Ronn Torossian
APRIL 28, 2022
Brands that aim at efficiency in retail should provide convenience in all areas of the business. Convenience is a complete experience. For brands, retail has become the most challenging channel to improve and maintain. Consumer behavior is changing but in spite of that, retail is not dead. To increase efficiency in retail, brands have to […]. The post Brand Efficiency in Retail appeared first on.
ImPRessions - Crenshaw Communications
APRIL 29, 2022
For a PR agency team, few things are more important than having media contacts at the ready. In fact, a media placement strategy with the perfect balance of quality and quantity is one of the unsung secret of great PR and media relations. Media contacts aren’t magic….they’re work. But media contacts aren’t magic. They’re a resource requiring constant maintenance by users.
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Stephen Waddington
APRIL 25, 2022
The reality of public relations practice doesn’t match up to its own perception. It’s characterised by missed opportunity and a failure to realise its potential. Three months into PhD research I’ve discovered that public relations is defined by a series of contradictions. Switching from a solution focused mindset to a reflective mindset is the most challenging aspect of working in both practice and academia.
Agility PR Solutions
APRIL 26, 2022
When looking to invest in public relations, one of the most common questions that businesses have is ‘how to tell whether their PR campaigns are effective’. Compared to advertising campaigns, the effectiveness of a PR campaign isn’t as straightforward to measure. However, it’s still possible to measure the return on investment of public relations efforts […].
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Ronn Torossian
APRIL 26, 2022
Blockchain, the underlying technology behind cryptocurrencies, has become too big to ignore. The digital asset is now worth more than both Mastercard and Visa, and plenty of big and small brands have started adopting it, including America’s oldest bank, BNY Mellon, as well as retail day traders. This quick adoption has, in turn, opened the […].
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Prowly
APRIL 26, 2022
You’re ready to get started on strategizing, writing about, and pitching your new client, but there are still things you need to establish before you begin. For example, there are some public relations questions to ask the client during the onboarding that will both inform your next steps and demonstrate your expertise in working collaboratively […].
Agility PR Solutions
APRIL 28, 2022
For several years before entering the PR business, I was a reporter and editor at several New York City newspapers and wire services. It was because of my experience during my journalism days that I differed on my approach to handling a PR crisis when I joined the PR business. Because of my out of […]. The post The crisis of PR crisis specialists: They have minimal control of how a crisis will play out appeared first on Agility PR Solutions.
Ronn Torossian
APRIL 23, 2022
Sports PR helps promote teams, players, and organizations through different channels of communication. PR professionals can show the reputation of an athlete or team in a positive light. PR is all about managing relationships. In the sports industry, athletes and teams require the support of the public and other organizations. For that they require PR […].
PRSay
APRIL 28, 2022
April marks APR Month at PRSA. Throughout the month, we’ve been sharing the stories of those who have earned their Accreditation in Public Relations. Among the new APRs: Allyson Pittman Gattin, APR, PR director at The Peacock Group, Little Rock, Ark. She is a third-generation PR professional, and her grandfather, Bob Sells, and mother, Stacy Sells, were also Accredited PRSA members.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Prowly
APRIL 29, 2022
You never know who you’re going to meet at Prowly #PRChat, where PR pros from every field and industry drop by to share their thoughts on the topics of the day! Stay ahead of the curve by spending just a couple of minutes catching up with our guests! Get ready to hear from Renée Warren, […]. The post Prowly #PRChat with Renée Warren, Founder of We Wild Women appeared first on Prowly Magazine.
Agility PR Solutions
APRIL 24, 2022
The pandemic, the war in Ukraine, the worldwide Great Resignation, the supply chain crisis…. Over the past two years, we have lived through a number of unprecedented, international crises. As a result, businesses and the global economy have gone through some bumpy patches, to say the least. The phrase “business as usual” has never been […]. The post How to navigate PR during times of strained international relations appeared first on Agility PR Solutions.
Axia PR
APRIL 24, 2022
'Do you post the same content on every social media platform? Read this to change your mind. Imagine you’re at a bar with your friends, and you’re having quite a fun night with them. Now, can you behave the same with your clients? No, right? It’s the same with social media: You can’t bulk-share the same message across every social media platform you use for your brand.
PRSay
APRIL 26, 2022
Ongoing political conflict and the prolonged coronavirus pandemic have created new challenges for the PR profession, says a March report from USC’s Annenberg Center for Public Relations. For businesses, societal discord presents risks to corporate reputation, employee recruitment and organizational morale. Amid deep social and political divisions, can PR professionals, who are often tasked with avoiding risk, craft messages that bring people together?
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Contently - Strategy
APRIL 28, 2022
Many marketers use editorial calendars to plan their marketing campaigns and support their overall marketing strategy. They tend to think of their calendar as a set-it-and-forget-it kind of thing. But your editorial calendar could and should change even if your overall strategy does not change much over time. For example, that new product feature you’re releasing next month might add a new workstream to the calendar as you create a set of content assets to support the launch.
Agility PR Solutions
APRIL 27, 2022
As we move further into the 21st century, it’s important that businesses keep up with the latest trends to stay ahead of the competition. One such strategy is media monitoring. This is a process by which companies collect and analyze data from various online sources. It can help digital marketers better understand how the public […]. The post 5 reasons why media monitoring matters more than ever in 2022 appeared first on Agility PR Solutions.
Solo PR Pro
APRIL 26, 2022
Adding an executive speaking program to your PR program is a good way to build thought leadership. But like all earned media, speaking is competitive. How do you find the right opportunities, and more importantly, how do you ensure your speaking submission stands out? In this post, Executive Speaking Consultant, Debra Moses shares practical advice on how she secures speaking engagements for her clients.
5W PR
APRIL 28, 2022
Understanding how the markets — whether it’s B2B or B2C — work is a daunting feat. It takes extensive research and analysis to have a grasp of how consumer behavior works. Here at 5WPR, we specialize in creating cutting-edge programs that engage with businesses, issues, and ideas. Since 2003, we’ve dabbled in different industries like entertainment, consumer brands, public affairs, and digital marketing.
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
Karen Freberg
APRIL 27, 2022
The semester has come to the finish line. Papers graded. Presentations conducted. Students celebrating the start of their summer, where others are venturing off to graduation and starting their next chapter in their lives. This semester (and academic year!) has been a whirlwind of excitement, adventures, and new lessons learned. This also marks the 10th year I have been teaching at the University of Louisville.
Agility PR Solutions
APRIL 27, 2022
The world of PR is a competitive one. With employment of public relations specialists projected to grow 11 percent from 2020 to 2030, which is faster than the average for all occupations, more and more people are looking to pursue a career in the field. Having recently graduated from college less than a year ago, […]. The post 4 tips for young PR professionals looking to break into the industry appeared first on Agility PR Solutions.
Shift Communications
APRIL 26, 2022
By Sarah Babbitt, VP of Agency Marketing, with excerpts from my Padilla colleagues Rosalie Morton and Kim Foster. All eyes are on Twitter and Elon Musk. The world’s richest person officially purchased the social platform he signaled may be “dying.”. Most of these “top” accounts tweet rarely and post very little content. Is Twitter dying? [link] — Elon Musk (@elonmusk) April 9, 2022.
5W PR
APRIL 28, 2022
Marketing is an essential function of any industry or business. A business can be a small one or a giant conglomeration – they need to prioritize marketing, irrespective of size. The cannabis industry is no different. Does the Cannabis Industry Need Marketing? In recent years, the cannabis industry has seen a pointed increase in demand. With many of the states in the U.S. legalizing the medicinal and recreational use of marijuana, the cannabis industry is an emerging market.
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
Steve Barrett on PR
APRIL 28, 2022
Mercurial entrepreneur Elon Musk’s bid to acquire the social network where brands, corporations and politicians hang out will revolutionize public discourse one way or another.
Agility PR Solutions
APRIL 28, 2022
A communications degree can lead to an exciting and rewarding career in the ever-growing field of communications. Communications degrees are offered at many colleges and universities, and there is a wide variety of communications degree programs to choose from. Whether you want to work in traditional media like television or radio, or you’re interested in […].
Reputation Specialist Michael Toebe
APRIL 25, 2022
Johnny Dep and Amber Heard. The Johnny Depp - Amber Heard defamation slugfest and trial continues and its drawn a loyal audience to the media coverage. The claims of ugly behavior and abuse on both sides are startling. Who’s telling the truth, or more of it and who’s concocting a story for selfish benefit? There are strong advocates for each side. This case, however, has a different element than who will ‘win.
NewsWhip
APRIL 29, 2022
Welcome to the NewsWhip Daily spotlight round-up for the week of April 25th. This week, Elon Musk makes headlines with Twitter takeover, and interest in Earth Day significantly drops. If you’d like to subscribe to the newsletter itself, you can do that here. Apr 25th: Milani disputes Amber Heard’s claim in court. Amber Heard and Johnny Depp have been in the mix of a tense legal battle in recent weeks, of which the trial is attempting to determine if Depp was defamed in a 2018 Washington
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
PR Fuel
APRIL 28, 2022
Over 90% of marketers say content is a valuable business asset. Meanwhile, nearly 80% of content marketers incorporate press releases into their content marketing strategies. Why write press releases, though? Read on to find out in this press release guide! After discovering the top press release benefits, you can determine if it’s time to add releases to your marketing strategy, too.
Agility PR Solutions
APRIL 28, 2022
Facing significant pressure to increase their oversight of ESG issues including climate and diversity, directors around the world say they’re concerned that their companies will not be able to execute on their ESG ambitions, according to a new report from Boston Consulting Group (BCG) and the INSEAD Corporate Governance Centre. The firms’ new report, Directors Can Up Their […].
Mindful Marketing
APRIL 23, 2022
by David Hagenbuch - professor of Marketing at Messiah University - author of Honorable Influence - founder of Mindful Marketing How old were you when you made your first solo shopping trip? If you’re a Boomer, Gen X, or Gen Z, your answer might be 8, 12, or even 18. Japanese youth apparently run errands much earlier—as in age two—to the amazement of many Americans who are now streaming the cultural curiosity.
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