the Good News: Four Best Practices for Construction Projects

The I-5 High Occupancy Vehicle Improvement Project upgraded a 3-mile segment of the I-5 traversing Santa Ana and Orange, CA. Hill developed a public awareness and community outreach plan in collaboration with key stakeholders, organizations, communities,

Predicting month-by-month media trends for 2022

PR Daily

If any of these outrageous developments hit the airwaves, you can say you heard it here first. What’s in the cards for the news media in 2022? Does fake news have a future? Will C-Span launch a sitcom? Will The New York Post bring out a Sunday insert offering a gourmet sandwich?

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6 Tips for PR Distribution: Reach the Widest Audience

PR Fuel

A solid marketing campaign is essential to business success, with experts recommending that companies set aside at least 10% of their annual gross income for marketing. That means if you expect to make $100,000 in 2022, then you should set aside $10,000 for your marketing needs.

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Shopping’s social revolution: Social media spending expected to reach $1.2T globally by 2025

Agility PR Solutions

In the pandemic age, digital shopping has become even more ubiquitous in almost every household, and social media is playing a big part.

Say Hi: Building a More Connected World Through Weak Ties

Culpwrit

By Maggie Christ We’re taught that some people are outgoing and socialize easily. On the other hand, there are people who are naturally shy and doomed to face the lifelong plague of awkward encounters. However, this doesn’t have to be our truth.

A CHRO’s Perspective on Substance Use in the Workplace: Supportive Strategies to Help Your Workforce Thrive

Speaker: Smita Das, MD, PhD, MPH, Medical Director, Psychiatry and Naj Wright, MBA, C-Suite HR Executive

Through advances in technology and access to care, managers can be empowered to serve as the front line of defense to help identify employee AUD and SUD concerns before they escalate. Understanding AUD and SUD, and providing tools for your workforce to overcome the challenges that they pose, is key to fostering strong mental health at work. Join us for this important how-to discussion.

Carhartt doubles down on vax policy amid leaked memo, Twitter debate

PR Daily

Some on social media are calling for a boycott of the company’s products after its COVID-19 vaccine requirement for workers was made public. Outdoor workwear company Carhartt started trending on Twitter on Jan.

What Kind of Client Are You?

Bianchi Biz Blog

Concerned? Close? Or committed?

Marketers and agencies are miles apart: A potential shift in the sphere of influence?

Agility PR Solutions

The post Marketers and agencies are miles apart: A potential shift in the sphere of influence? appeared first on Agility PR Solutions. Public Relations profession

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