Sword and the Script

FEBRUARY 28, 2023

Guest post: From short-termism to hard-selling, Kathy Casciani identifies six common, but avoidable, public relations mistakes Public relations (PR) is a valuable part of the marketing mix, and an essential tool when it comes to building trust and authority for your brand or company. (OK OK, so I’m biased.) But with so many new and diverse platforms, tools and publishers at our disposal – from websites to blogs to podcasts – companies and brands of all sizes have an opportunity to capitalize on

Company 113

Company Publicity Leadership Pitching 113

Shift Communications

FEBRUARY 28, 2023

By Sarah Babbitt, VP, Agency Marketing Are you extending your PR efforts with paid promotion? If not, you’re leaving a lot on the table. This is why. Earned media coverage is well trusted and does have a built-in audience. It’s a much larger one than your business probably has on its own. Still, a news article isn’t likely to reach your full target audience.

B2B 78

B2B Agency Advertising Advertising 78

ImPRessions - Crenshaw Communications

FEBRUARY 28, 2023

With a recession threatening, cutting the PR budget may seem like a good way to protect the bottom line. A public relations campaign doesn’t typically generate immediate sales, which can be a priority in a soft economy. However, there can be long-term ramifications for tech companies and even risk to brand reputation if PR budgets are slashed reactively.

Strategy 193

Strategy Reputation Banking Infographics 193

Agility PR Solutions

FEBRUARY 26, 2023

Why marketing pros should lean into human/AI collaboration before they get left in the dust. I’d like to start this article with a promise to readers: Neither ChatGPT nor a similar AI-driven language model had any part in the creation of this content. Every word of this piece was thought of, written down, and edited by an […] The post 4 ways PR content writers should be using ChatGPT and other AI tools today appeared first on Agility PR Solutions.

Tools 161

Tools Marketing Publicity 161

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Ronn Torossian

FEBRUARY 28, 2023

Brand collaborations can be a powerful marketing tool when executed correctly. Recently, Nike and Tiffany & Co unveiled that the brands would be releasing their first collaboration in March. The initial announcement was for a sneaker collaboration, but a subsequent update showed more products. Aside from the Air Force 1 Tiffany branded sneaker, consumers can […] The post When Brand Collabs Work and Why appeared first on.

Brand 195

Brand Branding Consumer Tools 195

Axia PR

FEBRUARY 27, 2023

10 additional PR strategies and tactics you should add to your PR program When people unaware of public relations talk about PR, they usually envision it as a world of press releases and wining and dining, all with the ultimate goal of getting media coverage. However, these are far from what modern PR is like. Modern PR practitioners use a variety of tools, such as social media, and have many strategies in their toolbox in order to help spread a company's story across the world.

Strategy 62

Strategy Media Data Tools 62

Business Wire

MARCH 2, 2023

In a webinar with Black PR Wire , The State of Black Media 2023 , a panel of media experts and professionals, moderated by Traci Cloyd , shared their candid and powerful insights on Black media in America today. The discussion touched on several topics including trends in Black media, the role of social media and Black Twitter, advice for those getting started in the media industry, and more.

Blogging 354

Blogging Media Trends Twitter 354

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2023

Crenshaw Communications, an award-winning B2B PR firm representing leading ad tech brands, recently welcomed Patrice Gamble as PR account director and Anna Julow Roolf as chief of staff. Known as a supportive and results-driven PR leader, Patrice brings experience in consumer and B2B technology, including work with brands in the advertising, media, and marketing industries.

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B2B Leadership Communications Agency 156

Agility PR Solutions

MARCH 2, 2023

Many of our clients who accept an invitation to appear as a guest on a podcast are shocked when they learn that the interview included a video recording that was uploaded to YouTube. Keep in mind that even if the interview is in podcast form, you should always be ready for a possible video interview. […] The post 9 tips for a great video interview appeared first on Agility PR Solutions.

Interviews 161

Interviews Video YouTube Brand 161

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

NewsWhip

FEBRUARY 28, 2023

It’s easy to get lost in the noise of social media nowadays. With a seemingly endless slew of platforms, daily content calendars filled with scheduled tweets and photos no longer cut it when it comes to brands making an impact. “For you” pages and “suggested posts” dominate most media, and in order to effectively adapt to the world of digital publishing, it’s important for brands to take advantage of short videos.

Video 148

Video Brand Branding Instagram 148

Prowly

MARCH 1, 2023

It’s the biggest question being discussed in the PR industry right now: what are the implications of ChatGPT for PR? Some in the industry are noticeably worried. They wonder if this new PR technology will make PR roles obsolete by perfecting the expert skills of PR professionals. But we disagree and are leaning towards a […] The post The Impact of ChatGPT on PR: Our Tests & Outlook appeared first on Prowly Magazine.

Industry 118

Industry Technology Trends 118

Stern + Associates

MARCH 3, 2023

March 4, 2023 marks an important anniversary not just in the history of the nation and of the world, but of the power of effective communication. On that date 90 years previously, Franklin Delano Roosevelt was sworn in as President of the United States. This was a crucial event because Roosevelt, taking office at the height of the Great Depression, amid mass bank failure, home and farm foreclosures and an unemployment rate of about 25%, went on to change the country – and later the world – in wa

Communications 106

Communications How To Banking Government 106

PR Fuel

FEBRUARY 25, 2023

In late February of 2022, an ad for Applebee’s with a twerking cowboy played alongside a CNN news coverage of the Ukraine/Russia war. Netizens were outraged by the juxtaposition and took to Twitter to complain. A clip of the mistake racked up over. Read More The post What Is Brand Safety, and How to Improve It? appeared first on eReleases.

Brand 108

Brand Branding How To Twitter 108

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

Bianchi Biz Blog

MARCH 2, 2023

Admit it. We’ve all done it. We’ve been lured by the lowest price and ended up with sub-optimal performance. Maybe you bought the bargain pliers at the discount store, and the third time you used them, they broke and sliced your hand open — costing you a visit to the Emergency Room and six stitches. When you got back home, you were left with a mess to clean up, and you had to waste more time and trouble to go buy another, better pair of pliers, so that you could do the job … ALL.

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Agency Automotive Engineering Education 108

Prowly

FEBRUARY 27, 2023

PR episodes are an online, must-see event featuring PR discussions with top industry experts. The best part is you can catch it all absolutely free from the comfort of your own home! Prowly starts the show on the 13th of March and runs one 30-minute episode each and every day until Friday the 17th. You […] The post PR Episodes: Prowly’s Must-See Event appeared first on Prowly Magazine.

Industry 118

Industry Trends 118

Wadds Inc.

MARCH 2, 2023

Public relations is locked into content and workflow that is more than 100 years old. A survey by Cision in 2021 reported that media relations came third in the list of reasons for distributing a press release via a wire service after brand visibility (68%) and thought leadership (36%). The first press release was sent in 1906 by Ivy Lee on behalf of the Pennsylvania Railroad.

Engineering 98

Engineering Television Travel Financial 98

PR Fuel

MARCH 2, 2023

Did you know that over 80% of consumers say they trust recommendations from journalists more than advertising? That’s just one reason why a strong PR campaign is essential for any business that wants to build credibility and attract customers. Over. Read More The post 10 Expert Strategies for Launching a PR Campaign that Gets Results appeared first on eReleases.

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Strategy Advertising Advertising Consumer 105

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

Crisis

Institute for Public Relations

FEBRUARY 28, 2023

This blog is based on the original study in the Public Relations Journal. In early March 2022, within 10 days of each other armed domestic terrorists killed 10 people at a supermarket in Buffalo, NY and 19 children and 2 adults at an elementary school in Uvalde, TX.

Social Media 98

Social Media Publicity Media Journalism 98

Agility PR Solutions

FEBRUARY 27, 2023

Brand advocacy is not a new idea, but many brands are still lacking the momentum behind it. As we move into 2023, brand advocacy should be a vital part of your marketing strategy. In fact, according to the Edelman Trust Barometer, employee advocacy-related leads converted seven times more often than other types of leads. At Amendola, […] The post Employee brand advocacy: Why your brand needs it—and 3 steps to get started appeared first on Agility PR Solutions.

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Employee Brand Branding Strategy 85

Practical Law Construction

MARCH 1, 2023

Can a dormant company enforce an adjudicator’s decision in its favour? It may take an unusual set of facts to produce such a situation (in both cases where it has happened, there was a dispute as to who was the correct contracting party). However, the answer is yes. So long as it falls on the right side of the well-known principles for a stay of execution in Wimbledon v Vago , a dormant company can enforce an adjudicator’s decision and resist an application for a stay of execution.

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Groups Company Financial Construction 95

Contently - Strategy

MARCH 2, 2023

Chalk it up to our shrinking attention spans, but short-form video is thriving. It’s not surprising: We like to multi-task, and we like quick hits. So if you want something that will grab a consumer’s attention for a hot minute, video is key. Brands realize this, and as a result, nine out of 10 marketers who leveraged short-form video in 2022 plan to continue doing it in 2023.

Brand 92

Brand Branding Instagram Video 92

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

NewsWhip

MARCH 2, 2023

In February, we published a look at some of the biggest fast-food and quick-serve restaurants in the world, and we wanted to continue that examination by expanding the pool a little broader. So this week, we’re going to be looking at some of the QSRs that are just a little less, well, Q. Specifically we’re going to spend some time looking at sit-down restaurant chains, including the likes of Applebee’s, Texas Roadhouse, PF Chang’s and Chili’s.

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Comparison Pinterest Local Instagram 78

Agility PR Solutions

FEBRUARY 26, 2023

You can approach your brand’s customer experience in a lot of different ways that can help build your employee confidence and the security of your business, as well as keep your customers satisfied. This can be a difficult situation, however, as solving these issues isn’t cheap and can be very complex. Fortunately, these methods can […] The post 4 ways brands can build a better customer experience in 2023 appeared first on Agility PR Solutions.

Brand 85

Brand Branding Employee Publicity 85

Steve Barrett on PR

MARCH 2, 2023

Creativity in advertising has declined in the aftermath of COVID-19, which many put down to a lack of in-person collaboration — but PR is faring better due to its agile heritage.

Creativity 107

Creativity Advertising Advertising Blogging 107

HMA Public Relations

FEBRUARY 28, 2023

After recently attending a promotion and pinning ceremony at the Arizona Air National Guard, Scott Hanson is sharing his experience and the meaning behind the event. Read more in this blog post.

Blogging 85

Blogging 85

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Publicity

Karen Freberg

FEBRUARY 26, 2023

You know you have been busy when you realize it’s been a while since you have written a blog post. That’s been me because I realized it’s been not only month, but several (!!) since I have written a blog post. OOPs. But that’s sometimes what happens in life! It’s been *that* busy for me for 2023. It’s been a good kind of busy – working on building up The Bird’s Nest, working with clients, mentoring students, meeting new contacts and establishing ke

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Conference Agency Resources Social Media 82

Agility PR Solutions

FEBRUARY 26, 2023

Millennials and Gen Z constitute almost two-thirds (64 percent) of business buyers, with Millennials making up more than half of all buyers—and these younger buyers are more demanding, engaging in more buying activities, and more willing to express their dissatisfaction with the buying process. New Forrester research determines that these changing behaviors, combined with continued […] The post Disruptive B2B buying behaviors call for reevaluating go-to-market strategies appeared first on

B2B 85

B2B Strategy Marketing Publicity 85

PR 20/20

MARCH 2, 2023

Do you need more blog subscribers? Of course, you do. Subscribers are loyal contacts that raised their hands, saying they want to read your content. They help gauge what the industry wants to read and determine if your content is getting readership ROI. Plus, since subscribers have already opted in, they serve as the contacts you can market to in different ways when new campaigns are activated.

Blogging 79

Blogging SEO Trade Shows Pinterest 79