Sat.Sep 30, 2017 - Fri.Oct 06, 2017

Brand Awareness: It’s All About Content


CMOS and CEOs Sound Off on the Essentials for Getting Buzz and Building Your Brand Awareness. More data has been created in the past two years than in the entire previous history of the human race. Millions of blog posts are written every day.

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The Walking Dead at 100

Ronn Torossian

The Walking Dead started as a long-running comic book. More grisly and darker than the capes and tights crowd, but fans still loved it.

Book Launch: Answers for Modern Communicators

PR Expanded

Answers for Modern Communicators, A Guide to Effective Business Communication was published by Routledge and is available online in hard copy, soft cover and digital versions. I’ve been writing this book for years and it’s finally finished.

How to Use Multimedia For Better PR Campaigns


When it comes to the transformation of the public relations industry, Google, Facebook, and Twitter always receive the revolutionizing praise. This post, however, is aimed to put visual content on the pedestal.

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Top Blogs For PR To Follow

ImPRessions - Crenshaw Communications

There are many public relations industry blogs that offer know-how on everything from crafting brilliant media pitches to perfecting presentation skills. But how to determine which blogs are me-too, and which are worth your while?

More Trending

4 PR Lessons From Comedy via Seinfeld and Stern

Flack's Revenge

I’ve always been a big fan of comedian Jerry Seinfeld, and like to tell the story of how my friends and I were heckled by him in the 80s, before the eponymous TV show made Seinfeld a superstar.

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3 Ways to Expand Your Reach Within the Hispanic Community


Hispanic Heritage Month brings awareness the importance of targeting the Hispanic population with relevant content in the language and application that maximizes reach.

How PR Supports “Thought Leaders”

ImPRessions - Crenshaw Communications

Thought leadership is a common term in most B2B public relations programs. But what does it really mean, and which qualities make a successful thought leader?

Top social media tips for PR and marketing pros

PR Daily

Few brand managers have to be convinced that social media is an effective tool to reach their intended audiences. However, knowing that you should engage in social marketing and knowing how to do it effectively are very different.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Are Marketing and PR The Same Thing?

Shift Communications

Here’s an interesting question posed to us recently: “Are marketing and PR the same thing?”. The answer to this question is: no. At their cores, public relations and marketing have different goals, but share similar methods and tactics. The Goal of PR.

Jay Baer Asks [VIDEO]: Is Journalism About Building an Audience or Building a Community?


Recently, Cision published the 2017 Global Social Journalism Study , conducted in partnership with Canterbury Christ Church University, which surveyed journalists on their social media habits, preferences and views.

5 Ways to make your brand more likable

Media Bullseye

As a Millennial, I feel like psychologists and integrated marketers alike look at people my age like wild animals you should be wary of spooking. Tons of studies, surveys, and articles seek to gain insight about the buying habits and market interests of my generation.

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As data breach numbers rise, Equifax gets IRS no-bid contract

PR Daily

The company hit by one of the largest-ever data breaches will soon get government money—to combat taxpayer fraud. The IRS has awarded Equifax a $7.25 million no-bid contract to verify taxpayers’ identities. Ars Technica.

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{PR}edict: Predictive Analytics and the Future of PR, Part 5

Shift Communications

In this series, we’ve looked at what predictive analytics is, why it’s important to public relations professionals, and a glimpse at some actual predictions: Part 1: Introduction. Part 2: Pre-Requisites to Predictive Analytics for PR. Part 3: Predictive Analytics for PR, Applied.

How to Use Social Media to Find PR-friendly Journalists


Cision recently published the 2017 Global Social Journalism Study , which introduced a spectrum of Social Archetypes for journalists. These archetypes group journalists by their common behaviors and beliefs about social media.

How to Use Data to Tell Stories and Attribute PR Value


This post is brought to you by Cision , a proud sponsor of PRSA. Nick Bell will be presenting a professional development session on Oct. 10 at PRSA’s 2017 International Conference in Boston. Most companies would agree that consumer trust is a valuable commodity — one that can’t be bought or sold.

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Sneers and cheers greets Dropbox as it announces redesign

PR Daily

Dropbox’s new look is garnering mixed reactions online.

No News, No Problem: How to Keep a Steady Media Relations Drumbeat

Shift Communications

Last week: Hired a former internet prodigy as CTO. This week: Launching a first-of-its-kind product. Next week: Announcing $100 billion funding round. This caliber (and frequency) of announcements are what PR dreams are made of.

Survey Analysis: Competition in B2B Content Marketing Heats Up

Sword and the Script

B2B marketing has overwhelmingly adopted the concept of content marketing, according to the 2018 B2B Content Marketing Benchmarks, Budgets & Trends survey. That may mean content marketing is maturing, but that also means competition for an audience will heat up.

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The Journey From Certificate in Principles of Public Relations to APR


The Accreditation in Public Relations (APR) is one of the highest distinctions a PR professional can earn today. My path to becoming an APR started when I was a senior studying public relations at Florida State University.

Survey: 65 percent of marketers say content efforts are successful

PR Daily

Content marketing has profoundly changed over the past decade. There are more channels than ever to tell your organization’s story, and consumers are more willing than ever to receive messaging and valuable content from brand managers. However, are marketers getting better at what they do?

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The Cost of a PR Disaster

Shift Communications

It Only Takes One PR Disaster. It often takes decades to build a strong, respected brand. Unfortunately, all of that hard work can be undone in one PR disaster. Innovations in technology and the rise of social media make it possible for bad press and controversy to spread virally.

We are All Forever Students of Marketing [UML]

Sword and the Script

We are all forever students. I’m pretty sure the first time I heard a variation phrase, it was many years ago, and by Brian Solis. It’s an elegant idea and a nice balance to a marketing world where today, many vie for expert status.

Civility as Professional Imperative


The time of incivility we now live in is polarizing, frustrating and exhausting. Its generally nasty atmosphere is unfortunately obvious, but less plain is what PR professionals might do to change it.

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30 jobs in the PR and marketing world

PR Daily

Struggling to pay the rent can spark amazing ideas. For three guys in San Francisco, it led to a multi-billion-dollar global company. According to Business Insider , Airbnb started in 2007 as an idea to make money so two roommates could afford their rent in San Francisco.

Curacao Tourist Board tells their story


What is Community?

HMA Public Relations

When it comes to community, what exactly is it and why do we all want to be a part of one? All this and more in today's blog post. Click below for more]. The post What is Community? appeared first on HMA Public Relations.

3 Potential Consequences of Twitter’s New 280-Character Limit


One of Twitter’s most defining features is its 140-character limit. It forces brands to craft terse messages and journalists to leave extra adjectives out of live reporting.

15 words you might be using incorrectly

PR Daily

As an adult person in the world, you should already know the difference between its and it’s; to, too, and two; and their, there and they’re. For that matter, you should already know affect vs. effect and lay vs. lie. That's English 101. What's that? You don’t remember the difference between affect vs. effect and lay vs. lie? Quick reminder: Affect is a verb, meaning “to influence,” and effect is a noun, meaning “an influence.” Try to remember “cause and effect.” “Lay”

Managing communication breakdown

Stephen Waddington

Managing confrontation is an important part of any relationship. The bluster around the Brexit negotiation is a reminder that sometimes in relationships, whether personal or professional, you’ve simply got to crack on and work it out. But how do you manage a relationship when it goes sour?

Take the Lead

HMA Public Relations

Twice a year, two of ASU’s Centers gather ASU female-led centers with other local female leaders to share best practices and network. Yesterday's speaker was former president and CEO of Planned Parenthood Federation Gloria Feldt, who today serves as president of Take the Lead Women.

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5W Knows Men’s Grooming


5W’s Beauty and Grooming practice understands what it takes to catapult indie as well as established men’s brands in the ever-evolving grooming & styling categories.