Cision
OCTOBER 4, 2017
When it comes to the transformation of the public relations industry, Google, Facebook, and Twitter always receive the revolutionizing praise. This post, however, is aimed to put visual content on the pedestal. As you look through an interrogative lens — analyzing brands, consumers and the media’s relationship with multimedia, it’s easy to see that visual content is the engine that steers the narrative.
Ronn Torossian
OCTOBER 2, 2017
The Walking Dead started as a long-running comic book. More grisly and darker than the capes and tights crowd, but fans still loved it. As more issues came out, more and more people jumped on the bandwagon, turning The Walking Dead into one of the biggest “mature” comics ever, right up there with Y The Last Man and The Sandman. Then, after years, The Walking Dead made its TV debut on AMC network.
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Deirdre Breakenridge
OCTOBER 6, 2017
Answers for Modern Communicators, A Guide to Effective Business Communication was published by Routledge and is available online in hard copy, soft cover and digital versions. I’ve been writing this book for years and it’s finally finished. My book offers students and professionals practical answers to important career and communication questions, helping them to communicate successfully in a business setting.
ImPRessions - Crenshaw Communications
OCTOBER 3, 2017
There are many public relations industry blogs that offer know-how on everything from crafting brilliant media pitches to perfecting presentation skills. But how to determine which blogs are me-too, and which are worth your while? We like to follow bloggers who are superior writers, and straight shooters, and whose posts are free of jargon and sales pitches.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Cision
OCTOBER 2, 2017
Hispanic Heritage Month brings awareness the importance of targeting the Hispanic population with relevant content in the language and application that maximizes reach. While many people who identify as Hispanic in the United States receive their news in English, that trend may be due to a lack of Spanish translations rather than a desire to consume news in English.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
PRSay
OCTOBER 2, 2017
This post is brought to you by Cision , a proud sponsor of PRSA. Nick Bell will be presenting a professional development session on Oct. 10 at PRSA’s 2017 International Conference in Boston. Most companies would agree that consumer trust is a valuable commodity — one that can’t be bought or sold. Why? Because the more people that trust your brand, the more often they will choose you over competitors.
ImPRessions - Crenshaw Communications
OCTOBER 6, 2017
Thought leadership is a common term in most B2B public relations programs. But what does it really mean, and which qualities make a successful thought leader? We examine these questions on behalf of clients and have a blueprint of sorts for developing and supporting thought leadership in a company executive or expert. What qualities make a successful thought leader?
Cision
OCTOBER 5, 2017
Recently, Cision published the 2017 Global Social Journalism Study , conducted in partnership with Canterbury Christ Church University, which surveyed journalists on their social media habits, preferences and views. In the third in a series of videos, Jay Baer, founder of Convince & Convert and New York Times bestselling author shares his thoughts on the research.
Presspage
OCTOBER 6, 2017
We spoke with Angelo Harms, Digital Marketing Manager at Curacao Tourist Board about his role and responsibilities and the results they have achieved by using PressPage to tell the ‘Curacao story’ Promoting the beautiful destination Although Curacao is a well known holiday destination, there is always work to be done. Angelo Harms, Digital Marketing Manager at Curacao Tourist Board: “When I started in my current role, we felt like we needed to transition our marketing efforts m
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Shift Communications
OCTOBER 5, 2017
Here’s an interesting question posed to us recently: “Are marketing and PR the same thing?”. The answer to this question is: no. At their cores, public relations and marketing have different goals, but share similar methods and tactics. The Goal of PR. The goal of public relations is to create awareness and trust. The job of a PR professional is to communicate with audiences, directly or through intermediaries such as the media, to generate awareness of our company.
PRSay
OCTOBER 5, 2017
The time of incivility we now live in is polarizing, frustrating and exhausting. Its generally nasty atmosphere is unfortunately obvious, but less plain is what PR professionals might do to change it. Some of the answers lie in PRSA’s Code of Ethics , and I believe that acting on its principles is imperative for those who would call themselves PR professionals.
Cision
OCTOBER 3, 2017
Cision recently published the 2017 Global Social Journalism Study , which introduced a spectrum of Social Archetypes for journalists. These archetypes group journalists by their common behaviors and beliefs about social media. This information may help you segment journalists by behavior, but journalist’s attitudes towards PR professionals are a bit more counterintuitive when it comes to the social media spectrum.
Presspage
OCTOBER 3, 2017
Software as a Service explained. Most of us use software on a daily basis. For a long time it was common to buy a cd-rom or dvd which contained the software you purchased, which you would install onto your computer. Updates could be purchased by buying a new version or downloading updates from the company website. When apps were introduced, this changed a bit.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Shift Communications
OCTOBER 6, 2017
Last week: Hired a former internet prodigy as CTO. This week: Launching a first-of-its-kind product. Next week: Announcing $100 billion funding round. This caliber (and frequency) of announcements are what PR dreams are made of. But, in reality, we understand that a company’s news cycle ebbs and flows. A product launch date shifts, an acquisition deal falls through or it’s simply summertime and everyone is on vacation.
PRSay
OCTOBER 4, 2017
The Accreditation in Public Relations (APR) is one of the highest distinctions a PR professional can earn today. My path to becoming an APR started when I was a senior studying public relations at Florida State University. FSU was one of the first universities to offer coursework that prepares PR students to take the Certificate in Principles of Public Relations exam.
5W PR
OCTOBER 4, 2017
5W’s Beauty and Grooming practice understands what it takes to catapult indie as well as established men’s brands in the ever-evolving grooming & styling categories. Creating meaningful content through top tier media coverage, influencer activations and strategic brand & celebrity partnerships has proven our clients in the marketplace and impacted their bottom lines.
Stern + Associates
OCTOBER 5, 2017
Skilled communicators are often avid readers, so I’ll assume you’ve read the John Steinbeck classic, “Of Mice and Men” (or at least the Spark Notes). The book’s central theme is. The post What To Do When Your PR Strategy Flops appeared first on Stern Strategy Group.
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
Presspage
OCTOBER 2, 2017
Newsroom. The main element of our platform is of course the newsroom. To support our current and new customers better, the following updates have been made: New Countries added: Mexico and Argentina (Spanish) are now available in the Language/Country selection in the Manager. Mail campaign composer: Summary and subtitle are now automatically taken over from a selected release in the Email campaign composer.
MaccaPR
OCTOBER 2, 2017
When companies from 3M, Coca-Cola and Toro to General Mills, American Family Insurance, Hormel and Olive Garden restaurants wanted help connecting with Hispanic consumers, they’ve called upon a friend of our agency’s – multicultural marketer Rico Vallejos of the marketing consultancy RicoLatino. A keynote speaker at the recent 21 st annual Multicultural Marketing Conference in Minneapolis, the Argentinian-born Rico sat down with the MaccaPR blog to reveal his suggestions for what to do – and, go
Axia PR
OCTOBER 5, 2017
One of the top questions in public relations is, “How do I measure PR?” You can easily measure PR when you have a strong plan in place before your campaign begins. Researching what you want to accomplish and writing it down into a public relations plan allows you to see if you’ve met your PR goals. The content of your PR plan will vary depending on your organization's goals.
Stern + Associates
OCTOBER 3, 2017
Watch Justin Gianninoto, director of digital strategy discuss what tomorrow’s communicator will need to know to succeed in the future of public relations. The post The Future of PR: What Will Tomorrow’s Communicator Need to Know? (Bulldog Reporter) appeared first on Stern Strategy Group.
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
PR News
OCTOBER 4, 2017
Let’s start with a question for PR practitioners: How would you, as the person charged with building and maintaining your brand’s reputation and internal morale, deal with a senior official’s derogatory comment about the CEO that eventually goes public? Before you answer, consider one of today’s top national news stories. This morning, NBC News reported Secretary… Continued.
PRSay
OCTOBER 3, 2017
This post is brought to you by APPrise Mobile , a proud sponsor of PRSA. Jeff Corbin is moderating a professional development session on Oct. 9 at the PRSA 2017 International Conference in Boston. Companies all around the world are met with the difficult task of effectively communicating with and engaging their employees, customers and other constituents.
Sword and the Script
OCTOBER 3, 2017
B2B marketing has overwhelmingly adopted the concept of content marketing, according to the 2018 B2B Content Marketing Benchmarks, Budgets & Trends survey. That may mean content marketing is maturing, but that also means competition for an audience will heat up. In fact, 80% of all respondents, and 92% of the most successful content marketers, said their organization is focused on building an audience.
Stern + Associates
OCTOBER 3, 2017
You’ve engaged in communications planning. You’re doing all the “right” things: checking off your list of tactics, getting “results.” But the wins aren’t the home runs you envisioned (or promised. The post Communications Planning: 5 Signs Your Strategy Needs a Makeover appeared first on Stern Strategy Group.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Communications Conversations
OCTOBER 5, 2017
A few weeks ago I received an email from Anuj Agarwal, founder of something called Feedspot. Yeah, don’t feel bad. I had to look it up, too. Apparently, he was emailing to let me know I was on a list of the top 30 communications blogs on the web. He shared his congratulations with me and a badge I could display on my blog (people still do this?).
Ishmael's Corner
OCTOBER 3, 2017
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Whether you’re buying soft-serve yogurt, a car or communication services, everyone wants value. After walking through the doors of the Willow Glen Creamery multiple times, I still calculate the per-ounce price for a mini vs. small vs. medium size to ascertain the best value.
Sword and the Script
SEPTEMBER 30, 2017
We are all forever students. I’m pretty sure the first time I heard a variation phrase, it was many years ago, and by Brian Solis. It’s an elegant idea and a nice balance to a marketing world where today, many vie for expert status. I’ve long since adopted the philosophy and it’s a driver for this infrequent series. In my mind, roundups are as much about learning as they are finding new people and sharing big ideas.
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