Sat.Dec 19, 2015 - Fri.Dec 25, 2015

8 things PR pros want for the holidays

PR Daily

I’m thinking we need a jolly old elf dedicated to rewarding communications professionals. If we had one, these goodies for today’s PR rock stars would be on his sleigh: 1. Unlimited coffee. Keep your eggnog. This time of year, PR pros need the hard stuff: caffeine.

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How A Press Release Is Like A Selfie

Onclusive

Today’s most successful PR campaigns begin with communications teams who have adopted the mentality of thinking like a journalist.

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Make #Leadership a Priority in 2016

PR Expanded

Early on in my career, I remember being asked if anyone can be a leader. Yes,” was my immediate response, knowing that you have to cultivate the right skills.

Choose Your Own Adventure: The Successful PR Professional

Cision

Your career is never a straight line. It ’ s a “Choose Your Own Adventure” book with ups, downs and multiple forks in the road. That ’ s alright. You don ’ t have to have it all together. DJ Khaled doesn ’ t and all he does is win. Make it simple.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

PR Pro Showcase: Michelle Garrett

Rock the Status Quo

One of my favorite things about my Twitter chat, #PRprochat, is that it brings smart new people into the spotlight, giving them a chance to shine and make new connections.

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Writing Inspiration Roundup: Our Top Writing Posts of 2015

Marketwired

Whether you’re writing last-minute seasonal blog content or already gearing up for a new year of media pitching (and if you are, we applaud you), a little inspiration can go a long way around now.

Pay as you can restaurant thriving

Ronn Torossian

Conventional wisdom says pricing is one of the most important profit factors in any restaurant endeavor. Sure, limited menus, service, and reputation matter, but in the food and beverage business, margins count more than just about anything. You have a certain number you need to hit, on average, per table per meal, to stay profitable … and to keep your servers happy. Yep, that’s the conventional wisdom. But there’s one place down in Florida (of course) turning … READ MORE ».

How to Brand Like Bernie Sanders

Cision

When was the last time your target audience heard your most important message?

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“ABOVE THE NOISE: Creating Trust, Value & Reputation Online Using Basic Digital PR” Live on Amazon

Rock the Status Quo

It’s live. IT’S FINALLY LIVE. My book page is up on Amazon for pre-sales, with a publication date of January 27th. I’m so excited!!

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

The 8 parts of speech: A refresher

PR Daily

Can you name the eight parts of speech? I remember that there are nouns, verbs, pronouns, adjectives, adverbs, conjunctions, and prepositions, but what’s the eighth? Interjections. Oh, yes!

Our Favorite Holiday Memories!

The Stalwart Blog

We thought we'd share some of our favorite Holiday memories with you in this short video. In lieu of cards, we're making a donation to Operation Homefront. Thanks for making this a great year

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5 Steps Towards Influencer Marketing

Cision

Ninety-two percent of consumers trust recommendations from other people, but only 35 percent of brands have a mature influencer program in place to help sway purchasing decisions through social media.

Leveraging 4 Key Types of PR Data

The Proactive Report

Guest post by Leta Soza AirPR. Data collection and evaluation are (or, at least, should be) integrated into the daily rituals of PR pros. With the gajillions of measurable actions consumers take every day, the massive amount of information PR pros must sift through grows exponentially, which, in turn, can make locating those meaningful insights challenging. But let’s not get overwhelmed, yet.

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How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

5 SEO tricks to put your content on top

PR Daily

Quality content rules the digital landscape, but what’s often forgotten is that even the best and most authoritative content must be built with the modern Internet in mind.

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An Analytics Christmas Carol

Shift Communications

Are your website numbers turning into a real Ebenezer Scrooge? Before your analytics start saying bah humbug maybe it’s time you were visited by the three spirits of analytics. Ghost of Analytics Past – Google Trends. The Ghost of Christmas Past showed Scrooge how things used to be long ago.

Want More Fans? See 3 Brands’ Secrets

Cision

Do you know what customers think about your brand? With brand journalism, you can increase customer loyalty and satisfaction. In fact, data from Content Marketing Institute reveals that 82 percent of consumers think more highly of a brand and are more likely to purchase after reading custom content.

PR Pro Showcase: Michelle Garrett

Rock the Status Quo

One of my favorite things about my Twitter chat, #PRprochat, is that it brings smart new people into the spotlight, giving them a chance to shine and make new connections. One of those people is a wonderful PR pro out of Columbus, Ohio: Michelle Garrett , who consistently joins the chat and contributes in wonderful ways with her knowledge. Check out her contributions to our most recent chat , with fabulous guest Ann Handley! )

How to write a memorable out-of-office reply for the holidays

PR Daily

This story was originally published on PR Daily in 2012. Most of us will take a break for the holidays. It might be a day, or maybe a week. Either way, you’ll have to set the “out of office” message on your email.

Ditch the Press Release if You’re Going for Audience Engagement

Shift Communications

When you think about a press release, what comes to mind? Corporate jargon and unexciting news? Us, too. Many PR practitioners as of late have shied away from the release, opting instead for a more tailored and engaging approach – both for the client’s target audience (the customers) and for the media. For some clients, however, the release has been seen as a tried and true method for delivering news and generating coverage.

4 Gifts Managing Your Own PR Provides

Cision

As the holidays approach, you may be thinking about the gifts you’ll give others, whether for friends and family or clients and employees. But what about the gifts you give yourself? Simply putting in hard work toward something always reaps benefits, and public relations is no exception.

4 Tips to Ace Your Next Marketing Agency Job Interview

PR 20/20

Does the thought of a job interview make you squirm, as if you are about to face the Spanish Inquisition? It doesn’t have to be that way. In my experiences (as both an interviewee and interviewer), I’ve learned that the right amount of preparation and a little know-how can take you far.

AP Stylebook makes change from climate change 'skeptics' to 'doubters'

PR Daily

One of the year’s most significant changes in the Associated Press Stylebook went largely unnoticed. Through a simple change in its guide, AP entered into the climate change debate—essentially saying there is no debate to be had.

How to Find a 10x Marketer, Part 2: Intangibles

Shift Communications

In part one of this series , we covered the concept of a 10x Marketer and why you need one. Now, what qualities and skills really make a 10x Marketer?

Digital PR Challenges in 2016

The Proactive Report

The Content Marketing Institute and Marketing Profs have produced two excellent reports on the state of content marketing in 2016. One examines the BtoC space and the other covers BtoB. The top content challenges in 2016 for BtoC companies are: BtoB companies list them slightly differently: So it’s not the lack of budget that’s the main concern for brands – it’s producing the right content consistently and figuring out what’s working.

The Best Business Storytelling Posts of the Year (Part II)

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. There’s no question that 2016 delivered plenty of fodder for storytelling. Thursday’s post included half of the list capturing the top posts from this year. Here’s the rest of the list. Five Storytelling Techniques to Give Business Communications Storytelling is the new “black” when it comes to business communications. But here’s the pachyderm in the.more.

Twitter users roast Steve Harvey following Miss Universe mistake

PR Daily

If you missed last night’s evening gowns and swimsuits, a painfully awkward video making its online rounds will bring you up to speed. Though 7.6

Monday Roundup: #WUL Over the Years

Waxing UnLyrical

Can you believe WUL will turn 7 – SEVEN! – next year? Where did the time go and how did my baby get all growed up? I start feeling nostalgic this time of year. And the other day, I was reminiscing about some of my favorite posts over the years.

10 New Facebook Features for 2016

Cision

A recent Cornell study describes how Facebook users are increasingly dependent on its utility. In fact, the study asserts that users don’t leave Facebook for lack of utility : they leave for fear of addiction.

16 Visuals That Added Oomph to the Narrative

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. I’m a big believer in visual storytelling. This can be a tough one for PR professionals who come from the world of words. Yet, between assignments overlapping into owned media and the increasing use of mobile devices to access content, visual storytelling takes on greater importance. With this in mind, my blog — which doubles.more.

Season's Greetings from PR Daily

PR Daily

The Christmas and New Year's season is often about traditions: Watching the 24-hour TV marathon of "A Christmas Story." Leaving cookies for Santa and his reindeer by the chimney. Building snowmen while singing songs from "Frozen" at the top of your lungs.

5 reasons why awards are important in PR

Prakkypedia

PR consultants often encourage their clients to enter awards. Why is this? Awards are a valuable recognition of your abilities and achievements – but also a great promotional tool. Award programs may: Provide case studies and inspiring stories to others. Act as a testimonial or endorsement piece for re-use in your marketing channels. Position you as a leader and contributor within your industry. Set you apart from your competitors.

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