Sat.Jul 12, 2014 - Fri.Jul 18, 2014

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PRStudChat Summertime Learning Opportunity for PR Students

Deirdre Breakenridge

'While summertime may mean a break from the classroom, ambitious students and professionals understand the importance of learning every day. Public relations students, professionals and educators will gather together on Wednesday, July 16 th at 8:30 p.m. ET for a Twitter based discussion on how to leverage social media for a career in public relations.

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“Social Media Crisis” and Other Buzzwords that Need to Go

Melissa Agnes

'Buzzwords are those over-used words or terms that are used so often that they begin to lose all meaning. I recently did a guest lecture for Professor Eric Chandler ‘s NYU class and, prior to the guest lecture, Eric and I got to talking about the different buzzwords that get under our skin. I thought it would make a fun post to share these buzzwords with you and explain why it is that they just mean absolutely nothing to us!

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Blogging is dead: just 36% of internet users write blogs

Stuart Bruce

'Blogging is dead, long live blogging. An interesting statistic from the GWI Brand report reveals that 36% of internet users aged 16-64 said that they wrote on a personal blog within the last month. According to GWI that’s 545 million people across the 32 countries that GWI researched. Most are blogging about popular culture with films (43%) the favourite topic, followed by music and science/technology (40% each).

Blogging 144
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Social Media Measurement for Pragmatists

Waxing UnLyrical

'Guest Post by Robert Rosenthal. I like studying results-based information from social media experts. Much of it is fascinating and useful. But I’ve noticed a tendency among some to repeat behavior I saw early in my career in paid media: act as if tracking to the bottom line – especially where social media measurement is concerned – is pointless or impossible.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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The Importance of Spec Writing in Communications

The Stalwart Blog

'Many ask the question, should I write on spec? First, what does it mean to write on spec? Writing on spec is when you write an article for a publication without the promise of the publication purchasing the article. In the communications industry, spec writing is when a client asks you to create a sample project without the guarantee of a contract.

Writing 84

More Trending

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PR and social media set for continued growth

Stuart Bruce

'Lots of new research around at the moment that point to a positive future for the public relations business. Yesterday, the Financial Times published the fifth FTSE350 Boardroom Bellwether survey which revealed that almost half the boards of the UK’s largest public companies have not discussed their social media strategies in the past 12 months. The FT says : “The social media result is particularly striking given that some companies have had high-profile failures in this area.

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15 Blog Headlines That Don’t Suck

Waxing UnLyrical

'I confess. If you came here looking for 15 blog headlines that don’t suck… you were sucked in. By a blog headline that didn’t suck! “Find ways to get people to your blog !” “Draw your audience in!” “ Make sure your headline doesn’t suck !” How many times have we heard all that? Yes. I know.

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6 Elements of a Good Blog Post

The Proactive Report

'Courtesy of: Quick Sprout.

Blogging 133
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TCIP #006 – The Art of the Apology with Patrice Cloutier

Melissa Agnes

'Welcome to episode #006 of The Crisis Intelligence Podcast, with Melissa Agnes and Patrice Cloutier. A true apology is a very powerful thing. Especially in a crisis. It can literally mean the difference between surviving the crisis with your reputation and bottom line intact, and millions of dollars in loss of annual revenue (or your equivalent). Paula Deen and MMA are two excellent examples of the risks of not properly apologizing.

Crisis 225
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Fame and the media game: What is fame now? And can you enjoy it without press intrusion

Mark My Words

'As you may have seen on The Drum here are my thoughts on Cheryl. Cheers have greeted the news that our 21st century Vera Lynn has wed! So? Well, what’s unusual about Cheryl Cole’s holy union announcement is the manner of its outing. The impressive tactics deployed to stay below the radar before breaking official news proves a high-net-worth celebrity brand can have their cake and eat it.

Privacy 68
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Monday Roundup: Campaigns

Waxing UnLyrical

'Successful campaigns come in all shapes and sizes. From building trust, to damage control, to sales, a well-executed campaign can win you more supporters, clients and bragging rights! This week’s roundup features seven posts from around the web that focus on campaigns. Image: Paul Townsend via Flickr, CC 2.0 . 1. Everything You Need to Know to Run a Successful SMS Marketing Campaign.

SMB 77
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PRoust Questionnaire: Helen Slater

PR Conversations

'The PRoust Questionnaire provides a quick insight into a public relations practitioner’s interests and point of view, as well as his or her professional beliefs and values. If you are not familiar with the original 19th-century Proust Questionnaire, please see details at the end of this post. PRoust Questionnaire answers Helen Slater : 1. What are your most striking characteristics as a PR practitioner?

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Internet Defamation: When To Take Legal Action vs. When To Let It Be

Melissa Agnes

'I was recently asked an important question by a reader. With some tweaks made to hide the reader’s identity and particular situation, here’s what I was posed: When someone or an organization is defamed online and it goes public, and after they’ve released a statement putting light to their side of the story, should they continue to pursue the defamer by taking him or her to court; or should they just let the situation be and move on with their life, focusing on positive brandi

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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Revisiting The Power Of LinkedIn: 4 Etiquette Lessons From A Digital Crisis

MaccaPR

'With LinkedIn now connecting 300 million members worldwide and LinkedIn co-founder Reid Hoffman having just published his " The Alliance: Managing Talent in the Networked Age " book last week, it''s clear to most of our PR agency''s clients (particularly those with a business-to-business focus) LinkedIn is far more than a recruitment and job listing site.

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Career Destination 2020

Tough Sledding

'Most PR guys don’t have the luxury of recalibrating their careers at age 60. Most have been put out to pasture — victims of our youth-driven culture. I’m fortunate to have some control over my career exit, thanks to academic tenure and a union contract. So I’ve made some decisions. 1) I will retire from teaching in 2020, at the end of my 28th year — barring unforeseen variables such as untimely death or another Bush-like presidency that crashes my investments.

Energy 48
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By: The Queen’s Decree: You Will Use Measurement Standards To Save Time and Money | PR Central

Katie Paine's Measurement Blog

'[…] Katie Paine’s Measurement Blog or her newsletter The Measurement […].

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Creepy Tales From Comcast and Verizon Support

Flatiron Communications

'Earlier today, Buzzfeed’s Charlie Warzel tweeted a link to his story that exposed Verizon for giving preferential help to customers with large social followings. The revelation went public via an accidental tweet to the 78,000 followers of Verizon Support’s main Twitter account. Warzel tried to contact them to ask about the inadvertent tweet: “When reached for comment, a Verizon spokesperson said they’d get back with more information.

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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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If you are missing le tour in Yorkshire you must try this (Video)

Norton's Notes

'A couple of weeks ago the world’s biggest cycling race The Tour De France hit my home town of Harrogate. It was nothing short of the best event I have ever attended in Yorkshire, as my town was taken over by the world’s media and cycling enthusiasts from across the world. We had people from anywhere and everywhere and the region just turned into one huge street party.

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The Secret to Online Copywriting? Make it Look Like a Kid’s Book

Polaris

'This September marks the 3rd anniversary of my blog. While I’m typically pretty hard on myself, even I have to admit it’s improved dramatically over the years. And I’m still learning. One of my most recent revelations is I’m writing my posts all wrong. Well, maybe not all wrong. But I’ve certainly been missing some important fundamentals of formatting.

Writing 107
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By: The Queen’s Decree: You Will Use Measurement Standards To Save Time and Money | PR Central

Katie Paine's Measurement Blog

[…] Katie Paine’s Measurement Blog or her newsletter The Measurement […].

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Digital journalism is alive but is digital PR?

Norton's Notes

'Today the BBC announced that it is cutting almost 500 jobs but reinvesting in a further 195 posts to back what it calls ‘digital journalism’. So I think we can safely say that digital journalism is where the BBC believes the future of that industry is headed. Several years have now passed since the birth of Web 2.0 and the social media bandwagon has rolled out of many towns because most of us are now used to using social media.

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.