Sat.Jun 30, 2018 - Fri.Jul 06, 2018

The Perils Of Patriotic PR And Marketing

ImPRessions - Crenshaw Communications

Scanning the annual Brand Keys list of 50 Most Patriotic Brands in America, you might get the idea that America is synonymous with fast food, fast cars, whiskey, and blue jeans. Who can argue with that? Yet it’s one thing for a brand to have earned an association with all things USA, but another for it to be pandering to patriotism in hopes of riding a red, white, and blue wave.

7 Tips For Handling Crisis Communications on Social Media

Ronn Torossian

Social media is everywhere, giving companies a new way to connect with their target audience. Of course, as valuable as social media can be in the right circumstances, it also adds a certain level of uncertainty to a crisis communication strategy.

The 3 biggest PR measurement mistakes

Axia PR

It’s not good enough to have a public relations campaign. You must have a goal for your campaign and metrics to prove how it will benefit your bottom line. Measuring the success of your PR campaign proves the worth of the campaign and why it matters. However, measuring incorrectly could really do some damage, so make sure to avoid the three biggest measurement mistakes made in the PR industry. PR measurement Earned media

Content marketing for professional services firms & advice-based businesses

PR Warrior

{VIDEO TRANSCRIPT}. It’s no secret that content marketing – becoming your own media channel – can be just fantastic for a broad range of different types of businesses.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

“Doors” Goes Viral, Opens Up A Race

ImPRessions - Crenshaw Communications

Sometimes a story is so strong that all you need to do is tell it and get out of the way. Improving on a good thing can be tricky, because there’s always the risk of over-embellishing. Too much PR or packaging can overwhelm an emotional punch. ?.

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More Trending

4 simple strategies to quell public speaking fear

PR Daily

Public speaking fear can become a career-crippling problem. It’s nearly impossible to eliminate nervousness, but there are plenty of ways to ease anxiety, boost confidence and reduce the type of dread that can rob you of golden opportunities.

Content marketing for professional services firms & advice-based businesses

PR Warrior

{VIDEO TRANSCRIPT} It’s no secret that content marketing – becoming your own media channel – can be just fantastic for a broad range of different types of businesses. But one type of business that I really think it works for is professional services firms and advice based businesses. Now, you could be a very big… MORE. The post Content marketing for professional services firms & advice-based businesses appeared first on PR Warrior | Trevor Young.

72 stats that will help you become an SEO wizard

Agility PR Solutions

A few years ago, if you wanted to be among the top results of a search engine, all you had to do was stuff your website with keywords and hope for the best. Today, things tend to be a little more complex. In order to stand out in the complicated world of SEO, you need […].

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The Sexy Allure Of Crisis Management Is Presenting Risk To Organizations

Melissa Agnes

Thanks to high-profile crises, viral issues, and fun television series like Scandal , crisis management is being seen more and more as a “sexy” and thrilling profession or service offering.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

3 affordable types of videos to boost your marketing

PR Daily

Want to cut through the messaging clutter and reach potential customers? Use video. In a recent survey, 85 percent of consumers said they'd like to see even more brand-centric videos. Video content can: Make your business more visible in social media feeds. Boost conversions and sales.

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How one communications director defused a crisis- and won some new fans

Media Bullseye

We’ve written recently about crises because, well, they’re pretty common now. One recent article on Media Bullseye considers how to handle crises that aren’t the fault of the organization involved. That concept is worth revisiting in light of another recent crisis that’s still unfolding.

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PR writing in focus: The ABCs of AP style

Agility PR Solutions

Does it drive you crazy when you see EST during daylight saving time? Or when someone mentions daylight savings time? You and I clearly share a love for AP style. Two of the most common cringe-worthy errors that come across my desk? Times Correct: 9 a.m. Incorrect: 9am, 9AM, 9:00 a.m.

Did Outbrain Try to Pitch Content Marketing at Cannes?

Sword and the Script

Outbrain is one most recognizable brands in advertising technology (adtech). You’ve probably seen some of the native ads the company makes available even if you weren’t aware they were rendered by Outbrain. Where I see Outbrain the most, is at the bottom of news sites.

How to pump new life into your PR planning sessions

PR Daily

Every quarter to six months, PR pros work with clients to create a new strategy for the following quarter or remainder of the year.

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What U.S. Service Members Can Teach Us About Communications

PRSay

In March, I was selected to participate in this year’s Joint Civilian Orientation Conference (JCOC) , the oldest and most prestigious public-liaison program in the U.S. Department of Defense (DOD).

Civic branding case study—PR’s role in the growth of municipalities

Agility PR Solutions

More and more businesses are turning to public relations to tell their stories. Today, municipalities across the U.S. are practicing many of PR’s same promotional and image-building strategies to position their cities and towns and garner top-of-mind awareness.

PR Rule #10 - Don’t Get Into A Twitter Fight With The Media

The Stalwart Blog

Much of the news lately seems to focus on the never-ending twitter wars between reporters and their subject. It’s a bit like watching siblings trying to pin the other on the broken vase in the living room when confronted by their mother. .

3 tips to develop long-term relationships

PR Daily

It’s well known that PR professionals. excel at building relationships, but is that enough? We all have that someone in our circle—the most connected person who knows someone in whatever industry and is always happy to help. Do you know someone like that? Have you ever wondered how they do it?

Using PR to Build your Brand

5W PR

For companies looking to build their brand in 2018 , there’s no better tool than a solid PR strategy. The right plan can help to nurture new leads, facilitate rapid growth and improve an organization’s reputation both online and off.

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It’s time to declare your independence from bad press releases

Agility PR Solutions

July 4th is upon us, and people across the United States are working on perfecting their grilling skills, preparing American flag décor to be hung up, and trying to figure out how to make the most of a holiday that, unfortunately, falls on a Wednesday this year.

How one communications director defused a crisis- and won some new fans

Media Bullseye

We’ve written recently about crises because, well, they’re pretty common now. One recent article on Media Bullseye considers how to handle crises that aren’t the fault of the organization involved. That concept is worth revisiting in light of another recent crisis that’s still unfolding.

Don’t make these marketing blunders on social media

PR Daily

The smallest of factors could mean the difference between a viral post and a dead tweet. Even experienced social media marketers make mistakes, so it pays to review common blunders. Are you guilty of any of these social media marketing sins? Publishing too often or too infrequently.

Pirelli newsroom drives content to success

Presspage

The origin of Pirelli dates back to 1872, the year Giovanni Battista Pirelli founded a limited partnership in Milan to produce elastic rubber items.

What’s the biggest frustration for online shoppers? ‘Too many ads’

Agility PR Solutions

Forty percent of consumers report “too many ads” as the biggest frustration when shopping on mobile devices, and 53 percent report the same on desktop, according to new data from voice of customer (VoC) platform Usabilla.

What will IGTV’s role be in your social media mix?

Communications Conversations

By now you’ve heard of Instagram’s latest update: IGTV. Instagram made the announcement a couple weeks ago , and since then it’s been a very hot topic of conversation among marketers, communicators and social media creators and influencers.

How to get high response rates from influencer outreach

PR Daily

How would you like to achieve response rates of 50 percent (or higher) for your influencer outreach? It’s possible— if you put the work in before sending that email. Here’s a four-step process for achieving sky-high response rates: 1. Invest time in choosing the right influencers.

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How and Where to Find Content Creators That Don’t Suck

Prowly

There are many reasons why you should have some knowledge on how to pick a good content writer. And not only that, as it is also important that you find someone who is not only good at their job but who can also adapt to your company’s needs.

7 strategic tips for your organization’s crisis-management plan

Agility PR Solutions

Sooner or later, every organization faces a crisis. Preventing a damaging blow to your reputation requires a strategic crisis plan. While the plan needs to be catered to your business and your specific situation, they all have three things in common: You must be assertive. You must be tenacious.

9 ways to amplify your earned media coverage

Axia PR

How to recycle your media coverage to gain more visibility. Congratulations! Your company received great media coverage. And now you’re left wondering, what next? Keep the momentum going with these nine suggestions. Media Relations earned media coverage Earned media

6 essentials for delivering a superb virtual presentation

PR Daily

Face-to-face meetings have become a luxury. Thanks to the pressures of time, budget, distance and over-scheduling, the “location” field in many meeting invitations is populated not with a conference room number, but with web/phone connection instructions.

#FunFactFriday – July

HMA Public Relations

#FunFactFriday is back! It is officially summer here in Arizona which means it’s heatin’ up! Here are some facts and tips to help you get through […]. The post #FunFactFriday – July appeared first on HMA Public Relations.

World Cup ad performance—why advertisers are winning this year

Agility PR Solutions