Sat.Apr 09, 2022 - Fri.Apr 15, 2022

A PR Spring Cleaning Checklist

ImPRessions - Crenshaw Communications

Finally after a long winter (at least here in New York), the change in weather means it’s time for PR professionals to refresh their plans and get re-organized.

Frank Strong on the State of PR Tech

Flack's Revenge

I enjoyed speaking with PR blogger Frank Strong (of Sword & the Script fame ) about the state of PR tech, for the PR, Done & Doner podcast (here’s a video of the interview ). The PR job of has never been more challenging. Tech can help, but it is not always easy to know where to invest.

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Beyond the press release, here’s what journalists think about your communications

PR Daily

From social media to events, here’s what journalists really think of your efforts to grab their attention. With media relations, it’s easy to obsess over pitches and press releases. But the press interacts with your company and its communications in so many other ways. Are you ready for them?

Joining IR and PR Departments

Ronn Torossian

Public relations and investor relations departments tend to work separately from each other within corporations. With the help of today’s collaboration tools, they can share each other’s resources in order to benefit everyone.

How Startup Leadership Can Inspire the Team to Deliver Results and Become Great

Inspiring the team to do their best, break through barriers and achieve milestones is the core responsibility of the startup leadership. Inspiring people to do great requires installing confidence and the ability to learn from setbacks and failures.

How To Build A Purpose-Driven Brand

ImPRessions - Crenshaw Communications

In the years since “purpose-driven” brands have become hot among marketing and PR people, one thing has become clear – having a well communicated purpose is good for business.

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More Trending

Telling your own story: How your comms skills can serve your job search

PR Daily

Here’s how to build a narrative to land your next position — or a promotion. Communications executives are master storytellers by trade.

The Types of Public Relations

Ronn Torossian

Regardless of the type of PR strategy that a company uses, if its execution is poor, the company will generate unwanted results. Fortunately, with the right execution of the right type of public relations strategy, companies can achieve plenty of success.

Video Strategy Plan

PR for Anyone

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. If you aren’t doing video yet, it’s really important to start. According to Tech Jury: Video is the number 1 source of information for 66% of people.

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Why many small businesses value social media over all other digital marketing channels

Agility PR Solutions

Generating Leads with Facebook: A Guide for Businesses

In this Facebook guide for businesses, we’ll help you strategize with tips and techniques straight from our playbooks. We also let you in on the best practices for improving your lead gen campaigns, starting with a review of your performance metrics.

3 crisis communications lessons from the Academy’s Oscars slap response

PR Daily

A crisis comms expert takes a look at how messaging was handled and mishandled after Will Smith disrupted the Oscars telecast. For the Academy of Motion Pictures Arts and Sciences, the organization behind the Oscars, 2022 will be a year no one forgets.

Nike’s Marketing Strategies

Ronn Torossian

Nike has become more popular than ever. At the mention of its name, ‘Just do it’ comes to mind together with the swoosh logo, and the company’s endorsements by athletes. What makes the brand so special? Each of their marketing campaigns have ingredients that differentiates them.

Avoiding Assumptions in Employee Communications

PRSay

Visit the April 2022 issue of Strategies & Tactics for more insights on employee communications. Before I was born, my parents brought a Golden Retriever puppy into the family. When Happy was diagnosed with cancer, they faced a difficult choice: Amputate her leg or put her to sleep.

5 more ways you can use tech to improve your company’s PR

Agility PR Solutions

Public relations is an essential component of any company’s branding and customer-facing presence. Traditionally, PR representatives and documents such as press releases have handled most of the PR work. With more people online than ever, technology has taken on more of the PR burden.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

3 tips for executive dashboard design

PR Daily

How to create simple, clean metrics dashboards that executives want to look at. A good dashboard can help you quickly tell the story of your communications successes to the C-suite, but a messy one can hamper your messaging.

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Transformation for everyone: How a scale-up and a sprinter can learn from each other

Presspage

We are absolutely delighted to partner with Levi Hazes. A young athlete with infectious optimism, Levi is currently training to compete in the Olympics. We are proud to sponsor and support him on his journey to the Olympic podium and are excited to share his story with you. Who is Levi?

Another PR Tech Startup Gets Venture Funding [PR Tech Sum]

Sword and the Script

Propel raises $4.5 million seed round while Vetted is acquired by ITK Information Services. There’s a lot of private equity money sloshing around PR, but venture funding for a PR tech startup is rare.

The ROI of customer empathy: Understanding the role empathy plays in overall success

Agility PR Solutions

New research from video-based human insight firm UserTesting looks at the role CEOs play in building a culture of customer understanding and the impact customer empathy has on driving innovation, digital transformation, financial performance, and ultimately business success.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

How Havas PR rallied global teams to support ‘Save Ukraine’ telethon

PR Daily

The agency was able to pitch news outlets about the star-studded telecast which raised around €1.2 million from 80 million viewers worldwide. The Russian invasion of Ukraine has sparked a global response from governments and business leaders.

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Recession warning: what’s your plan?

Stephen Waddington

The Government’s own economic indicators are bleak. Now would be a good time to check your recession fitness. It’s hard to believe that there could be a recession looming walking around towns and cities in the UK. Airports and ports are busy with people getting away on Easter breaks.

7 Selling Tips That Will Get Your PR Contract Signed

Prowly

Did you know when you got into PR agency work how much selling would be involved? Not just selling your pitches to the media, but selling prospective clients on signing new PR contracts with you.

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How brands can build lasting relationships with Gen Z through AI and automation service

Agility PR Solutions

While 88 percent of Gen Z consumers are loyal to five or fewer companies in total, nearly a third (31 percent) have become loyal to a new company in the past year, new research from cloud contact firm Talkdesk reveals.

Spreading the Good News: Four Best Practices for Construction Projects

The I-5 High Occupancy Vehicle Improvement Project upgraded a 3-mile segment of the I-5 traversing Santa Ana and Orange, CA. Hill developed a public awareness and community outreach plan in collaboration with key stakeholders, organizations, communities,

How client-focused agencies must account for ESG

PR Daily

During a recent TED Talk, sustainability expert Solitaire Townsend explained why communicators need to account for their clients environmental impact, as well as their own.

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Are You A Bad Client?

Bianchi Biz Blog

Agencies talk a lot about bad clients. The client from Hell. They don’t get it. They’re cheap. They’re crazy!”. And clients often talk about bad agencies. Unresponsive. Expensive. Ungrateful. The kindergarten club.”. I’d like to believe there are no bad agencies … and no bad clients.

Elon Musk & Twitter, Kinder, and inflation: Daily spotlights for the week of April 11th

NewsWhip

Welcome to the NewsWhip Daily spotlight round-up for the week of April 11th. This week, Elon Musk’s Twitter stunt continues, and Kinder products face a recall before Easter. If you’d like to subscribe to the newsletter itself, you can do that here.

6 ways to drive sales using social media

Agility PR Solutions

In 2020, over 3.6 billion people used social media worldwide. That number is expected to soar over 4.4 billion in just three years. Using social media to build an effective sales funnel is emerging as the go-to sales solution for companies in all industries.

A CHRO’s Perspective on Substance Use in the Workplace: Supportive Strategies to Help Your Workforce Thrive

Speaker: Smita Das, MD, PhD, MPH, Medical Director, Psychiatry and Naj Wright, MBA, C-Suite HR Executive

Through advances in technology and access to care, managers can be empowered to serve as the front line of defense to help identify employee AUD and SUD concerns before they escalate. Understanding AUD and SUD, and providing tools for your workforce to overcome the challenges that they pose, is key to fostering strong mental health at work. Join us for this important how-to discussion.

Goop-ification: Brands are using wellness messaging to stay relevant – but there are risks

PR Daily

From mental health reminders to sex toy partnerships, here’s how brands are entering the health and wellness space. For many people, wellness has become a priority as the pandemic forced us to slow down and rethink our day-to-day choices.

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Chartered PR status still isn’t respected as much as in other professions

Stuart Bruce

#MediaMonday – Erika Smith Royal

HMA Public Relations

We are back with another #MediaMonday! Today's feature comes to us from Erika Smith Royal, the editor of Arizona Real Country the Magazine as well as production director and an on-air personality at 96.3 Arizona Real Country. Learn more about her! Media Monday erika smith royal