Sat.Dec 12, 2015 - Fri.Dec 18, 2015

Stepping up PR’s PR

Onclusive

Day in and day out, PR pros focus on storytelling, relationship building, and painting their client or company in the best light possible. Since we are so laser focused on executing all the time, I’d like to ask something that might throw you for a loop: When is the last time you thought about PR’s PR? […]. PR Education PESO model PR PR education PR pointers PRTech public relations

How to Control Snippet Titles & Summaries When You Post a Hyperlink on Social Media

Rock the Status Quo

From a brand perspective, social media is the gift of a brand platform ; a place to step up to the podium and let your voice ring out. There’s no better place to share content and be heard.

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Influencer Marketing Alone Won’t Solve All your Problems

Ronn Torossian

How Well Do Your Marketing Strategies Perform? At the end of each marketing campaign, businesses review how well their marketing strategies have performed. Businesses who have relied heavily on Influencer Marketing to solve their sales and marketing problems find this particular strategy doesn’t produce expected results. Analyze the Problems There are two types of reach in marketing: Paid reach and organic reach.

Why coverage measurement metrics count

The Resolution Blog

The ‘unique user’ metric is fast becoming the AVE of the online PR world. Site ‘unique users’ is still being used by many PR teams however it doesn’t hold a great deal of meaning as it doesn’t tell us what impact our coverage had.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Prepping your PR plans for 2016: What to look for, what to ignore

Marketwired

[By Jason Mollica]. Between now and Dec. 31, you will be inundated with emails, blogs, and podcasts advising you how to get ready for 2016.

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More Trending

3 Brands Successfully Running Random Acts of Kindness Campaigns

Cision

A uthenticity is the best social media strategy. PR is now a two-way conversation between the brand and its audience. The brand message can be influenced but it cannot be controlled anymore. We, as PR professionals, rely on creating goodwill between a brand and its customers.

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How PR can innovate in 2016

The Resolution Blog

‘How can PR innovate’ is a question I’ve been asking for a while now.

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8 trends PR pros should look for in 2016

PR Daily

On the eighth day of Christmas, Spin Sucks gave to you: Eight PR trends, seven PR blogs , six must-watch PR webinars , five PR books , four PR podcasts , three productivity tools , two Spin-Sucks crazy secrets , and the one PR tool you need for 2016.

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How powerful are your influencers?

Shift Communications

Over the past couple of weeks, I have the opportunity to work on a number of influencer analytics projects. One thing which has stood out consistently in all of my analyses is that influencers are not as powerful as we might think, necessitating greater care in choosing them.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Turning Experts Into Thought Leaders

Cision

As media channels continue to push out increasing amounts of content (over 1,200 pieces daily via The Huffington Post alone), will your client stand out as one of those luminaries in their industry?

Place of digital and social media in public relations

Stuart Bruce

Stuart Bruce speaking on digital and social media in PR at the World Conference on PR in Emerging Economies at the Kenyatta International Convention Centre in Nairobi, Kenya. Photo @h_kirigo.

Report: CSR, trust and social media paramount to building brand loyalty

PR Daily

Businesses must adapt better to customers' changing needs and desires, according to a study investigating trends in consumer behavior. A recent. TollFreeForwarding.com survey of 2,000 U.S. consumers found that 75 percent think organizations can do a better job of increasing brand loyalty.

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3 Google Analytics Issues to Correct for Better Data

Shift Communications

In between those times where you use Google Analytics to do reporting, there is plenty of maintenance to do to ensure that the data that you rely on to make decisions is accurate and will lead to the best decisions.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

How to Hire a PR Consultant for Your Business

Cision

If DIY-ing your own press releases , media pitches and PR management isn’t an option for your brand, it’s time to start looking at other options. Not managing your PR, however, can keep your brand from being found online, so it’s critical that you choose someone else to manage it for you.

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One Bold Content Marketing Prediction for 2016

Sword and the Script

by Frank Strong. In 2016, a company such as Amazon , eBay or WalMart will acquire Yahoo. Joe Pulizzi has often noted there are two choices in content marketing – build and audience or buy one.

Reese’s responds to online criticism with ‘All Trees Are Beautiful’ campaign

PR Daily

When Reese’s tree-shaped chocolate/peanut butter concoctions were shape-shamed on social media this holiday season, the brand didn’t sit back and take it.

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When Should You Use Rapid Response?

Shift Communications

Rapid response is a critical tactic in any strong PR program.

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Five Ways to Optimize Your Social Networks for Crisis Communication

Cision

A lot has been written in the past year about the limited reach and engagement level on various social media platforms. For any post that you put on Facebook, Twitter, Instagram, etc.,

How to Make an Impression on a New Contact

Maine PR Maven

Listen to them talk and remember their name. My mom taught me one of the most important business lessons even though she wasn’t a business person.

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7 ways communications students can jump-start their careers

PR Daily

My PR agency is perpetually hiring; we’re always looking for the next great fit. It can be a formal process or a casual conversation; we often ask, “who’s next?”. I’m fortunate to meet many PR and journalism students, and some ask me, “How can I make myself more marketable to an agency like yours?”

Product Launch Lessons from Taylor Swift

Shift Communications

T-swizzle is one of the most powerful women according to Fortune’s most recent list and stole the spotlight as one of the most powerful women in entertainment this year too, according to Forbes.

3 Questions to Ask Before Diving Into Brand Journalism

Cision

Do the marketing tools and tactics you use actually keep your brand top of mind? It may be time to say out with the old (traditional TV advertising) and in with the new (brand journalism). Want proof?

Journalists Offer Constructive POVs on The PR Pitch

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The relationship between the media and PR can resemble a tug of war. But it’s not like the tug of war at your grade school birthday party when the mom splits the kids into two equal teams – also making sure that the big kids are equally divided – and shouts “go!” Instead, the media has a.more.

5 rules for digital marketing success

PR Daily

In a tech-driven world, it's difficult to decide which paths are best for building brand awareness and driving sales. This is a big part of the job for a digital marketer who, at the end of the day, wants to increase exposure of a brand and promote that brand online.

Should Your Brand Be On Vine?

Shift Communications

Vine is like the Twitter of YouTube. Both have restrictions on what used to be long-form mediums – in Twitter’s case, it’s character limit; in Vine’s case, it’s the number of seconds your video is allowed to be (it’s six, by the way).

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A Bolder, Brighter Communications Future: PR Newswire to Join Cision

Cision

Today, we are proud to announce that Cision has agreed to acquire PR Newswire, the premier global provider of multimedia platforms. By combining resources, Cision and PR Newswire will deliver a comprehensive suite of communications, social media, insights and analytics offerings, plus services to support clients today and into the future.

24 people I’d like to have coffee with in 2016

Communications Conversations

Almost two years ago, I ranted on this blog about how I was done with coffee meet-ups. Apparently, a lot of people were listening. I’ve heard jokes, smart remarks and comments from too many friends to list here about that post over the last year-plus.

4 yoga principles that can be applied to PR

PR Daily

This article was originally published on PR Daily in December 2014. Since I began practicing yoga a year ago I have started to appreciate how the eight limbs of yoga. can be applied outside the studio to all aspects of my life, including my career.

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Marketers: 101 Ways to Add Value

PR 20/20

“Create more value than you capture.” Tim O’Reilly’s quote is one to live by for anyone in the service industry, on a team, or interested in being an overall good human. At PR 20/20, we’re constantly brainstorming ways to add more value for our clients.

3 Key Components of Your Content Strategy

Cision

A piece of content is only as good as the strategy behind it. You may have a great idea, but it won’t do your brand any good if it’s doesn’t contribute to your business goals.

Talking Points Podcast: Is Social Media Losing its Human Face?

Communications Conversations

In this episode of the Talking Points Podcast, Kevin and I discuss trends impacting corporate communicators in 2016, the recent GE #DigitalSnowGlobe campaign and Limelight’s State of the User Experience Report. SHOW NOTES – December 17, 2015. .