Sat.Jun 08, 2013 - Fri.Jun 14, 2013

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Why Public Relations Should Remember Customer Expectations

Waxing UnLyrical

'Guest Post by Adam Toporek. All great customer experiences are built upon expectations. An organization can deliver a customer experience that exceeds industry norms by a factor of 10, but if the customer was expecting one that was 11 times better, the organization has failed. Image: Roland Tanglao via Flickr, CC 2.0. Expectations are everything in customer service, and PR professionals play an important role in creating customer expectations.

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Skip the Inspiration. Get to Work!

Bad Pitch Blog

'At a recent event , a colleague ended his presentation with this quote from Chuck Close. "Inspiration is for amateurs; the rest of us just show up and get to work." Close isn''t being arrogant. His point is waiting for inspiration is an excuse to not do the hard work. Whether it''s a plan, wrap report, blog post or tweet -- dig in and get started or you risk not getting started at all.

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Monday Roundup: Learning From our Mistakes

Waxing UnLyrical

'It’s Monday and you know what that means, time for a roundup! Mistakes. Everyone makes them, but smart people learn from them. This week’s roundup focuses on business mistakes made, and issues you may or may not have faced. Either way, these seven posts teach some important business lessons… because we’re all about learning from our mistakes!

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Business Lessons Learned From a Speaking Gig Gone Bad

Waxing UnLyrical

'Nine days from today, I won’t be getting dropped off at Dulles Airport, waiting in line to get through security, or boarding an airplane to fly to Egypt. Walk like an Egyptian… not. It’s not of my own volition that I won’t be doing any of these things. Rather, it’s because a speaking engagement that came my way several months ago disappeared rather abruptly.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.