Sat.Aug 07, 2021 - Fri.Aug 13, 2021

Developing your content strategy to become a trusted expert

Onclusive

Welcome back to our blog series about earned media strategy and measurement! This week, we’re focusing on one of the primary functions of communications and PR—producing impactful content that resonates with your brand’s key audiences. Elizabeth Barrett. VP Research, Gartner.

7 Ways to Make Your Press Release Go Further

Cision

How to repurpose press releases for maximum impact. US Blog

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Anime as a Marketing Strategy

Ronn Torossian

Components of Asian culture have spread to North American markets, particularly anime and manga cartoons. Anime streaming sites like Crunchyroll have over two million subscribers and over 45 million registered users.

Unique Ways PR Pros Can (and Should) Consume News

ImPRessions - Crenshaw Communications

PR specialists must eat, sleep and breathe news. We need to stay connected to a variety of news outlets to stay current and knowledgeable, both for our own benefit as well as that of our clients.

How Startup Leadership Can Inspire the Team to Deliver Results and Become Great

Inspiring the team to do their best, break through barriers and achieve milestones is the core responsibility of the startup leadership. Inspiring people to do great requires installing confidence and the ability to learn from setbacks and failures.

The 21 Responsibilities of PR and What They Entail

Onclusive

Originally Published August 23, 2017; Updated August 9, 2021. PR is always evolving. If the past 2 years have shown us anything, it’s that the way we work and live is changing, including the job description of the PR professional.

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What is Digital PR?

Ronn Torossian

When a brand wants to increase their presence on online platforms, they use Digital PR. Digital PR is essentially a strategy that can be used to improve brand awareness using online mediums.

What types of content perform best on social media?

Agility PR Solutions

With close to 4 billion monthly active users, social media is a goldmine of marketing opportunities. But to reap the fruit of your social media marketing efforts, you must know and leverage the types of content that perform best on social media.

Pitch the Media

PR for Anyone

You’ve finally done it. You’ve been ready my posts for years, watching the YouTube videos, and you’re ready to pitch. But the big question I get all the time is, “do I pitch the same story to all the different media outlets at the same time?” ” The answer is no.

How to make your social media video sticky

PR Daily

Video is an increasingly popular content type online, but there’s more to it than just hitting the record button. It goes without saying that not all content is created equal.

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How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

8 of the best social media competitor analysis tools for 2021 (+3 new)

Awario

Over the last few months, we've tried dozens of competitor analysis tools, until we finally settled on a few that we use regularly. This post is a selection of free or affordable competitor research and analysis tools that keep giving us the best insights for growth

6 comms strategies for reaching more customers

Agility PR Solutions

It’s every business’s goal to reach more customers. After all, that’s what provides higher profits and a better overall brand image. So, how do you go about doing it? The good news is it isn’t as difficult as you’d think, despite the amount of competition out there.

UK Media Moves including Campaign magazine, HuffPost, openDemocracy and more

Cision

Arvind Hickman now Media Editor at Campaign; Sophia Sleigh to join HuffPost UK as Deputy Political Editor; Peter Geoghegan appointed Editor-in-Chief and CEO at openDemocracy. Media Blog

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5 new rules for getting your funding announcement covered

PR Daily

As excited as you might be about your latest round of fundraising, tech reporters need to see more. If you think your inbox is full, consider the plight of today’s tech business reporters. Last year, according to TechCrunch, venture capitalists invested a record $428 million into U.S.

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

How to do competitive analysis on social media: case study

Awario

We break social media competitor analysis into 5 simple steps by comparing Apple Music, Spotify, and Google Play Music in an exciting social listening case study

5 tips for creating a plan and improving your content marketing

Agility PR Solutions

Creating a content marketing plan requires a lot of time and effort, but it is crucial to implement the best content practices and strategies so that your online presence thrives. According to Hubspot, 70 percent of marketers are actively investing in content marketing.

Follow These 9 Fashion News Sites During Fashion Week (& Beyond)

Cision

Each month we highlight several news sites under a timely category. Here are some of our favorites for fashion news. Media Blog

Research: 12 ways to boost your charisma

PR Daily

For executives looking to offer a stronger presence in the room or on the screen, these tips can help make these important communicators more dynamic. Is charisma an innate talent bestowed on a lucky few? A divine gift or something that you can learn?

A CHRO’s Perspective on Substance Use in the Workplace: Supportive Strategies to Help Your Workforce Thrive

Speaker: Smita Das, MD, PhD, MPH, Medical Director, Psychiatry and Naj Wright, MBA, C-Suite HR Executive

Through advances in technology and access to care, managers can be empowered to serve as the front line of defense to help identify employee AUD and SUD concerns before they escalate. Understanding AUD and SUD, and providing tools for your workforce to overcome the challenges that they pose, is key to fostering strong mental health at work. Join us for this important how-to discussion.

Trends and Best Practices for Media Relations

PRSay

In the PR strategies toolbox, the practice of media relations gives PR practitioners an opportunity to distinguish themselves while also giving their organizations an edge over the competition. As earned media, stories placed through media relations efforts are cost-effective.

State of the media: How to tell a story that resonates

Agility PR Solutions

As PR pros, we’re conditioned to adapt our stories to whatever is happening in the world around us. Sometimes, the appropriate way to approach a pitch or a briefing can change in a matter of minutes.

UK Media Moves including Express.co.uk, Reach plc, Hearst UK and more

Cision

A number of updates to the Express.co.uk lifestyle team; Matt Maltby appointed Head of National Sports Network Desk at Reach; Cosmopolitan and Women’s Health fashion team udpate. Media Blog

If the PR industry wants to be more inclusive, it must pay its interns

PR Daily

Here’s how one PRSSA student breaks down the very real costs facing entry-level employees, and the perils of ignoring the barriers facing aspiring pros. When I began college a few years ago, I learned to expect that I wouldn’t get offered a paid internship until right before or after I graduated.

The Growth PR Playbook

PR and communications now rely on data-driven, real-time, iterative storytelling with metrics that help to manage crises, get ahead of the competition, and impact the bottom line. Learn how to build a Growth PR plan in this Onclusive whitepaper.

Four ways to keep your digital marketing strategy up to date

Axia PR

According to Hubspot, digital marketing helps companies reach larger audiences compared to traditional methods by targeting users who are most likely to buy their product or service. Because digital marketing is a fast-paced world, your digital marketing strategy needs to stay up-to-date.

The effects of consumer behavior on marketing and business operations

Agility PR Solutions

One critical step in developing any marketing strategy is understanding the target audience. There are many questions you must answer. It helps you know how to communicate with customers. You must know what they need, their pain points, motivations, likes, and dislikes.

Storytelling + data: How Metromile’s Rick Chen brings data to life to maintain relevancy and demystify insurance

Muck Rack

Storytelling + data: How Metromile’s Rick Chen brings data to life to maintain relevancy and demystify insurance

3 ways to maximize podcast advertising

PR Daily

A guide on how to combine data and creativity to pump up podcast promo success. As more advertisers look to optimize their media mix against marketing channels they know will deliver measurable business impact, they are exploring new opportunities.

Generating Leads with Facebook: A Guide for Businesses

In this Facebook guide for businesses, we’ll help you strategize with tips and techniques straight from our playbooks. We also let you in on the best practices for improving your lead gen campaigns, starting with a review of your performance metrics.

Calculating the Return On Investment for a Public Relations Campaign: A Concise Guide

Axia PR

How to know if your PR campaigns are financially successful. Are your campaigns really profitable? How can you prove that your marketing campaigns were of value?

Companies pledged more support for racial equity in 2020—but are they following through?

Agility PR Solutions

In the aftermath of the killing of George Floyd and resulting widespread social upheaval of 2020, many US corporations committed to large-scale philanthropic investments to combat racial inequity. More than a year later, are they following through on their commitments?

Why “Disruption” is a Terrible Message for Prospects in B2B Marketing

Sword and the Script

Somewhere around 2014 or 2015, several colleagues and I stepped off a plane in San Francisco to attend an industry conference. We were eager to get to the conference center, but there was one big problem: the taxi line was hours long.

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