Sat.Dec 07, 2019 - Fri.Dec 13, 2019

Reputational Risk: When Should you Implement your Crisis Strategy?

Cision

We all have a crisis strategy in place, but how do we know when the right time is to activate it? This piece lays out the perfect tools to help prepare you to recognize when it's time. Crisis Management

Content Marketing Is The New PR

Maine PR Maven

Long gone are the days of simply pitching reporters and hoping for the best. As PR experts, we pride ourselves on thinking outside the box, and content marketing is perhaps the best example of that. The post Content Marketing Is The New PR appeared first on | The PR Maven.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Was Away On A Mission Impossible?

ImPRessions - Crenshaw Communications

DTC luggage company Away replaced cofounder Steph Korey as CEO just days after a Verge article caused a PR trainwreck by exposing a punitive work culture there.

Preparing for 2020: A Look at Social Networks

Business Wire

When it comes to increasing news release reach and actions, one of the easiest ways for companies to increase results is through leveraging the reach of their owned social channels. public relations marketing

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

How to Generate Engagement

Ronn Torossian

As Lose it! hadn’t always relied on user-generated content, the brand announced the program on its app to help their pre-existing users learn about the opportunity to share their own experiences.

How To 195

More Trending

When the Media Fails to Distinguish Between PR and Advertising

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. It might seem like I’m picking on The New York Times, pointing out on Monday that the history of Silicon Valley didn’t start with the launch of Google.

A look inside the engine of an influencer marketing agency

Agility PR Solutions

According to recent reports, the field of influencer marketing is predicted to quickly become an industry that’s worth $6.5 billion, with over a thousand different influencer marketing agencies in the world.

When and Why to Do a Website Redesign

Maine PR Maven

Your website is the one go-to place where prospective and current customers can find information on your business or organization. The post When and Why to Do a Website Redesign appeared first on | The PR Maven. Marketing SEO Website

SEO 78

15 Personal Branding Experts You Need to Check Out

B2B PR Sense

Today you can't have a robust business without a solid personal brand. But it's not always easy to know where to start. That's why I wanted to share with you a list of 15 personal branding experts whose content can help you to develop and polish your own brand.

Brand 233

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

[Whitepaper] The 2019 News Release Benchmark Report

Onclusive

One of the biggest questions in news distribution and investor relations is, “what is the real effect of my news release?” ” Companies have longed for a way to connect their newswire efforts with related editorial coverage, influencer engagement, and social media amplification.

Report 195

One Size Fits All

Ronn Torossian

One size fits all is a term that came out more than 50 years ago to let folks know that certain garments could be worn by people of just about any size. However, in the area of marketing, that phrase should have no value at all. Marketers who still practice this approach are excluding many […].

What lies ahead in 2020? Predictions from 20 industry experts

PR Daily

Were scant days away from a nascent decade, and key voices have salient insights to offer. What’s ahead for storytelling, the ‘trust gap’ and the vexing matter of ROI measurement? It’s the end of the decade—and what a decade it’s been.

Ryan Reynolds Aviator Gin’s ad-jacking spoof “rescue” of Peloton ad girl is pure PR genius

Agility PR Solutions

Brand 123

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Not All Heroes Wear Capes… Some Wear Hard Hats

Cision

Stuart White, head of media relations at Thames Water, came to CommsCon 2019 to discuss a fatberg found lurking under Whitechapel road.

Most Talked About 77th Golden Globe Nominations for 2020

Critical Mention

Share Tweet Share. Critical Mention) – The 2020 nominations for the 77th Golden Globe Awards were announced on Monday.

Radio 95

The PR success stories of 2019

PR Daily

PR pros love to mock the missteps and misfires, but what were the campaigns that deserve our admiration? Here are a few notable moves that scored in 2019. What are the PR tactics that worked in 2019?

Social influence leadership ignites buzz for retailers—which brands are capitalizing?

Agility PR Solutions

Retailers are having huge success with social and influencer marketing—partly because retail is a highly social category, with many brands performing above average in driving online and offline consumer conversations, which makes the continued dominance of Amazon and Nike in the U.S.

Retail 116

Choose Your Own PR Adventure

Cision

Play through a digital PR adventure so that you're better prepared to play through it in real life the next time it pops up. Best Practices

Success with PR Agencies: Six Tips from Agency Owners on How to Make the Most of What They Offer

Meltwater - PR

Working with a PR agency can be a mixed experience for brands who are unsure about how best to navigate the relationship. In Part 1 of this series, we took… Read More >>>. PR & Comms

Last chance: Don’t miss this week’s late entry deadline

PR Daily

Our Communicators of the Year and Rising Star Awards will showcase the best individual comms pros and teams. All entries must be submitted by this Friday, Dec. The post Last chance: Don’t miss this week’s late entry deadline appeared first on PR Daily. Ragan Awards

7 solid tips for using online reviews to manage your brand reputation

Agility PR Solutions

Every brand in the modern era needs to think about their online brand reputation. The few restaurants, stores, and other local businesses that don’t invest in their online presence will still be the subject of online reviews and conversation—whether they realize it or not.

Blogger Conferences: Top Events to Attend in 2020

Cision

Boost your blogging skills in 2020 and attend one of these events targeted to creatives. Media Blog

Not All Heroes Wear Capes… Some Wear Hard Hats

TrendKite

Stuart White, head of media relations at Thames Water, came to CommsCon 2019 to discuss a fatberg found lurking under Whitechapel road

PR Daily’s 2020 Digital Marketing & Social Media Awards is accepting submissions

PR Daily

Submit your best digital communications and social media campaigns and projects from the past year. Deadline for entries is Jan. The post PR Daily’s 2020 Digital Marketing & Social Media Awards is accepting submissions appeared first on PR Daily. PR Daily Awards

A call for a public inquiry into the impact of media and tech on democracy

Stephen Waddington

We need a concerted effort to clean up political campaigning following the 2019 General Election campaign. Truth matters in a democracy. It’s a fundamental constituent of trust. It’s critical to effective communication, understanding and decision making.

The Big Debate: Is Media Relations Dying?

Cision

The digitalisation of communications has affected all parts of the media industry. But to what extent? CommsCon UK

Journalists from ABC News, CNN, Slate + more on how to make your PR pitch stand out

Muck Rack

Journalists from ABC News, CNN, Slate + more on how to make your PR pitch stand out

Last chance: Don’t miss this week’s late entry deadline

PR Daily

Our Communicators of the Year and Rising Star Awards will showcase the best individual comms pros and teams. All entries must be submitted by this Friday, Dec. The post Last chance: Don’t miss this week’s late entry deadline appeared first on PR Daily. Ragan Awards

3 ways to build up valued relationships with customers

Agility PR Solutions

The key to building a great PR campaign for your business is to create valued and lasting relationships with customers that will allow you to grow your business in the future.

Brand 85

What Peak Movie and TV Season Can Teach You About Public Relations

PRSay

Are you a sucker for a good holiday movie? Does Netflix always seem to know exactly when you need a new show? You’re not alone, and it’s because Hollywood is excellent at knowing how to push your buttons. As a PR pro, your goal is to drive great results for your company or client.

Film 121

Media Moves at POLITICO & Washington Business Journal, The New York Times Announces Staff Role Changes in Beijing Bureau

Cision

Steven Lee Myers, Chris Buckley have new roles at The Times, Katishi Maake changes beats at Washington Business Journal and more. Media Blog