Sat.Dec 07, 2019 - Fri.Dec 13, 2019

Reputational Risk: When Should you Implement your Crisis Strategy?

Cision

We all have a crisis strategy in place, but how do we know when the right time is to activate it? This piece lays out the perfect tools to help prepare you to recognize when it's time. Crisis Management

Content Marketing Is The New PR

Maine PR Maven

Long gone are the days of simply pitching reporters and hoping for the best. As PR experts, we pride ourselves on thinking outside the box, and content marketing is perhaps the best example of that. The post Content Marketing Is The New PR appeared first on | The PR Maven. Content Creation Know - Like - Trust Marketing Public Relations

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Was Away On A Mission Impossible?

ImPRessions - Crenshaw Communications

DTC luggage company Away replaced cofounder Steph Korey as CEO just days after a Verge article caused a PR trainwreck by exposing a punitive work culture there. Korey will be kicked upstairs to take an Executive Chairman post and former Lululemon executive Stuart Haselden will step into her old position. To be clear, Haselden’s hire must have been planned before the “toxic PR” generated by the Verge story.

Preparing for 2020: A Look at Social Networks

Business Wire

When it comes to increasing news release reach and actions, one of the easiest ways for companies to increase results is through leveraging the reach of their owned social channels. public relations marketing

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

How to Generate Engagement

Ronn Torossian

As Lose it! hadn’t always relied on user-generated content, the brand announced the program on its app to help their pre-existing users learn about the opportunity to share their own experiences. The hashtag was mostly used by people who already use the app, before others who don’t necessarily use the same program caught on to […]. The post How to Generate Engagement appeared first on. Entrepreneur Ronn Torossian 5WPR CEO Insights Strategy

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When the Media Fails to Distinguish Between PR and Advertising

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. It might seem like I’m picking on The New York Times, pointing out on Monday that the history of Silicon Valley didn’t start with the launch of Google. Before going further, the vast majority of my posts on The New York Times are positive and even effusive. If The New York Times had a tryout.more.

A look inside the engine of an influencer marketing agency

Agility PR Solutions

According to recent reports, the field of influencer marketing is predicted to quickly become an industry that’s worth $6.5 billion, with over a thousand different influencer marketing agencies in the world. And the number of agencies just keeps growing—which means that these agencies have plenty of work that they need to do. In fact, all of the […]. The post A look inside the engine of an influencer marketing agency appeared first on Agility PR Solutions.

When and Why to Do a Website Redesign

Maine PR Maven

Your website is the one go-to place where prospective and current customers can find information on your business or organization. The post When and Why to Do a Website Redesign appeared first on | The PR Maven. Marketing SEO Website

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15 Personal Branding Experts You Need to Check Out

B2B PR Sense

Today you can't have a robust business without a solid personal brand. But it's not always easy to know where to start. That's why I wanted to share with you a list of 15 personal branding experts whose content can help you to develop and polish your own brand. Personal branding is an important part of your business's PR and marketing strategy. It is more than a simple "look at me" tactic. Modern audiences want to know the person behind the brand. What are you like? What do you stand for?

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

[Whitepaper] The 2019 News Release Benchmark Report

Onclusive

One of the biggest questions in news distribution and investor relations is, “what is the real effect of my news release?” ” Companies have longed for a way to connect their newswire efforts with related editorial coverage, influencer engagement, and social media amplification. Onclusive, in partnership with Business Wire, the global leader in news distribution services, conducted the first comprehensive analysis to answer these key questions.

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One Size Fits All

Ronn Torossian

One size fits all is a term that came out more than 50 years ago to let folks know that certain garments could be worn by people of just about any size. However, in the area of marketing, that phrase should have no value at all. Marketers who still practice this approach are excluding many […]. The post One Size Fits All appeared first on. Business PR Inspiration Ronn Torossian 5WPR CEO Advice Public Relations Strategy

Unpacking The Away PR Disaster

ImPRessions - Crenshaw Communications

DTC luggage company Away replaced Steph Korey as CEO just days after a PR trainwreck of an article by The Verge exposed its punitive work culture. Korey will be kicked upstairs to take an Executive Chairman post and former Lululemon executive Stuart Haselden will step into her old position. To be clear, Haselden’s hire must have been planned before the “toxic PR” generated by the Verge story.

Blogger Conferences: Top Events to Attend in 2020

Cision

Boost your blogging skills in 2020 and attend one of these events targeted to creatives. Media Blog

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

5 ways video can build and sustain consumer trust in your brand

PR Daily

Regardless of your business, credibility is at the heart of success. Adopting a ‘Don’t tell me—show me’ approach to courting your targeted audience sectors will help you engage them. Credibility can make or break your business. It’s one of the most important factors that influences buyer decisions, but how do you establish or strengthen your brand’s credibility? Try video. Here are five tips on how to use video marketing to bolster your image: 1. Establish your brand’s tone and voice.

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Ryan Reynolds Aviator Gin’s ad-jacking spoof “rescue” of Peloton ad girl is pure PR genius

Agility PR Solutions

The dysfunctional Peloton ad that that turned into a holiday disaster for the workout bike brand became the focus of some sensational newsjacking (in this case, ad-jacking) last week when Canadian actor and liquor magnate Ryan Reynolds did a brilliant send-up of the troubled woman in the Peloton spot (which you can watch here) by […]. The post Ryan Reynolds Aviator Gin’s ad-jacking spoof “rescue” of Peloton ad girl is pure PR genius appeared first on Agility PR Solutions.

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Success with PR Agencies: Six Tips from Agency Owners on How to Make the Most of What They Offer

Meltwater - PR

Working with a PR agency can be a mixed experience for brands who are unsure about how best to navigate the relationship. In Part 1 of this series, we took… Read More >>>. PR & Comms

Choose Your Own PR Adventure

Cision

Play through a digital PR adventure so that you're better prepared to play through it in real life the next time it pops up. Best Practices

What lies ahead in 2020? Predictions from 20 industry experts

PR Daily

Were scant days away from a nascent decade, and key voices have salient insights to offer. What’s ahead for storytelling, the ‘trust gap’ and the vexing matter of ROI measurement? It’s the end of the decade—and what a decade it’s been. As we in communications and marketing look ahead to 2020, what can we expect? Twenty influencers shared their thoughts about this question: “What lies ahead for communicators in 2020?” Here’s what they predict.

Social influence leadership ignites buzz for retailers—which brands are capitalizing?

Agility PR Solutions

Retailers are having huge success with social and influencer marketing—partly because retail is a highly social category, with many brands performing above average in driving online and offline consumer conversations, which makes the continued dominance of Amazon and Nike in the U.S. marketplace impressive. Engagement Labs, a data and analytics firm that provides social intelligence […]. The post Social influence leadership ignites buzz for retailers—which brands are capitalizing?

A call for a public inquiry into the impact of media and tech on democracy

Stephen Waddington

We need a concerted effort to clean up political campaigning following the 2019 General Election campaign. Truth matters in a democracy. It’s a fundamental constituent of trust. It’s critical to effective communication, understanding and decision making. In the past six weeks, during the General Election campaign in the UK, we’ve witnessed an erosion of trust in institutions and the media. Their very foundations are crumbling.

The Big Debate: Is Media Relations Dying?

Cision

The digitalisation of communications has affected all parts of the media industry. But to what extent? CommsCon UK

The PR success stories of 2019

PR Daily

PR pros love to mock the missteps and misfires, but what were the campaigns that deserve our admiration? Here are a few notable moves that scored in 2019. What are the PR tactics that worked in 2019? Many organizations embraced their role in the cultural conversation, whether it was speaking out on gun violence and gun regulation or talking about taking steps to fight climate change. Others leaned into fights with competitors to stoke a healthy rivalry and drive online traffic.

Understand How Online News Tracking Improves Businesses

Critical Mention

Many communications strategies can lead to business success. One of the most prominent strategies that helps refine a brand’s reputation and status in its industry is online news tracking. If utilized the right way, you can use the earned media from online news coverage to connect with your audience.

Micro-influencers are young, scrappy and hungry—& great for authentic brand relationships

Agility PR Solutions

While big-name, big-money influencers can reach large audiences in one fell swoop, it doesn’t mean those audiences are highly engaged—or paying attention at all, if your brand isn’t directly involved in the influencer’s most riveting topics of discussion. That’s why savvy brands are more likely to enlist micro-influencers, whose lower follower counts are often outweighed […].

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Media Moves at POLITICO & Washington Business Journal, The New York Times Announces Staff Role Changes in Beijing Bureau

Cision

Steven Lee Myers, Chris Buckley have new roles at The Times, Katishi Maake changes beats at Washington Business Journal and more. Media Blog

How to launch experiential campaigns on Twitch and TikTok

PR Daily

Gen Z is flocking to these visual platforms—and bringing their money with them. Here’s what marketers should know about engaging these audiences. Influencers are a vital component. Step aside, Facebook, Instagram and Snapchat. An increasing number of younger consumers are gravitating to the video streaming service Twitch, which has traditionally catered to gamers, and TikTok, a social media app designed for making and sharing comedy bits, lip-synching clips and more. Marketers, take notice.

Most Talked About 77th Golden Globe Nominations for 2020

Critical Mention

Share Tweet Share. Critical Mention) – The 2020 nominations for the 77th Golden Globe Awards were announced on Monday. The Hollywood Foreign Press Association (HFPA) , comprised of 90 notable journalists from around the world, announced the nominees for the annual Golden Globes Awards, held on January, 5 2020. Those nominated for the 77th Golden Globes are: Best Motion Picture – Drama.

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Distraction as a media relations tactic

Stephen Waddington

A story from the North of England about an attempt to move the news agenda on from a negative story for the Prime Minister and the Conservative Party. The Daily Mirror led on its front page on Monday with a story about a four-year-old boy suffering from suspected pneumonia. The story was originally broken by The Yorkshire Evening Post on Sunday. The front page showed an image of Jack Williment-Barr as he slept on the floor of the accident and emergency department at Leeds General Infirmary.

UK Media Moves including The Times, New Model Adviser, AFP and The Sun Online

Cision

Changes at The Times in London and Glasgow, New Model Adviser has some promotions, and The Sun Online starts a weekly Cash Clinic series. Media Blog

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PR Daily’s 2020 Digital Marketing & Social Media Awards is accepting submissions

PR Daily

Submit your best digital communications and social media campaigns and projects from the past year. Deadline for entries is Jan. The post PR Daily’s 2020 Digital Marketing & Social Media Awards is accepting submissions appeared first on PR Daily. PR Daily Awards

7 solid tips for using online reviews to manage your brand reputation

Agility PR Solutions

Every brand in the modern era needs to think about their online brand reputation. The few restaurants, stores, and other local businesses that don’t invest in their online presence will still be the subject of online reviews and conversation—whether they realize it or not. One of the best ways to take control of your online […]. The post 7 solid tips for using online reviews to manage your brand reputation appeared first on Agility PR Solutions. Public Relations reputation