Ronn Torossian
FEBRUARY 14, 2022
One trait expected of all marketers is creativity because marketers always have to think of brand new ways to generate leads, convert them, and keep all prospects engaged. Creativity is the best way to make consumers think of a particular company when they’re ready to make a purchase. One of the marketing strategies that’s constantly […]. The post Dynamic Email Marketing Campaigns appeared first on.
ImPRessions - Crenshaw Communications
FEBRUARY 15, 2022
A B2B PR firm looking to promote a specific idea or story might think first about pitching large, mainstream media outlets. Why not? Splashy national coverage is terrific, of course, and everyone loves a big name. But not every story is national news. And a story in a publication with a high UVM (unique visitors per month) may not attract as engaged an audience as a more narrowly focused one.
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Agility PR Solutions
FEBRUARY 18, 2022
In today’s changing media landscape, it has become harder to secure an editorial opportunity. Many media outlets have moved to a ‘pay to play’ business model where brands will have to pay a cost to secure a sponsored segment in morning shows on TV and radio or an advertorial opportunity in a print and web […]. The post 4 ways to leverage paid media opportunities to position your brand appeared first on Agility PR Solutions.
Remote PR Jobs
FEBRUARY 13, 2022
Pitching top publications is rarely easy – you not only need good relationships with reporters, you need a good story to tell. The same is true with landing new clients – the story you tell about your company, its strategy and its successes are critically important. The bottom line: Even PR pros who have been at both of these tasks for a long time sometimes need a little help from their friends.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Ronn Torossian
FEBRUARY 18, 2022
Companies that are looking to connect with leads, prospects, and consumers constantly need to create and share content that engages with those audiences across a variety of touchpoints. To do that, it’s best to use visual content marketing strategies alongside all other marketing campaigns. Visual content can help businesses improve their engagement rates while also […].
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Stephen Waddington
FEBRUARY 15, 2022
The integration of marketing and public relations within an organisation is situational. It depends on market, size, type of organisation, and scale. “The more things change, the more they stay the same.” Jean-Baptiste Alphonse Karr 1949 Over the past three months I’ve investigated trends in the integration of marketing and public relations for Vuelio.
Agility PR Solutions
FEBRUARY 13, 2022
The top reason Americans of all ages would speak poorly about a brand is a negative customer experience, not a poor experience with a product, according to new research from digital customer experience (CX) innovator TELUS International. The survey, which polled 2,000 U.S. consumers about their expectations before, during and after a purchase, revealed what […].
Bianchi Biz Blog
FEBRUARY 17, 2022
On the dating app Tinder, some people are disappointed when the person they’re interested in swipes left. It means they aren’t interested. Something’s wrong. There’s not a good match. Buh-bye. As a PR agency that specializes in the B2B automotive and mobility technology space, we get that. We’re not a good fit for every client. No agency is, despite what they might tell you.
PRSay
FEBRUARY 15, 2022
Black History Month is an important time in history for all of us to pay homage to Black Americans who have shaped history in the United States. The list includes Frederick Douglass, Carter G. Woodson, Booker T. Washington, Ida B. Wells, Ella Baker, Shirley Chisolm, Sojourner Truth, Jackie Robinson, Martin Luther King, and W.E.B. DuBois, to name a few.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Prowly
FEBRUARY 16, 2022
We all love numbers, right? What better way to make your point than to back it up with the stats, figures, and data that paint a clearer picture of what you’re talking about? Using numbers helps your audience to get a better, more precise understanding of the topic at hand. When you say “Most people…”, […]. The post 20 PR Industry Statistics You Should Know in 2022 appeared first on Prowly Magazine.
Agility PR Solutions
FEBRUARY 16, 2022
Effective communication before the pandemic was already a challenge for a lot of businesses. The new normal has brought around changes that no one had expected in terms of their severity and their wide-ranging implications. 9 percent of small businesses in the US suffered moderately negative effects due to COVID-19. [Statista] The International Monetary Fund […].
Steve Barrett on PR
FEBRUARY 18, 2022
Winter Olympics athletes in Beijing are striving to preserve the idealistic and purposeful values of the Games and protect “chivalry, honor and glory” despite the harsh realities of the modern world.
Axia PR
FEBRUARY 15, 2022
Drew McLellan and Susan Baier discuss their findings from the eighth annual Agency Edge Research Series. If you’re enjoying the vodcast, would you please share it with others and leave us a review ? Guest: Susan Baier is the CEO of Audience Audit and has been a marketing strategist and researcher for more than 30 years. She crafts custom attitudinal segmentation research for agencies and marketers for B2C, B2B, and higher-ed organizations including Gap, AT&T, Jayco, Tufts University, and mor
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Sword and the Script
FEBRUARY 12, 2022
Businesses should strive to build trust by being ethical and responsible in deed – and candid, consistent and reliable in content. It’s been a long minute since I published a roundup. However, there’s been a flood of worthy ideas and studies on the topic of trust in business. So, trust is the theme for this week’s Unscripted Marketing Links [UML].
Agility PR Solutions
FEBRUARY 16, 2022
Customer reviews aren’t just a way for companies to gain more trust from consumers. When used effectively they’re also a beneficial way to boost a website’s SEO ranking. Customer reviews are used to familiarize consumers with a brand, and to publicly share what past customers have loved about a company’s products, services, or customer experience. […].
Practical Law Construction
FEBRUARY 16, 2022
Compared to the restrictions we faced a couple of months ago with the emergence of the Omicron variant of COVID-19, it really does feel as if we are starting to return to some normality, and it was wonderful to see so many construction law professionals at the Society of Construction Law lunch in London last Friday. I had intended to read Morris J’s interesting judgment in John Graham Construction Ltd v Tecnicas Reunidas UK Ltd on the train home, but I sensibly put that off until the weekend, ot
5W PR
FEBRUARY 14, 2022
According to research, spending on podcast advertising increased by over 20% in the last year and is predicted to reach $1.6 billion this year. It’s estimated that about a third of all US citizens regularly listen to podcasts , so this is money well spent. Some of the top ad spenders on podcasts include Amazon, Comcast, Capital One, and State Farm, who are all looking to insert 30 to 60-second clips in various types of podcasts.
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
Sword and the Script
FEBRUARY 15, 2022
SaaS companies have access to data that’s effectively marketing baked into their product – and done well – that’s marketing that scales. One of the things that made Wordle successful is that marketing was “baked” into the product. That’s how John Wall put it on a recent episode of Marketing Over Coffee. One of the reasons the game took off is that it encouraged people to share their scores each day.
Agility PR Solutions
FEBRUARY 14, 2022
One of the most important steps of starting a business is creating a unique brand name. With a good name, a business can grow more than a business with a bad name, which can obstruct success. Entrepreneurs often think that they know what it takes to create a unique brand name, but choosing a vague idea […]. The post Tips and insights for creating a unique brand name appeared first on Agility PR Solutions.
Solo PR Pro
FEBRUARY 15, 2022
Influencer campaigns are risky and difficult, right? They don’t have to be. The average influencer campaign budget is about $1,000, which makes engaging with influencers a realistic goal for your clients. There are ways to approach influencer campaigns for your clients where you can take charge and create meaningful work for clients. Have any of these situations happened to you?
Maxim Behar
FEBRUARY 17, 2022
Maxim Behar shares one of his many exciting meeting with an unexpected ending with Jozsef Varadi, the CEO of Wizz Air - a man who very much values the opinion of the PR consultant and there is a reason why. This is the story of an unforgettable press conference in Sofia, which Behar shares in his author series Priceless Lessons for BGLOBAL magazine.
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
Reputation Specialist Michael Toebe
FEBRUARY 14, 2022
Theranos founder and CEO Elizabeth Holmes. Theranos founder and CEO Elizabeth Holmes rise to media adulation was a rocket ship. The fall has also come at high velocity. Holmes’ errors in judgment, ethics, risk management and decisions are well known. It led to investigative reporting, a scandal and legal proceedings that could land her in prison for years on different counts of fraud.
Agility PR Solutions
FEBRUARY 14, 2022
You can have the best products or services available, but sometimes that isn’t enough. You also need to have good branding and public relations. However, it isn’t always easy to determine how best to tackle maintaining or improving your PR. Here are five methods for improving your business’s PR. 1. Make sure user experience is […].
Landis PR
FEBRUARY 14, 2022
Photo courtesy of Kittenteeth. “Making the simple complicated is commonplace; making the complicated simple, awesomely simple – that’s creativity.” – Charles Mingus, jazz composer and bass player. . Public relations is not a term I heard used until it became a gen-ed choice in college. It came at a time when I had decided I no longer wanted to pursue musical performance professionally, having neither the desire to teach music nor spend my life as a touring musician.
HMA Public Relations
FEBRUARY 18, 2022
Arizona's newest Phoenicians are coming from all over the world as our state has become the third fastest-growing in the nation. Read more on this growth with Scott Hanson.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Culpwrit
FEBRUARY 14, 2022
By Heather Smyth Senioritis. The loss of motivation a senior feels right before graduation when the main focus is on life’s next chapter. It can lead to decreased performance and the mentality that school is not a priority anymore. As a senior in college, your next focus is securing a job. The public relations… Continue reading Wise Words from College Senior: Embrace Continuous Learning & Build Your Network.
Agility PR Solutions
FEBRUARY 16, 2022
During the COVID crisis, brands have relied more on developing emotional connections with consumers for success. The fast food industry maintained its sixth-place ranking in the second year of the pandemic, according to marketing intimacy agency MBLM’s Brand Intimacy COVID Study, which analyzes brands based on emotional connections during the pandemic.
Reputation Us
FEBRUARY 17, 2022
Folgers may be an iconic American brand with a memorable jingle, but as far as their product goes, many people would not consider the cheap coffee to be the “best part of waking up.”. This month, the 172-year old brand publicly recognized its bad reputation with unapologetic pride. Owning up to the image of being the red can in your grandmother’s cupboard, Folgers decided to put its New Orleans roots on display with an edgy new ad campaign adopting the soundtrack of Joan Jett and the Blackheart’
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