Sat.Jul 06, 2013 - Fri.Jul 12, 2013

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10 Ways Jay Baer’s New Book, Youtility, Will Change Your Life

Waxing UnLyrical

'I think I’ve mentioned this before, but I rarely do book reviews. This is because there are a lot of books out there, way more than I have the time to read. Add to that not all of them are good (in fact, some are downright abysmal), and I really don’t want to be the person who rains on a shiny new author’s parade. So when I do write about a book, your foregone conclusion should be that I like it and I’m going to recommend you buy it.

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It’s Time to Get Real About Real-Time Marketing & PR

Journalistics

When David Meerman Scott was kind enough to let me review his first pass at Real-Time Marketing & PR a few years ago, I remember thinking how amazing some of the stories were in the book. There was case study after case study about how powerful the consumer has become in the age of social media – and how ill-equipped most brands were to deal with issues in real-time.

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Elevator Pitch or Twitter Pitch?

Waxing UnLyrical

'PR professionals are usually seen as the facilitators of news and stories. With changing technology and the advent of social media, the way we communicate with the media has also changed to some extent. Image: Rhinowrites via Google, CC 3.0. While I believe most journalists these days are using Twitter, the PR industry, at least in India, is still catching up to that platform.

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Monday Roundup: Content Counts

Waxing UnLyrical

'Happy Monday! Did you enjoy the long weekend? Let me back up… if you took a long weekend, did you enjoy it? Image: Sean MacEntee via Flickr, CC 2.0. Content is the “meat and potatoes” of everything from websites to newsletters to blog posts; without content you literally have nothing. So this week’s roundup brings you some stellar content… about content.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.