Sat.Nov 05, 2022 - Fri.Nov 11, 2022

Understanding and Improving Brand Perception for Success

Ronn Torossian

Companies that understand the importance of brand perception and how it is a contributing factor to their success understand that they need to be constantly working on improving their brand perception with the target audience.

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4 important elements of storytelling vital for media relations

Agility PR Solutions

It’s no secret that PR is a great way to spread the word about your company’s brand. Too often, though, companies default to using PR to push their products or services, instead of their story. You may be asking: what’s wrong with that?

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Not everyone is a thought leader — and that’s OK

PR Daily

Content for the sake of content isn’t worth it. Working in communications, I’ve come across organizations with C-suiters engaging in thought leadership in a purposeful way and grounded in specific goals.

Legit surges to the top of our Facebook publisher rankings in October 2022

NewsWhip

We have had a shakeup in our rankings in October as Legit Nigeria leapt up the list to take the top spot for the first time, displacing the Daily Mail in doing so. .

Discover the Actionable Habits of the World’s Best Strategic Communicators

Cision’s 4 Data-Driven Habits of Top Comms Teams details the habits of the world's best communicators. Uncover actionable habits that will give you the power to influence and amplify your story better. Download this free e-book today!

4 strategies for implementing SEO in your digital marketing measures

Axia PR

Hubspot research shows that 75% of internet users don’t look beyond the first page of search results. If you’re not in the top-ranking results, you’ll miss out on valuable web traffic, meaning losing leads and revenue for your company.

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To Counter Rising Incivility, PR Campaigns Can Promote Kindness

PRSay

Today in America, we face a crisis of incivility in society and in our public discourse. According to a 2021 study by researchers at Portland State University in Oregon, workplace incivility is rising, too.

Limited edition as a marketing strategy

5W PR

A limited edition always helps to create hype and desire for a brand. Whenever there is scarcity, there will be an increase in demand and the value of a product will increase. That is the main idea while developing limited edition products.

How to Get Paid (On Time) by Your Clients

Solo PR Pro

It's a scenario no solo PR pro wants to find themselves in: getting stiffed on client payments. It happened to two of my dear friends this year alone. In both instances, these clients were referrals from trusted sources where personal relationships existed.

The Good & Bad of The Latest Layoff News

Shift Communications

By Sarah Babbitt, VP, Agency Marketing. A mounting list of companies announced layoffs over the past week. Among them are Meta (at 11,000 employees), Twitter, Salesforce, Stripe and Zendesk. As they have, we’ve seen some vastly different approaches to layoff news.

7 Trends in ESG: What PR Pros Need to Know in 2023

What does the evolution of ESG programs mean for communicators? As it turns out - a lot. New challenges are coming into focus, driven by the increasing attention to corporate sustainability and environmental, social, and governance (ESG) programs, and the evolving state of ESG reporting regulations. This new ebook from 3BL Media explores seven trends in detail and unpacks what they mean for communicators. Access your copy for free today.

Measuring Brand Perception for Companies

Ronn Torossian

Many companies understand how important brand perception is to the overall customer experience and to their bottom lines and are constantly working on different solutions to improve theirs.

MediaRadar Tracks Ad Pullback For Twitter

ImPRessions - Crenshaw Communications

Think Twitter’s a potential dumpster fire for marketers right now? You’re not alone. Advertising intelligence and sales enablement platform MediaRadar recently released data detailing a significant pullback by Twitter advertisers in response to Elon Musk’s leadership.

How to protect your brand amid Twitter’s verification nightmare

PR Daily

5 steps to keep your organization safe. Of all the recent Twitter changes, problems and chaos, perhaps the worst for brands arrived Wednesday. Blue checks, once a sign that an account was the real deal, were rolled out to anyone willing to pay $8.

PR glossary in focus: Data terms you should know

Agility PR Solutions

Data is a big part of modern business success. It’s used to create reports, predict earnings, and factors into every decision that drives a company’s growth and profits.

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A Step-By-Step Guide to Managing a PR Crisis

Any brand is vulnerable to bad press, so we compiled key strategies into our PR crisis management guide. From managing your team and crafting your responses to keeping tabs on the conversation, this guide is for anyone tasked with brand management.

Food brands in the metaverse

Ronn Torossian

The metaverse provided brands with the opportunity to create their own virtual space. With the basis of one being the digital realm and the other being firmly rooted in the physical world, the pairing of the food industry and the metaverse may not seem to be the most obvious.

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Twitter commands October’s brand coverage thanks to Elon Musk

NewsWhip

In late October Elon Musk officially closed a deal to acquire Twitter and has swiftly taken over leadership. The monthslong saga, however, is not yet over, as the media and public have shifted their interest to what the billionaire will do next with the platform. .

What to consider if you’re thinking of starting a PR agency

PR Daily

How one founder’s story could help you. At some point in our careers, I am willing to bet we have all thought about going out on our own – no matter our profession. But very few people actually follow through and launch their own businesses.

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New agency research affirms the value of public relations services amid economic turbulence

Agility PR Solutions

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2022 Media Database Buyer’s Guide

To maintain accurate contact information for journalists and influencers, a homegrown database doesn’t cut it. Cision created the go-to guide for selecting a new media database. Download and learn how to choose the right media database for you!

PR + Digital: How the power of digital is driving today’s public relations campaigns  

The Hoyt Organization

There will always be value in tried-and-true traditional public relations practices, however, in an increasingly digital landscape, evolving into new channels and expanding into the digital landscape is not only necessary, it’s required.

You Graduated! Now What? Why You Should Consider Non-Traditional Post-Graduate Opportunities 

Buchanan PR

Four years of college have come and gone and now you are faced with the expectation of immediately jumping into your career with a full-time job. This is a daunting task for many graduates, especially for those who are unsure of what career path they want to take.

What storytelling means to communicators

PR Daily

It’s the foundation of our craft, but what does that mean? Storytelling is one of the most ancient and sacred concepts in all of human history.

A case for Corporate Social Activism: What it is, and how it differs from CSR

Agility PR Solutions

Corporate Social Responsibility (CSR) has been around as a concept and practice for decades. But over the last few years, it’s been evolving into something more, bigger and potentially riskier—but with great opportunities—for companies and organizations: Corporate Social Activism (CSA).

Cision's 2022 Global State of the Media Report

For Cision’s annual State of the Media Report, journalists shared their top priorities and what PR and communication pros can do to improve their relationships with the media. Read the report and learn how to create stronger media partnerships.

Crisis Management: Building Success into Your Plan

The Hoyt Organization

In today’s business environment, everyone is acutely aware of the damage that any crises can cause. Certainly, the clean-up begins as soon as the incident is over. However, today’s crises have a much different twist than those of the past.

5 Things Communicators Need to Know About Mastodon

PRSay

Since Elon Musk’s controversial and tumultuous takeover of Twitter on Oct. 27, some users are seeking alternative social media platforms. As a result, Mastodon , a lesser-known rival, has received a big boost. Mastodon’s mobile app was downloaded 750,000 times between Oct. 28 and Nov.

How earned media drives consumer behavior: Social media, sentiment and backlinks

PR Daily

Surprising findings from a study of more than 100,000 articles.

Free speech and the business of marketing on Elon Musk’s Twitter

Agility PR Solutions

Freedom of expression—it’s the bulwark of democracy and a lasting strength of the United States. We expect it, we want it, and we rightly rebel against the threat of losing it.

5WPR 2022 Consumer Culture Report

5WPR’s third annual report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

#MediaMonday – Kyle Backer

HMA Public Relations

We are back with another #MediaMonday! The latest feature comes to us from staff writer for AZ Big Media, Kyle Backer. Find out more on how he got into journalism, the pitches his publications are looking for, favorite local spots and more in this post.

Younger Americans More Likely to Trust Information on Social Media, Study Finds

PRSay

adults under 30 trust information on social media sites almost as much as they trust information from national news outlets, Pew Research Center finds.

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C-suite advice for comms success

PR Daily

At Ragan’s Future of Communications Conference, we heard about how comms can earn a seat at the decision-making table. In any business, communicating about the work you’re doing with the public and your internal stakeholders is critical.

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