Onclusive
JUNE 2, 2022
Welcome back to our blog series about the relationship between core earned media attributes and consumer behavior! . These insights are based on our quantitative analysis of the PR Attribution data from over 100,000 earned media articles published in 2021 that covered both business-to-consumer and business-to-business brands across a wide range of industries.
Ronn Torossian
MAY 31, 2022
The best way that companies can get their target audiences to convert and make purchases is by focusing on the right social media and SEO strategies. These types of strategies can help companies increase their organic website traffic and search engine visibility, as well as their social media reach. Social Media According to studies, over […].
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Prowly
JUNE 3, 2022
It’s time to reset your day with a nice Prowly #PRChat break, where we drop in on PR pros from all over our industry and get to know a little bit about them through their answers to our questions. This time, we’re talking with Sherika Powell, Communications Manager at UPS Canada and all-round communications expert. […]. The post Prowly #PRChat with Sherika Powell, Communications Manager of UPS Canada appeared first on Prowly Magazine.
Flack's Revenge
JUNE 2, 2022
If you work for a crypto or blockchain company and want to improve visibility and marketing results, check out our latest podcast. Fusion PR CEO Jordan Chanofsky interviewed CoinDesk Deputy Business Editor Danny Nelson about the state of the space and implications for media and PR. They discussed: Where is crypto today? Is the market maturing? Terra crash and implications for startups entering the space How to bring more people in the crypto world Pet PR peeves; how to pitch Danny Can early-stag
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Onclusive
JUNE 2, 2022
Welcome back to our blog series about the relationship between core earned media attributes and consumer behavior! These insights are based on our quantitative analysis of the PR Attribution data from over 100,000 earned media articles published in 2021 that covered both business-to-consumer and business-to-business brands across a wide range of industries.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Agility PR Solutions
JUNE 1, 2022
Email copywriting is one of the main elements of email marketing. It can also be pretty confusing for marketers since convincing prospects and inspiring them to follow the action you want can seem next to impossible. But nailing email copywriting can have the following results: (Source) Your subject line will entice, your body copy will […]. The post 4 email copywriting tips your recipients will love appeared first on Agility PR Solutions.
Axia PR
JUNE 1, 2022
A calendar can keep you and your social media content organized. If your company doesn't have an active social media presence in today's digital era, you are certainly behind the times. The entire globe is well connected over the internet, and now is the time to leverage these social platforms to increase your revenues. This doesn't mean you need to flood your LinkedIn and Instagram accounts with all your content at once.
5W PR
MAY 31, 2022
According to research, if a website doesn’t load fast enough, most people are going to be clicking away from that website. No company wants to lose out on conversions and sales over something as simple as the website loading speed, especially if that business provides its customers with plenty of great solutions. That’s why companies need to improve the overall website experience for their customers, so they can generate more conversions and grow.
PRSay
JUNE 3, 2022
Chaloner and PRSA have teamed up to write a series of articles on how candidates and clients can best navigate the recruiting process. Each post of the series chronologically follows the steps of a search process, with direct insights from Chaloner recruiters, clients, placements and candidates who Chaloner has partnered with during the recruiting process.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Agility PR Solutions
MAY 30, 2022
Despite increasingly powerful and ubiquitous digital marketing tools, many businesses find themselves struggling to gain traction among customers and prospects as the competition for impressions, clicks, and mindshare is increasingly fierce, reveals 2022 survey research from hybrid experience firm PFL. The results of the firm’s 2022 Hybrid Audience Engagement Survey finds that personalization, content, and physical […].
Axia PR
MAY 29, 2022
Pizza parties can lead to happier , more productive brainstorming and ideation sessions. We all love pizza! But did you know there’s more to pizza than its delicious, cheesy taste? Pizza can boost morale , which is helpful for team meetings and ideation.
Maxim Behar
JUNE 1, 2022
In his weekly column "Max's Column" for TBmagazine, Maxim Behar shares his views on the rising criticism of the PR profession and practice in Bulgaria. How it has been used as political slander and how Bulgarian society blindly accepts these accusations. “Hey, forget about this guy, he's just doing PR.”. We have been hearing this phrase for years. Lately, however, it is mostly uttered by politicians when they want to say that someone is doing nothing or what he is doing is just a bubble full of
NewsWhip
MAY 31, 2022
In May we shipped two new features to NewsWhip Spike. These features are another improvement in the ability to quickly get insight into any narrative from your dashboard, and then to easily share that information and data with stakeholders. Monitor more with maximized widgets. Widgets are at the heart of your dashboard in NewsWhip Spike , and maximizing your widgets gives you richer, more visual information.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Agility PR Solutions
JUNE 2, 2022
Having a good public image is important in many industries, but it is uniquely important in the restaurant industry. Restaurants thrive or die by their customers’ opinions. A spot known for good food and service will succeed, while a spot that is known for mistakes or low quality may see nothing but empty tables. You […]. The post 4 comms tips for building your restaurant’s public image appeared first on Agility PR Solutions.
Stuart Bruce
MAY 30, 2022
I recently did a webinar for the PRCA (Public Relations and Communications Association) on crisis comms in sport. It was hosted by PRCA Sports Group … © Stuart Bruce - Crisis communications 101 for sport webinar was first published on Stuart Bruce's Stuart Bruce PR Futurist - Stuart Bruce on the future and digital transformation of public relations, communications, corporate affairs, and crisis communications.
PR Fuel
MAY 31, 2022
Almost 70-percent of businesses recently surveyed experienced a crisis in the past five years. Negative information about your business can travel quickly, and crisis management is critical. How you handle a business crisis reveals your character and skill at handling a catastrophe. A press release can help you battle negative publicity. When you write a press release, it gives necessary information and allows you to control the narrative.
HMA Public Relations
JUNE 2, 2022
A new Cision survey is giving insight into how journalists work and what they want from the PR and communications professionals they work with. Find out more in today's post from Abbie Fink.
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
Agility PR Solutions
JUNE 2, 2022
When things go wrong for your company, it’s important to fix the issues but also do what you can to avoid a public relations crisis. If you do not have an easy-to-understand PR policy in place, now is the time to develop one and ensure each employee understands these simple instructions. 1. Stay cyber secure […]. The post 5 smart ways your company can protect itself from a PR crisis appeared first on Agility PR Solutions.
Steve Barrett on PR
JUNE 2, 2022
Amid a febrile and fractured environment that is increasingly frightening for marginalized members of society, the pride movement will only grow and flourish if it extends year round.
Prohibition
JUNE 1, 2022
Another month means another meet the team! For June, get to know all about our PR Apprentice and social media ads whizz, Tyler. How long have you been at Prohibition? 1 year and 4 months. What do you love most about your job? I love the variety of work we do at Prohibition, one week I could be helping to throw a water fight for the Thai New Year, the next I could be out in the Yorkshire Dales filming a video on water management – it is the organised spontaneity that makes my job so great.
HMA Public Relations
JUNE 1, 2022
With Top Gun: Maverick smashing box office records and earning Tom Cruise the biggest movie opening in his career, Alison Bailin is looking back on how the actor has repaired his image over the years and how it highlights the importance of a PR team. Read more!
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
Agility PR Solutions
JUNE 1, 2022
Human resources (HR) is a vital department of every business, but it can have some surprising roles outside of managing employee relations, hiring and onboarding, managing benefits and training employees. One of these is supporting public relations efforts. Here are five ways collaboration with HR can improve your company’s PR. 1. Better support for internal […].
PR in High Definition
MAY 31, 2022
Imagine entering your workplace in a 3D world and heading into a meeting room where you greet your virtual colleagues. It feels like you are together, but in fact, you are at home wearing a VR headset as indeed they are, and perhaps on the other side of the world. We might not be too far off from this scenario. The increased adoption of VR and augmented reality (AR) are evolving both work and play.
Axia PR
MAY 30, 2022
Disclose business relationships you have with content you’re promoting to stay out of trouble. The internet is filled with all sorts of ways to advertise groups and companies. From quick social media posts to long-term influencer campaigns, there are many ways to tell the world about a company or service you like. At some point, you might feel like promoting brands and companies you work with.
HMA Public Relations
MAY 31, 2022
Running out of content for your social media? Justin Liggin is here to help as he shares post ideas to spice up your feed like polls, tutorials and more.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Agility PR Solutions
MAY 31, 2022
At the end of a marketing funnel, companies are always focused on making conversions. During the end of the final stages, companies need to get their potential customers to take the desired action. That action can be anything from subscribing to an email newsletter, signing up for a free trial, or even making a purchase. […]. The post 3 insights for end of marketing funnel strategies appeared first on Agility PR Solutions.
PR in High Definition
MAY 31, 2022
May has been a month of innovation and continued regulatory shifts in the tech sector. It can be difficult to keep up with the endless waves of change ( Elon Musk’s continual indecision over purchasing Twitter spring to mind for anyone?), but the Firefly team always havs our finger on the pulse. Here’s our lowdown on what you might have missed. Artificial intelligence reaches new heights.
Mark My Words
MAY 30, 2022
Screenshot No matter what verdict is announced regarding the Johnny Depp versus Amber Heard defamation trial, it’s undeniable that the Pirates of the Caribbean star’s film career was impacted by both the allegations from and the ongoing court battle with his ex-wife. That being said, when it comes to the world of luxury fragrance, it seems Depp he still as popular as ever, if not more, since it’s been revealed that Dior apparently sold a bottle of Sauvage—the perfume the actor is the face of—eve
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