Sat.Jul 07, 2018 - Fri.Jul 13, 2018

12 ways to produce a killer press release

PR Daily

You’d love to get that major publication or TV network to cover your event, embed your video or quote your chief executive in an economic forecast story. The last thing you want is for reporters to delete your press release the moment the email notification pops up on their screens. Surely everyone knows by now that stuffy, old-style press releases don’t cut it when reporters are busier than ever and newspapers want multimedia assets for their online editions.

The IHOP Name Change: Crazy Smart, or Just Plain Crazy

Ronn Torossian

Sometimes, companies need to do something dramatic if they want to get some attention in an overly-saturated marketplace. In a world where everyone is shouting over each other to earn the interest of the same customers, it’s difficult to make a lasting impression. IHOP responded to that problem by changing their name for a short while to “IHOb” Initially, the business known for its pancakes simply changed their name without telling people why they were making the transformation.

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The Complete Guide to PR Stunts

5W PR

Top Publicity Stunts of 2017-2018. Sometimes, the best way to come up with new ideas for a PR stunt is to look back at some of the most inspirational strategies to hit the market over the last year or so. It’s safe to say that PR has seen some incredible creations over the course of 2017 and 2018. For those who want to learn from the experts, we’ve put together some of our favorite publicity stunts from throughout the last year or so. Cancer Research.

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I‘m in PR: What’s the Big Idea?

Flack's Revenge

They huddle around a conference room table. The lights go dark. The 35 mm slide projector floods the screen. It’s backlight shines an eerie glow on the presenter’s lower face. This is not just some an ad man (or woman). It’s the sermon from the mount. Or maybe Dracula. The pitch is delivered, building to a crescendo – the “a ha” moment in which the idea comes into focus.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

5 easy steps to double the impact of your coverage

The Resolution Blog

You’ve got a hit in an online newspaper?—?brilliant?—?that’s brilliant?—?that’s that’s great. But what if you could double the amount of people that see the great review? How about winning a new bit of business for the company because that positive mention tipped the balance of a recent pitch? Or even just making people feel good about who they work for? It’s time to start thinking how to amplify your coverage.

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More Trending

Use Your Class to Get a Job in Social Media

PR Expanded

A Guest Post by Sedale McCall, Digital Analyst, GPG. When I attended graduate school in 2016, I was also working at a Porter Novelli in Washington, D.C. Beyond the exhaustion of working and going to school, it was fantastic to be able to see what I was learning in a real-world environment. However, after graduating, I noticed that many students around me did not have that luxury and it made the transition into the workforce more difficult. But it doesn’t have to be that way!

The Thai Cave Rescue And The Power Of Storytelling

ImPRessions - Crenshaw Communications

Until they were found, I’d no idea that 12 boys and their coach were trapped in a flooded cave in northern Thailand. But once the news broke, I was hooked. And I wasn’t alone. The national fascination tells us something about PR , storytelling, and ourselves. Why was the plight of the stranded Thai boys so compelling? As many noted, there are children in danger everywhere, from Syria to Syracuse.

Bits, Bytes and the Ethics of Data

PRSay

Data science, once the domain of math geeks and academics, has moved from windowless basements to the top floors of organizations. If content is king, then data is the emperor. Data has always informed the work of PR professionals, but the sheer volume of information available today raises new ethical and moral questions about what we collect, curate, share and use.

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3 Facebook Ad Statistics to Take Note Of

ReimaginePR

Facebook ads can be an incredibly effective method of reaching out to customers. Why else would 93% of social media advertisers be using it? However, some of its associated metrics can be misleading. You may, for example, be attracting thousands of video views for a low cost per click, but if a tiny fraction of those are leading to conversions, your ad campaign may not be as successful as it seems.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

5 Trending Rumors About B2B Lead Generation That Need to Die

B2B PR Sense

Lead generation is one of the top struggles for nearly every B2B company. In an ideal world, you'd retain clients with bottomless pockets for an eternity and you wouldn't have to hit the pavement looking for new leads. However, we all know that's not the reality in which we all live. The truth for most B2B companies is: Lack of time and staff are huge obstacles to lead generation. Existing client's budgets change, so the need for new leads is ongoing.

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How earned media’s value is shifting

PR Daily

There is immense value in PR, no matter how many “experts” claim PR is dead. Brands publishing their own content can't easily replicate the velocity at which consumers engage with publisher content. However, it is true that the value of earned media is shifting. Fortunately, the burgeoning content marketing industry, and the blurring of lines it has created between earned and paid media, has started to help us better understand how to quantify the value of PR.

What Happens After The Reporter Says Yes?

ImPRessions - Crenshaw Communications

Seeing a client’s interview in a key publication is still a quintessential public relations win, so PR pros spend a lot of time perfecting media pitching. But once we get a “yes” to a pitch or interview request, it’s no time to sit back and relax. What happens next is arguably more important than what came before. To maximize the impact of earned coverage, the media relations pro must master the pitch, the interview, and the promotion of the story.

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PRSA tension escalates as Wells Fargo comms execs attack reform leaders

Agility PR Solutions

In the wake of a fractious reforms-proposal initiative by PRSA members Susan Hart and Mary Beth West, new developments find previous national org chairs—both employed in comms positions by long-embattled bank Wells Fargo—are now themselves under fire for PRSA Code of Ethics infractions over a MyPRSA online discussion board letter discrediting and marginalizing Hart and […].

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

This is How the Sorry State of Media Relations Ends

Sword and the Script

A while back a reporter I had been pitching threw me what I thought was an unexpected softball. How about some commentary on X topic from X executive he asked? Of course, I jumped to make it happen. I’m an expert and so in less than 24 hours I had what I thought was solid insight from a CEO. I sent it off and waited patiently. No response. A day later his story runs without a mention or a quote from the executive. So, I wrote a diplomatic message to the reporter asking what happened.

The smart storytelling techniques you should try this year

PR Daily

For communicators, it can be demoralizing to see nonexistent traffic on your websites, low open rates on emails and poor engagement on social media campaigns. You’re putting in the hours and creating plenty of content, and yet you can’t seem to grab the attention of your audience. The solution? Refresh your content with these tips from the experts at the.

5 Reasons PR Agency Relationships Fail

ImPRessions - Crenshaw Communications

Nobody enters into a PR agency partnership thinking it will fail, just like no one gets married thinking they may one day divorce. But inevitably, some relationships do fail. They may simply run their course, or there may be external factors that dictate change. But when client-agency partnerships end prematurely, there are often avoidable factors involved. Here are some of the key reasons for the early demise of an agency-client relationship. Why do some agency relationships fail? Unclear goals.

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Why voice search is set to take over the world in 2018

Agility PR Solutions

Ok Google, tell me why voice search is becoming so popular in 2018. Alexa, why is voice search becoming a preferred searching method for many people today? These are the names and phrases you can expect to hear a lot more in the future—Ok Google (Google’s Home Assistant), Alexa (Amazon’s AI assistant), and Siri (Apple’s […]. The post Why voice search is set to take over the world in 2018 appeared first on Agility PR Solutions. Analysis Public Relations trends

A call to revisit RSS

Stephen Waddington

A 25 year old standard for distributing web content offers an alternative to algorithm driven newsfeeds. But it’s the past rather than the future of the web and that’s not necessarily a good thing. RSS is a throwback to the advent of the web. It’s an acronym for Rich Site Summary or Really Simple syndication and was created as a means of distributing content. It’s typically available on blogs and news websites.

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Why and how virtual reality will transform marketing

PR Daily

The term “virtual reality” probably conjures images of immersive video games with spectacular vistas and vibrant flora and fauna. Virtual reality (VR) isn’t just about pure entertainment, however. VR has enjoyed spectacular growth. In a few short years, its market has expanded rapidly. Large tech companies have been pumping money into VR , and marketers would be wise to prepare accordingly.

Three Ways to Integrate Audio into a Marketing Strategy

Ronn Torossian

As the world of audio continues to capture the attention of the public, marketing experts must think carefully about how they can connect with their audience. Whether it’s the lure of smart speakers or audio books there, seem to be countless ways to engage people through audio these days. Companies simply need to discover the best way to get their voices heard. The good news is that investing in audio content isn’t as complicated as it seems.

PRSA strikes back: Org chair addresses reform turmoil in new exclusive

Agility PR Solutions

The Public Relations Society of America is under attack—a small band of rebel members has broken loose from the usually tight-knit org and launched an aggressive ethics-reform initiative, and the industry’s leading trade association suddenly finds itself the target of an increasingly bitter public campaign. The effort took an ugly turn in recent weeks as […]. The post PRSA strikes back: Org chair addresses reform turmoil in new exclusive appeared first on Agility PR Solutions.

Phil Mickelson and Tiger Woods Teach the World a Little About PR Strategy

Critical Mention

After first bringing the idea up in May, last week Phil Mickelson again broached the idea of a head-to-head match with Tiger Woods for $10 million. Predictably, the golf world went crazy, with fans and media alternatively expressing excitement and debating the merits of an exhibition. In other words, floating the idea to the public had the desired effect—excitement. Simply put, this proposed event is a brilliant idea that PR pros can learn from and emulate in the future.

Why event promotion should use influencers

PR Daily

Before making an important decision in your life, who do you go to for advice? It’s probably your partner, family member or longtime friend. Consumers trust the people closest to them because they have established relationships with them and know that they have their best interests at heart. People are skeptical of promises from brands, but not friends. This is why influencer marketing is so successful—and crucial for growing key trade show or event metrics. Who is considered an influencer?

How to Say You’re Sorry, When to Say You’re Not, and What to Do if You Really Don’t Know What to Say

Prowly

There are three possible scenarios when a crisis communication occurs: you are guilty, not guilty at all, you don’t have the slightest idea what is going on. Here’s a brief description of what your crisis communication should include in each of these three situations. The post How to Say You’re Sorry, When to Say You’re Not, and What to Do if You Really Don’t Know What to Say appeared first on Prowly Magazine. Public Relations crisis communication PR

Forrester announces 2018 CX leaders—and none are U.S. brands

Agility PR Solutions

New Forrester research confirms it—U.S. brands are just plain mediocre when it comes to providing quality customer experiences. According to the org’s newly released U.S. 2018 Customer Experience Index rankings, no brand has risen to the top of Forrester’s rankings and continued to improve—a clear indication that U.S. brands are lacking a CX leader for […]. The post Forrester announces 2018 CX leaders—and none are U.S. brands appeared first on Agility PR Solutions.

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6 easy ways to become a great source for the media

Muck Rack

6 easy ways to become a great source for the media

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3 guidelines for PR pros considering unpaid influencer marketing

PR Daily

As traditional news media declines and public relations strategies shift, influencer marketing has emerged as a smart way to tell brand stories. However, that doesn’t mean brands always have to pay for these services. Brand managers can reach a large (and loyal) audience while protecting brand messaging with a carefully crafted approach to unpaid or earned influencer marketing.

How Do You Build A Brand? Start by Asking What Drives Human Behavior

Waxing UnLyrical

Guest Post by Simon Erskine Locke. When it comes to building brands most experts will likely start with the tactics: Develop a mission statement or messages, create a logo, use PR, advertise and leverage social media. To be clear, these are all important components of the brand building process. But there’s a problem when we go straight to tactics – you may end up spending months or years, and thousands or millions of dollars, trying to build a brand that does not resonate.

Why brands need to pay attention to Millennials’ CSR ideals now

Agility PR Solutions

ICYMI, Millennials do things differently. They shop differently, engage with brands differently, and they hold brands accountable more than any generation before them. New research reveals a stern warning for companies to keep an extra-sensitive eye on their Millennial customers as the Great Wealth Transfer—considered the greatest transfer of wealth in history—looms in the near future. […].

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How Chobani uses Muck Rack to achieve their PR goals

Muck Rack

How Chobani uses Muck Rack to achieve their PR goals

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Which brands are scoring big at the World Cup?

PR Daily

The FIFA World Cup is the biggest sporting event to hit the media all year. Many companies are looking for opportunities to align their marketing and branding strategies with the global soccer phenomenon. Chinese companies, in particular, are buying more ad time and real estate than ever before to keep up with the trend. RELATED: Join us in San Jose for the Brand Storytelling & Content Marketing Conference at Intel ].