Ronn Torossian
AUGUST 4, 2014
'Spoiler alert! What you are about to read may not answer all of your questions about effective entertainment PR , but it will tackle one of the most pressing challenges entertainment marketing professionals are having to address [.]. The post Is the Big Screen Finally Feeling the Competition? appeared first on Ronn Torossian 5WPR CEO Blog - 5W Public Relations PR Agency.
Deirdre Breakenridge
AUGUST 7, 2014
'A Guest Post By Drew Slater. It seems more and more businesses are trying to figure out Gen Y aka Millennials these days. First off…what is a Millennial? Some countries define the generation as anyone born from 1980 to the early 2000s; however, in the U.S. and the U.K. it is defined as anyone born from 1980 to the early 1990s – we’ll go with that one.
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Melissa Agnes
AUGUST 6, 2014
'Recently, Eric Chandler and I wrote a blog post called “Social Media Crisis” and Other Buzzwords that Need to Go. Buzzwords tend to lose their meaning due to overuse, therefore becoming less effective. Then we have jargon. Jargon (pronounced with my French accent), is defined as “special words or expressions that are used by a particular profession or group and are difficult for others to understand, i.e. legal jargon.” When I talk, train and write about crisis communications, I alw
Reputation Us
AUGUST 5, 2014
'The following blog is a guest post from Digital Content Strategist Lis Thomas. I know what you’re thinking. For businesses, talking about organic growth on social media is like setting the goal of doubling your business’ sales based on one print ad, and thinking that plan will work. After all, your product and/or service is […] The post Four Ways to Grow Your Company’s Social Media Audience Organically appeared first on LTPR.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Ronn Torossian
AUGUST 7, 2014
'In report after report, describing the recent issues GM has been working through, the word “debacle” has come up again and again. While most may not be able to precisely describe that term, the term carries with it an ominous “implied meaning” that Ronn Torossian says , is in many ways, [.]. The post GM Fighting Back Against “debacle” Claims appeared first on Ronn Torossian 5WPR CEO Blog - 5W Public Relations PR Agency.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Melissa Agnes
AUGUST 7, 2014
'Post by Karen Freberg. I had a chance to be on Melissa’s podcast a few weeks ago to talk about some of the trends and challenges professors who are teaching crisis communications are facing today. Teaching a crisis class is not only an exciting opportunity for any professor to have (especially this one), it can be daunting to some as well. Why do I say this?
Public Relations Sydney
AUGUST 4, 2014
'It is important that every public relations agency, or department, has a variety of monitoring tactics in place to ensure that they are able to measure the success of their public relations strategy. Unfortunately, the effectiveness of public relations tactics often cannot be measured empirically and as a result, many public relations practitioners fail to effectively monitor and evaluate the implementation of their tactics.
PR Conversations
AUGUST 7, 2014
'Things ain’t what they used to be; the end of the beginning around wearable technologies and the device jumps PR practitioners are about to encounter. Op-Ed by Catherine Arrow. In kicking off this post, I was sorely tempted to indulge in a Buzzfeed -style headline, complete with obligatory quirky picture—probably JIBO , the world’s first family robot.
Waxing UnLyrical
AUGUST 6, 2014
'I’m hanging out in a local mall writing this while my wife has a session with her acupuncturist a couple of miles away. I’m fascinated as I sit here watching folks mosey by with no apparent purpose other than to mosey. “How do they do that?”. Image: Alan via Flickr, CC 2.0. I’m also reminded of a somewhat terrifying, ultimately rewarding, experience I had as a college sophomore.
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Melissa Agnes
AUGUST 4, 2014
'When asked how they determine whether or not a negative comment or post is worth paying attention to (in other words, can it potentially escalate into a crisis), most organizations will respond “we look at the influence of the individual or company responsible for the post” But what does this really mean? In most cases, it means they look to see how many followers, fans and the klout score of the person or organization responsible.
PR 20/20
AUGUST 7, 2014
'Behind any great piece of content is a strategic content team. Whether you regroup monthly, quarterly or weekly to crowdsource ideas, a solid content brainstorming session can fuel big blogging wins.
David PR Group
AUGUST 4, 2014
'As I have told my stunned teenage children, we only had four television channels when I was a kid. Back in the day (and by this I mean before anyone ever said “back in the day”), before cable television, before the Internet, and way-before a full-season of House of Cards dropped in one day, we had four TV options: the local affiliate stations for ABC, CBS, NBC and PBS.
Waxing UnLyrical
AUGUST 4, 2014
'In today’s high tech environment, digital business practices are becoming steadily more commonplace. From automation to online networking to analytics, digital technology is quickly becoming an indispensable asset. This week’s roundup features seven posts from around the web that focus on digital business. Image: Trey Ratcliff via Flickr, CC 2.0. 1.
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Melissa Agnes
AUGUST 4, 2014
'Union Street Guest House, a hotel in Hudson, New York, is being slammed for a policy they put in place in order to prohibit wedding parties from posting negative online reviews about them. The policy, located on their website, stated that newlywed couples would be fined “$500 for any negative review posted on the internet after their special day” ( read more here ).
Mora Communications
AUGUST 4, 2014
'Doesn’t sound quite legal, does it? Does it work? First, let’s back up and review what it is. In the social media and blogging worlds newsjacking is when you insert your ideas, product, or service into a news story in.
PR Breakfast Club
AUGUST 3, 2014
'Since before I can remember, I have been a fan of history. So it should come as no surprise that I learned my first lessons about public relations and reputation management from my U.S. history textbooks, and more specifically, from our former presidents. Even though some of these leaders lived long before the days of Twitter and iPhones, they still had recommendations that can be applied to brands and individuals in the 21 st century.
Flatiron Communications
AUGUST 4, 2014
'The hits keep coming, but not the media hits clients crave. Rather, today has surfaced a trio of PR faux pas’s that will surely leave those who’ve toiled in the business for any length of time scratching their heads. The first offense involves a thin-skinned upstate New York hotel, built by the Vanderbilts and Rockefellers mind you, which thought that it could manage guests’ opinions about their stay.
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
Melissa Agnes
AUGUST 3, 2014
'Welcome to episode #009 of The Crisis Intelligence Podcast, with Melissa Agnes and Mike McKenna. When it comes to emergency evacuation planning, what risks need to be identified and what should you actually plan for? Should every organization, even those with less catastrophic risk, include an evacuation and re-entry plan within their crisis management plan?
Mora Communications
AUGUST 8, 2014
'In my last PR blog, I reviewed how companies and individuals are jumping on breaking news stories via social media as a way to interject their brands into the news. That can work, but it can also be a very.
PR Breakfast Club
AUGUST 6, 2014
'In case you missed it … It seems G+ is getting further stripped down with the spin-off of the photo side of things (which of course makes it more competitive with Flickr – Yahoo’s (who?) photo service). Some are taking it as “another sign that Google is planning to break down Google+.” Who knows, and in the long run, assuming no services on killed on the spot, does it really matter?
Sword and the Script
AUGUST 5, 2014
'by Frank Strong. There’s an old saying in advertising that half of the budget is wasted, but marketers don’t know which half. Today, there are enough analytical tools today to avoid wasting half of the marketing spend. The demand for measuring effectiveness in marketing is on the rise too, according to an eMarketer report titled, Execs to Marketers: Show Me the Metrics.
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
Melissa Agnes
AUGUST 5, 2014
'Every semester, I give a guest lecture to Eric Chandler’s NYU PR & SM Continuing Education Course. Eric has designed the course to provide his students with practical learning. At the start of the semester, the students are provided with a client (an existing organization) who is looking to launch a PR campaign on social media to promote their product or brand.
Mark My Words
AUGUST 6, 2014
'They said it would be over by Christmas. But its horror was prolonged for four years, devouring a generation in suffering and slaughter. Anyway, I decided that today, on such a glorious summer day, I would make time for quiet reflection. Most of us spend too much time on what is urgent and not enough time on what is important. This short blog is my priority, fuelled by a desire to mull and consider as the world re-absorbs the magnitude of the outbreak of World War One.
Bad Pitch Blog
AUGUST 7, 2014
'We just paid homage to Ernest Hemingway for his support of simple, clear and effective writing. Add George Carlin to the list of talented individuals reminding us to write tight. The infamously expletive-wielding Carlin could be the NSFW poster child. So does that make him the worst possible role model in this situation? Before you decide, consider the phrase he invented. soft language.
Flatiron Communications
AUGUST 2, 2014
'In my last post , I talked about the recent Online News Association and Twitter-co-hosted meetup that explored the issue of verifying news and images that spread unchecked via social media. The topic, and the tools/techniques showcased, were put to the test the very next day with the downing of a Malaysian airline by Russian-backed separatists in eastern Ukraine.
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Melissa Agnes
AUGUST 8, 2014
'Welcome to this week’s #CrisisRoundup! Below you’ll find our roundup of some really great articles that we’ve come across this week, as well as a roundup of what was published to The Crisis Intelligence Blog and Podcast this week. Feel free to share your roundup with us by using the hashtag #CrisisRoundup! From The Crisis Intelligence Blog.
Mark My Words
AUGUST 6, 2014
'Two hours that could change Scotland in a big TV debate. It’s big stuff. But as I settled down to watch Tuesday’s referendum TV showdown, I was slightly apprehensive. Would it be the much hyped game changer? Could it really be that good? Did someone mention Don King? This time it’s Alex Salmond versus Alistair Darling – independence versus the Union.
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