Sat.Oct 22, 2022 - Fri.Oct 28, 2022

article thumbnail

How To Run A Status Call Like A Boss: PR Tips

ImPRessions - Crenshaw Communications

Regular “touch-base” calls are a PR agency staple. They’re typically how we sync up with a client, report on progress, and highlight opportunities within a PR engagement or program. Weekly or biweekly meetings are not just markers of progress, though. They’re also how we get face time with team members and clients, develop a mutual rapport, and generally show our value.

How To 156
article thumbnail

How to be a Good PR Client: A Primer | Business Wire Blog

Business Wire

The relationship between a public relations counselor and their client is an important one. Whether a small freelance, boutique, or top 10 global PR consultancy, everything comes back to the relationship. The success or failure of the overall business arrangement depends on it.

Blogging 304
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

McKinsey declares community to be the big idea in marketing for this decade

Stuart Bruce

You might not be familiar with the term Community Based Marketing. I wasn’t when I first heard it. Community is important for the future of … © Stuart Bruce - McKinsey declares community to be the big idea in marketing for this decade was first published on Stuart Bruce's Stuart Bruce PR Futurist - Stuart Bruce on the future and digital transformation of public relations, communications, corporate affairs, and crisis communications.

Community 159
article thumbnail

PR & the most controversial World Cup in history

The Resolution Blog

At the time of publish, we are 3 weeks away from the 2022 Fifa World Cup opening in Qatar. Normally at this stage we’re at the height of World Cup hype, fans are excited about team selections, journalists are reporting from training camps and tabloids are on WAG watch. This year is very different. Nearly […]. The post PR & the most controversial World Cup in history appeared first on PR Resolution — by CoverageBook.

Training 120
article thumbnail

Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

article thumbnail

3 lessons corporate blogs can learn from personal blogs

Communications Conversations

Corporate blogging has never been bigger. According to the annual University of Massachusetts study of how Fortune 500 companies are using social media, a whopping 77% of companies are using a corporate blog. However, many of these companies follow the same playbook, using their corporate blogs essentially one of two ways: to share corporate news or to promote thought leadership.

Blogging 109

More Trending

article thumbnail

Score a goal by leveraging soccer fans for marketing and brand engagement

Agility PR Solutions

The fall is ripe with marketing opportunities: holiday shopping, MLB playoffs, NFL season kicking off and NBA and NHL seasons underway. But this fall, a big opportunity is falling into marketers’ laps—the highly anticipated FIFA Men’s World Cup. This 64-game soccer tournament kicks off on Sunday, November 20th from Qatar and presents big opportunities for […].

Brand 157
article thumbnail

Controlled Chaos: 86 Comms Pros Explain How Communications Work Has Changed

Sword and the Script

90% of comms pros surveyed say their work has changed some, and of those, 50% say communications work has changed significantly. Most communicators say the volume of work has grown, but so too has the variety of work. Nine in 10 (90%) said reported that communications work has changed at least slightly – and of those, 50% said it has changed significantly (37%) or very significantly (13%).

article thumbnail

How To Run A Status Call Like A Boss: PR Tips

ImPRessions - Crenshaw Communications

Regular “touch-base” calls are a PR agency staple. They’re typically how we sync up with a client, report on progress, and highlight opportunities within a PR engagement or program. Weekly or biweekly meetings are not just markers of progress, though. They’re also how we get face time with team members and clients, develop a mutual rapport, and generally show our value.

How To 156
article thumbnail

How We Made Our Chapter Event More Inclusive

PRSay

In September, PRSA’s Minnesota Chapter hosted 150 attendees from throughout the Midwest District for three days of networking and learning. Our conference theme was “The Shake Up: Changing Times, Changing Comms.”. Shaking up communications to reflect our changing times also applied when planning the event. Led by co-chairs Candee Wolf, MA, APR, and Laura Hennen, MBA , the planning committee aimed to keep diversity and inclusion central to all conference elements.

article thumbnail

Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

article thumbnail

5 Halloween-themed email examples to get inspired 

Agility PR Solutions

Halloween is around the corner, and most brands need inspiration for their upcoming email campaigns. During this spooky period, there are many tactics that you can follow to upgrade your email marketing efforts and increase your revenue. The following chart portrays this increase in expenditure in the United States from 2005 to 2022, which is […].

Examples 155
article thumbnail

Three cardinal rules of PR that Adidas broke with Kanye West

NewsWhip

Somewhere in Adidas headquarters in Herzogenaurach, Germany, there’s a team of PR and Communications professionals who have just been through the toughest week of their careers. It was their job to try and crash-land the Adidas brand after Kanye West’s partnership sent their reputation into a tailspin. . The Story in a Nutshell . The story began way back in September, when Kanye (now known by the name “Ye”) criticized the German footwear company in interviews and on social media.

article thumbnail

How final is a final certificate?

Practical Law Construction

At the end of last year, Jonathan discussed the Court of Session’s judgment in D McLaughlin & Sons Ltd v East Ayrshire Council , where Lord Clark looked at the conclusiveness of a final certificate under a Scottish Standard Building Contract with Quantities, 2011 Edition (SSBC, 2011 Edition). That case has popped up in the law reports again, this time in the Inner House (also called D McLaughlin & Sons Ltd v East Ayrshire Council ), where three lords (Carloway, Woolman and Malcol

article thumbnail

Ask the boss.!

Maxim Behar

"- Boss, what are we doing now.? The client is waiting for a decision!". A conversation that can be heard every day in literally millions of offices around the world. Right there, millions of managers are making hundreds of decisions per hour, more and more wrong with each passing day. Everyone expects valuable advice or guidance, but not everyone understands the huge change in the way business is now run.

article thumbnail

Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

article thumbnail

Sustainability no longer just an ethical choice—it’s now a business opportunity

Agility PR Solutions

New Forrester research finds that governments, investors, consumers, and companies worldwide are stepping up to invest in and embrace more sustainable solutions to combat climate change. The research and advisory firm estimates that the US and the EU alone are currently spending $1.4 trillion toward environmental sustainability and climate adaptation; there is $17.5 billion in VC funding for green tech; […].

Ethics 100
article thumbnail

The Types of PR Services That Can Benefit Your Business

PR Fuel

Did you know that the average B2C business spends around fifteen percent of its budget on advertising? The advertising field is becoming more competitive. To gain an edge, businesses are willing to spend more on advertising. While advertising works, busi. Read More The post The Types of PR Services That Can Benefit Your Business appeared first on eReleases.

B2C 88
article thumbnail

What is a Content Strategy and Why Do I Need One?

PR 20/20

I f content isn’t a part of your overall sales and marketing strategy, here’s a reminder that it should be—and for good reason. When it comes to building audience trust and establishing yourself as an industry thought leader , content is king—and that's why having a solid content strategy in place is paramount for your business. Plus, an effective content strategy has the power to drive traffic to your website and generate viable leads which, you guessed it, translates to new customers.

article thumbnail

Swapping General Visibility PR Plans for Performance Communications

Shift Communications

By Amanda Munroe, SVP, Technology. Each year, as Q4 begins, we kick off the coming year’s planning process in earnest. While the most effective PR plans are developed quarterly or bi-annually , each program should be rooted in annual goals and objectives. Like most communications agencies, this process at SHIFT includes calls with business leaders, spokespeople and the marketing team to hear about company goals, market opportunities, topics of interest and larger campaigns that will support lead

article thumbnail

Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

article thumbnail

Top trends for 2023 for food and beverage brands

Agility PR Solutions

With budgets stretched and supplies under strain, food and beverage brands need to be flexible in action and open in spirit to connect with consumers, while also taking full advantage of rapidly emerging technological opportunities. New research from food innovation and insight specialist Innova Market Insights identifies the leading trends for marketers and communicators to […].

Trends 94
article thumbnail

Let’s not talk ourselves into a recession

Steve Barrett on PR

Financial results season has increased talk of an economic downturn in 2023 but the picture is still very confused and many companies continue to post good numbers — so the prevailing narrative should not be all doom and gloom.

Financial 105
article thumbnail

Coffee with a Journalist: Nate DiCamillo, Quartz

OnePitch

This week on Coffee with a Journalist we’re joined by Nate DiCamillo from Quartz. Nate is an economics reporter at Quartz and previously reported for CoinDesk and American Banker. It’s also important to mention that although Crypto is not his main focus, it’s definitely still part of his beat. Click below to follow Nate DiCamillo on Twitter and LinkedIn.

article thumbnail

This Week in PR Ethics (10/27/22): Deepfakes, Destruction and Self-Destruction

Ethical Voices

When I started gathering ethics stories for the week, I was sad because I thought it would be a quiet week. Ooh boy was I wrong. From deepfakes, to destruction and self-destruction (and I am not taking the Patriots), to politics and COP27 there is something for everyone. . Celebrity Deepfakes and ads – The WSJ had an interesting article this week on the use of celebrities, such as Elon Musk, Tom Cruise, and Leonardo DiCaprio in ads without their consent thanks to deepfake technology.

Ethics 82
article thumbnail

5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

article thumbnail

Nielsen: Media and marketing are missing the mark in connecting with Black consumers

Agility PR Solutions

Even as DEI became a front-seat priority for brands and businesses in 2022, broadcast media has seen a 10-percentage-point decline in Black viewers who are more likely to buy from brands that advertise in inclusive content compared to 2021. New research from Nielsen delves into the reasons behind this decline, examining the relationship between authenticity […].

article thumbnail

Is Your Website Accessible?

HMA Public Relations

Does your website have accessible elements that are inclusive for all? Find out the steps you can take to make your website more accessible in this post from Justin Liggin.

81
article thumbnail

A fish rots from the head: reputation needs leadership

PR in High Definition

Over the years I’ve had the privilege of engaging with a number of major tech bosses to get their views on reputation, but one insight that came through strongly in my conversations was that “when it comes to reputation, a fish rots from the head.”. This makes sense: leaders have the greatest power in a company, and when we think about the biggest companies on the planet – Apple , Meta, Tesla and Microsoft, for example – their leaders are inextricably tied to their company reputations, good or b

article thumbnail

How brands can utilise TikTok to support PR strategies

Prohibition

Since its launch, TikTok has taken the social medi a world by storm, evolving into a major player across the industry. Whether your focus is fitness, food, or fashion, TikTok offers the potential for brands to grow their reach, attract new customers and connect with a highly engaged audience. With the app currently catering to around 30 million monthly visitors, and projected to surpass 1.5 billion users by the end of the year, TikTok is now an essential platform for marketing, advertising ̵

article thumbnail

What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

article thumbnail

Engaging Gen Z in the metaverse—how it will impact their future

Agility PR Solutions

New survey research from young consumer authority Cassandra unveils emerging attitudes and knowledge about the metaverse and new technologies, and their potential impact. As new technologies emerge, 61 percent of Gen Z agree that the development of immersive experiences in the metaverse will create jobs and boost economic activity. “Gen Z enjoys the aspect of creative […].

Survey 86
article thumbnail

#MediaMonday – Jerrica Dodd

HMA Public Relations

Happy #MediaMonday! Today's feature comes to us from Jerrica Dodd, the owner and executive editor of PharmaSis Magazine. Meet Jerica and find out how her publication celebrates women in the pharmacy field.

Meeting 77
article thumbnail

How Condé Nast Italia uses NewsWhip’s real-time data to spot trends and engage audiences

NewsWhip

Social media has become a huge part of digital journalism — something which Condé Nast’s Roberta Cianetti knows all too well. We chatted with her about her experiences at Condé Nast Italia, where she serves as the Social Media Director. Condé Nast is a global media company that produces some of the world’s leading print, digital, video and social brands.

Data 68