Sat.Jan 19, 2013 - Fri.Jan 25, 2013

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The Best Three Little Words for Branding Your Business

Waxing UnLyrical

“I don’t know.” These might be the best three little words you can use as you build your business. And here’s what got me thinking about this: Ken Mueller’s post a couple days ago was terrific. You should go read it, if you haven’t already, but the gist of it is that when you don’t know what you don’t know, it’s far smarter to admit to what you don’t know rather than to pretend you do know what you don’t know.

Brand 108
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Time Editor Takes to Facebook to Shine a Light on Bad Pitches

Bad Pitch Blog

'Our Los Angeles-based friend, Serena , tipped us off to Time''s Editor-at-Large, Harry McCracken. Harry has started posting bad pitches on his Facebook page. And we''re glad. But we''re betting the agency that sent it would like to send him the above someecard. Facebook: Our Inner Dialogue.Online Social media tends to become an inner dialogus of sorts.

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Harnessing the Power of Big Data for Public Relations

Waxing UnLyrical

Guest post by Jim Delaney. The sheer volume of social intelligence on the Internet is exploding. Public relations professionals must sift through the millions of status updates, photos, videos, check-ins and other digital breadcrumbs to uncover meaningful, valuable insights and then decipher the best ways to act upon that data. Image: The IBM Curiosity Shop via Flickr, CC 2.0.

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Count What Counts: #measurePR Words to Live By

Waxing UnLyrical

A couple of weeks ago, we kicked off the first #measurePR chat of 2013. If you’ve been around since the first #measurePR, you’ll remember that Katie Paine – who has probably had the single-largest influence on my thinking when it comes to PR measurement – was the chat’s first guest. So it was only fitting that as we started the 2013 chat series, she was the first guest of the year.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.