Sat.Apr 23, 2022 - Fri.Apr 29, 2022

What clients want from PR firms in the post-pandemic era

PR Daily

Big Valley Marketing’s Katie Huang Shin offers insights on how client expectations are changing in the current business landscape. Change offers a window for risk-taking and innovation, for new thinking and improved efficiency.

Agency 112

Brand Efficiency in Retail  

Ronn Torossian

Brands that aim at efficiency in retail should provide convenience in all areas of the business. Convenience is a complete experience. For brands, retail has become the most challenging channel to improve and maintain. Consumer behavior is changing but in spite of that, retail is not dead.

Retail 195
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PR lessons from ‘You’ve Got Mail’

PR Daily

Here’s what media relations teams should take from the Meg Ryan and Tom Hanks romantic comedy. via GIPHY. “It’s It’s not personal, it’s business,” claims Joe Fox, the enemy we all grew to love in the classic 1998 romcom, “You’ve Got Mail.”.

Report 126

The Best PR Agency Asset: Flawless Media Contact Lists

ImPRessions - Crenshaw Communications

For a PR agency team, few things are more important than having media contacts at the ready. In fact, a media placement strategy with the perfect balance of quality and quantity is one of the unsung secret of great PR and media relations. Media contacts aren’t magic….they’re they’re work.

Agency 170

How Startup Leadership Can Inspire the Team to Deliver Results and Become Great

Inspiring the team to do their best, break through barriers and achieve milestones is the core responsibility of the startup leadership. Inspiring people to do great requires installing confidence and the ability to learn from setbacks and failures.

4 ways to impact a business’s ROI with public relations

Agility PR Solutions

When looking to invest in public relations, one of the most common questions that businesses have is ‘how to tell whether their PR campaigns are effective’. Compared to advertising campaigns, the effectiveness of a PR campaign isn’t as straightforward to measure.

More Trending

How to help your executives become thought leaders on LinkedIn

PR Daily

If you start by knowing your audience and knowing your leader, you can build an online platform that demands attention. Executive communications is often thought of as existing in the realm of internal communications.

Pitch Around Elon Musk and Twitter

PR for Anyone

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Elon Musk, Twitter and PR. We had some huge news this week with Elon Musk buying Twitter. What does that have to do with PR? EVERYTHING!

The crisis of PR crisis specialists: They have minimal control of how a crisis will play out

Agility PR Solutions

For several years before entering the PR business, I was a reporter and editor at several New York City newspapers and wire services. It was because of my experience during my journalism days that I differed on my approach to handling a PR crisis when I joined the PR business.

Crisis 131

The Importance of Sports PR

Ronn Torossian

Sports PR helps promote teams, players, and organizations through different channels of communication. PR professionals can show the reputation of an athlete or team in a positive light. PR is all about managing relationships.

Sports 195

Generating Leads with Facebook: A Guide for Businesses

In this Facebook guide for businesses, we’ll help you strategize with tips and techniques straight from our playbooks. We also let you in on the best practices for improving your lead gen campaigns, starting with a review of your performance metrics.

How to get started in the metaverse on the cheap

PR Daily

Tips for when you’re curious, but don’t have a budget. So you’ve heard about this metaverse thing and you want in. The problem? You don’t have much of a budget. Or maybe you don’t have one at all. Don’t worry. That doesn’t mean your organization can’t get started today in the metaverse.

Bad news for Earth Day: 4x less engagement than last year

NewsWhip

A lot has changed since the first Earth Day celebration in 1970.

4 reasons you need a communications degree for your PR career

Agility PR Solutions

A communications degree can lead to an exciting and rewarding career in the ever-growing field of communications. Communications degrees are offered at many colleges and universities, and there is a wide variety of communications degree programs to choose from.

Radio 130

Imposter syndrome and public relations

Stephen Waddington

The reality of public relations practice doesn’t match up to its own perception. It’s characterised by missed opportunity and a failure to realise its potential. Three months into PhD research I’ve discovered that public relations is defined by a series of contradictions.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Those tasked with upskilling your workforce are burning out

PR Daily

Here’s how comms pros can support their L&D colleagues. Comms pros know that offering their employees upskilling programs is a tried-and-true way to increase worker retention and improve company culture.

What does "native to the platform" mean for social media postings?

Axia PR

Do you post the same content on every social media platform? Read this to change your mind. Imagine you’re at a bar with your friends, and you’re having quite a fun night with them. Now, can you behave the same with your clients? No, right?

5 reasons why media monitoring matters more than ever in 2022

Agility PR Solutions

As we move further into the 21st century, it’s important that businesses keep up with the latest trends to stay ahead of the competition. One such strategy is media monitoring. This is a process by which companies collect and analyze data from various online sources.

Trends 131

Media and public lose interest in Earth Day

NewsWhip

A lot has changed since the first Earth Day celebration in 1970.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

What the death of notifications could mean for PR pros

PR Daily

Many people are turning to “notification detoxes” to reduce interruptions in their lives. Could new technology like Google’s Little Signals provide an alternative? Do you hate the sound of those pesky email or text notifications?

Google 126

All in the Family: 3 Generations of the APR

PRSay

April marks APR Month at PRSA. Throughout the month, we’ve been sharing the stories of those who have earned their Accreditation in Public Relations. Among the new APRs: Allyson Pittman Gattin, APR, PR director at The Peacock Group, Little Rock, Ark.

How to navigate PR during times of strained international relations 

Agility PR Solutions

The pandemic, the war in Ukraine, the worldwide Great Resignation, the supply chain crisis…. Over the past two years, we have lived through a number of unprecedented, international crises. As a result, businesses and the global economy have gone through some bumpy patches, to say the least.

5 Steps to Take Your Editorial Calendar to the Next Level

Contently - Strategy

Many marketers use editorial calendars to plan their marketing campaigns and support their overall marketing strategy. They tend to think of their calendar as a set-it-and-forget-it kind of thing.

Spreading the Good News: Four Best Practices for Construction Projects

The I-5 High Occupancy Vehicle Improvement Project upgraded a 3-mile segment of the I-5 traversing Santa Ana and Orange, CA. Hill developed a public awareness and community outreach plan in collaboration with key stakeholders, organizations, communities,

How PR pros could be affected by Elon Musk’s Twitter purchase

PR Daily

Here’s how the shift could affect your day-to-day work and your long-term strategies. The Elon Musk acquisition of Twitter will undoubtedly be one of the biggest stories of 2022.

Elon Musk’s Twitter takeover, Earth Day, and Amber Heard: Daily Spotlights for the week of April 25th

NewsWhip

Welcome to the NewsWhip Daily spotlight round-up for the week of April 25th. This week, Elon Musk makes headlines with Twitter takeover, and interest in Earth Day significantly drops. If you’d like to subscribe to the newsletter itself, you can do that here.

4 tips for young PR professionals looking to break into the industry

Agility PR Solutions

The world of PR is a competitive one. With employment of public relations specialists projected to grow 11 percent from 2020 to 2030, which is faster than the average for all occupations, more and more people are looking to pursue a career in the field.

Best Practices for Securing Executive Speaking Engagements

Solo PR Pro

Adding an executive speaking program to your PR program is a good way to build thought leadership. But like all earned media, speaking is competitive. How do you find the right opportunities, and more importantly, how do you ensure your speaking submission stands out?

A CHRO’s Perspective on Substance Use in the Workplace: Supportive Strategies to Help Your Workforce Thrive

Speaker: Smita Das, MD, PhD, MPH, Medical Director, Psychiatry and Naj Wright, MBA, C-Suite HR Executive

Through advances in technology and access to care, managers can be empowered to serve as the front line of defense to help identify employee AUD and SUD concerns before they escalate. Understanding AUD and SUD, and providing tools for your workforce to overcome the challenges that they pose, is key to fostering strong mental health at work. Join us for this important how-to discussion.

Russian invasion of Ukraine offers clear imperative for speed in crisis comms

PR Daily

Two food brands have the same message about ongoing business operations in Russia during wartime. Here’s why one has been much better received. Crisis comms pros know that speed is everything when responding to a breaking news event.

Crisis 118

Bad news for Earth Day: 4x less caring than last year

NewsWhip

A lot has changed since the first Earth Day celebration in 1970.

7 steps to transform the PR recruiting process

Agility PR Solutions

Public relations is vital in every organization. With good public relations, businesses can create a solid online presence. Also, good PR will help you build effective marketing strategies. And with PR, you can tell your story and sell your business to the public.