Sat.May 21, 2022 - Fri.May 27, 2022

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Mergers and Acquisitions: Effective Communication Goes Beyond Just the Financials | Business Wire Blog

Business Wire

2021 delivered a record year for mergers and acquisitions (M&A) globally, with a total value of $4.7 trillion in deals — 32% above the prior single-year high in 2015. This was propelled by $2.8 trillion worth of deals in the U.S., which exceeded the previous high by 44%. While most experts don’t expect the same record levels in 2022, most are predicting another busy year, driven by continuing strong demand for well-financed acquirors.

Financial 288
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Increasing Personalization in Content

Ronn Torossian

Many companies have been trying to personalize the content they create for the target audience as much as possible, since that’s common advice they get and is supposed to be one of the best ways to really engage with customers. Most consumers want to see content and advertising that’s personalized and relevant to them and […]. The post Increasing Personalization in Content appeared first on.

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PR Myth #2

PR for Anyone

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. I’m on a mission to debunk PR myths. I’m not sure how many I’ll have but you can see PR Myth #1 here. Hiring a PR firm will not make you famous. YOU can make yourself famous! Watch below. PR Myth #1. PR Myth #2.

Pitching 130
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How PR Can Boost A B2B Brand

ImPRessions - Crenshaw Communications

With its splashy headlines and viral tweets, consumer PR gets all the attention. But a well crafted PR program can have a powerful impact on B2B businesses, too. And it’s often very cost-effective relative to consumer public relations. Think about business categories where the margins are high and the sales cycle is long – enterprise software, insurance, or any professional service, from accounting to management consulting.

B2B 170
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Telegram Marketing: A Guide For Beginners

Brand24

A rapidly growing instant-messaging app requires a special marketing approach. Here's how you can use Telegram to help your brand. The post Telegram Marketing: A Guide For Beginners first appeared on Brand24 Blog.

Marketing 181

More Trending

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Why You Should Consider Hiring Military Service Members and Veterans in Your Organization

PRSay

May is Military Appreciation Month and an opportunity to recognize those who have given a portion of their lives to defend our freedoms. You have likely heard about the rigors our military and veterans face, including moral injury from the travesty of war or service in difficult times. In addition, some military service members and veterans face economic or social challenges adjusting to civilian life.

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5 Qualities Of Top PR People

ImPRessions - Crenshaw Communications

Many seasoned PR veterans will tell you that success comes with experience. But experience isn’t the only factor in professional excellence among PR people. In my experience the best PR specialists tend to have certain qualities in common. Here are five of them. A positive outlook. An optimistic demeanor can go a long way in any occupation, and PR is no exception. .

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PR Myth #4 – Size Doesn’t Matter

PR for Anyone

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. I work with so many people who only care about the size of the audience. They want national media exposure: Good Morning America, Today Show, Fox & Friends, CBS This Morning, any of the nightly news shows, CNN, MSNBC, etc because they think size of audience matters.

YouTube 130
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4 reasons your business’s public reputation is crucial to its success

Agility PR Solutions

Many things factor into a business’s overall success, including profit margins, retention rates and the effectiveness of its products or services. One of the most important things is your business’s public face and reputation. Without that, your products and services won’t matter as much and it will be more difficult to retain employees and generate […].

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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How do you solve a problem like proving the value of public relations to management?

Stephen Waddington

A fundamental public relations problem lies at the heart of public relations practice. “We have a reputation problem of our own. People don’t often understand what we do, and we don’t help ourselves,” said Chris Foster, CEO, Omnicom Public Relations. Foster was speaking at the International Association for Measurement and Evaluation of Communication (AMEC) Summit in Vienna.

Publicity 149
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Community management lessons from the Guild Community Summit

Stuart Bruce

The global pandemic and work from home has seen an explosion in interest in community management and professional communities. In reality, it’s not really that … © Stuart Bruce - Community management lessons from the Guild Community Summit was first published on Stuart Bruce's Stuart Bruce PR Futurist - Stuart Bruce on the future and digital transformation of public relations, communications, corporate affairs, and crisis communications.

Community 143
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PR Myth #3 – PR Generates Sales

PR for Anyone

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. I’m still debunking PR Myths and this week is PR Myth #3 which is that PR generates sales. Publicity gets you visible, gets your voice heard, get people to know about you but does it generate instant sales, no. I even know people who are on the morning shows on some of their deal offers and it doesn’t drive instant sales. it’s up to you to use that n

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7 sensible ways to gain exposure for your business

Agility PR Solutions

Your business is competing in a world of compelling ideas and innovative products. The steps that you take to stand out now will contribute to your future opportunities. Potential clients are waiting and you have a number of options through which to meet them. Consider several actionable ideas for broadening your business exposure online. 1. […].

Meeting 151
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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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S&T Live Recap: Even as Trust in Media Falls, Students Can Serve Public Good

PRSay

Regaining public trust in the news media is a “challenge for journalism and ultimately for society,” said Marie Hardin , dean of the Donald P. Bellisario College of Communications at Penn State University. To that end, “we must do a better job of helping young people understand the value of news and information in a democracy.”. Public trust has eroded in all major institutions, including higher education.

Publicity 146
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Why are our social media marketing priorities so messed up in 2022?

Communications Conversations

When it comes to social media marketing, our priorities seem to be messed up. And, truth be told, they have been for a while. What am I talking about? Where do we focus the bulk of our time and energy in social media marketing? If you’re like most brands, it’s probably spend in content creation and ads. Think about how much work it takes for a company or agency to produce one Instagram post.

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Summer Entertaining Must Haves

PR for Anyone

Summer is here. Covid is slowing down so we’re starting to entertain again and doing outside makes everyone feel more comfortable. I’m poolside today on Good Morning Washington with my summer entertaining favorites. I love entertaining by the pool and these are must-haves. In summer it gets hot in Virginia. I love the iced bowls that help keep dips and salads chilled even on the hottest of summer days.

How To 130
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5 tips for writing website service page content that gets results

Agility PR Solutions

The service pages of your company’s website will outline what you do, how you do it, and why you’re so great at it. And it’s important that these service pages are clear in explaining this—after all, this will typically be the place where a website visitor determines whether or not to make a purchase! In […]. The post 5 tips for writing website service page content that gets results appeared first on Agility PR Solutions.

Writing 151
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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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Prowly #PRChat with Scott Baradell, CEO of Idea Grove

Prowly

In the mood for some Prowly #PRChat? This is where you can expand your PR horizons a bit by getting to know a huge variety of pros within our industry and learn something about them through their answers to our questions. This time, we’re talking to Scott Baradell, CEO at Idea Grove (a PR and […]. The post Prowly #PRChat with Scott Baradell, CEO of Idea Grove appeared first on Prowly Magazine.

Industry 118
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3 key areas companies are missing when it comes to social listening

Communications Conversations

Historically, social listening has been one of those things only the big companies with big budgets and social media monitoring tools do. At least, that’s been my perception (and experience with clients) over the last 13 years as an independent. However, according to a new survey by Social Media Today and Meltwater, a full 61% of companies now have social listening processes in place.

Company 178
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Kid Inventions

PR for Anyone

In honor of Kid Inventor Day, I had the pleasure of showcasing amazing products invented by kids. . Basketball is super fun but when you’re little, where do you put your hands? Check out this ball that has the handprints on the ball to help teach you how to shoot the ball. . Everything is better with bacon but frying a pan of bacon is messy!

How To 130
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Public relations and the abortion issue: Do’s for PR people, don’ts for clients

Agility PR Solutions

Ever since the May 2 leak of Justice Alito’s draft opinion overturning Roe V. Wade, the questions on how corporations should react to the brief has been a constant topic of news articles. And as the date draws closer to the expected release of the Supreme Court’s judgment in late June or early July, the […]. The post Public relations and the abortion issue: Do’s for PR people, don’ts for clients appeared first on Agility PR Solutions.

Publicity 147
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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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The Real Beef About Burger Ads

Mindful Marketing

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing While Ukrainians mourn their war dead and Buffalo residents grieve victims of a hate crime, a guy in New York cries foul because his hamburgers aren’t bigger. Of course, not every real problem is a matter of life and death, but could some seemingly frivolous lawsuits challenging fast food promotions portray broader communication concerns?

Consumer 105
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Best of Silver Anvil Winner: Comms Support in the Case of Minnesota v. Chauvin

PRSay

The Office of the Minnesota Attorney General with FGS Global received this year’s Best of Silver Anvil Award for their work on Minnesota v. Chauvin, one of the most high-profile and consequential criminal cases of the 21st century. FGS Global provided pro-bono communications and legal support to Minnesota Attorney General Keith Ellison and his team in their successful prosecution of Derek Chauvin for the murder of George Floyd.

Ethics 143
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PR During a Downturn

Shift Communications

By Sarah Babbitt, VP, Agency Marketing. VC firms and accelerators are warning portfolio companies of tough times to come. They’re suggesting survival mode is key, especially for young tech companies who have yet to establish strong market fit. Others argue if we see a recession, it will be mild. Either way, as the markets spiral and confidence drops, it surfaces an important lesson in communicating through volatility.

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Corporate political activity is getting riskier: Companies need a full-scale review of their strategy

Agility PR Solutions

According to a survey from The Conference Board released earlier this year, fully two-thirds of companies found the environment for corporate political activity to be challenging to extremely challenging. And nearly all (87 percent) believed 2022 would be at least as challenging—and that is proving true, as the combination of the mid-term election year, contentious […].

Corporate 146
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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Cannabis Tech Public Relations Strategy

5W PR

The cannabis industry is constantly changing and while there are many things that are pushing the movement forward when it comes to state-specific laws, there are still plenty of gray areas. However, no matter which way someone looks at the market, the cannabis industry, which includes cannabidiol (CBD) products, has been getting increasingly popular.

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CHECK PLEASE! How to proof and polish to protect your professional image.

Culpwrit

By Jill O’Mahony Stewart, M.S., M.A. As another school year winds down, I worry that my many writing-teacher admonitions will fade like the pinks and yellows of spring flowers. “What will stick?” I ask myself. “What will they remember and continue to practice?” I fret. With a nod to the wonderful restaurant review show hosted… Continue reading CHECK PLEASE!

How To 100
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In the House With….Laurie Munn

HMA Public Relations

In the latest episode of #CSOM, Abbie Fink and Adrian McIntyre are speaking with Laurie Munn, the director of marketing and communications at Mercy Care. Tune in as Laurie discusses the role of an in-house communications team and how to make the decision to bring in outside counsel.