Sat.Mar 04, 2017 - Fri.Mar 10, 2017

5 Quick Tips and Tools for Today’s PR Professional

Onclusive

One of the most exciting things about the current state of the PR industry is the vast amount of tools and solutions that are now available to us. Here are a few class-act tools and clever tips that will give you a noticeable edge in your communications role.

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PR Measurement: How to Track Inbound Traffic from a Press Release

Business Wire

By Serena Ehrlich, Business Wire, Director of Social and Evolving Media What good is a news release if you can’t track the results?

How to Become the Ultimate Master of Your B2B Public Relations

B2B PR Sense

Have you recently taken on your company’s B2B public relations, and find yourself a little overwhelmed? Or are you an old-timer to B2B PR, but wish you could be more effective. It’s only natural. After all, B2B PR is an intricate specialty with many moving parts that can’t be learned in a weekend.

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Join #PRStudChat on March 22nd for a Chat on How to Build Relationships Through Content

PR Expanded

Content gets your audience’s attention. Through content you communicate, engage people and start conversations with them.

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

How To Protect Reputation In The Age Of Leaks

ImPRessions - Crenshaw Communications

Most companies hire PR agencies to help them get out positive news. But what happens when the juiciest stories about a business aren’t flattering? What, if anything, can a PR or corporate communications expert do to turn things around? Consider Uber’s rough ride of late.

More Trending

3 Awesome B2B PR Methods That Will Attract High Quality Leads

B2B PR Sense

What is the goal of your B2B PR? Many would say that the primary objective is to create buzz and awareness around your company. Yet, it plays many more vital roles that are easy to overlook. One is getting B2B leads. Are you tired of chasing sales leads that aren’t all that interested?

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Zeroing in on the right influencers in a crowded marketplace

Cision

When pitching a story, reaching the right influencers can be challenging. Add a crowded marketplace to the mix, and you create a headache for most marketing professionals. How do you make your message stand out when trying to launch a new product just in time for the holiday season?

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Latest And Greatest PR Storytelling Tips

ImPRessions - Crenshaw Communications

Contemporary public relations has appropriated the classic cultural art form of rich storytelling, because no one can resist a good story. Why do we click on a catchy headline or keep reading past the lead sentences? When it happens, it’s because we want to know the rest of the story.

Predictions, PR and Pressing Questions on SEO [UML]

Sword and the Script

I made three marketing predictions for 2017 but if I could go back in time, I might add a fourth: The decline in traffic from organic social media will renew interest in SEO and organic search. Social networks are deluged with content – more than any user can possibly consume.

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

4 reasons why brand managers should embrace content marketing

PR Daily

Not sure if content marketing is right for your business? As one of the few marketing strategies with very little up front cost and the potential for high ROI, I highly encourage you to rethink your stance. Seth Godin famously said, “Content marketing is the only marketing left," and for good reason.

PR professionals’ skills and competencies not fit for modern future proof public relations

Stuart Bruce

The State of the Profession 2017 survey by the UK’s Chartered Institute of Public Relations (CIPR) reveals that the PR profession still has a very long way to go before the skills and competencies of its practitioners meet the needs of modern future proof public relations best practice.

Making Your Blog More PR-Friendly

ImPRessions - Crenshaw Communications

For those in the public relations industry, success starts with visibility. This is true for the earned media we generate, the thought leadership content we produce for clients and for our own blog content.

2017 PR Salary Survey Suggests Demand for Talent Tightening

Sword and the Script

Good PR people are in demand, but hard to find and so, businesses seem to be upping the ante for talented communications professionals. Those are some of the conclusions drawn from the annual PRWeek 2017 Salary Survey which suggests salaries for skilled PR pros remain strong.

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5 types of tools for freelance PR pros and digital agencies

PR Daily

With the prevalence of social media, brand journalism and digital marketing campaigns, more and more PR pros are cutting the cord on the typical office gig. In January, Forbes. reported : There are 53 million freelancers in America today. By 2020, 50% of the U.S.

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42 posts to inform your influencer marketing and PR strategies

Media Bullseye

In recent years, influencer relationships have become an increasingly prevalent topic of consideration within the PR and marketing communities.

Why Media Relations Is Dying

The Stalwart Blog

10 Tips for Using Facebook Live to Build an Audience

The Proactive Report

Live video streaming is all the rage. Facebook has the largest digital audience, so Facebook Live is the obvious choice to reach and engage almost any audience. If you’re a one-man-brand, a small business or a large concern, this technology can boost your marketing and digital PR efforts.

Why you should target potential clients at a Ragan event

PR Daily

Ragan conferences attract nearly 2,500 attendees each year to the headquarters of top organizations such as Microsoft, Facebook, Disney, Coca-Cola, Con Edison and many others. But why do vendors, agencies and consultants want to be there? The Ragan event audience is a targeted market.

On IWD, Advice for Women in PR, From (Mostly) Women in PR

Waxing UnLyrical

Watching what’s been going on this International Women’s Day (that’s today, in case you’re wondering and/or have been living under a rock) has been pretty interesting: The New York Times has done a pretty good job of curating what’s been happening around the world today.

64 Communications and Public Relations Jobs Available Now

Media Bullseye

Looking for a new career opportunity? Check out these public relations jobs that have come across our desk recently. Have one you’d like to see listed? Just email mediabullseye@customscoop.com. Academia/Government.

Don’t Forget To Include These Resources In Your Crisis Management Plan!

Melissa Agnes

The resource section of your crisis management plan is an important aspect of your crisis preparedness program. So what should you include within this section of your program, in order to provide your team with the most efficient and helpful advantages in the heat of the moment?

Infographic: How Generations X, Y and Z consume video

PR Daily

Generations X, Y and Z might be the youngest consumers out there, but woe to the communicator who thinks he or she can communicate with them in the same ways—especially when it comes to video.

Crisis Communications & Social Media When “It” Hits the Fan

PRSay

It’s time to face the music. To be an expert in crisis communications you have to move your organization at the speed of Twitter when “it” hits the fan. shroomy0021 was riding down the highway when he noticed flames from a natural gas explosion in California. Within minutes he posted a video to the web. In short order, it was followed a barrage of requests from media asking to use the footage. Do you really want someone known as @shroomy0021 managing your corporate communications?

Digital news consumption: Pew survey reveals challenges for PR

Media Bullseye

A recent survey conducted by the Pew Research Center in conjunction with the John S. and James L. Knight Foundation on how consumers process and recall digital news relays some interesting findings that are relevant to the PR industry. How news consumption has changed.

Are You Addicted to Digital Devices? Take the Test

PR News

Please put down your smartphone for a moment (after reading this paragraph on your smartphone) and ask yourself if you’re addicted to your smartphone.

Poll: Consumers more likely to buy from brands they follow online

PR Daily

In today’s increasingly digital world, it’s hard to argue against the value of social media. Still, many PR and marketing managers struggle with just how to spend their time crafting and publishing content online—and what will best engage consumers of all ages.

5 reasons an Amazon Echo Dot is a “must” for any PR person’s office

Communications Conversations

A few weeks ago, I bought an Amazon Echo Dot. Complete impulse buy. If I remember correctly, we were at Best Buy to purchase something for my son. But, I walked out with an Echo Dot. A few weeks later, I hadn’t touched it. Until earlier this week, when I added it to my office environment.

“I’ve chosen a PR firm. Now how do I work with them?”

Shift Communications

Picking and working with a PR firm is a big deal—and a big investment. If your company has gone through this before, or you’re involved in an agency search now, you know it’s a lot of work to get through the RFP process. The success of the partnership that’s about to begin is predicated on how much investment you’re willing to put into the relationship after you’ve said “you’re hired.”. Common sense, right?

Risk-taking and Starting a Company Don’t Always Go Together

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The Agency celebrates its 30th anniversary later this year. Drawing attention to this milestone, I plan to periodically write about the adventure — journey is such a calm noun — starting with the launch of the Agency. Most people tend to think of those who start a company as risk-takers. So what does it mean.more.

What PR pros can do when clients are wrong

PR Daily

In every customer service job, you hear the same thing: “The customer is always right.”. In marketing, it can be easy to fall back on this saying. You want the client to be happy, so you do things their way. The problem is, the client isn’t always right (despite what your old boss at Hollister said). The truth is, your clients hired your agency to produce results. They want to meet their marketing goals, and felt confident that you were the partner who could help them.

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Why the 2017 Edelman Trust Barometer actually shouldn’t scare the s**t out of you

Communications Conversations

Make no mistake about it: Edelman’s Trust Barometer is a fantastic resource each year. I love it. It’s usually full of great content many people use in blogs, e-newsletters, and client recommendations throughout the year. But, don’t forget, it is a sales tool.

3 Ways to Incorporate Visuals into Your 2017 Marketing Strategy

PR 20/20

We’re in the thick of a new year, and like many professionals, marketers are searching for the next top trends to drive results in 2017. This and every year, we search for ways to break through the clutter to ensure our content reaches the right audience at the right time.