Ronn Torossian

OCTOBER 9, 2017

Recently, the Associated Press announced that Army Sgt. Bowe Bergdahl plans to plead guilty to desertion and misbehavior before the enemy. This may seem like the right move for Bergdahl, who may well be the most universally reviled American soldiers of his generation. The Plea Statement. If he does indeed plea out, that decision will nearly bring to an end one of the most watched military controversies over the past eight years.

Blogging 246

Blogging 246

Cision

OCTOBER 10, 2017

Although best practices are ideal strategies, they aren’t static. . In fact, revisiting methods and updating them accordingly is the preferred way to remain effective in an ever-changing industry. . Let’s examine three ways of distributing content and how to get them up to date. 1. Press Release Distribution. You can no longer simply email journalists and hope to get coverage online or in print-based media.

Strategy 251

Strategy Case Study Instagram Print 251

Deirdre Breakenridge

OCTOBER 13, 2017

With technology advancing rapidly, new media channels proliferating daily and consumer behavior changing, modern communicators need answers to practical PR, marketing and social media questions. Join #PRStudChat sponsored by Spin Sucks on Thursday, October 19th from 12:00 p.m. to 1:00 p.m. ET for a discussion with Author Deirdre Breakenridge (@dbreakenridge) about her new book, Answers for Modern Communicators, A Guide to Effective Business Communication.

Communications 208

Communications Community Blogging Industry 208

Onclusive

OCTOBER 10, 2017

New features include a fully customizable dashboard with unlimited widgets, competitive analysis, broadcast monitoring, & Trends TM. Since 2012, AirPR Software has provided PR and content marketing professionals with reporting and analytics that actually matter to the C-Suite and core stakeholders. The New PR is about distributing content through a variety of earned and owned channels to generate brand awareness and drive business impact through continuous digital storytelling.

Software 207

Software Analysis Comparison Trends 207

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Flack's Revenge

OCTOBER 11, 2017

I am very much looking forward to Social Tools Summit (#SocialTools17) in Boston next Wednesday, where I will be moderating a panel on branding and thought leadership. It is the third time I am participating, and am thrilled that Neal Schaffer and Brian Mahony invited me back (see my cheat sheet from last year ). It looks like it will be another great event.

Tools 149

Tools Leadership Technology Social Media 149

ImPRessions - Crenshaw Communications

OCTOBER 13, 2017

Word is that, in the wake of sexual assault allegations against Harvey Weinstein, The Weinstein Company is looking to escape its PR disaster with a rebrand. According to Adweek and other trades, the company is quietly reaching out to agencies to discuss a possible assignment, with some accounts saying it wants to change its identity “within 48 hours.” It seems unlikely that any business would try to rebrand in two days (and the rumors have been floating for at least that long), but n

Crisis 136

Crisis Airlines Reputation Internal 136

Prowly

OCTOBER 11, 2017

Marketing, in whatever form, is one of the key activities that every business must partake in, as no business can survive without effective marketing and publicity. The post 10 Advantages Of Digital Marketing Over Traditional Marketing appeared first on Prowly Magazine.

Marketing 152

Marketing Publicity Trends 152

Shift Communications

OCTOBER 10, 2017

Conferences are amazing, rich sources of information; by their very nature, they bring an industry’s audience together in one location. One of the services we provide to clients is the ability to investigate a conference or event for marketing communications purposes. The Value of Conference Data. What happens when we bring a crowd of like-minded people together?

Conference 114

Conference Data Marketing B2B 114

Cision

OCTOBER 9, 2017

How do insights on social journalism highlight a new opportunity for communicators and PR professionals? Cision, CMO, Chris Lynch tackles this question while discussing important key findings from the 2017 Global Social Journalism Study. The study, which surveyed journalists on their social media habits, preferences and views was recently published by Cision and conducted in partnership with Canterbury Christ Church University.

Journalism 202

Journalism Communications Survey Study 202

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

At a certain point, most small businesses outgrow their first forays into public relations. These early arrangements can include a junior in-house employee or possibly a “shared” situation where the PR function is wedged into marketing or even customer service. (Bad move.) But they usually fall short as a company grows and sees a need for a more coordinated PR effort.

Company 136

Company Interviews Reputation Privacy 136

PRSay

OCTOBER 8, 2017

Morgan Spurlock , award-winning filmmaker and host of CNN’s “Inside Man,” delivered the opening keynote at the PRSA 2017 International Conference in Boston on Sunday. The professional storyteller, best known for his critically acclaimed documentary “Super Size Me,” shared how to “create world-changing content, one story at a time,” peppering the session with video clips from his various films.

Conference 114

Conference Film Storytelling System 114

The Stalwart Blog

OCTOBER 9, 2017

A good friend of mine who used to frequent my Facebook feed with prolific musings on life and work announced recently a hiatus from the social media site. While not the first time from some of my contacts, this one took me back. Her writings were always cleverly written, clear in point, generous in spirit and a joy to read. I feel a bit of a loss by my friend’s self-imposed break, but not surprised by the action.

Facebook 113

Facebook How To Social Media Engineering 113

Cision

OCTOBER 12, 2017

As more consumers choose to cut the cord and box office revenues plateau, the video game industry claims a growing share of the overall entertainment sector. Alex Munson, the newly appointed PR and Events Manager at 505 Games , joins us to discuss video game PR, the burgeoning eSports economy and his upcoming challenges. Congratulations on your new role at 505 Games!

Film 160

Film Video Community Social Media 160

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

Stephen Waddington

OCTOBER 11, 2017

The CIPR is crowdsourcing the knowledge of its members as part of its 70th anniversary celebrations in 2018. The CIPR is 70 next year. It plans to create a book as part of a year of anniversary celebrations. It’s a special project that I’m delighted to have been asked to lead. Celebrating a special anniversary. We’re asking CIPR members to help tell the story of the organisation and showcase excellence in public relations practice.

Writing 111

Writing Guidelines Community Pitching 111

PRSay

OCTOBER 9, 2017

“Change your thinking. Change your behavior. Change your results,” said business strategist and leadership development expert AmyK Hutchens. “Your life is happening one conversation at a time.”. The author and think tank facilitator spoke on “Igniting Brilliance in Your Leadership” as part of Monday morning’s General Session at the PRSA 2017 International Conference in Boston.

Conference 99

Conference Leadership Meeting Energy 99

Presspage

OCTOBER 12, 2017

This infographic is about the challenges PR professionals face. What are your main challenges in public relations? Here you will find our latest infographic. Using infographics can help you gain more traffic. The PressPage platform allows you to easily embed infographic, 'pin' these straight away into your Pinterest account and it will be included in your media library.

Infographics 84

Infographics Pinterest Publicity Media 84

Cision

OCTOBER 13, 2017

Headed to the South soon? If you are wondering what radio stations to listen to, you are in luck! This week we rank the top radio stations in the Gulf states — Texas, Florida, Alabama, Mississippi and Louisiana — based on Arbitron P12+ Cume Estimate rankings. Did your favorite stations make the cut? 1. KODA-FM Sunny 99.1 — Houston, Texas — 2,080,000. 2.

Radio 120

Radio Media 120

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

Crisis

Mark My Words

OCTOBER 9, 2017

The saga of #Baldingate continues to rage. Showbiz journalist Ginny Dougary claims Clare Balding’s PR team took heavy-handed liberties with her interview copy, removing unflattering sections and inserting self-promoting fluff. Balding and the editors of the publication maintain that the responsibility of the edit lay entirely in the hands of the magazine.

Film 83

Film Interviews Print Conference 83

The Stalwart Blog

OCTOBER 7, 2017

The carnage we all saw recently in Las Vegas left many in horror, and rightfully so. The chaotic scene and helplessness shown in the faces of the concert goers will not go away from our consciousness anytime soon. Amidst the melee, we witnessed a first responder corps, with the help of audience members, voluntarily entered the “active war zone” to respond.

Crisis Communications 79

Crisis Communications Crisis Communications Public Affairs 79

Presspage

OCTOBER 12, 2017

What do SSL and HTTPS mean? SSL stands for Secure Sockets Layer, which is essentially a protocol that provides a secure connection and encrypts the information that is being sent from a server to a user and vice versa. It provides safe communication when using websites, email, instant messaging etc. SSL provides security in two steps, which offers online privacy and data integrity.

SEO 74

SEO Web Privacy Google 74

Ishmael's Corner

OCTOBER 8, 2017

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The reason PR fails at storytelling often has nothing to do with understanding the makings of a good story or writing expertise. Instead, the root cause can lie in the interviewing process for sourcing the content. If you don’t get this upfront step right — pulling out the type of content that the outside world.more.

Storytelling 71

Storytelling Interviews Writing Communications 71

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

Stern + Associates

OCTOBER 12, 2017

However defined, there’s no doubt that the leader who propelled Apple Inc. to its preeminent position in the technology marketplace also directly impacted how we view and consume information. And, The post How to Develop Thought Leadership: Following Steve Jobs’ Example appeared first on Stern Strategy Group.

Leadership 75

Leadership Examples How To Groups 75

PRSay

OCTOBER 11, 2017

As the director of marketing communications for Project Bread , a Boston organization that helps feed underprivileged Massachusetts residents, Maureen Halley Lederhos knows how complex of a problem hunger is. While speaking during Monday’s Networking Luncheon at PRSA’s 2017 International Conference, Lederhos shared a recent Project Bread video ad that featured striking statistics about individuals in her state lacking access to nutritious food.

Conference 66

Conference Hotels System Internal 66

Presspage

OCTOBER 13, 2017

The Jackson EMC newsroom provides the latest infromation on community, how to save money, safety, outages and much more. Jackson Electric Membership Corporation is one of 39 not for profit membership-owned electric cooperatives located in the U.S. state of Georgia with service in the North-East metropolitan Atlanta area.

Corporate 60

Corporate Community How To 60

Ishmael's Corner

OCTOBER 10, 2017

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. David Stern, who ruled the NBA as commissioner for 30 years before stepping down in 2014, deserves credit for making the long-term commitment to building the NBA’s brand in China. The arrival of Yao Ming certainly spiked interest as did Linsanity — yes I know while Jeremy Lin’s heritage is Taiwanese, he still impacted perception.more.

Brand 63

Brand Branding Storytelling Communications 63

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Publicity

Stern + Associates

OCTOBER 10, 2017

Twitter recently announced a product update, allowing a small number of select accounts to test an increase in character limit from 140 to 280. The primary reason behind the modification. The post Is Twitter 280 Valuable for Your B2B Social Media Strategy? appeared first on Stern Strategy Group.

B2B 68

B2B Twitter Social Media Strategy 68

Communications Conversations

OCTOBER 11, 2017

List posts are a dime a dozen in our industry. I’ve written about this “phenomenon” before. Most are geared strictly to procure clicks. Very few, on the other hand, are designed to be resources for the reader. But, that’s exactly what I wanted to do today. And my angle–corporate blogs. You see, whenever I see any kind of list post involving corporate blogs, the same corporate blogs keep popping up: Coke, Whole Foods and GE come to mind.

Corporate 60

Corporate Blogging Insurance Insurance 60

Mark My Words

OCTOBER 9, 2017

The saga of #Baldingate continues to rage. Showbiz journalist Ginny Dougary claims Clare Balding’s PR team took heavy-handed liberties with her interview copy, removing unflattering sections and inserting self-promoting fluff. Balding and the editors of the publication maintain that the responsibility of the edit lay entirely in the hands of the magazine.

Film 60

Film Interviews Print Conference 60