Sat.Dec 05, 2015 - Fri.Dec 11, 2015

How PRTech Can Pump Up Your 2016 PR Planning


If you’re anything like us, you’re likely steeped in planning madness as the final weeks of 2015 come to a red and green infested close. In the midst of crafting strategies, brainstorming campaigns, and ideating stories, be sure to check out our recently refreshed PRTech Ecosystem.

3 Press Release Headline Examples That Put People to Sleep


Look, man, if writing press release headlines was easy, everyone would do it. It takes effort to get a reader’s attention, pique their curiosity and get them to click your headline to read your press release.

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CUNY Meetup Showcases Journalism Startups

Flack's Revenge

If you work in PR, it is good to keep an eye on the world of media innovation. You don’t want to be the last to hear about the up and comers – e.g. the next BuzzFeed or Vice.

Why Your Writing Sucks: Business Writing Skills for the Digital Age [Book Review]


When it comes to writing, lawyers are notoriously loquacious. Just ask Kate Erickson , a former lawyer turned human resources professional. Lawyers are the first to admit their writing is ridiculously wordy,” Kate told me in a phone conversation. “If

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

7 #PR Lessons in 2015

PR Expanded

Can you believe it’s December and 2015 is coming to a close? Rather than share my New Year’s resolutions or point out the latest trends in PR for 2016, I’ve decided to share my thoughts about some important lessons this past year.

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Pitching Media in the Digital Age With Jessica Wohl, Food & Beverage Reporter, Ad Age


[By Alex Hoag]. Recently our Chicago team invited Jessica Wohl , Food and Restaurant Reporter at Advertising Age , into its offices for a Lunch and Learn with the media team. Jessica shared her career path that led to her role at Ad Age, a publication focused on the marketing and media community.

What You Really Have to Prove

Ronn Torossian

Running a business does not have to be rocket surgery. With all the self-help books out there – all the “secrets” and “tips” and all the noise from “experts” explaining what to do, it can be easy to get lost in this very simple fact: it’s really not that complicated. Sure, it can be “hard” or “expensive” or “stressful” … but it’s not that difficult. Because, when it comes down to brass tacks, there is really only one thing … READ MORE ».

How to Fill Your Slow-Moving PR Pipeline Pitching Vertical Markets

Rock the Status Quo

(Photo Credit: Deposit Photos, Canva). I have a local bank client that just started working with me in September. In Arizona, most business publications run their finance issues in November and December; therefore, I expected a frenzy of pitching immediately, followed by a lull. That dreaded lull.

Free Tip Sheet! How to Score Coverage By Pitching on Social


We want to let you in on a PR secret: social media posts can produce major publicity for your brand. But how can you ensure success if reporters are still getting on the social media bandwagon? You must take time to build rapport.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

PR pros read journalists’ ‘mean tweets’

PR Daily

The symbiotic relationship between journalists and PR pros has been one of the industry’s oldest discussions. Both parties need something from the other, and both have their (justified and unjustified) gripes with the other.

Aspirations of a PR Agency

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Minus the pomp and circumstance, I joined our U.S. GM Steve Burkhart in delivering the State of the Agency to our U.S. staff this week.

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Optimizing Your Content in the New SEO Environment


[By Aaron Broverman]. The days of loading your press releases and other PR materials with keywords and backlinks so they rise to the top of Google search results are over.

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How Niche Social Media Platforms Like Quora Can Be Valuable for PR


A few months back, President Obama used question-and-answer site Quora to answer some topical questions about Iran (at the time he was trying to build support for his Iran Nuclear Deal). I read about his Quora post on VentureBeat , one of over 7,800 press mentions of his answer on the site.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

23 words and phrases with odd plural forms

PR Daily

The rules of English spelling make no sense. Writers and editors see it daily. I recently had to check the spelling of “prerogative” because it couldn’t possibly be spelled “prerogative” (it is). One area of spelling that is particularly challenging: finding correct plural forms.

7 Superior Podcasts for Super Listeners Eyeing the Big Picture

Sword and the Script

by Frank Strong. Podcasting as a medium has ebbed and flowed for the last several years. It hasn’t exploded like some have said, but it’s certainly captured a respectable share of the market. Some 17% of Americans listen to podcasts monthly according to Statista.

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The Citizen Analyst Manifesto, Part 5: Seek truth in your data

Shift Communications

In this series, we explore what it means to be a citizen analyst, what values you stand for, and what qualities in the world you adamantly must oppose. Seek truth in your data, yet not hold it too high. When we talk about data, we’re talking about truth.

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The ABC’s of Content: Q&A With Gini Dietrich


This week I sat down with Gini Dietrich, founder and CEO of Arment Dietrich to discuss content. And since it ’ s 2015, that sit down was a series of hilarious emails. Gini knows content, but more importantly she ’ s approachable.

Twitter users flood ‘AskLaneBryant’ hashtag with criticism, snark

PR Daily

Lane Bryant’s request for a conversation ended in a deluge of feedback, much of it negative. On Tuesday, the retail company’s chief marketing officer, Brian Beitler, hosted an hour-long Twitter chat and asked users to tweet questions under the hashtag #AskLane Bryant.

Pure Marketing Genius: The Force Behind Star Wars

The Stalwart Blog

Like a boxer saving their hardest punch for the 12th round, the marketing world has reserved its best for last in 2015. Next week, the Star Wars franchise returns with the highly anticipated Star Wars: The Force Awakens.

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2016: The Year of the (Marketing) Monkey

Shift Communications

PR and Marketing finds itself living “in interesting times.” 2015 found brands reevaluating their agency relationships in an unprecedented way , turning over partners looking for a better mix of nimble, efficient and integrated. That last part is the most interesting to me.

How Disney, Google & Snapchat Are Changing The Game For Native Ads


Forget placing your content in-stream as a native ad, Disney has partnered with Google to place ads inside its applications.

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5 terrible LinkedIn habits—and why and how you should break them

PR Daily

LinkedIn is a prime platform for gaining professional insights and career advice and, of course, for networking. As many good ways as there are to connect via LinkedIn, there are probably twice as many bad ones. Here are five common LinkedIn faux pas that the overly eager commit: 1.

Say 'Hello' to Adele's Masterful Media Domination


Adele has returned to the music scene with authority. After a record-breaking debut week, her record 25 became the first LP ever to sell over 1 million copies in back-to-back weeks. In the first two weeks, she sold 4.49

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What PR Pros Can Learn from Powerful Female TV Characters

Shift Communications

As a PR expert, you likely find professional inspiration in many different places. For instance, you may feel inspired after sitting down with the CEO of your company. Or perhaps you hear about a really outstanding, creative campaign that inspires you to be more ballsy in your PR approach.

3 Things You Need to Know About Brand Journalism


Consumers have started to tune out brand messages. But don’t fret, there’s a way to break through, gain back their attention and make your brand be heard: brand journalism. In fact, 78 percent of CMOs estimate that future marketing and communication will rely on this customized content approach.

6 companies that kill it on Instagram

PR Daily

Instagram is one of the fastest-growing social networks; 400 million members share 80 million pieces of visual content daily. It's the network that gets the highest engagement per post at more than 4 percent, whereas Facebook and Twitter achieve less than 1 percent.

Contrast, a Poor Man’s Failure in PR Storytelling

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Look at the construction of any major feature story in Fortune, Bloomberg Businessweek, The Atlantic, Wired, take your pick. What element is likely to underscore the narrative?

Making the Shift: A Campaign Veteran Finds a New Home in B2B Tech

Shift Communications

Coming to SHIFT from a campaign background, I was excited to see which tricks and tools of the trade I had picked up over years of campaigning would be effective in the world of B2B.

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4 Important Years in Copyright Law History


Sharing (content) is caring… that is if you and your team are complying with copyright laws. But when was the last time you sat your team down for training? Each week, people share content with a minimum of 11 people in their network. At first glance, that number doesn’t impress.

5 questions to ask about color in your messages

PR Daily

This week, Pantone named Marsala — “a naturally robust and earthy wine red” — as its official color of the year for 2015. Last month, the Color Marketing Group revealed the four colors researchers forecast will be popular in 2016 and beyond.

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The Dos and Don’ts of a Social Media Automation Strategy

Waxing UnLyrical

Guest Post by Vasudha Veeranna. A staggering 74 percent of Internet-using adults are active on at least one social networking website. And with more than 3 billion users online , that amounts to almost 2 billion social network users.