Sat.Aug 02, 2014 - Fri.Aug 08, 2014

Is the Big Screen Finally Feeling the Competition?

Ronn Torossian

Spoiler alert! What you are about to read may not answer all of your questions about effective entertainment PR , but it will tackle one of the most pressing challenges entertainment marketing professionals are having to address [.]. The post Is the Big Screen Finally Feeling the Competition?

Guest Blog Post: What Does Being a Millennial Really Mean?

PR Expanded

A Guest Post By Drew Slater. It seems more and more businesses are trying to figure out Gen Y aka Millennials these days. First off…what is a Millennial? Some countries define the generation as anyone born from 1980 to the early 2000s; however, in the U.S. and the U.K.

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Making The Case for Excluding Jargon From Crisis Communication

Melissa Agnes

Recently, Eric Chandler and I wrote a blog post called “Social Media Crisis” and Other Buzzwords that Need to Go. Buzzwords tend to lose their meaning due to overuse, therefore becoming less effective. Then we have jargon.

Four Ways to Grow Your Company’s Social Media Audience Organically

Reputation Us

The following blog is a guest post from Digital Content Strategist Lis Thomas. I know what you’re thinking. For businesses, talking about organic growth on social media is like setting the goal of doubling your business’ sales based on one print ad, and thinking that plan will work.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

GM Fighting Back Against “debacle” Claims

Ronn Torossian

In report after report, describing the recent issues GM has been working through, the word “debacle” has come up again and again. While most may not be able to precisely describe that term, the term carries with it an ominous “implied meaning” that Ronn Torossian says , is in many ways, [.].

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Teaching Crisis Communication: Embracing the Research to Practice Model

Melissa Agnes

Post by Karen Freberg. I had a chance to be on Melissa’s podcast a few weeks ago to talk about some of the trends and challenges professors who are teaching crisis communications are facing today.

6 Quotes to Remember From #C2Miami

Waxing UnLyrical

2014 is clearly my year to be in Florida. A couple of months ago I was in Key West, keynoting the PRSA Counselors’ Academy Spring Conference.

Monitoring and evaluation: An essential part of a public relations strategy

Public Relations Sydney

It is important that every public relations agency, or department, has a variety of monitoring tactics in place to ensure that they are able to measure the success of their public relations strategy.

Make the Most of Your Content Brainstorm (Beyond the Basics)

PR 20/20

Behind any great piece of content is a strategic content team. Whether you regroup monthly, quarterly or weekly to crowdsource ideas, a solid content brainstorming session can fuel big blogging wins. Content

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Determining Influence: Don’t Rely Solely on Number of Followers

Melissa Agnes

When asked how they determine whether or not a negative comment or post is worth paying attention to (in other words, can it potentially escalate into a crisis), most organizations will respond “we look at the influence of the individual or company responsible for the post” But what does this really mean?

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Monday Roundup: Digital Business

Waxing UnLyrical

In today’s high tech environment, digital business practices are becoming steadily more commonplace. From automation to online networking to analytics, digital technology is quickly becoming an indispensable asset.

Why public relations must wake up to wearables

PR Conversations

Things ain’t what they used to be; the end of the beginning around wearable technologies and the device jumps PR practitioners are about to encounter. Op-Ed by Catherine Arrow.

Shocking Stories From The PR Trenches

Flatiron Communications

The hits keep coming, but not the media hits clients crave. Rather, today has surfaced a trio of PR faux pas’s that will surely leave those who’ve toiled in the business for any length of time scratching their heads.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Hotel Fines Newlyweds $500 For Negative Reviews – What Were They Thinking?

Melissa Agnes

Union Street Guest House, a hotel in Hudson, New York, is being slammed for a policy they put in place in order to prohibit wedding parties from posting negative online reviews about them.

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It’s About “Time”

Waxing UnLyrical

I’m hanging out in a local mall writing this while my wife has a session with her acupuncturist a couple of miles away. I’m fascinated as I sit here watching folks mosey by with no apparent purpose other than to mosey. How do they do that?”. Image: Alan via Flickr, CC 2.0. I’m also reminded of a somewhat terrifying, ultimately rewarding, experience I had as a college sophomore.

“Only the dead have seen the end of war…”

Mark My Words

They said it would be over by Christmas. But its horror was prolonged for four years, devouring a generation in suffering and slaughter. Anyway, I decided that today, on such a glorious summer day, I would make time for quiet reflection. Most of us spend too much time on what is urgent and not enough time on what is important. This short blog is my priority, fuelled by a desire to mull and consider as the world re-absorbs the magnitude of the outbreak of World War One.

Newsjacking: Avoiding the PR Pitfalls

Mora Communications

Doesn’t sound quite legal, does it? Does it work? First, let’s back up and review what it is. In the social media and blogging worlds newsjacking is when you insert your ideas, product, or service into a news story in. Read More › PR Media Media Relations news news story newsjacking pitching the media Public Relations top pr firm los angeles

Every Marketing and PR Campaign Needs a Risk Assessment

Melissa Agnes

Every semester, I give a guest lecture to Eric Chandler’s NYU PR & SM Continuing Education Course. Eric has designed the course to provide his students with practical learning.

What U.S. Presidents Have Taught us about PR and Reputation Management

PR Breakfast Club

Since before I can remember, I have been a fan of history. So it should come as no surprise that I learned my first lessons about public relations and reputation management from my U.S. history textbooks, and more specifically, from our former presidents. Even though some of these leaders lived long before the days of Twitter and iPhones, they still had recommendations that can be applied to brands and individuals in the 21 st century.

You can’t make it up: Charlie the Steer found on an island

Maine PR Maven

I didn’t know whether to use the headline “You can’t make it up,” or “Only in Maine,” but this story fits both categories. Town & Country Foods in Greene, Maine, had a big plastic steer in its front yard. You know, a steer…or more commonly known as a cow to those of us who aren’t […]. Maine


A Subtler PR Approach to Newsjacking

Mora Communications

In my last PR blog, I reviewed how companies and individuals are jumping on breaking news stories via social media as a way to interject their brands into the news. That can work, but it can also be a very. Read More › Uncategorized how to newsjack los angeles public relations Media Media Relations newsjacking pitching the media PR pr blog PR Campaign pr tips top pr blog top pr firm los angeles

TCIP #009 – Emergency Evacuation and Re-Entry Planning with Mike McKenna

Melissa Agnes

Welcome to episode #009 of The Crisis Intelligence Podcast, with Melissa Agnes and Mike McKenna. When it comes to emergency evacuation planning, what risks need to be identified and what should you actually plan for? Should every organization, even those with less catastrophic risk, include an evacuation and re-entry plan within their crisis management plan? Mike McKenna, Founder and President of Team Solutions, specializes in Search & Rescue Response and Emergency Evacuation.

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Changing the PR Channel

David PR Group

As I have told my stunned teenage children, we only had four television channels when I was a kid. Back in the day (and by this I mean before anyone ever said “back in the day”), before cable television, before the Internet, and way-before a full-season of House of Cards dropped in one day, we had four TV options: the local affiliate stations for ABC, CBS, NBC and PBS.

Israel Ups Its Social Narrative On Gaza

Flatiron Communications

In my last post , I talked about the recent Online News Association and Twitter-co-hosted meetup that explored the issue of verifying news and images that spread unchecked via social media.

PRBC Bites: G+ in the Grave, Agency Provides Warranty on Former Employees, and {Censored}

PR Breakfast Club

In case you missed it … It seems G+ is getting further stripped down with the spin-off of the photo side of things (which of course makes it more competitive with Flickr – Yahoo’s (who?) photo service). Some are taking it as “another sign that Google is planning to break down Google+.” ” Who knows, and in the long run, assuming no services on killed on the spot, does it really matter?

Weekly Roundup of Awesome Links: Week of August 4, 2014

Melissa Agnes

Welcome to this week’s #CrisisRoundup! Below you’ll find our roundup of some really great articles that we’ve come across this week, as well as a roundup of what was published to The Crisis Intelligence Blog and Podcast this week. Feel free to share your roundup with us by using the hashtag #CrisisRoundup! From The Crisis Intelligence Blog. Determining Influence: Don’t Rely Solely on Number of Followers. Hotel Fines Newlyweds $500 For Negative Reviews – What Were They Thinking?

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Scottish independence debate: ‘Salmond’s PR advisers should hold their heads in shame’

Mark My Words

Two hours that could change Scotland in a big TV debate. It’s big stuff. But as I settled down to watch Tuesday’s referendum TV showdown, I was slightly apprehensive. Would it be the much hyped game changer? Could it really be that good? Did someone mention Don King? This time it’s Alex Salmond versus Alistair Darling – independence versus the Union. Would the wedding limo chauffeur thrash the golf club accountant? A game of PR – cat on cat action.

Is Soft Language Killing Your Pitch?

Bad Pitch Blog

We just paid homage to Ernest Hemingway for his support of simple, clear and effective writing. Add George Carlin to the list of talented individuals reminding us to write tight. The infamously expletive-wielding Carlin could be the NSFW poster child.