Sat.Oct 29, 2022 - Fri.Nov 04, 2022

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The Best PR Agency Horror Stories

ImPRessions - Crenshaw Communications

Whether you work in public relations or another service business, you probably have your own horror stories. Today is the day to reflect on the scary moments of PR and how to avoid them – or just enjoy them, knowing that they’ll make a good story someday. Here are some of our scariest PR agency tales. A priority press briefing — in an empty room.

Agency 227
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Amazon dominated the headlines in September’s brand coverage

NewsWhip

As one of the world’s most recognizable brands, it’s not uncommon for Amazon to find itself in the news on a regular basis, and for a variety of reasons. That much was true for September’s top brand stories, of which Amazon was mentioned the most in headlines, accumulating an impressive breadth of coverage that earned massive engagement. In September there were more obvious narratives driving engagement for Amazon, whereas in previous months we saw lots of individual stories receive high interes

Brand 158
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Boo! Now will you cover my PR?

Flack's Revenge

Tapping emotions is a time-honored tactic in PR and marketing. This can involve fear-mongering. Scaring folks can be a great attention-getter, particularly if you are promoting solutions in areas like cyebrsecurity, public safety and infrastructure protection. The reasons relate to psychology and business. We are wired to respond to emotions vs. logic , blame our reptilian brains.

Sports 218
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Break Through the Crowded Media Landscape with Quality Content [Guest Post]

Sword and the Script

Creating quality content won’t solve all the barriers to visibility, but it will definitely help you get the attention of your target audience, writes Grace Hallen of Brandpoint. Working in communications comes with the age-old struggle of fighting to get your content seen. And in a sea of new content appearing every single day, it’s no wonder brands are finding their messaging is getting lost in the crowd.

Media 105
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Communication Challenges for your PR Team in 2023: World Communication Week

The Proactive Report

By Cokey Falkow. Communication is where it all begins. How you communicate, both with the public, and internally within your company or organization, dictates how successful you will be in whatever venture you embark upon. If you communicate properly, you will reap the benefits and see growth over time. Powerful communication can boost the process, if done correctly.

More Trending

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Pitches That Placed: How to Pitch Sources to Black Enterprise

OnePitch

On this week’s Pitches That Placed, we’re highlighting a pitch that landed coverage, and a video interview , in Black Enterprise for its introduction to a valuable source. Let’s see why this pitch worked: Let’s take a look at the actual pitch that placed: . Subject line: RE: Covid-19 Causes Carrol Fife to take the Oakland Housing Fight National. Greetings _, Do you recall the recent media stories about the mothers in Oakland that were evicted from the vacant house with their children in it?

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A Commitment to Sharing Only Accurate and Truthful Information

PRSay

I was heartened when, more than a year into the COVID-19 pandemic, U.S. Surgeon General Vivek Murthy took a stand publicly against misinformation, calling it “ an urgent threat to public health.”. I couldn’t have agreed more. From the beginning of the pandemic, the focus of my employer, a nationally ranked health system, had become safeguarding public health.

Ethics 164
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StoryBrand BrandScript: Helps Them Avoid Failure

Axia PR

Similar to telling your consumer how your product or service will make them successful, you want to inform them what would happen if they didn’t purchase your product or service. You want to seal the deal by upping the stakes. Tell them the potential failures they could endure if they don’t purchase your product or service.

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Reputation Management and Digital PR

The Proactive Report

By Mike Falkow. Reputation management is a term that gets thrown around a lot nowadays and its meaning is sometimes lost in the noise. It’s often used to talk about “cleaning up Google results”. And while that is certainly part of the process, it’s not nearly the whole picture. Reputation management definition. Reputation management, originally a Public Relations term, refers to the influencing, controlling, enhancing, or concealing of an individual’s or group’s reputation — es

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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The Best PR Agency Horror Stories

ImPRessions - Crenshaw Communications

Whether you work in public relations or another service business, you probably have your own horror stories. Today is the day to reflect on the scary moments of PR and how to avoid them – or just enjoy them, knowing that they’ll make a good story someday. Here are some of our scariest PR agency tales. A priority press briefing — in an empty room.

Agency 227
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Basics of Brand Perception for Companies

Ronn Torossian

No matter how great a solution that a company has created might be for the customers, if those customers don’t perceive the company in a desirable manner, the company will almost certainly end up struggling to generate new customers. This is why brand perception is so important for businesses, and why companies need to work […]. The post Basics of Brand Perception for Companies appeared first on.

Company 195
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Getting the most from AMEC Measurement Month 2022

The Resolution Blog

AMEC Measurement Month is a time for everyone in Public Relations to level-up their knowledge in evaluation and measurement of comms. Held in November its the perfect time to learn and refresh your approach ready for new KPIs in a new year. There are just over 4 weeks of events and content releases from AMEC […]. The post Getting the most from AMEC Measurement Month 2022 appeared first on PR Resolution — by CoverageBook.

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How to create a social media crisis management plan

Agility PR Solutions

Social media has brought excellent opportunities for organizations, including brand building, direct customer engagement, a channel for market research, and many more. However, this dynamic tool has led to a great number of risks that many businesses aren’t prepared for. Social media crises can strike at any time. It could be spelling mistakes, a lousy […].

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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How Reach uses NewsWhip to stay on top of the news cycle

NewsWhip

If there’s one thing Reach Plc has, it’s, well, reach. The UK-based company operates 130 national and regional print and online media brands in the U.K., including magazines like OK! , local-focused websites like the Manchester Evening News , Leicestershire Live and national outlets like the Daily Star , Daily Express and Daily Mirror – with the latter regularly being one of the top three publishers on Facebook in the world.

Reddit 158
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The State of Journalism and PR 2022 reports with Greg Galant, CEO of Muck Rack

Axia PR

In this episode, Greg Galant, CEO and co-founder of Muck Rack, joins host Jason Mudd to discuss the origin of Muck Rack, the current state of journalism and PR reports, best practices for pitching media, and what journalists need from PR professionals. They also discuss how you can use Muck Rack’s technology to find insightful data on what you should be pitching to the media.

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Brands should push the pause button on Twitter

Steve Barrett on PR

Marketers and advertisers crave certainty and stability, but the first week under the leadership of Chief Twit Elon Musk has demonstrated precisely the opposite of that.

Twitter 150
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Why all start-ups should use a PR agency

Agility PR Solutions

With the help of the right public relations agency, any start-up can increase brand awareness, attract more investors, increase website backlinks, and position itself as an industry expert. That means aside from raising capital, start-ups also need to work with a public relations agency to be able to generate the best possible results and start […].

Agency 156
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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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Read This Before You Take the Stage

Stern + Associates

Fall conference season is in full swing! As someone who is responsible for helping clients land premier speaking roles, this is one of my favorite times of the year. Logistics are set. Speakers are prepped. Opportunities we secured many months ago are finally here. But amid all the excitement of the season also comes anxiety for those afflicted with stage fright.

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Survey: Workers Less Engaged, but Reluctant to Quit as Recession Looms

PRSay

Nearly a third of employees have become less engaged with their work, new surveys find. According to a study by The Conference Board , the commitment and connection that people feel to their jobs fell over the last six months for all employees, regardless of their work location or schedule. Surveys of more than 1,600 people, mostly office workers, show decreased engagement for 30 percent of fully remote employees, 31 percent of those with hybrid work arrangements and 30 percent of fully in-offic

Survey 100
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Post COVID-19 PR recruitment boom slows but promotions accelerate

Wadds Inc.

The market continues to grow with London, promotions, job hunters and freelancers all benefiting. Employers and practitioners should prepare for what's to come. The latest talent market data for the public relations industry shows that the COVID-19 pandemic recruitment boom has slowed but that the market continues to grow. 95,000 people are employed in the UK public relations industry according to LinkedIn data. 10,500 people have joined the profession in the UK in the past 12 months, but only 1

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4 solid tips for boosting your business blog’s ROI 

Agility PR Solutions

Blog posts are some of the most important marketing content a company can produce. Done right, blogs can supercharge business growth, bringing in leads and nurturing customer retention. Yet many companies struggle to maximize their value. Why? A strong blogging strategy takes commitment, talent and time. Why blog? Posting high-value insights and information on a […].

Blogging 152
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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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Landis 32 Anniversary – How I Donated my $320: Part 3

Landis PR

By Staff. RECAP: We recently announced that San Francisco Business Times included Landis in its Top 100 businesses in the Bay Area Corporate Philanthropy list. In 2020, we celebrated Landis’s 30 th anniversary by donating $300 to nonprofits that are part of our team’s communities and support causes close to their hearts. In 2022, we’re upping the donations to $320.

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University of Oregon School of Journalism and Communication Students Enroll in ReputationU

Reputation Us

This Fall semester, students of the University of Oregon School of Journalism and Communication will officially be given access to enroll at ReputationU – eLearning courses designed by the team at ReputationUs to train professionals and students the valuable skills of safeguarding corporate and nonprofit reputations, mitigating brand damage and protecting against the financial impact of a crisis.

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Understanding the millennial consumer

5W PR

For a business to stand out to millennials it has to get their attention and keep it. The millennials are economically valuable and businesses are willing to adapt to cater to them. As digital natives, they can command technology. They are loyal to brands that they like and they tend to make up their own minds. Advertising pitches do not work for them.

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State of mental health in public relations in 2022: New PRSA-NY study reveals anxiety, pressure

Agility PR Solutions

Newly released research from PRSA-NY uncovers an acute mental health issue among its members surveyed due to the nature of working in the public relations industry. Beyond dealing with the pandemic on a personal level, those working in the profession have been on the frontlines of helping businesses address and respond to the pandemic—which has […].

Study 148
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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Where Most Organisations Fail - Part 1

Inbound PR

Throughout my career, I've worked in three big tech companies and consulted hundreds of SMBs. No matter the size, most organisations tend to fail in two areas which undermine or slow their performance and growth. The first one is what we'll talk about today and that is execution. Making things happen efficiently and effectively is the number one challenge for the majority of companies but unfortunately, most of them don't even admit they have an execution problem or don't place particular import

Company 81
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TikTok as a Marketing Strategy

HMA Public Relations

When it comes to marketing, TikTok can provide the growth your business has been looking for. Find out more on the advantages of TikTok marketing and how following the app's trends can build audiences in this post from Rayna Burgett.

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This Week in PR Ethics (11/3/22): Pay Transparency, Fairness, Kyrie

Ethical Voices

This week the ethical issues in public relations rain the gamut, but the core theme was fairness. Fairness in pay equity, fairness in AI decisioning, fairness in promotions, and fairness in accountability. . Pay Transparency – This week PR Week reported on the New York law taking effect on Tuesday which requires companies to post salary ranges in job openings.

Ethics 81