The Proactive Report
DECEMBER 9, 2022
One for the most exciting tools available to PR and marketing pros is audience analytics and tracking. These tools gather data on your audiences – who they are, where they hang out, who they talk to, what trends they follow, what interests them right now, where they get their news and information, and who influences them. This is not a new function of PR or marketing.
Ronn Torossian
DECEMBER 8, 2022
When it comes to creating effective and successful influencer marketing campaigns, it’s important for companies to understand the basics of marketing campaigns, and of influencer marketing more specifically to be able to create these types of campaigns. In fact, some of the most successful influencer marketing campaigns in the past have managed to attract the […].
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Prowly
DECEMBER 5, 2022
You thought you’d be talking to your PR clients more about holiday guides than Twitter accounts this month, didn’t you? The current Twitter controversies have many PR professionals debating whether their clients’ best interests lie with staying on the platform or moving along to greener social media pastures. In this article, we consider the current […].
ImPRessions - Crenshaw Communications
DECEMBER 7, 2022
Working at a tech PR agency , we’re accustomed to collaborating with many different types of companies. Some are familiar with the ins and outs of public relations, while others are new to PR and rely on our guidance. We’re lucky to have clients who are respectful, professional, and even fun as partners. But as every agency or in-house PR person knows, there can be bumps in any relationship.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Agility PR Solutions
DECEMBER 4, 2022
To no surprise, 2022 was a major period of growth and transformation for influencer marketing. And while this number is expected to continue to rise, there are particular challenges that brands and marketers face in order for their campaigns to be executed effectively—including an impending economic recession, fraudulent social media activity, and the difficulty of […].
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
PR for Anyone
DECEMBER 8, 2022
Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. December and January are the most difficult times of the year to land in the media. Seasoned media experts often get to come back for end-of-year wrap-ups. It’s very hard to break into media now. That being said, I have a great hack for anyone to land in the media today!
PR Fuel
DECEMBER 3, 2022
Press release, video, blogs, social media posts, the world of marketing is vast and plentiful. Which shall you choose to use? The beauty of any form of marketing you use for your business is that it can be transformed into various pieces that can be used. Read More The post How Can You Turn a Company Press Release Into a Blog Article? appeared first on eReleases.
Agility PR Solutions
DECEMBER 8, 2022
Helping your business thrive in today’s constantly evolving digital PR landscape means accessing its most effective tools. This means that if you’re not already thinking about how to develop influencer partnerships, you should be. According to Statista, the global influencer market has doubled since 2019 and is valued at 16.4 billion dollars in 2022.
Ronn Torossian
DECEMBER 4, 2022
The holiday season is a critical time of the year for business owners and marketing teams. Shoppers spend millions and companies attract their attention with outrageous offers. Pitching around holidays is as important as any other media effort. As holidays approach, there will be many companies that have something to say. Holidays can be used […].
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Institute for Public Relations
DECEMBER 4, 2022
Download the Full Report (PDF): 2022 Disinformation in Canada (PDF) Download Social Graphics: 2022 Disinformation in Canada Graphics (PDF) Thank you to our sponsors: Introduction: This report investigates how disinformation — defined as deliberately misleading or biased information — is spread in Canada and includes some comparisons to the U.S. It also explores the perceived breadth of … Continue reading 2022 Disinformation in Canada Report → The post 2022 Disinformation in Canada Re
5W PR
DECEMBER 8, 2022
When it comes to public relations efforts and campaigns, companies have to keep track of a lot of different metrics to better understand the performance of their efforts. Fortunately, there are a few public relations tools and platforms that allow companies to streamline their tasks and operations, while generating insights that will end up helping keep track of metrics and measurements.
Agility PR Solutions
DECEMBER 7, 2022
Regardless of whether you’re gearing up for the holidays, or are preparing for any other sales boost, it’s essential that your website is ready to experience greater volumes of traffic and purchase intent, especially if you have a new PR campaign on the horizon. With this in mind, on-page optimization for your SEO has never […]. The post 4 tips for optimizing your on-page SEO PR success appeared first on Agility PR Solutions.
Steve Barrett on PR
DECEMBER 8, 2022
The PR industry celebrated six more outstanding inductees to the PRWeek Hall of Fame on Monday evening amid an atmosphere of achievement, anticipation and bullishness about the future.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
PR Fuel
DECEMBER 7, 2022
About 46% of consumers will pay more for trusted brands. The more they recognize, appreciate, and believe in your business, the more they’ll buy! In fact, one loyal customer is worth 10 one-time customers. A 2% increase in customer retention reduce. Read More The post What Are the Best Ways to Improve Your Company Image? appeared first on eReleases.
5W PR
DECEMBER 5, 2022
These days, pursuing public relations efforts for the sake of having any sort of public relations effort, is the same as not doing anything at all because any plan without a goal, or a strategy isn’t going to be useful. That’s why it’s important for companies to implement the right public relations tactics and strategies in their campaigns.
Agility PR Solutions
DECEMBER 8, 2022
Press releases are a great tool for spreading information about your business. A captivating piece of copy will capture the attention of journalists, who will hopefully choose to run the story in their respective media outlets. This will help you reach wider audiences (including potential customers). Plus, the more press releases you hold, the more […].
PRSay
DECEMBER 6, 2022
Two separate cases before the U.S. Supreme Court will weigh whether technology companies can be held legally liable for what their users post. As The Verge reports, the lawsuits blame Twitter and Google-owned YouTube for facilitating Islamic State terror attacks. In Gonzalez v. Google , relatives of victims of an ISIS attack are suing YouTube for allegedly helping turn viewers into terrorists.
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
Shift Communications
DECEMBER 6, 2022
Customers, investors and partners overwhelmingly do business with the people they know, are inspired by and have earned their trust over time. Executive communications programs remain a top way for organizations to achieve this. However, the meaning and “look” of them have radically changed in recent years. Historically, you could get away with the executive team acting as “bullhorns” for company news, pushing product-level messaging and jargon-filled communications and a distinctly
5W PR
DECEMBER 7, 2022
Companies have access to a number of tools and platforms that they can use to make their work much easier to do. In fact, that’s what automation is all about when it comes to any sort of business operations – using tools and platforms to automate repetitive tasks that take up time, to make things easier. There are different ways that companies can incorporate these types of tools and platforms into their workflows, and it mainly depends on what the company wants to achieve.
Agility PR Solutions
DECEMBER 8, 2022
Competition for talent, return to office and hybrid work issues continue to test brands and businesses, but their biggest employee experience (EX) challenge is measuring the business and financial impact of EX improvements, according to new research from EX measurement firm FOUNT Global and EX consultancy TI People. The firms’ newly released 2022 State of […].
Stern + Associates
DECEMBER 8, 2022
86% of Americans believe transparency from businesses is more important than ever before. With an ongoing need for companies to cultivate trust with customers, building an executive’s social media presence is a critical way to communicate company values in a humanized and authentic way. Social media is a great tool for executives to advocate for big industry issues and communicate how they’re using their expertise for the greater social good.
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
Mindful Marketing
DECEMBER 4, 2022
by David Hagenbuch - professor of marketing at Messiah University - author of Honorable Influence - founder of Mindful Marketing Famous people have promoted products for centuries, encouraging others to buy everything from cereal to cigarettes. Cryptocurrencies recently tapped celebrity associations with great success, but a notable bankruptcy and the industry’s slide have led to serious financial fallout for many investors.
HMA Public Relations
DECEMBER 6, 2022
While rebuilding a reputation is often essential to a company’s survival, it's not nearly as fun as shown in Apple TV Plus’ new movie, Spirited. Read more in this blog post from Scott Hanson.
Agility PR Solutions
DECEMBER 7, 2022
You know that public relations firms are incredibly rewarding, challenging, and demanding roles. The pressure to come up with new ideas and keep coming back with something new is exhausting. Even the most seasoned PR professionals get stuck in ruts frequently. So, from time to time, it’s important to refresh yourself and your team members […].
Ethical Voices
DECEMBER 5, 2022
Joining me on this week’s episode is Brian Peterson , the principal of Greater Life Communications. He discusses a number of important ethics issues, including: How respect can effectively address unethical situations. The ethical threat of incivility. How public relations professionals are failing and what we can do. The need for a culture of kindness.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Communications Conversations
DECEMBER 6, 2022
Let’s just say it out loud: Some of these social media jobs simply don’t pay enough. Starting with entry-level positions. Glassdoor tells us the average salary for a social media specialist (typical entry-level job) is $47,326. Now, to be clear, the Gen Xer in me still thinks that is a lot of money for an entry-level position! After all, my first job in comms paid me less than $20,000!
Stuart Bruce
DECEMBER 4, 2022
You’ve probably seen people sharing the results of their experiment with OpenAI’s new ChatGPT tool.
Agility PR Solutions
DECEMBER 6, 2022
Brand affinity refers to the solid emotional connection that customers have with your brand. This often depends on factors like your brand message, quality of service or products, and the intentionality you show towards making sure your customers are satisfied. Customers with a strong affinity for your brand are more likely to buy your products […].
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