Ronn Torossian
NOVEMBER 10, 2022
Companies that understand the importance of brand perception and how it is a contributing factor to their success understand that they need to be constantly working on improving their brand perception with the target audience. There are a few different ways that companies can learn about the brand perception of their customers, and how they […].
Agility PR Solutions
NOVEMBER 9, 2022
It’s no secret that PR is a great way to spread the word about your company’s brand. Too often, though, companies default to using PR to push their products or services, instead of their story. You may be asking: what’s wrong with that? Shouldn’t companies be aiming to spread the word about their products or […]. The post 4 important elements of storytelling vital for media relations appeared first on Agility PR Solutions.
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NewsWhip
NOVEMBER 10, 2022
We have had a shakeup in our rankings in October as Legit Nigeria leapt up the list to take the top spot for the first time, displacing the Daily Mail in doing so. . It was generally a month of lower engagement on the platform, with both publisher-level and article-level interactions lower at the high end than they have been during previous months, though obviously this varied from publisher to publisher. .
Axia PR
NOVEMBER 8, 2022
Hubspot research shows that 75% of internet users don’t look beyond the first page of search results. If you’re not in the top-ranking results, you’ll miss out on valuable web traffic, meaning losing leads and revenue for your company. You can implement search engine optimization strategies to measure your digital marketing and improve search rankings.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Sword and the Script
NOVEMBER 8, 2022
Two different PR tech vendors have launched Corporate PR indices; one tracks corporate reputations and the other tracks risk exposure to misinformation . An index is defined as “an indicator, sign, or measure of something.” For example, in finance, the Dow Jones Industrial Average is an indicator of how well the stock market is performing over a given period of time.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
5W PR
NOVEMBER 9, 2022
A limited edition always helps to create hype and desire for a brand. Whenever there is scarcity, there will be an increase in demand and the value of a product will increase. That is the main idea while developing limited edition products. A limited edition product also helps to generate interest in a brand and helps it to collaborate with another brand to create something that deviates from the norm.
Solo PR Pro
NOVEMBER 8, 2022
It's a scenario no solo PR pro wants to find themselves in: getting stiffed on client payments. It happened to two of my dear friends this year alone. In both instances, these clients were referrals from trusted sources where personal relationships existed. While I know these Solo PR Pros personally, there are countless other stories of hard working indies fighting to get money that is owed to them.
Shift Communications
NOVEMBER 9, 2022
By Sarah Babbitt, VP, Agency Marketing. A mounting list of companies announced layoffs over the past week. Among them are Meta (at 11,000 employees), Twitter, Salesforce, Stripe and Zendesk. As they have, we’ve seen some vastly different approaches to layoff news. Some are sitting much better than others, and they’re the reminder we all need on how to manage these announcements, especially as they seem to be coming with greater frequency and scale.
Ronn Torossian
NOVEMBER 8, 2022
Many companies understand how important brand perception is to the overall customer experience and to their bottom lines and are constantly working on different solutions to improve theirs. However, not many companies are aware of the fact that they’re able to measure their brand perception through actual metrics and better understand how their consumers feel […].
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Remote PR Jobs
NOVEMBER 8, 2022
Public Relations holds a unique power - it’s one business unit that truly supports every other business function within an organization. From sales to engineering, PR serves as a necessary link connecting a company’s work with the right audience for their product or service. It can be important to pinpoint exactly how PR is supporting each business function to maximally extract the benefits.
ImPRessions - Crenshaw Communications
NOVEMBER 5, 2022
Think Twitter’s a potential dumpster fire for marketers right now? You’re not alone. Advertising intelligence and sales enablement platform MediaRadar recently released data detailing a significant pullback by Twitter advertisers in response to Elon Musk’s leadership. Kudos to the account team for acting quickly to make the most of the media appetite for information here, and to MediaRadar’s data team for the excellent work.
Agility PR Solutions
NOVEMBER 9, 2022
Data is a big part of modern business success. It’s used to create reports, predict earnings, and factors into every decision that drives a company’s growth and profits. Learn the meaning of some of the most common data terms to gain a better understanding and create greater value for your business. Artificial Intelligence (AI) A […].
Ronn Torossian
NOVEMBER 7, 2022
The metaverse provided brands with the opportunity to create their own virtual space. With the basis of one being the digital realm and the other being firmly rooted in the physical world, the pairing of the food industry and the metaverse may not seem to be the most obvious. The food industry can be forward-thinking […]. The post Food brands in the metaverse appeared first on.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
PRSay
NOVEMBER 7, 2022
U.S. adults under 30 trust information on social media sites almost as much as they trust information from national news outlets, Pew Research Center finds. Except among these youngest adults, Americans remain much more likely to trust information from local and national news organizations than information on social media. Among survey respondents 18–29 years old, half say they have “some” or “a lot” of trust in the information they see on social media.
NewsWhip
NOVEMBER 9, 2022
In late October Elon Musk officially closed a deal to acquire Twitter and has swiftly taken over leadership. The monthslong saga, however, is not yet over, as the media and public have shifted their interest to what the billionaire will do next with the platform. . While we normally try to limit coverage of Musk in these blogs to avoid repeating ourselves, it’s impossible to ignore his impact on the public interest in October’s brand coverage.
Agility PR Solutions
NOVEMBER 9, 2022
The economic forecast around the world is not very bright right now, and this puts brands and businesses in a vulnerable position—and new research from global integrated PR agency MikeWorldWide (MWW) affirms that, just as it was during the COVID crisis, effective public relations can be the difference between success and failure in challenging times. […].
Prohibition
NOVEMBER 9, 2022
For the uninitiated, Facebook advertising can be a daunting place, made only worse when your campaigns are not generating good results. No matter the budget you put into your campaign, sometimes it’s clear that an overarching change in strategy is necessary. The problem is, how do we implement that change? How best can we optimise our advertising campaign to ensure strong, positive results across all our ads?
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
PRSay
NOVEMBER 8, 2022
On Oct. 26, two days before he became Twitter’s new owner and CEO, Elon Musk demonstrated the communications power of a good prop when he strode into the company’s headquarters carrying a porcelain sink and wearing a grin. The prop suggested Musk would remake the company, throwing everything at it, including the kitchen sink. He later tweeted a video of his entrance with the caption: “ Entering Twitter HQ — let that sink in!
Institute for Public Relations
NOVEMBER 9, 2022
Individuals want to buy from and work for organizations that align with their values. Why then are so few brands willing to make their position on issues impacting our society clear to their stakeholders? Now we have some key answers. Only 18% of brands are very likely to speak out on any social issues this … Continue reading Why Aren’t More Brands Speaking out on Social Issues?
Agility PR Solutions
NOVEMBER 6, 2022
Corporate Social Responsibility (CSR) has been around as a concept and practice for decades. But over the last few years, it’s been evolving into something more, bigger and potentially riskier—but with great opportunities—for companies and organizations: Corporate Social Activism (CSA). And it has big implications, and increasing responsibilities, for public relations professionals.
5W PR
NOVEMBER 11, 2022
There are a number of different strategies that are constantly being developed and used to improve marketing efforts in the way that companies can reach and engage with their target audiences. However, when it comes to platforms where companies can market themselves and generate a high growth potential, Instagram has been the best choice for a while now.
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
Landis PR
NOVEMBER 7, 2022
Photo courtesy of Pexels. By Staff. Companies are understandably concerned about changing economic conditions and are looking for ways to prepare for a potential economic storm. During early signs of an economic downturn, some companies are too quick to hit the panic button and begin making budget cuts, layoffs, and reductions wherever possible. While cutting back in some areas might be necessary during a recession, your PR efforts should be the one thing you exclude from the list of cutbacks.
The Hoyt Organization
NOVEMBER 6, 2022
In today’s business environment, everyone is acutely aware of the damage that any crises can cause. Certainly, the clean-up begins as soon as the incident is over. However, today’s crises have a much different twist than those of the past. Today, companies face not only operational challenges that create havoc not only within their customer […].
Agility PR Solutions
NOVEMBER 8, 2022
Freedom of expression—it’s the bulwark of democracy and a lasting strength of the United States. We expect it, we want it, and we rightly rebel against the threat of losing it. So how did we get to a place where we are relying on a multi-deci-billionaire as the arbiter of what constitutes censorship and what […]. The post Free speech and the business of marketing on Elon Musk’s Twitter appeared first on Agility PR Solutions.
5W PR
NOVEMBER 7, 2022
A business will not survive without happy customers. Customer loyalty is not only about customer satisfaction, it goes beyond that. It is about overall trust in a brand and how likely a customer is going to repeatedly spend money on the products and services of a brand. If a customer can depend on a brand, they will return to it. A meaningful bond is also important as that helps immensely in customer satisfaction.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
OnePitch
NOVEMBER 8, 2022
Our guest this week on Coffee with a Journalist is Collette Reitz. Collette is a news editor at Elite Daily where she’s in charge of assigning and editing trending news coverage of all things food, viral, tech, social media, and travel. She also oversees Elite Daily’s “Life Behind The Likes” and “Chef’s Kiss” monthly content series.
The Hoyt Organization
NOVEMBER 7, 2022
There will always be value in tried-and-true traditional public relations practices, however, in an increasingly digital landscape, evolving into new channels and expanding into the digital landscape is not only necessary, it’s required. With more clients looking to build their sales funnels, PR today is no longer press only, and digital is the name of […].
Agility PR Solutions
NOVEMBER 7, 2022
When you are taking your marketing and PR content up a level by infusing it with strong opinions and insights, underpinned by rock solid evidence of technical or market expertise, there’s a lot that can go wrong. So here are my ‘Top 10 biggest mistakes’ to avoid when building thought leadership campaigns. 1. Not involving […]. The post Top 10 biggest mistakes when building thought leadership campaigns appeared first on Agility PR Solutions.
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