Sat.Mar 04, 2017 - Fri.Mar 10, 2017

Zeroing in on the right influencers in a crowded marketplace

Cision

When pitching a story, reaching the right influencers can be challenging. Add a crowded marketplace to the mix, and you create a headache for most marketing professionals. How do you make your message stand out when trying to launch a new product just in time for the holiday season?

Join #PRStudChat on March 22nd for a Chat on How to Build Relationships Through Content

PR Expanded

Content gets your audience’s attention. Through content you communicate, engage people and start conversations with them.

Trending Sources

How To Protect Reputation In The Age Of Leaks

ImPRessions - Crenshaw Communications

Most companies hire PR agencies to help them get out positive news. But what happens when the juiciest stories about a business aren’t flattering? What, if anything, can a PR or corporate communications expert do to turn things around? Consider Uber’s rough ride of late.

Why the 2017 Edelman Trust Barometer actually shouldn’t scare the s**t out of you

Communications Conversations

Make no mistake about it: Edelman’s Trust Barometer is a fantastic resource each year. I love it. It’s usually full of great content many people use in blogs, e-newsletters, and client recommendations throughout the year. But, don’t forget, it is a sales tool.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

More Trending

2017 PR Salary Survey Suggests Demand for Talent Tightening

Sword and the Script

Good PR people are in demand, but hard to find and so, businesses seem to be upping the ante for talented communications professionals. Those are some of the conclusions drawn from the annual PRWeek 2017 Salary Survey which suggests salaries for skilled PR pros remain strong.

10 Tips for Using Facebook Live to Build an Audience

The Proactive Report

Live video streaming is all the rage. Facebook has the largest digital audience, so Facebook Live is the obvious choice to reach and engage almost any audience. If you’re a one-man-brand, a small business or a large concern, this technology can boost your marketing and digital PR efforts.

Staples announces 70 more store closings as sales continue to sink

PR Daily

“Staples’ ‘Plan B’ is off to a rough start,” a recent headline in. The Boston Globe. reads. It’s not media coverage that any PR pro wants to see—and for the company’s communicators, it looks like more hits are on the way.

The Future of Public Relations

Norton's Notes

This is a guest post written by Tom Jones (no not the singer) an intern at my agency Prohibition that has impressed me whilst he has been working with us. I asked him to give me a master student’s view of what the future of PR is today. I teach a lot of students at Leeds Beckett University and they have a very different take on the industry compared with those of us already working on the coalface, so I felt like it would be interesting to hear his thoughts.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

How to Manage an Online Catastrophe

David PR Group

The most well-known online reputation problems typically fall into a category that I refer to as “catastrophic.” Many people make online mistakes each day, but only a few online errors will spiral out of control, go viral and end-up causing economic damage or personal misfortune.

PR professionals’ skills and competencies not fit for modern future proof public relations

Stuart Bruce

The State of the Profession 2017 survey by the UK’s Chartered Institute of Public Relations (CIPR) reveals that the PR profession still has a very long way to go before the skills and competencies of its practitioners meet the needs of modern future proof public relations best practice.

Introverts: You too can flourish in PR

PR Daily

Since the publication of Susan Cain’s 2012 bestselling book, “ Quiet: The Power of Introverts in a World That Can’t Stop Talking ,” introverts have become downright popular.

5 Quick Tips and Tools for Today’s PR Professional

AirPR

One of the most exciting things about the current state of the PR industry is the vast amount of tools and solutions that are now available to us. Here are a few class-act tools and clever tips that will give you a noticeable edge in your communications role.

Tools 15

How to Identify the Influencers You Need to Engage

You need to understand who your community is and what makes them tick. You need to identify your “tribe” -- those who are immersed in your subject and have a following.

Land More Clients: Free Solo PR Pro Webinar

Solo PR Pro

One of the first questions asked by those considering making the leap to a solo career, is “how do you get clients?” ” As your business progresses you will continue to ask varying versions of that same question. How do I grow my business?

Predictions, PR and Pressing Questions on SEO [UML]

Sword and the Script

I made three marketing predictions for 2017 but if I could go back in time, I might add a fourth: The decline in traffic from organic social media will renew interest in SEO and organic search. Social networks are deluged with content – more than any user can possibly consume.

SEO 13

Poll: Consumers more likely to buy from brands they follow online

PR Daily

In today’s increasingly digital world, it’s hard to argue against the value of social media. Still, many PR and marketing managers struggle with just how to spend their time crafting and publishing content online—and what will best engage consumers of all ages.

Latest And Greatest PR Storytelling Tips

ImPRessions - Crenshaw Communications

Contemporary public relations has appropriated the classic cultural art form of rich storytelling, because no one can resist a good story. Why do we click on a catchy headline or keep reading past the lead sentences? When it happens, it’s because we want to know the rest of the story.

How Leading Companies Tie Employee Advocacy to Business Outcomes

Insights from expert marketing and communications pros who are doing it today.

“I’ve chosen a PR firm. Now how do I work with them?”

Shift Communications

Picking and working with a PR firm is a big deal—and a big investment. If your company has gone through this before, or you’re involved in an agency search now, you know it’s a lot of work to get through the RFP process. The success of the partnership that’s about to begin is predicated on how much investment you’re willing to put into the relationship after you’ve said “you’re hired.”. Common sense, right?

42 posts to inform your influencer marketing and PR strategies

Media Bullseye

In recent years, influencer relationships have become an increasingly prevalent topic of consideration within the PR and marketing communities.

How to think like a reporter

PR Daily

"Think like a reporter.". It's something many entrepreneurs and business marketers who want publicity must learn. But what does it mean ? How do reporters think? And why do you need to be privy to this information?

3 Ways to Incorporate Visuals into Your 2017 Marketing Strategy

PR 20/20

We’re in the thick of a new year, and like many professionals, marketers are searching for the next top trends to drive results in 2017. This and every year, we search for ways to break through the clutter to ensure our content reaches the right audience at the right time.

Revenue Generating News Releases: How to Optimize Strategy and Improve ROI

Achieve better results with targeted news release distribution.

On IWD, Advice for Women in PR, From (Mostly) Women in PR

Waxing UnLyrical

Watching what’s been going on this International Women’s Day (that’s today, in case you’re wondering and/or have been living under a rock) has been pretty interesting: The New York Times has done a pretty good job of curating what’s been happening around the world today.

Digital news consumption: Pew survey reveals challenges for PR

Media Bullseye

A recent survey conducted by the Pew Research Center in conjunction with the John S. and James L. Knight Foundation on how consumers process and recall digital news relays some interesting findings that are relevant to the PR industry. How news consumption has changed.

4 reasons why brand managers should embrace content marketing

PR Daily

Not sure if content marketing is right for your business? As one of the few marketing strategies with very little up front cost and the potential for high ROI, I highly encourage you to rethink your stance. Seth Godin famously said, “Content marketing is the only marketing left," and for good reason.

How to Pick the Perfect Time for Your Next Trade Show Product Launch

Beyond PR

There are many advantages to timing new product or service announcements around trade shows. For one, getting the media attention is easier since the press are already looking for big announcements coming out of the show.

Why Media Relations Is Dying

The Stalwart Blog

How to Become the Ultimate Master of Your B2B Public Relations

B2B PR Sense

Have you recently taken on your company’s B2B public relations, and find yourself a little overwhelmed? Or are you an old-timer to B2B PR, but wish you could be more effective. It’s only natural. After all, B2B PR is an intricate specialty with many moving parts that can’t be learned in a weekend.

B2B 6

4 ways PR pros can digitally detox

PR Daily

As PR professionals, we crave news and information. We need to be in the know five minutes ago. That’s a good thing; it’s why (and how) we’re good at what we do. All that constant refreshing is not without its toll, especially as newsfeeds have become vitriolic battlegrounds.

Risk-taking and Starting a Company Don’t Always Go Together

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The Agency celebrates its 30th anniversary later this year. Drawing attention to this milestone, I plan to periodically write about the adventure — journey is such a calm noun — starting with the launch of the Agency. Most people tend to think of those who start a company as risk-takers. So what does it mean.more.

6 Ways To Share Your Story Without Relying On Media Relations

Stern + Associates

The post 6 Ways To Share Your Story Without Relying On Media Relations appeared first on Stern Strategy Group. Marketing/PR Strategy Media Relations Public Relations/Communications communications strategy PR Strategy