Sat.May 07, 2022 - Fri.May 13, 2022

Sustainable Beauty and PR

Ronn Torossian

Many consumers these days have quickly turned their attention toward more eco-friendly and green beauty brands and beauty products.

What could Elon Musk’s Twitter takeover mean for PR professionals?

Agility PR Solutions

By now, we have all heard that multi-billionaire and viral entrepreneur, Elon Musk, Tesla’s owner with over $273.6bn to his name, has hit the headlines once again after securing a $44bn deal to buy Twitter from its current CEO Parag Agrawal.

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5 tips to improve your PR management skills

Agility PR Solutions

Public relationships managers wear plenty of hats. As the communications leader, this person serves as the primary spokesperson for an organization, establishing relationships with customers and other audiences.

How Earned Media Drives Consumer Behavior: Publication Authority

Onclusive

One of the biggest challenges for communications professionals is understanding how their efforts influence consumer behavior so they can optimize media strategy and demonstrate tangible business value.

How Startup Leadership Can Inspire the Team to Deliver Results and Become Great

Inspiring the team to do their best, break through barriers and achieve milestones is the core responsibility of the startup leadership. Inspiring people to do great requires installing confidence and the ability to learn from setbacks and failures.

Online Advertising Strategies for Success

Ronn Torossian

When a company first launches an online advertising campaign is just the beginning. Once a business has several different advertising campaigns behind it, it’s time to start experimenting with different, and more advanced strategies to generate a lot more success.

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Top Adtech Conferences For PR Exposure

ImPRessions - Crenshaw Communications

One of the more fascinating aspects of a great PR program is the visibility it generates beyond earned media. People usually think of media pitching and press releases when they think about public relations.

New study reveals new consumer attitudes about personalization, data collection practices

Agility PR Solutions

As consumers become increasingly aware of the value of their personal data, new research from audience engagement and consented data solutions firm 3radical uncovers gaps between consumer expectations and personalized brand experiences, and then goes further to help brands understand these implications.

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DataComms conference shows how PR and comms must get better at data

Stuart Bruce

Last week I was one of the speakers at Communicate magazine’s DataComms conference.

32 key takeaways from PR Daily’s Media Relations & Measurement Conference

PR Daily

Speakers from the world of media and PR took the stage in front of an in-person crowd at The Yale Club in Manhattan to share insight into how best to reach the press and know that you’re succeeding. Here are some of the best takeaways: Fireside Chat with John Simmons, executive editor of TIME.

Generating Leads with Facebook: A Guide for Businesses

In this Facebook guide for businesses, we’ll help you strategize with tips and techniques straight from our playbooks. We also let you in on the best practices for improving your lead gen campaigns, starting with a review of your performance metrics.

What journalists say about media pitches and sources in 2022

Axia PR

Journalists are gearing up for a stronger year in the post-COVID-19 era. With the world returning to normalcy, journalists are coming to terms with the realities of a post-pandemic industry.

Marketers don’t agree on how to achieve growth—these key insights explain the disconnect

Agility PR Solutions

New research from marketing trade association MMA Global provides key insights on a topic at, or near, the top of the priority list for any company in any industry: Growth. The results revealed a 50/50 split among marketers when it comes to how to best achieve growth.

Why it’s important to secure coverage for your product

Prohibition

As a business, you may already have an of understanding how public relations works. However, those new to PR, small businesses, or even well-established companies might need a little more support.

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PR Daily honors the 2022 Top Agencies Awards List in NYC

PR Daily

Top agencies were celebrated at a special awards luncheon in New York City on May 10. The 2022 Top Agencies Awards highlights the best firms, agency leaders and teams alongside the top PR campaigns of the year.

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How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Prowly #PRChat with Jennifer McGinley, CEO at JLM Strategic Communications

Prowly

Time for Prowly #PRChat, where we check in with professionals from every corner of the PR world to get their input, opinions, commentary and more.

5 simple ways to improve the conversion rate of your website

Agility PR Solutions

Your website is where you’ll drive customers to purchase goods from you. And, since there is more competition than ever before in the online space, you need to do everything you can to increase conversions across your site.

Why You Need to Put Your Readers and Their Needs First

PRSay

Would you like to learn more techniques for drawing leaders in and moving them to act? If so, then join PRSA and Ann Wylie at Catch Your Readers , our persuasive-writing workshop, starting on May 16.

Aflac positions itself as a thought leader for open enrollment during pandemic

PR Daily

Aflac used data from its annual Workforces Report to draw coverage and help consumers make smart benefits decisions. It’s won the ‘Campaigns: Brand Messaging or Positioning campaign’ category of Ragan’s 2021 Media Relations Awards.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

6 HARO Submitting Tips: Publishers Share How to Respond to HARO Queries

Prowly

The promise of free press from Help a Reporter Out (HARO) has attracted droves of PR practitioners, content marketers, and aspiring thought leaders, where sources pitch answers “Craigslist style”, hoping they’ll be cited by these publications.

6 ways PR works to improve your company’s finances

Agility PR Solutions

Your public relations team is essential for building a positive reputation that attracts customers and builds revenue. The state of your company’s finances is directly related to your public relations strategies.

Do You Work in Comms? Please Take the 5th Annual JOTW Comms Survey for 2022

Sword and the Script

Ned Lundquist has been publishing Ned’s Job of the Week (JOTW) newsletter for the better part of 20 years. Every week it’s filled with job opportunities in PR, public affairs and media – it’s a great place to find a PR job.

‘Don’t be paralyzed by your mistakes’ says Bernadette Davis

PR Daily

The leader of her eponymous PR agency offers a look at her daily routine and approach to PR work in 2022. Everyone makes mistakes. It’s how you respond that sets true leaders apart.

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Spreading the Good News: Four Best Practices for Construction Projects

The I-5 High Occupancy Vehicle Improvement Project upgraded a 3-mile segment of the I-5 traversing Santa Ana and Orange, CA. Hill developed a public awareness and community outreach plan in collaboration with key stakeholders, organizations, communities,

These were the top publishers on Facebook in April 2022

NewsWhip

The Daily Mail held off competitors to maintain its spot at the top of the rankings for April 2022, marking the second month in a row the British publisher has been the top publisher on Facebook.

How positive PR can turn customers into your affiliate salespeople 

Agility PR Solutions

The most effective form of advertising is word of mouth. When customers love your products and tell their friends and family how great your products are, your sales are likely to grow exponentially.

Why don’t we celebrate retirees with the same fervor we do interns?

Communications Conversations

By now, we’ve all seen them on LinkedIn: The customary posts celebrating the interns. It’s usually a late summer/early fall post, showcasing the summer interns, but I’ve seen them throughout the year as interns start at different times of the year now. I love seeing these posts.

Quick tips for working with TikTok influencers

PR Daily

The most important step is finding the right influencers to speak to your audience. Here’s how. If you’ve never worked with TikTok influencers before, the whole affair can seem daunting, from finding the right people to paying the right price or producing the right content.

A CHRO’s Perspective on Substance Use in the Workplace: Supportive Strategies to Help Your Workforce Thrive

Speaker: Smita Das, MD, PhD, MPH, Medical Director, Psychiatry and Naj Wright, MBA, C-Suite HR Executive

Through advances in technology and access to care, managers can be empowered to serve as the front line of defense to help identify employee AUD and SUD concerns before they escalate. Understanding AUD and SUD, and providing tools for your workforce to overcome the challenges that they pose, is key to fostering strong mental health at work. Join us for this important how-to discussion.

Pulitzer winners, Target unionization, and the top publishers on Facebook: Daily spotlights for the week of May 9th

NewsWhip

Welcome to the NewsWhip Daily spotlight round-up for the week of May 9th. This week, the 2022 Pulitzer winners, Target unionizations, and the top publishers on Facebook in April. If you’d like to subscribe to the newsletter itself, you can do that here. May 9th: Real problems, real-time solutions.

More than a third of consumers trust social media influencers over brands

Agility PR Solutions

Today’s consumers, particularly Gen Z, are increasingly turning to social media influencers and online communities to make purchasing decisions and receive customer service, according to a new study from Oracle and Brent Leary, partner at CRM Essentials.

Crafting the Keynote Speech

HMA Public Relations

Public Relations Global Network (PRGN), of which HMA Public Relations is a founding member, is celebrating its 30th anniversary. In today's post, Erin Reese of ROOP & CO. shares more on how to prepare a CEO for a keynote speech. PRGN keynote speech speech