Sat.Jul 14, 2018 - Fri.Jul 20, 2018

When A Founder Does PR Damage

ImPRessions - Crenshaw Communications

For a fast-growing startup, a dynamic founder can be a huge PR asset. A charismatic entrepreneur serves as the face of his brand, its best media spokesperson, and the embodiment of its values.

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We’re not listening. We do not care.

PR Warrior

We are the # 1 {INSERT SECTOR} agency. We are the {INSERT SECTOR} leader. We are global thought leaders in {INSERT SECTOR}. We are a leading award-winning {INSERT SECTOR} agency. We are Australia’s top {INSERT SECTOR HERE} business. We are the Australia’s leading {INSERT SECTOR} company.

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If You’re a Modern Communicator, Then You THINK AHEAD

PR Expanded

I know a lot of professionals who are storytellers. But, here’s a little profile test to see if you’re a modern communicator who shares stories that resonate and create impact with your audiences.

Want to Reach a Journalist with Your Pitch? Make Sure You Are Reading/Watching Them First

Business Wire

Seven journalists from the greater Seattle area recently shared a bevy of tips and insights about how they work, how they like to be pitched, and what drives them crazy.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

How to Boost B2B Lead Generation with Instagram Stories

B2B PR Sense

Quick question: Is Instagram a resource for B2B lead generation? Whaaat? At first glance, the two seem like natural bedfellows. On one side, we have the cool, sexy social network that is all about visual experiences.

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More Trending

PR Guide to Stellar Briefing Books

ImPRessions - Crenshaw Communications

The practice of public relations is seen as a creative one, but it often depends on meticulous preparation. The PR briefing book is no exception; it’s a simple tool, yet a critical asset for a brand spokesperson to prepare for media interviews.

Developing A PR Campaign For International Hotels

Ronn Torossian

Having a strong PR strategy is crucial within the hotel industry. Hotels are all about experience, and customers want to know that they can trust the company that’s going to be looking after them – whether it’s for a night or two weeks of vacation fun.

Hotels 152

The Changing Face of Public Relations in Government; Off Script #30: Merritt Allen of Vox Optima

Sword and the Script

She says she worked in radio long before earning a commission, but the Navy saw fit to assign her as a weapons officer.

As Papa John’s founder re-emerges, chain’s PR firm fires back

PR Daily

The hits keep on coming for those connected to Papa John’s recent crisis.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Your audience is telling you what content they want. Are you listening?

ReimaginePR

If you have a good social media process, you probably regularly (hopefully daily!) check out what customers post about you on your sites. You may know what they like and don’t like, and if you’ve thought about it, you may also have solid processes in place in order to counteract any negative (and potentially viral) comments. But what about the things that your customers talk about when they’re not on your sites? What are they looking at and what are they saying?

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The Importance of Networking Outside the Office

PRSay

The most important thing I do in my business is pay very close attention whenever I speak with a Media Relations Master. They come in many packages, each with his or her own personality and background. But I’ve come to notice certain things they all tend to say.

Media relations mentoring—6 common pitching errors to avoid

Agility PR Solutions

We’ll be offering tons of great pitching advice during our journalist panel on July 25. Registration is free. Sign up now! Pitching stories is one of the essential skills of a PR professional. Yet it is surprising how many PR people neglect the basics of how to pitch what to whom.

4 tips for better proofreading

PR Daily

To err is human. However, leaving typos, poor grammar, inconsistent information and glaring mistakes in your text is more than embarrassing. It erodes credibility.

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The Best Practices for LinkedIn: How to Fire Up Your Strategy

B2B PR Sense

When did you take a long, hard look at your LinkedIn strategy? If you're losing momentum and your strategy is lagging behind your competitors, it's time to look under the hood. Staying on top of the latest best practices for LinkedIn will rejuvenate your strategy -- and ensure it's firing on all cylinders. LinkedIn constantly improves its offerings, becoming a hub for creative and professional networking.

Tips for Advancing Your Career in PR

Critical Mention

Advancing in the PR industry can seem daunting. But not to worry–we’re here to help! We have insider knowledge on how to successfully change your habits to emulate practices of highly successful PR pros, helping you make noticeable impact in your company and move your career ahead.

Five things all companies can learn from the Papa John’s PR fiasco

Agility PR Solutions

The PR crisis that Papa John’s is currently facing due to racially insensitive comments by its founder, former CEO and now former board chair, underscores the potential risk of putting all of your marketing eggs in one basket.

6 types of PR pros based on Starbucks drinks

PR Daily

Communications is a career that requires long days and an ability to manage multiple tasks—and stress. Because of this, caffeine is often in order.

How to get more PR budget: Making the case to your CFO

Muck Rack

How to get more PR budget: Making the case to your CFO

How To 159

Navigating the “political” in digital advertising

Media Bullseye

Facebook’s new political labeling rules are catching some unexpected fish in its net.

How community relations can outpace even your best media hit

Agility PR Solutions

If the early-in-my-PR-career me were looking at the current me writing this article, he would either be laughing or looking at me incredulously. In the earliest days of my career, I was a media placement machine. Getting a client placed was as simple a proposition as dunking cookies into milk.

Announcing PR Daily’s 2018 Media Relations Awards finalists

PR Daily

In today’s rapidly changing media industry landscape, communicators have to adjust and adapt on the run. Those who innovate stand out. We searched for the most talented and creative campaigns across a variety of industries. More than 110 organizations shared their success with us.

Copywriting Mistakes That Will Hurt Your PR Campaign

Critical Mention

As a PR pro, one of the most important tools in getting your message across is your copy. You’re in business to provide value and build a relationship with your target audience–and copywriting errors can make this challenging.

Open Memo to Mark Zuckerberg - It’s Okay To Call Out Nazis

The Stalwart Blog

Amidst other news of the week, this little story about how Facebook Founder and CEO Mark Zuckerberg inserted a ginormous foot in his mouth got pushed aside.

Common misconceptions in PR that need addressing now

Agility PR Solutions

Like any industry, digital PR is full of misconceptions, rumours and differing opinions. However, as digital PR also has to dip its toes in the ever-changing SEO world too, these misconceptions are more frequent and greater in number.

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7 PR wins for the first half of 2018

PR Daily

With the year halfway over, we at Ragan decided to take stock of PR winners and losers over the last six months. The winners reaped a harvest of publicity for causes that ranged from World Cup soccer to gay and lesbian tourism in Las Vegas. ( As for the PR blunders, check out our other story.).

My First Impression of Public Relations vs. The Reality

HMA Public Relations

As a freshman, my first mass communications and APR classes were a complete shock. Media channels are not what you flip through on your television, research […]. The post My First Impression of Public Relations vs. The Reality appeared first on HMA Public Relations.

What’s PR’s Role In The Media Interview?

ImPRessions - Crenshaw Communications

Should a PR person participate in client media interviews? Most would say yes, but that participation is usually limited.

Media mentoring—who really decides on coverage in newsrooms?

Agility PR Solutions

Who really decides which stories receive play in the media? Technically, executive producers (broadcast) and editors-in-chief (print and online) reserve final judgement. Realistically and more complex, anyone with authority in a newsroom can accept or kill a pitch at any time. “It’s

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How Facebook reviews can deliver big wins

PR Daily

Facebook’s algorithm for displaying reviews can irk even the most savvy communicator. Your business can have an impressive 4.3-star overall rating, yet at the top of the home page, Facebook’s algorithm displays two one-star reviews.

“Stand for something or stand for nothing”: How brands are taking on being socially conscious

NewsWhip

The role of the brand has evolved. We talked to Edelman, Reebok, Unilever, and Aetna about being socially conscious. In the past, brands were simply selling their products to consumers. The relationship was mostly impersonal, unlike today, where social media puts consumers directly in contact with brands. Nowadays, social media users expect their favorite brands […].

Making Inbound PR Happen – Webinar by Iliyana Stareva From HubSpot

Prowly

What is inbound PR and how can it help your message reach the media and direct audiences? How to create a newsroom that drives leads?

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Latest profitability report shows PR rebounding from 5-year slip  

Agility PR Solutions

PR agency profitability numbers reveal a steady rebound from last year’s rate, signifying an upturn in industry growth after a few years of diminished results.