Sat.Jul 07, 2018 - Fri.Jul 13, 2018

12 ways to produce a killer press release

PR Daily

You’d love to get that major publication or TV network to cover your event, embed your video or quote your chief executive in an economic forecast story. The last thing you want is for reporters to delete your press release the moment the email notification pops up on their screens.

The IHOP Name Change: Crazy Smart, or Just Plain Crazy

Ronn Torossian

Sometimes, companies need to do something dramatic if they want to get some attention in an overly-saturated marketplace. In a world where everyone is shouting over each other to earn the interest of the same customers, it’s difficult to make a lasting impression.

The Complete Guide to PR Stunts

5W PR

Top Publicity Stunts of 2017-2018. Sometimes, the best way to come up with new ideas for a PR stunt is to look back at some of the most inspirational strategies to hit the market over the last year or so.

Film 143

I‘m in PR: What’s the Big Idea?

Flack's Revenge

They huddle around a conference room table. The lights go dark. The 35 mm slide projector floods the screen. It’s backlight shines an eerie glow on the presenter’s lower face. This is not just some an ad man (or woman). It’s the sermon from the mount. Or maybe Dracula.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

The Thai Cave Rescue And The Power Of Storytelling

ImPRessions - Crenshaw Communications

Until they were found, I’d no idea that 12 boys and their coach were trapped in a flooded cave in northern Thailand. But once the news broke, I was hooked. And I wasn’t alone. The national fascination tells us something about PR , storytelling, and ourselves.

More Trending

Use Your Class to Get a Job in Social Media

PR Expanded

A Guest Post by Sedale McCall, Digital Analyst, GPG. When I attended graduate school in 2016, I was also working at a Porter Novelli in Washington, D.C. Beyond the exhaustion of working and going to school, it was fantastic to be able to see what I was learning in a real-world environment.

Bits, Bytes and the Ethics of Data

PRSay

Data science, once the domain of math geeks and academics, has moved from windowless basements to the top floors of organizations. If content is king, then data is the emperor.

Ethics 269

What Happens After The Reporter Says Yes?

ImPRessions - Crenshaw Communications

Seeing a client’s interview in a key publication is still a quintessential public relations win, so PR pros spend a lot of time perfecting media pitching. But once we get a “yes” to a pitch or interview request, it’s no time to sit back and relax.

Report 170

3 Facebook Ad Statistics to Take Note Of

ReimaginePR

Facebook ads can be an incredibly effective method of reaching out to customers. Why else would 93% of social media advertisers be using it? However, some of its associated metrics can be misleading.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

5 Trending Rumors About B2B Lead Generation That Need to Die

B2B PR Sense

Lead generation is one of the top struggles for nearly every B2B company. In an ideal world, you'd retain clients with bottomless pockets for an eternity and you wouldn't have to hit the pavement looking for new leads. However, we all know that's not the reality in which we all live.

B2B 163

The smart storytelling techniques you should try this year

PR Daily

For communicators, it can be demoralizing to see nonexistent traffic on your websites, low open rates on emails and poor engagement on social media campaigns. You’re putting in the hours and creating plenty of content, and yet you can’t seem to grab the attention of your audience. The solution?

5 Reasons PR Agency Relationships Fail

ImPRessions - Crenshaw Communications

Nobody enters into a PR agency partnership thinking it will fail, just like no one gets married thinking they may one day divorce. But inevitably, some relationships do fail. They may simply run their course, or there may be external factors that dictate change.

Agency 170

5 easy steps to double the impact of your coverage

The Resolution Blog

You’ve got a hit in an online newspaper?—?brilliant?—?that’s brilliant?—?that’s that’s great. But what if you could double the amount of people that see the great review? How about winning a new bit of business for the company because that positive mention tipped the balance of a recent pitch?

Retail 197

A call to revisit RSS

Stephen Waddington

A 25 year old standard for distributing web content offers an alternative to algorithm driven newsfeeds. But it’s the past rather than the future of the web and that’s not necessarily a good thing. RSS is a throwback to the advent of the web.

Web 123

Infographic: The state of mobile marketing in 2018

PR Daily

Mobile advertising is a rapidly expanding part of the communications industry. As more and more individuals use social media. via their mobile devices, it’s important that PR pros and marketers use best practices in order to catch the attention of those potential customers.

Mobile 142

PRSA strikes back: Org chair addresses reform turmoil in new exclusive

Agility PR Solutions

Ethics 121

This is How the Sorry State of Media Relations Ends

Sword and the Script

A while back a reporter I had been pitching threw me what I thought was an unexpected softball. How about some commentary on X topic from X executive he asked? Of course, I jumped to make it happen. I’m an expert and so in less than 24 hours I had what I thought was solid insight from a CEO.

Three Ways to Integrate Audio into a Marketing Strategy

Ronn Torossian

As the world of audio continues to capture the attention of the public, marketing experts must think carefully about how they can connect with their audience. Whether it’s the lure of smart speakers or audio books there, seem to be countless ways to engage people through audio these days.

Why and how virtual reality will transform marketing

PR Daily

The term “virtual reality” probably conjures images of immersive video games with spectacular vistas and vibrant flora and fauna. Virtual reality (VR) isn’t just about pure entertainment, however. VR has enjoyed spectacular growth. In a few short years, its market has expanded rapidly.

Why brands need to pay attention to Millennials’ CSR ideals now

Agility PR Solutions

ICYMI, Millennials do things differently. They shop differently, engage with brands differently, and they hold brands accountable more than any generation before them.

Brand 107

Phil Mickelson and Tiger Woods Teach the World a Little About PR Strategy

Critical Mention

After first bringing the idea up in May, last week Phil Mickelson again broached the idea of a head-to-head match with Tiger Woods for $10 million. Predictably, the golf world went crazy, with fans and media alternatively expressing excitement and debating the merits of an exhibition.

How to Say You’re Sorry, When to Say You’re Not, and What to Do if You Really Don’t Know What to Say

Prowly

There are three possible scenarios when a crisis communication occurs: you are guilty, not guilty at all, you don’t have the slightest idea what is going on. Here’s a brief description of what your crisis communication should include in each of these three situations.

How To 122

Why event promotion should use influencers

PR Daily

Before making an important decision in your life, who do you go to for advice? It’s probably your partner, family member or longtime friend. Consumers trust the people closest to them because they have established relationships with them and know that they have their best interests at heart.

Forrester announces 2018 CX leaders—and none are U.S. brands

Agility PR Solutions

New Forrester research confirms it—U.S. brands are just plain mediocre when it comes to providing quality customer experiences. According to the org’s newly released U.S.

Brand 104

How Do You Build A Brand? Start by Asking What Drives Human Behavior

Waxing UnLyrical

Guest Post by Simon Erskine Locke. When it comes to building brands most experts will likely start with the tactics: Develop a mission statement or messages, create a logo, use PR, advertise and leverage social media. To be clear, these are all important components of the brand building process.

Brand 82

NGINX engages Firefly Communications Group to drive EMEA presence

PR in High Definition

NGINX, Inc., the company based on the popular open source project and offering a suite of technologies designed to develop and deliver modern applications, has appointed technology marketing communications agency Firefly Communications Group to handle communications in the UK, France and Germany.

Which brands are scoring big at the World Cup?

PR Daily

The FIFA World Cup is the biggest sporting event to hit the media all year. Many companies are looking for opportunities to align their marketing and branding strategies with the global soccer phenomenon.

PRSA tension escalates as Wells Fargo comms execs attack reform leaders

Agility PR Solutions

Ethics 101

What Is The Secret To Success?

HMA Public Relations

There are so many similarities to winning in business and winning on the field. Read today's blog post for some insight into the Bowden family coaching dynasty. The post What Is The Secret To Success? appeared first on HMA Public Relations.

6 easy ways to become a great source for the media

Muck Rack

6 easy ways to become a great source for the media

Media 96

Infographics: 44 words and phrases that are killing your message

PR Daily

For good writing, less is often more. Disposable comments and trivial remarks make reading more difficult for your audience and muddy the meaning of your message—and your job is to make less work for the reader, not more. If the meaning is clear without the word or phrase, ditch it.

Why voice search is set to take over the world in 2018

Agility PR Solutions

Ok Google, tell me why voice search is becoming so popular in 2018. Alexa, why is voice search becoming a preferred searching method for many people today?