Sat.Nov 26, 2016 - Fri.Dec 02, 2016

Debunking PR Myths One Little Lie at a Time


Let me let you in on a little secret… Sometimes when we post here on the AirPR Blog, it’s a test! Over the summer, I published three LinkedIn Pulse articles, a series focused on busting the myths even the most data-driven PR professionals tell themselves.

How PR Agencies Set Budgets And Billing

ImPRessions - Crenshaw Communications

For any brand or business looking to bring on a PR agency , the cost of a quality public relations program is a key factor in the decision.

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How to Engage Clients in Your B2B Public Relations

B2B PR Sense

Nothing improves B2B public relations like a happy customer’s voice. Whether it's a recorded interview or a printed quote, it’s another voice that speaks to your company’s prowess. Positive customer feedback translates into opportunities to boost your B2B PR, and get the attention you deserve.

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Did the US election kill ethical PR?


It wasn’t a dream. It really happened! The US presidential election between Donald Trump and Hillary Clinton is in the books, and what a sordid tale of woe it was. I don’t personally know anyone who predicted the outcome with more accuracy than “you know, Trump could win this thing.”

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Do This One 5-Minute Task To Massively Improve Your Facebook Page

Rock the Status Quo

The Trick? Facebook Preferred Audience. In social media, sometimes the tiniest of tweaks can make an incredible difference.

More Trending

How to Improve B2B Blogging In the Era of Big Data

B2B PR Sense

How can big data boost your B2B blogging efforts? It has long been an influential force in many industries. For example, it has helped airlines to more accurately predict ETAs. It has been used in the healthcare industry to predict illness and and determine the best course of treatment.

Toyota doors open up recall notice

Ronn Torossian

Toyota recently announced a massive recall on its popular Sienna minivan. About 700,000 units are being recalled due to a defect that allows the sliding doors to open while the vehicle is in motion.

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Behind the Headlines With Jen Dobrzelecki


In today’s market, competition for your audience’s loyalty is fierce. And if you’re brand isn’t living up to its promises, you’ll lose out on the business that you deserve.

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Our PR Holiday Wish List

ImPRessions - Crenshaw Communications

During this busy holiday time, we wanted to press pause for a moment and think of some items that would truly make a difference to those of us working in public relations. The following gifts would upgrade and improve relationships with clients and media as well. Clients with just causes.

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Brands Be the Content Customers Want…Not Next to It [UML]

Sword and the Script

In an age of ad blocking, brands have to transition away from solely sponsoring or being associated with the content their customers or prospects want or need. Instead, brands have to also produce the desired content.

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Fake news furor underscores need for human curation in media monitoring and measurement

Media Bullseye

In the wake of the U.S. presidential election, the media and blogosphere have been awash in reports and commentary claiming that fake news stories – especially those shared on Facebook – may have had an influence on the eventual outcome.

Don’t Panic…But Have You Taken Care of These 4 Year-End Marketing Tasks??


Look, I don’t want to put you in panic mode, but December 31 is racing towards us at warp speed. Before you know it, 2016 will be over and it will be time to jump into a new year for your business.

5 workplace takeaways from 'The Crown'

PR Daily

When I was little, I loved to play dress-up. One of my favorite activities was to put on a movie, dress up as the heroine and act out the story as the movie played.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

How To Communicate With Stakeholders When Systems Are Down In A Cybersecurity Crisis

Melissa Agnes

Cybersecurity is a high-risk scenario that pertains to every organization. This means that it should absolutely be incorporated into your crisis preparedness program.

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Preparing Clients for Media Day

The Stalwart Blog

About a year ago, our agency expanded its services to assist clients with their content marketing needs. In addition to blogging, our team got involved with creating and editing videos. One of the best ways to ensure a successful video session is to make certain everyone is on the same page.

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How media monitoring can help make you a better writer

Media Bullseye

There are plenty of logical ways that media monitoring can make you a better PR pro, from helping to prepare for a product launch , spotting problems earlier , developing media lists , to improving crisis communications.

Keys to conquering social media in 2017

PR Daily

Social media—as many digital marketers know it—refuses to slow down. To keep up with trends, consumer inquiries and engagement efforts, it’s imperative that PR pros and social media managers learn new skills and apply them to their current strategies.

Tips for Working on Project-Based Public Relations Clients

Shift Communications

In the public relations industry, the main objective for any agency pitching new business is to become the ‘Agency of Record.’

‘Tis the Season: Anyone Looking for Digital Detox Secrets?

Social PR Chat

Lisa Buyer shares some of her favorite tips on how to protect your time and space during the holidays. The holidays. It’s when we try to make everyone else happy and lose sight of what’s important to us.

#SocialPR Spotlight: Duncan Alney

Waxing UnLyrical

I love introducing you to all my Social PR Virtuosos, but this week, I’m particularly stoked! You see, Duncan Alney – who’s profiled below – and I have known each other since high school. Yes, that’s how long we go back!

How to transform your word-of-mouth marketing strategy

PR Daily

Once upon a time, it was fine for brand managers of large, multi-location organizations to deliver great products and services, then cross their fingers and hope for customer referrals. It wasn’t a bad strategy.

What is Data-Driven PR, Part 4: Hypothesizing

Shift Communications

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost.

The Starbucks cup: a lesson in product rebranding

Media Bullseye

As PR pros, we all know the importance of keeping your company’s brand and products current and appealing, but product rebranding should not be done without recognizing the potential risks. Missing the mark can cause real backlash from your customers.

PR Rock Stars: Life Time Fitness’ Ava Beilke

Communications Conversations

Yep, Ava Beilke is a millennial. But, she doesn’t act the part (at least, not according to stereotypes). In fact, I believe I’ve heard Ava say “I’m a grandma trapped in a millennial’s body” the last time I saw her at a Talking Points event in September.

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Morton Salt aims to entice millennials with OK Go partnership

PR Daily

Morton Salt has taken a very unsalted approach to a new marketing effort. The brand has announced plans to partner with indie band OK Go. The effort is part of a larger campaign around the theme, “Walk Her Walk.”. OK Go is known for making intricately choreographed videos.

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Resolve to Improve Your Business in 2017

Solo PR Pro

This time of year finds many people considering how they can improve in the new year. We look at our personal and professional lives and reflect on the changes that we can make to help us become better versions of ourselves.

45 Communications and Public Relations Jobs Available Now

Media Bullseye

Looking for a new career opportunity? Check out these public relations jobs that have come across our desk recently. Have one you’d like to see listed? Just email Academia/Government. Public Affairs Officer , British Embassy, San Francisco, CA – apply by Dec.

Post-Thanksgiving Humor in the Form of a Word Visual

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. I suspect the recent Presidential election made for some spirited discussions around the Thanksgiving table this year. Even a slice of pie worthy of Twin Peaks — “This must be where pies go when they die” — can only go so far in bridging the political gap. Still, there’s something reaffirming in knowing that Thanksgiving.more.

Kellogg pulls ads from Breitbart News, citing company values

PR Daily

Readers of Breitbart News will no longer see adds for Frosted Flakes, Rice Krispies or Pop-Tarts. On Tuesday, Kellogg Co. announced that it was pulling its ads from the site, effectively distancing itself from Breitbart News Network’s controversial articles.

Do This One 5-Minute Task To Massively Improve Your Facebook Page

Rock the Status Quo

The Trick? Facebook Preferred Audience. In social media, sometimes the tiniest of tweaks can make an incredible difference. When it comes to Facebook pages, taking just a few minutes to set up “ preferred audiences ” is one of those things that can truly raise the bar on results for local businesses. Here’s why. Facebook tries to deliver relevant content, tailoring the feed of each user to see more of what they like, and less of what they aren’t interested in.

The True Value of Storytelling: Nail your Brand Narrative

Waxing UnLyrical

Guest Post by Matt Press. trillion ads are shown online every year. The statistics look impressive – but did they make you feel anything? Probably not. Chances are that most people reading this article will have forgotten those numbers by the time they reach the conclusion.