Sat.Jul 16, 2022 - Fri.Jul 22, 2022

Things to Consider before Creating a Target Audience

Ronn Torossian

A business should have a plan in place on how to handle engagement with all types of audience. Deciding on who is responsible for engagement with the audience and how it is structured is very important for the overall strategy.

Pitch the Media Regulary

PR for Anyone

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Watch this week’s PR Tip here: Today I am challenging you to start pitching the media regularly.

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5 tips to attract the right candidates and build a compelling employer brand

PR Daily

Insight on employer branding in Ukraine amid war. Ukraine has experienced a 15-folddrop in all job vacancies at the beginning of the full-scale war. From three to five times more candidates apply to one.

Brand 130

PR Tips For Using HARO, Qwoted and ProfNet

ImPRessions - Crenshaw Communications

For PR teams, the most common way to secure media coverage involves announcements, data and proactive pitches. Yet there are always times when proactive pitching doesn’t work, or when announcements and data are relatively light.

How Startup Leadership Can Inspire the Team to Deliver Results and Become Great

Inspiring the team to do their best, break through barriers and achieve milestones is the core responsibility of the startup leadership. Inspiring people to do great requires installing confidence and the ability to learn from setbacks and failures.

11 email metrics that matter for your business in 2022

Agility PR Solutions

Email is without a doubt the most common form of digital marketing, with 62 percent of businesses using it to retain clients and customers. That’s not surprising given how versatile and accessible email can be.

More Trending

Big changes are coming to Google Analytics. Here’s what to do now.

PR Daily

The change goes into effect in 2023, but don’t wait. Google Analytics will officially transition to GA4 on July 1, 2023. This announcement signifies a monumental shift for marketers, as analytics are the foundation of how we measure and analyze our progress.

How Instagram’s algorithm works in 2022: a social media marketer’s guide

Awario

Social media platform's algorithms are the pain points of marketers all over the world. They change all the time, they are unpredictable, and we are dangerously dependent on them.

5 of the best ways to use PR for lead generation efforts

Agility PR Solutions

The benefits of public relations go beyond building brand awareness or reputation management. Today, marketers invest in PR for lead generation and conversions, not just to spread brand awareness.

Campaign Round Up – Our Favourite Recent PR and Social Media Campaigns

Prohibition

It’s that time again – we’re back with another campaign round-up! We’ve been keeping our eye out for some exciting, stand-out campaigns over the last couple of months, and have compiled a round-up of those that have caught both our, and the UK medias, attention. Gymshark’s ‘Deload’ Barber Shop.

Generating Leads with Facebook: A Guide for Businesses

In this Facebook guide for businesses, we’ll help you strategize with tips and techniques straight from our playbooks. We also let you in on the best practices for improving your lead gen campaigns, starting with a review of your performance metrics.

What consumers think of brands that spoke out on Roe v. Wade

PR Daily

And of the companies that stayed silent. In the last two months, almost every brand that does business in America has had to consider whether or not it would chime in on the question of abortion currently roiling the nation. Many brands did. Others chose to issue only internal statements.

How Instagram’s algorithm works in 2022: a social media marketer’s guide

Awario

Social media platform's algorithms are the pain points of marketers all over the world. They change all the time, they are unpredictable, and we are dangerously dependent on them.

4 tips for increasing the efficiency of your PR business

Agility PR Solutions

Public relations can often prove to be one of the most important aspects of running a brand in the modern era.

Brand 90

Prowly #PRChat with Ali Sheik, Director of PR at Reachology

Prowly

If you’ve been following Prowly #PRChat, you know know that we feature an incredible range of voices and perspectives and this time our lineup gets even more impressive with the addition of Ali Sheik, Director of PR at Reachology and all-around expert on PR, media relations and event organization.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

3 tips for quick, catchy and correct stories

PR Daily

Tired of wasting time on content that falls flat? Here are three ways to punch up your press releases, posts and stories so they reach new heights — and score more readers. Good writing still matters, especially for PR pros. According to the latest HarrisX/Ragan survey , it’s actually the No.

3 Green Flags Solo PR Pros Should Seek Out in a Client

Solo PR Pro

In solo PR and business owner circles, we talk a lot about red flags to keep an eye out for when prospecting, onboarding and working with new clients. .

3 tips for getting your articles in front of as many people as possible

Agility PR Solutions

Getting your articles in front of as many people as possible sounds a lot easier than it actually is, especially when you take into account the people that you want to get it in front of is a select market that will find it interesting—and will actively respond to the information that you have included […].

How to Pitch Tech PR with Kayla Perkins, 5W PR

The TypeBar

On this month’s profile, we are talking with Kayla Perkins at 5W PR. She’s an Associate Vice President within 5W’s technology practice with over seven years of experience managing communications programs for tech companies.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Brian Fanzo shares NFT tips ahead of Ragan conference

PR Daily

How to take advantage of this moment for NFTs. No doubt about it: Web3 hype has fizzled and NFT is tanking. But the crypto crash doesn’t mean activations are DOA.

CES 2023: PR Facts That Every Vehicle Technology & Mobility Supplier Should Know

Bianchi Biz Blog

CES 2023 will be one of the most competitive trade shows we’ve seen in our 30 years of doing business-to-business public relations. This hyper-competition will hold true for both journalists and exhibitors alike.

New PR billing rates/utilization survey reports continuation in increasing rates

Agility PR Solutions

Newly released research from Gould+Partners, the M&A advisory firm specializing in the PR industry, reveals that best in class North American PR agencies again increased their hourly rates in 2021 over averages of all firms from 2020.

Is Smaller Better? Five Benefits of Working with Micro Influencers

Prohibition

Influencer marketing is a very powerful strategy and a great way for brands to connect with their target audiences in a unique way.

B2C 79

Measuring the Impact of PR: A Roadmap to True Value

Measuring the true impact of Comms is a daunting enough task. And without the right measurement program, PR risks losing ownership of its own success. In this new whitepaper from measurement expert Neil Morrison, you'll learn five tips to help move beyond vanity metrics.

‘A threat to the whole world’: CEO of Ukrainian PR firm fights on the front lines

PR Daily

From the Battle of Kharkiv to managing communications for the Territorial Defense Forces of Kyiv, Volodymyr Dehtyarov is fighting for his country. This Q&A with Volodymyr Dehtyarov , CEO of Newsfront Communications in Ukraine, has been lightly edited.

How To Set Goals That Align With Your Marketing and Sales Funnel

PR 20/20

F or many, goal setting happens at year-end, as the holiday season approaches when your thoughts are consumed with to-do lists and last-minute shopping. However, evaluating performance and setting accurate goals isn’t something that has to wait until the end of the year.

High-value consumers now expect advanced video communications

Agility PR Solutions

New research from next-generation video platform Idomoo examines how consumers prefer to receive communications from brands. Among the top takeaways was the desire for video, with 62 percent of respondents saying they want more video from brands.

Perception Vs. Reality. The Ultimate Conflict. GOAL: Align Perception With Reality.

Reputation Us

An optical illusion that tricks your brain into thinking circular patterns are rotating, even when they are not, illustrates the difference between perception and reality. Seeing may be believing;” but is it true? Our senses give us perception—as edited by the brain.

Spreading the Good News: Four Best Practices for Construction Projects

The I-5 High Occupancy Vehicle Improvement Project upgraded a 3-mile segment of the I-5 traversing Santa Ana and Orange, CA. Hill developed a public awareness and community outreach plan in collaboration with key stakeholders, organizations, communities,

Choosing UCG over influencers and the quarter shows off a design trend

PR Daily

Plus: An office time suck. The things you loved in the ‘90s are suddenly cool again. We’re talking claw clips, tie-dye, Trolls, and, of course, American Girl dolls. .

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How do you do media monitoring?

NewsWhip

Media monitoring used to be low on the priority list for many organizations. But since the digital tsunami that has taken over society began some 20 years ago, brands have had to adapt and become much more cognizant of how they’re viewed and talked about on the web.

AI’s next mission: Fighting climate change—but leaders face obstacles to achieving impact

Agility PR Solutions

As the battle against climate change becomes more dire, efforts to achieve net-zero emissions by 2050 will be essential, as will efforts to prepare for the consequences of climate change and to minimize the resulting harm.