Sat.Dec 12, 2015 - Fri.Dec 18, 2015

Stepping up PR’s PR

Onclusive

Day in and day out, PR pros focus on storytelling, relationship building, and painting their client or company in the best light possible. Since we are so laser focused on executing all the time, I’d like to ask something that might throw you for a loop: When is the last time you thought about PR’s PR? […]. PR Education PESO model PR PR education PR pointers PRTech public relations

How to Control Snippet Titles & Summaries When You Post a Hyperlink on Social Media

Rock the Status Quo

From a brand perspective, social media is the gift of a brand platform ; a place to step up to the podium and let your voice ring out. There’s no better place to share content and be heard.

Influencer Marketing Alone Won’t Solve All your Problems

Ronn Torossian

How Well Do Your Marketing Strategies Perform? At the end of each marketing campaign, businesses review how well their marketing strategies have performed. Businesses who have relied heavily on Influencer Marketing to solve their sales and marketing problems find this particular strategy doesn’t produce expected results. Analyze the Problems There are two types of reach in marketing: Paid reach and organic reach.

3 Brands Successfully Running Random Acts of Kindness Campaigns

Cision

A uthenticity is the best social media strategy. PR is now a two-way conversation between the brand and its audience. The brand message can be influenced but it cannot be controlled anymore. We, as PR professionals, rely on creating goodwill between a brand and its customers.

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Prepping your PR plans for 2016: What to look for, what to ignore

Marketwired

[By Jason Mollica]. Between now and Dec. 31, you will be inundated with emails, blogs, and podcasts advising you how to get ready for 2016.

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More Trending

Why coverage measurement metrics count

The Resolution Blog

The ‘unique user’ metric is fast becoming the AVE of the online PR world. Site ‘unique users’ is still being used by many PR teams however it doesn’t hold a great deal of meaning as it doesn’t tell us what impact our coverage had.

Turning Experts Into Thought Leaders

Cision

As media channels continue to push out increasing amounts of content (over 1,200 pieces daily via The Huffington Post alone), will your client stand out as one of those luminaries in their industry?

8 trends PR pros should look for in 2016

PR Daily

On the eighth day of Christmas, Spin Sucks gave to you: Eight PR trends, seven PR blogs , six must-watch PR webinars , five PR books , four PR podcasts , three productivity tools , two Spin-Sucks crazy secrets , and the one PR tool you need for 2016.

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How to Make an Impression on a New Contact

Maine PR Maven

Listen to them talk and remember their name. My mom taught me one of the most important business lessons even though she wasn’t a business person.

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

How PR can innovate in 2016

The Resolution Blog

‘How can PR innovate’ is a question I’ve been asking for a while now.

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How to Hire a PR Consultant for Your Business

Cision

If DIY-ing your own press releases , media pitches and PR management isn’t an option for your brand, it’s time to start looking at other options. Not managing your PR, however, can keep your brand from being found online, so it’s critical that you choose someone else to manage it for you.

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The guide to social media images

PR Daily

If you designing content for social media posts, you understand the image-size dilemma. Let’s say you want to post similar imagery and messaging across Facebook, Instagram, Tumblr, Twitter, LinkedIn and Google Plus. This is a designer’s nightmare.

How powerful are your influencers?

Shift Communications

Over the past couple of weeks, I have the opportunity to work on a number of influencer analytics projects. One thing which has stood out consistently in all of my analyses is that influencers are not as powerful as we might think, necessitating greater care in choosing them.

Place of digital and social media in public relations

Stuart Bruce

Stuart Bruce speaking on digital and social media in PR at the World Conference on PR in Emerging Economies at the Kenyatta International Convention Centre in Nairobi, Kenya. Photo @h_kirigo.

A Bolder, Brighter Communications Future: PR Newswire to Join Cision

Cision

Today, we are proud to announce that Cision has agreed to acquire PR Newswire, the premier global provider of multimedia platforms. By combining resources, Cision and PR Newswire will deliver a comprehensive suite of communications, social media, insights and analytics offerings, plus services to support clients today and into the future.

8 ways to issue successful trade-show press releases

PR Daily

Trade show news releases can be tricky. They sit next to hundreds of similar news stories, and reporters are working faster than ever to uncover the most interesting products and services relevant to their readers.

3 Google Analytics Issues to Correct for Better Data

Shift Communications

In between those times where you use Google Analytics to do reporting, there is plenty of maintenance to do to ensure that the data that you rely on to make decisions is accurate and will lead to the best decisions.

Modernising your PR team for 2016

Stuart Bruce

In 2015 we saw some great initiatives to help modernise public relations practice. The launch of the PRstack website, two PRstack ebooks and the FuturePRoof book. They’ve all generated a lot of social media chatter and hype, and even some mainstream media coverage.

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Five Ways to Optimize Your Social Networks for Crisis Communication

Cision

A lot has been written in the past year about the limited reach and engagement level on various social media platforms. For any post that you put on Facebook, Twitter, Instagram, etc.,

5 types of visuals for PR and marketing content

PR Daily

The moment you open this Grantland story (R.I.P.) about Jeff Henry, water slide pioneer , you’re shooting down Henry’s 17-story creation, the largest water slide in the world, and into the narrative. Take note.

When Should You Use Rapid Response?

Shift Communications

Rapid response is a critical tactic in any strong PR program.

One Bold Content Marketing Prediction for 2016

Sword and the Script

by Frank Strong. In 2016, a company such as Amazon , eBay or WalMart will acquire Yahoo. Joe Pulizzi has often noted there are two choices in content marketing – build and audience or buy one.

3 Questions to Ask Before Diving Into Brand Journalism

Cision

Do the marketing tools and tactics you use actually keep your brand top of mind? It may be time to say out with the old (traditional TV advertising) and in with the new (brand journalism). Want proof?

Report: CSR, trust and social media paramount to building brand loyalty

PR Daily

Businesses must adapt better to customers' changing needs and desires, according to a study investigating trends in consumer behavior. A recent. TollFreeForwarding.com survey of 2,000 U.S. consumers found that 75 percent think organizations can do a better job of increasing brand loyalty.

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2016: The Year of Content Marketing

The Stalwart Blog

A few months ago, our agency learned that more of our clients and prospects were in need of greater content marketing assistance. While we’ve always been a PR and Marketing agency, the majority of our work has primarily been focused on media relations.

Product Launch Lessons from Taylor Swift

Shift Communications

T-swizzle is one of the most powerful women according to Fortune’s most recent list and stole the spotlight as one of the most powerful women in entertainment this year too, according to Forbes.

Trump’s Road to Social Media Victory

Cision

Communicators beware. When your competition embeds its message into your audience it can take tremendous effort to unstick that perception, something that Republican nominees for president are surely noting in regards to billionaire, reality TV star Donald Trump.

5 rules for digital marketing success

PR Daily

In a tech-driven world, it's difficult to decide which paths are best for building brand awareness and driving sales. This is a big part of the job for a digital marketer who, at the end of the day, wants to increase exposure of a brand and promote that brand online.

Donald Trump Wins 45th Presidency.If Total Media Mentions Counted

TrendKite

If we only counted total media mentions instead of votes and the election were held today, Donald J. Trump would be the 45th president of the United States. Media Monitoring Brand Management

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Should Your Brand Be On Vine?

Shift Communications

Vine is like the Twitter of YouTube. Both have restrictions on what used to be long-form mediums – in Twitter’s case, it’s character limit; in Vine’s case, it’s the number of seconds your video is allowed to be (it’s six, by the way).

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3 Key Components of Your Content Strategy

Cision

A piece of content is only as good as the strategy behind it. You may have a great idea, but it won’t do your brand any good if it’s doesn’t contribute to your business goals.

Reese’s responds to online criticism with ‘All Trees Are Beautiful’ campaign

PR Daily

When Reese’s tree-shaped chocolate/peanut butter concoctions were shape-shamed on social media this holiday season, the brand didn’t sit back and take it.

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