Sat.Oct 29, 2022 - Fri.Nov 04, 2022

The Best PR Agency Horror Stories

ImPRessions - Crenshaw Communications

Whether you work in public relations or another service business, you probably have your own horror stories. Today is the day to reflect on the scary moments of PR and how to avoid them – or just enjoy them, knowing that they’ll make a good story someday.

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How earned media drives consumer behavior: Relevance and headlines

PR Daily

Part 2 in a series from Onclusive based on an analysis of more than 100,000 articles. Last week, I wrote about some unexpected insights into the relationship between publication authority (reputation and reach) and consumer behavior.

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Amazon dominated the headlines in September’s brand coverage

NewsWhip

As one of the world’s most recognizable brands, it’s not uncommon for Amazon to find itself in the news on a regular basis, and for a variety of reasons.

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Boo! Now will you cover my PR?

Flack's Revenge

Tapping emotions is a time-honored tactic in PR and marketing. This can involve fear-mongering. Scaring folks can be a great attention-getter, particularly if you are promoting solutions in areas like cyebrsecurity, public safety and infrastructure protection.

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Discover the Actionable Habits of the World’s Best Strategic Communicators

Cision’s 4 Data-Driven Habits of Top Comms Teams details the habits of the world's best communicators. Uncover actionable habits that will give you the power to influence and amplify your story better. Download this free e-book today!

Break Through the Crowded Media Landscape with Quality Content [Guest Post]

Sword and the Script

Creating quality content won’t solve all the barriers to visibility, but it will definitely help you get the attention of your target audience, writes Grace Hallen of Brandpoint. Working in communications comes with the age-old struggle of fighting to get your content seen.

More Trending

How to teach time management in PR in 4 easy steps

Agility PR Solutions

Public relations representatives live according to planners, meetings, emails and projects. All of these variables demand time, which is difficult to manage if attention and focus are divided.

Pitches That Placed: How to Pitch Sources to Black Enterprise

The TypeBar

On this week’s Pitches That Placed, we’re highlighting a pitch that landed coverage, and a video interview , in Black Enterprise for its introduction to a valuable source. Let’s see why this pitch worked: Let’s take a look at the actual pitch that placed: .

A Commitment to Sharing Only Accurate and Truthful Information

PRSay

I was heartened when, more than a year into the COVID-19 pandemic, U.S. Surgeon General Vivek Murthy took a stand publicly against misinformation, calling it “ an urgent threat to public health.”. I couldn’t have agreed more.

StoryBrand BrandScript: Helps Them Avoid Failure

Axia PR

Similar to telling your consumer how your product or service will make them successful, you want to inform them what would happen if they didn’t purchase your product or service. You want to seal the deal by upping the stakes.

7 Trends in ESG: What PR Pros Need to Know in 2023

What does the evolution of ESG programs mean for communicators? As it turns out - a lot. New challenges are coming into focus, driven by the increasing attention to corporate sustainability and environmental, social, and governance (ESG) programs, and the evolving state of ESG reporting regulations. This new ebook from 3BL Media explores seven trends in detail and unpacks what they mean for communicators. Access your copy for free today.

The Best PR Agency Horror Stories

ImPRessions - Crenshaw Communications

Whether you work in public relations or another service business, you probably have your own horror stories. Today is the day to reflect on the scary moments of PR and how to avoid them – or just enjoy them, knowing that they’ll make a good story someday.

Agency 210

Basics of Brand Perception for Companies

Ronn Torossian

No matter how great a solution that a company has created might be for the customers, if those customers don’t perceive the company in a desirable manner, the company will almost certainly end up struggling to generate new customers.

Getting the most from AMEC Measurement Month 2022

The Resolution Blog

AMEC Measurement Month is a time for everyone in Public Relations to level-up their knowledge in evaluation and measurement of comms. Held in November its the perfect time to learn and refresh your approach ready for new KPIs in a new year.

6 social media updates you need to know about this week

PR Daily

Including updates about TikTok, YouTube, Twitter, Meta and Netflix. It’s been an absolutely wild week for social media news. Elon Musk’s acquisition of Twitter and his plans for the service have dominated the headlines, but there have been major announcements from nearly every platform.

A Step-By-Step Guide to Managing a PR Crisis

Any brand is vulnerable to bad press, so we compiled key strategies into our PR crisis management guide. From managing your team and crafting your responses to keeping tabs on the conversation, this guide is for anyone tasked with brand management.

How To Personalize Your Media Pitch: PR Advice

ImPRessions - Crenshaw Communications

The most rewarding – and maybe the hardest – part of working at a top tech PR agency is pitching stories to media. There’s no tougher audience than a journalist, especially in tech. If you think you get a lot of emails in a day, journalists get ten times more, at least.

How to create a social media crisis management plan

Agility PR Solutions

Social media has brought excellent opportunities for organizations, including brand building, direct customer engagement, a channel for market research, and many more. However, this dynamic tool has led to a great number of risks that many businesses aren’t prepared for.

Reputation Management and Digital PR

The Proactive Report

By Mike Falkow. Reputation management is a term that gets thrown around a lot nowadays and its meaning is sometimes lost in the noise. It’s often used to talk about “cleaning up Google results”. And while that is certainly part of the process, it’s not nearly the whole picture.

What is quick quitting and how can you handle it?

PR Daily

You’ve probably heard about quiet quitting, but there’s another quitting trend out there to contend with. Quiet quitting , along with quiet firing , have been popular trends on the lips of many communicators over the last few months.

2022 Media Database Buyer’s Guide

To maintain accurate contact information for journalists and influencers, a homegrown database doesn’t cut it. Cision created the go-to guide for selecting a new media database. Download and learn how to choose the right media database for you!

How To Personalize Your Media Pitch: PR Advice

ImPRessions - Crenshaw Communications

The most rewarding – and maybe the hardest – part of working at a top tech PR agency is pitching stories to media. There’s no tougher audience than a journalist, especially in tech. If you think you get a lot of emails in a day, journalists get ten times more, at least.

How Reach uses NewsWhip to stay on top of the news cycle

NewsWhip

If there’s one thing Reach Plc has, it’s, well, reach. The UK-based company operates 130 national and regional print and online media brands in the U.K., including magazines like OK!

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New Muck Rack survey: The State of Podcasting 2022

Muck Rack

New Muck Rack survey: The State of Podcasting 2022

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11 biggest takeaways from Ragan’s Future of Communications Conference

PR Daily

Insights on everything from the importance of building relationships to work culture and crisis comms. .

Cision's 2022 Global State of the Media Report

For Cision’s annual State of the Media Report, journalists shared their top priorities and what PR and communication pros can do to improve their relationships with the media. Read the report and learn how to create stronger media partnerships.

Why all start-ups should use a PR agency

Agility PR Solutions

With the help of the right public relations agency, any start-up can increase brand awareness, attract more investors, increase website backlinks, and position itself as an industry expert.

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Read This Before You Take the Stage

Stern + Associates

Fall conference season is in full swing! As someone who is responsible for helping clients land premier speaking roles, this is one of my favorite times of the year. Logistics are set. Speakers are prepped. Opportunities we secured many months ago are finally here.

How a Montclair State University PR professor uses Muck Rack in the classroom

Muck Rack

How a Montclair State University PR professor uses Muck Rack in the classroom

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A tale of two layoffs and Gen Z’s view on role of social media

PR Daily

Plus: Holiday spending will continue to rise despite inflation concerns. Internet payment processing company Stripe announced plans to lay off 14% of company positions on Thursday. . Stripe CEO Patrick Collison explained his decision. .

5WPR 2022 Consumer Culture Report

5WPR’s third annual report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

4 solid tips for boosting your business blog’s ROI 

Agility PR Solutions

Blog posts are some of the most important marketing content a company can produce. Done right, blogs can supercharge business growth, bringing in leads and nurturing customer retention. Yet many companies struggle to maximize their value. A strong blogging strategy takes commitment, talent and time.

The State of Journalism and PR 2022 reports with Greg Galant, CEO of Muck Rack

Axia PR

In this episode, Greg Galant, CEO and co-founder of Muck Rack, joins host Jason Mudd to discuss the origin of Muck Rack, the current state of journalism and PR reports, best practices for pitching media, and what journalists need from PR professionals.

How to make your first in-house PR hire

Muck Rack

How to make your first in-house PR hire

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