Sat.Oct 07, 2017 - Fri.Oct 13, 2017

Bergdahl expected to offer “guilty” plea

Ronn Torossian

Recently, the Associated Press announced that Army Sgt. Bowe Bergdahl plans to plead guilty to desertion and misbehavior before the enemy. This may seem like the right move for Bergdahl, who may well be the most universally reviled American soldiers of his generation. The Plea Statement.

Public Relations Trends: How to Explode Your PR with Visuals

B2B PR Sense

Visual content is one of the public relations trends that has exploded recently. Put simply, if your content doesn’t include a visual component, you’re losing a huge chunk of your potential audience! People are more visual than ever in their communications -- think emojis, GIFs, and video calling.

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On October 19th #PRStudChat Discusses Answers for Modern Communicators

PR Expanded

With technology advancing rapidly, new media channels proliferating daily and consumer behavior changing, modern communicators need answers to practical PR, marketing and social media questions. Join #PRStudChat sponsored by Spin Sucks on Thursday, October 19th from 12:00 p.m. to 1:00 p.m.

AirPR Software Launches New Version of AirPR Analyst Platform

Onclusive

New features include a fully customizable dashboard with unlimited widgets, competitive analysis, broadcast monitoring, & Trends TM.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

A PR Trend: The Corporate CEO As Social Advocate

ImPRessions - Crenshaw Communications

We’re living in divided times, and no PR professional is immune. If it weren’t for historical reminders, like those Hamilton-era honor duels, you’d think our culture is more splintered than ever. Part of what hinders communicators are changes in the news media.

More Trending

Content Distribution Best Practices: 3 Strategies You Should Update

Cision

Although best practices are ideal strategies, they aren’t static. . In fact, revisiting methods and updating them accordingly is the preferred way to remain effective in an ever-changing industry. . Let’s examine three ways of distributing content and how to get them up to date.

See You at Social Tools Summit Next Week

Flack's Revenge

I am very much looking forward to Social Tools Summit (#SocialTools17) in Boston next Wednesday, where I will be moderating a panel on branding and thought leadership.

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7 impressions PR pros create through your appearance

PR Daily

Appearance plays a major role in PR. If your executives and PR representatives are dressing inappropriately or unprofessionally, that can leave a highly negative impression. According to a Forbes article , you have just seven seconds to make a first impression on someone.

Five Bad Reasons To Rebrand A Business

ImPRessions - Crenshaw Communications

Word is that, in the wake of sexual assault allegations against Harvey Weinstein, The Weinstein Company is looking to escape its PR disaster with a rebrand.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Jay Baer Asks [VIDEO]: Are PR Professionals Still an Asset to Journalists?

Cision

Recently, Cision published the 2017 Global Social Journalism Study , conducted in partnership with Canterbury Christ Church University, which surveyed journalists on their social media habits, preferences and views.

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#FollowMeTo???? 7 Social Media Events and Projects

Social PR Chat

Are you channeling your energy in the right direction? Whether it’s professional or personal, the social media struggle is real to stay “in the know” and keep your sanity. One of the biggest lessons I’ve learned is to say “no” more and “yes” less.

10 essential social media guidelines

PR Daily

Using the power of content and social media marketing can help elevate your audience and customer base in a dramatic way. But getting started without any previous experience or insight could be challenging. It's vital that you understand social media marketing fundamentals.

7 Signs Your Company Is Ready To Step Up Its PR

ImPRessions - Crenshaw Communications

At a certain point, most small businesses outgrow their first forays into public relations. These early arrangements can include a junior in-house employee or possibly a “shared” situation where the PR function is wedged into marketing or even customer service. Bad move.)

The Opportunity for Communicators: Insights on Social Journalism

Cision

How do insights on social journalism highlight a new opportunity for communicators and PR professionals? Cision, CMO, Chris Lynch tackles this question while discussing important key findings from the 2017 Global Social Journalism Study.

How To Make Facebook Great Again

The Stalwart Blog

A good friend of mine who used to frequent my Facebook feed with prolific musings on life and work announced recently a hiatus from the social media site. While not the first time from some of my contacts, this one took me back.

10 ways PR and marketing pros can use Pinterest

PR Daily

Pinterest isn’t just for organizations in the fashion, food, sports, homes and retail industries. A software organization started pinning its blog posts to Pinterest.

How to Analyze Conference Data For Marketing and PR

Shift Communications

Conferences are amazing, rich sources of information; by their very nature, they bring an industry’s audience together in one location. One of the services we provide to clients is the ability to investigate a conference or event for marketing communications purposes. The Value of Conference Data.

Behind the Headlines with Alex Munson

Cision

As more consumers choose to cut the cord and box office revenues plateau, the video game industry claims a growing share of the overall entertainment sector.

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Conference Recap: Morgan Spurlock on Creating World-Changing Content

PRSay

Morgan Spurlock , award-winning filmmaker and host of CNN’s “Inside Man,” delivered the opening keynote at the PRSA 2017 International Conference in Boston on Sunday.

Dove apologizes after consumers slam ad for being racist

PR Daily

Dove recently scrambled after many called a recent marketing effort “tone deaf.”. The company—which has made headlines in the past for bold, empowering campaigns—had its recent ad go viral after makeup artist Naomi Blake shared screenshots of it to her Facebook page.

From May to Balding: lose yourself

Mark My Words

The saga of #Baldingate continues to rage. Showbiz journalist Ginny Dougary claims Clare Balding’s PR team took heavy-handed liberties with her interview copy, removing unflattering sections and inserting self-promoting fluff.

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Top 10 Radio Stations in the Gulf States

Cision

Headed to the South soon? If you are wondering what radio stations to listen to, you are in luck! This week we rank the top radio stations in the Gulf states — Texas, Florida, Alabama, Mississippi and Louisiana — based on Arbitron P12+ Cume Estimate rankings.

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Conference Recap: AmyK Hutchens on Performance and Productivity

PRSay

“Change your thinking. Change your behavior. Change your results,” said business strategist and leadership development expert AmyK Hutchens. Your life is happening one conversation at a time.”.

Infographic: Livestreaming tips and trends

PR Daily

Like it or not, outlets continue “pivoting toward video.”. Mic, MTV News, Fox Sports, Vocativ and other notable online publications have laid off editorial staff in pursuit of video advertising dollars, which has catapulted livestreaming to hot content commodity status.

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3 Lessons In Crisis Communications - Vegas Style

The Stalwart Blog

The carnage we all saw recently in Las Vegas left many in horror, and rightfully so. The chaotic scene and helplessness shown in the faces of the concert goers will not go away from our consciousness anytime soon.

How to write a public relations plan in 10 steps

Stephen Waddington

A blog post about writing a public relations plan. It’s that time of year, when thoughts turn to planning for 2018.

Conference Recap: Jay Baer on the Power of Customer Experience

PRSay

According to author and digital marketing expert Jay Baer , the key to business success is word-of-mouth communication. Toward the beginning of his Tuesday morning General Session at PRSA’s 2017 International Conference in Boston, Baer unpacked the marketing formula for the Cheesecake Factory.

5 guerrilla marketing lessons from ‘IT’ campaign

PR Daily

The marketers wanted to inspire dread—and sell tickets. The latest adaptation of Stephen King’s horror masterpiece has smashed box office records , and the red balloon of the title creature Pennywise continues to be a cultural touchstone.

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From The Real Housewives to Reality

HMA Public Relations

Bethenny Frankel, start of The Real Housewives of New York City, has coordinated hurricane relief efforts primarily through, get this. Twitter. Click below for more]. The post From The Real Housewives to Reality appeared first on HMA Public Relations.

Bucking the Valley Startup Trend

Shift Communications

A decade ago, if a startup company wasn’t in Silicon Valley it would struggle to secure media and investor attention. Today’s startups have an expanded, legitimate and thriving list of options on where to set their roots.

Best Practices in Social Media Content

5W PR

By: Pola, Director of Digital Marketing. Launching a new social media channel for your business or brand? The first step to a successful social media presence is recognizing the need for a social content strategy and plan. Start with outlining your goals for the page – Customer Acquisition?

How to overcome 4 major PR obstacles

PR Daily

PR is changing. Gone are the days of sending traditional press releases with boilerplate and headshots to an entire media list. Gone, too, is working independently of your organization’s sales, IT, marketing or HR departments.

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