Sat.Aug 17, 2013 - Fri.Aug 23, 2013

Dear Business: Get Over the Social Media Hump

Waxing UnLyrical

When we changed the WUL publishing schedule (again), I thought writing an original post once a week would be easy enough. Image: richardghawley via Flickr, CC 2.0. The truth is, it isn’t.

10 Ways to Improve Your Personal Brand

Maine PR Maven

I saw this blog post about personal branding and asked the RiseSmart people if I could share it with you here. Original post published by Dan Davenport – Aug 13, 2013 Effective career management involves managing a brand, and that brand is you and your workplace accomplishments. If it helps, think of your career as one long brand […

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The Power of Listening

Waxing UnLyrical

It occurred to me recently as I was settling in for my fourth meeting of the week with a former student (not the same one four times, I hasten to add!) that somehow I’ve gotten pretty good at one of the key skills of a public relations professional…listening.

Monday Roundup: Seeing is Believing

Waxing UnLyrical

Good morning, all, how was your weekend? Nothing like starting off the week with a little chit-chat, right? Image: cobalt123 via Flickr, CC 2.0. In an increasingly digital world, we often have to rely on intangible assessments of people and businesses.

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.