Sat.Nov 30, 2013 - Fri.Dec 06, 2013

While I Was Out: Reflections On a Social Media Hiatus

Waxing UnLyrical

Happy Friday, all! When WUL resurfaced on Monday, I told you I’d do my best to answer any questions you about about While I Was Out. You haven’t really asked me any so far – though I do appreciate the warm welcome back, and the team does too, thank you!

Get Your Mass (Marketer) Quantities Here

Stern + Associates

K2 images / Shutterstock.com. Alas another Black Friday has come and gone – and I won’t miss it.

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Time for PR to Take Its Medicine - GUEST POST

Bad Pitch Blog

photo credit: liquidnight via photopin cc When Greg Brooks posted this on Facebook today, I was equal parts thankful and jealous. Greg''s one of the smartest people I know. And the following is good medicine for our industry.

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Praxis Makes Perfect

The Aurora Borealis. One of these days, I'll get to see it in person. Angel Falls, Venezuela: The world's longest uninterrupted falls. Hard to reach, but worth the trek. My aircraft carrier was 3.5 football fields long; 3 carriers would fit end to end in this. The USS Dwight D. Eisenhower, CVN-69.

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Boosting your Seasonal Marketing with Pinterest

Waxing UnLyrical

Guest Post by Alicia Lawrence. By now your seasonal marketing campaign should be well under way. And even though you’ve placed your media buy and have your media relations program in gear, are you still looking for that extra edge to your marketing efforts?

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Strategic elements of crisis containment: An analysis of actual public statements of Firestone & Ford spokespeople during the 2000 tire recall

Praxis Makes Perfect

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Press lists, news releases and spamming reporters: A new ethical paradigm for media relations

Praxis Makes Perfect

In my 22 years of corporate, agency & nonprofit PR/public affairs, I have yet to encounter a. PR public relations media relations media list news release spamming journalists press lists media database