Sat.Oct 07, 2017 - Fri.Oct 13, 2017

Bergdahl expected to offer “guilty” plea

Ronn Torossian

Recently, the Associated Press announced that Army Sgt. Bowe Bergdahl plans to plead guilty to desertion and misbehavior before the enemy. This may seem like the right move for Bergdahl, who may well be the most universally reviled American soldiers of his generation. The Plea Statement. If he does indeed plea out, that decision will nearly bring to an end one of the most watched military controversies over the past eight years.

On October 19th #PRStudChat Discusses Answers for Modern Communicators

PR Expanded

With technology advancing rapidly, new media channels proliferating daily and consumer behavior changing, modern communicators need answers to practical PR, marketing and social media questions. Join #PRStudChat sponsored by Spin Sucks on Thursday, October 19th from 12:00 p.m. to 1:00 p.m. ET for a discussion with Author Deirdre Breakenridge (@dbreakenridge) about her new book, Answers for Modern Communicators, A Guide to Effective Business Communication.

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B2B Thought Leadership: How to Promote Your Brand with Social Media

B2B PR Sense

B2B thought leadership is the pinnacle of success for any business leader. As a thought leader, you become the leading authority within your industry, with a commanding presence that others look to for upcoming trends and advice. In fact, thought leadership is one of best ways to. Build brand awareness. Nurture trust. Establish your own personal brand. Attract new prospects and leads.

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AirPR Software Launches New Version of AirPR Analyst Platform


New features include a fully customizable dashboard with unlimited widgets, competitive analysis, broadcast monitoring, & Trends TM. Since 2012, AirPR Software has provided PR and content marketing professionals with reporting and analytics that actually matter to the C-Suite and core stakeholders. The New PR is about distributing content through a variety of earned and owned channels to generate brand awareness and drive business impact through continuous digital storytelling.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Content Distribution Best Practices: 3 Strategies You Should Update


Although best practices are ideal strategies, they aren’t static. . In fact, revisiting methods and updating them accordingly is the preferred way to remain effective in an ever-changing industry. . Let’s examine three ways of distributing content and how to get them up to date. Press Release Distribution. You can no longer simply email journalists and hope to get coverage online or in print-based media.

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7 impressions PR pros create through your appearance

PR Daily

Appearance plays a major role in PR. If your executives and PR representatives are dressing inappropriately or unprofessionally, that can leave a highly negative impression. According to a Forbes article , you have just seven seconds to make a first impression on someone. Once that impression is formed, it can take weeks or even months to change it. RELATED: Learn how to properly pitch your stories, boost your visual content muscles, measure your tactics and more.].

Five Bad Reasons To Rebrand A Business

ImPRessions - Crenshaw Communications

Word is that, in the wake of sexual assault allegations against Harvey Weinstein, The Weinstein Company is looking to escape its PR disaster with a rebrand. According to Adweek and other trades, the company is quietly reaching out to agencies to discuss a possible assignment, with some accounts saying it wants to change its identity “within 48 hours.”

Jay Baer Asks [VIDEO]: Are PR Professionals Still an Asset to Journalists?


Recently, Cision published the 2017 Global Social Journalism Study , conducted in partnership with Canterbury Christ Church University, which surveyed journalists on their social media habits, preferences and views. In the fourth and final episode in a series of videos, Jay Baer, founder of Convince & Convert and New York Times bestselling author shares his thoughts on the research. In this video, Baer asks and answers the question — Are PR professionals still an asset to journalists?

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Help write the CIPR’s story as part of 70th anniversary project

Stephen Waddington

The CIPR is crowdsourcing the knowledge of its members as part of its 70th anniversary celebrations in 2018. The CIPR is 70 next year. It plans to create a book as part of a year of anniversary celebrations. It’s a special project that I’m delighted to have been asked to lead. Celebrating a special anniversary. We’re asking CIPR members to help tell the story of the organisation and showcase excellence in public relations practice.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

3 quick tips for tighter writing

PR Daily

Writers can employ various strategies to make their writing more active and concise. Here are three simple types of unnecessary wording to keep in mind (and out of one’s writing). Extinguish expletives. An expletive is an indirect phrase that only delays a reader’s acquaintance with the writer’s point. Expletives include “There is,” “there are,” “there was,” and “there were,” as well as any of these phrases with it. substituting for there.

7 Signs Your Company Is Ready To Step Up Its PR

ImPRessions - Crenshaw Communications

At a certain point, most small businesses outgrow their first forays into public relations. These early arrangements can include a junior in-house employee or possibly a “shared” situation where the PR function is wedged into marketing or even customer service. Bad move.) But they usually fall short as a company grows and sees a need for a more coordinated PR effort. How to know when to bring in the PR professionals.

The Opportunity for Communicators: Insights on Social Journalism


How do insights on social journalism highlight a new opportunity for communicators and PR professionals? Cision, CMO, Chris Lynch tackles this question while discussing important key findings from the 2017 Global Social Journalism Study. The study, which surveyed journalists on their social media habits, preferences and views was recently published by Cision and conducted in partnership with Canterbury Christ Church University.

#FollowMeTo???? 7 Social Media Events and Projects

Social PR Chat

Are you channeling your energy in the right direction? Whether it’s professional or personal, the social media struggle is real to stay “in the know” and keep your sanity. One of the biggest lessons I’ve learned is to say “no” more and “yes” less. Afterall, if you are trying to make everyone else happy, what’s left for YOU? Here is a list of events and projects I said “YES” to. Be my guest. Join me in person, online, or just enjoy the free book. Knowledge is power.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

5 presentation techniques to help you wow the room

PR Daily

When you’re presenting, a good story will get you noticed, hold your audience’s attention and inspire action. Make that a good story well told —because just as important as what you say is how you say it. Week after week over the summer, I found myself in conference rooms, training centers and auditoriums. In addition to my own turns at the mic, my meeting-heavy schedule gave me ample opportunity to watch good (and not-so-good) presenters in action—and I took notes.

How To Make Facebook Great Again

The Stalwart Blog

A good friend of mine who used to frequent my Facebook feed with prolific musings on life and work announced recently a hiatus from the social media site. While not the first time from some of my contacts, this one took me back. Her writings were always cleverly written, clear in point, generous in spirit and a joy to read. I feel a bit of a loss by my friend’s self-imposed break, but not surprised by the action.

Behind the Headlines with Alex Munson


As more consumers choose to cut the cord and box office revenues plateau, the video game industry claims a growing share of the overall entertainment sector. Alex Munson, the newly appointed PR and Events Manager at 505 Games , joins us to discuss video game PR, the burgeoning eSports economy and his upcoming challenges. Congratulations on your new role at 505 Games! What are you most excited about as you hit the ground running? . I’ve always been a huge gamer.

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How to write a public relations plan in 10 steps

Stephen Waddington

A blog post about writing a public relations plan. It’s that time of year, when thoughts turn to planning for 2018. Taking a 12 month, or even quarterly, outlook is challenging when operating in a period of such economic and political uncertainty but organisations need to continue to take bets on investment and talent. Our recommendation is to take the longest term outlook feasible for your organisation but to test, measure and adapt your plan over time.

7 marketing lessons from ‘Blade Runner 2049’

PR Daily

Though highly anticipated by fans, “Blade Runner 2049” has flopped at the box office. The sequel to the cult favorite “Blade Runner” stars Ryan Gosling and Harrison Ford, along with other A-list actors such as Jared Leto and Robyn Wright. reported : In an era where studios relentlessly plunder the tombs of movies past , always looking for the next successful remake or reboot, few revivals have caused as much trepidation and excitement as Blade Runner 2049.

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How to Analyze Conference Data For Marketing and PR

Shift Communications

Conferences are amazing, rich sources of information; by their very nature, they bring an industry’s audience together in one location. One of the services we provide to clients is the ability to investigate a conference or event for marketing communications purposes. The Value of Conference Data. What happens when we bring a crowd of like-minded people together? We learn: What key topics and discussion points are most important and current to an industry.

Top 10 Radio Stations in the Gulf States


Headed to the South soon? If you are wondering what radio stations to listen to, you are in luck! This week we rank the top radio stations in the Gulf states — Texas, Florida, Alabama, Mississippi and Louisiana — based on Arbitron P12+ Cume Estimate rankings. Did your favorite stations make the cut? KODA-FM Sunny 99.1 — Houston, Texas — 2,080,000. KHKS-FM 106.1 Kiss FM — Dallas – Fort Worth, Texas — 1,814,800. KDMX-FM 102.9

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From May to Balding: lose yourself

Mark My Words

The saga of #Baldingate continues to rage. Showbiz journalist Ginny Dougary claims Clare Balding’s PR team took heavy-handed liberties with her interview copy, removing unflattering sections and inserting self-promoting fluff. Balding and the editors of the publication maintain that the responsibility of the edit lay entirely in the hands of the magazine. We’d half expect this from, say, Beyonce or Madonna but Clare -say it isn’t so.

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5 guerrilla marketing lessons from ‘IT’ campaign

PR Daily

The marketers wanted to inspire dread—and sell tickets. The latest adaptation of Stephen King’s horror masterpiece has smashed box office records , and the red balloon of the title creature Pennywise continues to be a cultural touchstone. Stephen King teased the opening of the film by displaying a red balloon in the window of his New England mansion. The object later inspired a prank in Lilitz, Pennsylvania. The pranksters turned out to be teenage girls looking to shock their friends. Mashable.

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3 Lessons In Crisis Communications - Vegas Style

The Stalwart Blog

The carnage we all saw recently in Las Vegas left many in horror, and rightfully so. The chaotic scene and helplessness shown in the faces of the concert goers will not go away from our consciousness anytime soon. Amidst the melee, we witnessed a first responder corps, with the help of audience members, voluntarily entered the “active war zone” to respond. They came to the aid of those injured while hunting down the madman who committed the heinous act.

From The Real Housewives to Reality

HMA Public Relations

Bethenny Frankel, start of The Real Housewives of New York City, has coordinated hurricane relief efforts primarily through, get this. Twitter. Click below for more]. The post From The Real Housewives to Reality appeared first on HMA Public Relations. Featured Social Media B Strong Bethenny Frankel Hurricane Maria Relief Hurricane Relief Madeleine Norris social media The Real Housewives The Real Housewives of New York City Twitter

Bucking the Valley Startup Trend

Shift Communications

A decade ago, if a startup company wasn’t in Silicon Valley it would struggle to secure media and investor attention. Today’s startups have an expanded, legitimate and thriving list of options on where to set their roots. A report from the Progressive Policy Institute earlier this year detailed how the startup economy has spread in the past decade due to various factors including technology, economic dynamism and the job growth potential associated with startups.

3 marketing lessons from McDonald’s failed ‘Rick and Morty’ promotion

PR Daily

Fans of the TV comedy “Rick and Morty” aren’t laughing over McDonald’s latest marketing stunt. The popular cartoon on Adult Swim details the adventures of scientist Rick Sanchez (often along with his grandchildren), and its creators, Justin Roiland and Dam Harmon, love Szechuan Sauce: The sauce, created by McDonald’s as a limited-time promotion for the 1998 premiere of Disney’s “Mulan,” has grown in popularity since the show’s main character admitted his quest to find more.

Artificial Intelligence in Inbound Marketing

PR 20/20

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. For over a decade, savvy professionals have used inbound marketing to grow. Inbound marketing consists of creating and promoting content that addresses customer needs. The goal is to attract, convert, and close more qualified leads by being helpful to consumers.

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10 Advantages Of Digital Marketing Over Traditional Marketing


Marketing, in whatever form, is one of the key activities that every business must partake in, as no business can survive without effective marketing and publicity. The post 10 Advantages Of Digital Marketing Over Traditional Marketing appeared first on Prowly Magazine. Trends digital marketing trends

Conference Recap: Morgan Spurlock on Creating World-Changing Content


Morgan Spurlock , award-winning filmmaker and host of CNN’s “Inside Man,” delivered the opening keynote at the PRSA 2017 International Conference in Boston on Sunday. The professional storyteller, best known for his critically acclaimed documentary “Super Size Me,” shared how to “create world-changing content, one story at a time,” peppering the session with video clips from his various films. “We We all want to stand out and be a little different,” he said. “We

How high-octane practice drills can save you in a real PR crisis

PR Daily

When it comes to crisis response, practice makes perfect—or at least makes you better prepared. Hospitals, police and fire departments stage simulations and practice drills to prepare for emergencies. Military units conduct combat exercises. Schools run regular fire drills. Now, public relations and corporate communications departments are embracing practice drills that reproduce fast-moving PR crises—some with a frightening degree of reality.

Journalists Offer Tips on Interviewing, a Key to Storytelling

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The reason PR fails at storytelling often has nothing to do with understanding the makings of a good story or writing expertise. Instead, the root cause can lie in the interviewing process for sourcing the content. If you don’t get this upfront step right — pulling out the type of content that the outside world.more.