Sat.Nov 09, 2019 - Fri.Nov 15, 2019

PR Tips On Being A Quotable Media Resource

ImPRessions - Crenshaw Communications

Photo by CoWomen from Pexels. To promote professional expertise and build visibility, it helps to be a media resource – that’s what keeps PR agencies in business. It’s also why it hurts when, after investing in researching and shaping a potential story, an interview doesn’t make its way past the initial phone call. How can subject-matter experts maximize their chances of success? Understand the opportunity. All media opportunities aren’t alike.

How Companies can Improve Veteran Relations, from a Veteran

Cision

Businesses have to make a conscious effort to include veterans in their diversity initiatives. Here are five tips on how to do just that, from a veteran. Cision

Personal Branding: What It Is and How to Do It Right

B2B PR Sense

Personal branding puts you in front of your brand instead of behind it. It's not about dressing you up and giving you a script. It is about taking you -- the person you really are -- and showing your audience what you're all about. A personal brand is a relatively new concept.

How LinkedIn Can Help You Build Your Network And Your Brand

Maine PR Maven

To become successful in business, you have to think beyond hiring employees or hitting sales numbers. You have to build a brand — both in person and online. As Amazon’s CEO Jeff Bezos puts it, “a brand for a company is like a reputation for a person.” In other words, it means everything.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

4 Things Brands Are Doing to Create Successful Influencer Marketing Campaigns

5W PR

Influencer marketing has become a highly effective way for businesses to increase their brand exposure and get more sales. Despite how easy it may look, there’s a lot of planning that goes on behind the scenes to achieve what seems to be enviable results.

More Trending

How to Level Up from Media Relations to Strategic Communications

Solo PR Pro

This is a guest post written by Jessica M. Graham, APR, Fellow PRSA. The post first appeared on Fixonix Consulting. You may have seen recent social media posts by journalists, bemoaning the increasing number of “PR people” who contact them daily. What’s behind it? The U.S.

5 Ways to Overcome Challenges New PR Pros Face

Culpwrit

By Tim Johnson Whether you enter the profession right out of college or transition from another area, you will face challenges when starting your communications career. Here are five of those challenges and how you can turn them into opportunities: 1. Learn quickly.

In the Name of Purpose: What Core Purpose Drives a Business?

Ronn Torossian

The term “brand purpose” was designated by the Association of National Advertisers as the Marketing Word of the Year in 2018.

Effectively Engage and Build Your Community Through Podcasting

PR Expanded

A Guest Post by Christy Maguire, Graduate Student at American University, PR Expanded Blog Contest Winner. Podcasting is the quickest growing communications medium, and it seems like everyone is jumping on the bandwagon.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

He fired me and Launched my Career in Tech PR

Flack's Revenge

People sometimes wonder how I started out in engineering and wound up in PR. Something that happened recently really made an impression and brought my career journey full circle, 35 years later. Read on to learn more, and I hope you enjoy the story! Geeking out with Audio.

Infographic: 21 tips for creating snappier content

PR Daily

All that writing and editing won’t do you any good if the final product doesn’t drive customer traffic and deliver hard business results. Here are some tactics to make your content stand out. Is your content driving the bottom line?

Is Influencer Marketing In Trouble? How Murky Waters Could Signal Trouble Ahead

Ronn Torossian

Influencer marketing, as perennially popular as it has been, has always been a bit of a mystery. Yes, the tactic obviously works well or so many brands would not employ it.

The Communicator's Funnel: Updated for 2020 and Beyond

Cision

The Communicator's Funnel is a framework that helps PR pros prove the value of their work with real data. Best Practices

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Social video trends—new study foresees growing demand for video marketing in 2020

Agility PR Solutions

New research from marketing video firm Animoto investigates how video is changing the landscape of social media, influencing consumer purchase decisions, and revamping marketers’ approach to social media marketing.

Video 106

2020 vision: The top 5 emerging trends in marketing and PR

PR Daily

A growing hunger for interactive content (as well as chummier chatbots), better algorithms for targeting purchase suggestions, and a seismic shift in the online influencer landscape. Digital will drive marketing and PR in 2020.

Trends 124

Lisa Buyer’s Digital Detox Secrets Book

Social PR Chat

In an epidemic era of digital impact on health, wellness and productivity – Lisa Buyer releases her second book, Digital Detox Secrets; as a testimony and guide towards finding balance in today’s digitally saturated world. .

Looking for Retail Industry News? We’re Sold on These 8 Sites.

Cision

As the holiday shopping season ramps up, we’re recognizing some of the top sites for retail industry news. Media Blog

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3 tips for marketers for working with media partners

Agility PR Solutions

Editors and reporters have been known to reject content created by marketers because there is a stereotypical perception about marketers and content creators that pins them as mere sales personnel, trying to sell the product rather than providing actual value to the reader.

Course 104

6 meaty content marketing metrics to monitor

PR Daily

Don’t waste your time on fluffy stats that don’t drive business results. Instead, track email subscriptions, dwell time and lead generation. Are your content marketing efforts accomplishing anything substantial? How do you know? How are you measuring the weight and worth of your efforts?

A Crisis Ready World Is All Of Our Responsibility — Let’s Discuss The Individual Steps Towards Achieving This.

Melissa Agnes

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UK Media Moves including Metro, The Independent, The Guardian, Hearst and more!

Cision

The Guardian chooses a new Chief Theatre Critic, Hearst has made changes in their Homes and Lifestyle Division, and The Independent has a new Deputy Lifestyle Editor. Media Blog

Media 146

In a weaponized social media age, what do consumers expect from brands during crisis?

Agility PR Solutions

Is your brand as ready to respond in a crisis as your execs might think? With more than half of consumers (54 percent) reporting they use social media more than six times a day, information—whether real or fake—can spread like wildfire.

5 tips for a striking speaker introduction

PR Daily

These brief addresses can be challenging, but they are essential to setting an audience’s first impression of a featured speaker—and can offer you a chance to shine, as well. Speech introductions are often mindless and ineffective—and that’s a missed opportunity.

Working with PR Agencies: Taking a Hands-On Approach

Meltwater - PR

For companies needing an extra hand with their public relations efforts, agencies continue to be a popular choice. PR agencies help clients tell stories and get their messages out.Yet, these… Read More >>>. Executives PR & Comms Media Outreach Planning & Strategy

Public Relations Holiday-Checklist

Critical Mention

Oftentimes, offices are less occupied when the holidays are around the corner. Employees go on vacations, some travel to visit loved ones and others use the time as a break from work.

New Worldcom PR study finds CEO confidence plummeting globally

Agility PR Solutions

The confidence of global business leaders plummeted in 2019, according to the second annual Worldcom Confidence Index (CI) from The Worldcom Public Relations Group, a global partnership of independent public relations firms.

Study 101

Infographic: A checklist to review once your blog post is published

PR Daily

You’ve done the research, writing, fact-checking and final editing, and you’ve uploaded your hard work to your website, but hold the confetti. You’ve still got some work to do. Congratulations! You’ve published your blog post, and it looks dandy. You did the hard work of researching your topic.

UK Media Moves including The Sun, Wired, Newsquest, National Geographic Traveller, and more

Cision

Changes to The Sun's Fabulous team, a new Business Editor at Wired UK, and plus two new website launches! Media Blog

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Conservative Party in dodgy postal vote Google ad data capture

Stephen Waddington

The Conservative Party is running a Google Ad campaign targeting voters seeking to register to postal vote. It’s a dodgy means of data capture. Polling Day on 12 December will be a cold day with limited day light hours. Postal voting is likely to be popular.

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Picture this—your ultimate guide to social media visuals

Agility PR Solutions

In a world where more than 500 million of us are posting nearly 100 million photos and videos on Instagram every day, it goes without saying that visuals are a necessity on social media. And that’s especially true when it comes to your marketing program.

How to steer a media interview to your key topic or point

PR Daily

Broadcasters, podcasters and journalists thrive on curiosity. Here are several invaluable phrases and redirections to guide the conversation fluidly to your focus—without tipping your hand. Consider this scenario: You are a spokesperson for a company that produces virtual reality headsets.

Media Moves at CBS Television & Tallahassee Democrat, ELLE Announces Top Editorial Changes

Cision

Nicole Brown joins CBS This Morning, Jim Rosica heads to Tallahassee Democrat, and more. Media Blog