Sat.Aug 14, 2021 - Fri.Aug 20, 2021

Let the Sun Shine: Restricting the Press Restricts Markets

Onclusive

An important article by Bloomberg, “ Investors Are Ignoring a Dangerous Crackdown on Press Freedom ,” recently caught my eye.

5 Surefire Ways To Generate Quality Content For PR

ImPRessions - Crenshaw Communications

For PR teams, earned media placements are a key deliverable of a strategic public relations campaign. Typically they’re articles or broadcast segments that feature a given company or brand in a positive way.

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TikTok Trends

PR for Anyone

Like it or not, TikTok is here to stay. They have over 1 billion users and most are between the ages of 13 and 60. It’s a huge demographic so it’s important to pay attention to what is trending on TikTok.

Trends 207

How to Brainstorm Ideas for your PR Campaign 

Ronn Torossian

With the help of media coverage, companies can showcase their products, services, or even themselves, and offer credibility and validation while being featured in media outlets.

Radio 195

How Startup Leadership Can Inspire the Team to Deliver Results and Become Great

Inspiring the team to do their best, break through barriers and achieve milestones is the core responsibility of the startup leadership. Inspiring people to do great requires installing confidence and the ability to learn from setbacks and failures.

Earned Media Metrics for Global PR Strategies: How Sophos Identifies and Uses Insights

Onclusive

After trying two other platforms which were difficult to navigate, Sophos was looking for more than just media monitoring software; the PR team wanted a partner that could understand their business and how they could increase the use of data for their global PR strategy development.

More Trending

4 ways to combine digital PR and SEO for better marketing results

Agility PR Solutions

When people search for products/services relevant to your niche, you want to be among the top results so as to attract more clicks. After all, clicks are a key differentiator between a failing business and a thriving one. And guess what?

SEO 142

Media Time and Marketing 

Ronn Torossian

These days, most marketers have the task of balancing different promotional efforts across a variety of platforms. This has become a challenge in recent years as tracking a campaign’s success across different platforms isn’t universal, in that every platform has its own metrics.

Media 195

The Ultimate Guide to Earned Media Strategy & Measurement

Onclusive

We can all agree that earned media content is king when it comes to building brand reputation—your biggest brand asset. Followed closely by owned media, earned media continues to be the most trusted form of advertising compared to paid media.

10 tools PR pros have turned to in 2021

PR Daily

As remote work and ongoing pandemic disruption have sparked massive workplace shifts, here are some resources that are helping communicators succeed. While there are no silver bullets for PR success, a handy tool or piece of technology can streamline and strengthen your workflow.

Tools 162

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

5 effective marketing tools to generate leads during the consideration stage of a funnel

Agility PR Solutions

In marketing, there will always be good and bad ways of engaging with your customer base, and telling them apart can often be tricky, especially when looking at a constantly evolving e-commerce landscape.

Tools 137

Neologisms in Marketing 

Ronn Torossian

Neologism is ‘ a new word, usage or expression’. Some neologisms in marketing have transformed into ‘generic trademarks’ such as Post-it, Velcro, Biro and Frisbee. For marketing, neologisms are often wordplay centered around a brand name.

SaaS marketing: 5 brilliant examples from tech companies

Awario

This post shows you some examples of how SaaS companies rocked specific marketing strategies, attracted millions of users, and became famous in their respective niche. Surely, the strategies described won't be the only ones that led to the companies' success.

We need you! Take our salary and workplace culture survey

PR Daily

A Ragan survey on compensation and culture will enable communicators to see how they fare industrywide. You’ll receive a $150 discount to a Ragan virtual conference and be entered to win a $50 gift card for your time.

Survey 155

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Eye of the e-beholder: Online shoppers want more authentic visuals than pre-pandemic

Agility PR Solutions

Modern content is an increasingly visual medium, especially if that content is online, and that trend goes hand in hand with expectations of real-user authenticity—which challenges brand marketers to incorporate both components or risk losing visitors and potential customers.

Trends 130

How companies like McDonald’s and Bosch are incorporating artificial intelligence

NewsWhip

Artificial intelligence has been one of the defining projects of the 21st century. It seems these days as if every start-up is pushing some version of AI or machine learning, and that’s to say nothing of the established companies that are incorporating it into their own workflows.

Understanding your PR toolkit: Media pitch vs. press release

Muck Rack

Understanding your PR toolkit: Media pitch vs. press release

What customers really want from your brand–and how to deliver the goods

PR Daily

It’s all about reducing friction and making people feel genuinely valued. A delightful surprise never hurts, either. Getting and keeping a customer’s attention can be a challenge for companies in today’s competitive marketplace.

Brand 155

A CHRO’s Perspective on Substance Use in the Workplace: Supportive Strategies to Help Your Workforce Thrive

Speaker: Smita Das, MD, PhD, MPH, Medical Director, Psychiatry and Naj Wright, MBA, C-Suite HR Executive

Through advances in technology and access to care, managers can be empowered to serve as the front line of defense to help identify employee AUD and SUD concerns before they escalate. Understanding AUD and SUD, and providing tools for your workforce to overcome the challenges that they pose, is key to fostering strong mental health at work. Join us for this important how-to discussion.

Crisis case study: How to turn an employee lawsuit into a brand disaster

Agility PR Solutions

Recently, the employees at the video game studio Activision Blizzard ended up walking off their jobs after news of ? sexual harassment and gender discrimination lawsuit inside the company surfaced.

3 Steps for Planning Your Fall Tradeshow Coverage

Cision

No matter how the fall tradeshow season shapes up, take these steps to ensure you’ll be ready to deliver valuable stories to your readers. . Media Blog

Meet PRSA Board of Directors Nominee David Marshall, Ph.D., APR

PRSay

Each week, PRsay will interview one of the nominees for the 2022 PRSA Board of Directors. Name: David Marshall, Ph.D., Location : Baltimore.

Sitting down with The Washington Free Beacon

PR Daily

This week’s episode of “The Friday Reporter” takes listeners behind the scenes with the conservative D.C. outlet in an interview with its president Aaron Harison.

The Growth PR Playbook

PR and communications now rely on data-driven, real-time, iterative storytelling with metrics that help to manage crises, get ahead of the competition, and impact the bottom line. Learn how to build a Growth PR plan in this Onclusive whitepaper.

6 tips for building a strong media list to communicate your company’s noteworthy news

Agility PR Solutions

There are some announcements that will just not generate any coverage in tier one media outlets, no matter how much your company might want coverage in those types of media outlets. These types of announcements are called noteworthy news—it is notable but not quite newsworthy.

PR Placing a Premium on Creativity; Findings from 5 Studies in Public Relations

Sword and the Script

88% of PR pros say creativity is more important in the era of Covid. I’ve spent the past few weeks breaking down the survey results from the 2021 JOTW Strategic Communications Survey ( overview , challenges and the media relations struggle ).

Unexpected Pandemic Side Effect: Many Rethink Personal and Career Goals

Culpwrit

By David Gallagher Last week I posted some news on my personal social media feeds about a – my – decision to leave a good job with nice people.

Study: Employee loyalty, engagement plummet to 12-month low

PR Daily

New research confirms that workers are weighing their options—and eager to find greener pastures. Are you going the extra mile to make your employees feel valued, heard, appreciated and cared for right now? If not, companies should brace for a flurry of emails that convey some variation of, “I quit.”

Generating Leads with Facebook: A Guide for Businesses

In this Facebook guide for businesses, we’ll help you strategize with tips and techniques straight from our playbooks. We also let you in on the best practices for improving your lead gen campaigns, starting with a review of your performance metrics.

Comms pros struggling to ramp up engagement—here’s how identity resolution strategies can help

Agility PR Solutions

It’s a transitional time for brand marketing as trust issues, digital reliance and transactional communications continue to warp the communications landscape.

The New Normal: Why PR is More Valuable than Ever [Earned Media Summit]

Sword and the Script

Agility PR Solutions and the venerable Bulldog Reporter invited us back to present at their Earned Media Mastery Summit this year. They even put our mugshots on a fancy social media graphic and despite my serious demeanor, I’m almost smiling!

How to Build Positive Relationships With the Media

PR Fuel

The worldwide public relations market is expected to register an annual compound growth rate of 10.2% in 2021. The massive growth comes as businesses strive to recover from the COVID-19 effect. And there is no better way to reach the public than through media relationships.