Sat.Nov 02, 2019 - Fri.Nov 08, 2019

What PR Stands to Gain from Content Marketing

Business Wire

The public relations industry has always been a text-based business. education public relations marketing

A PRs guide to Google’s new follow vs no-follow rules

The Resolution Blog

SEO is a complicated demon to get you head around. For PRs, the most important thing to know is that links from the coverage you achieve play an important role in determining where a website ranks in the search engines. Of course, it’s not the only contributing factor to a website’s rank.

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How to use strategic planning processes within PR campaigns

Agility PR Solutions

Managing the public relations of a company is always going to require a degree of strategic planning, no matter which industry you’re operating in or how competitive your niche is.

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7 Common PR Mistakes Startups Make

ImPRessions - Crenshaw Communications

Photo by Daniel Von Appen. In general, startups make great PR clients — especially those with a story to tell. A high-growth tech company with financing behind it is in a perfect position to make the most of a public relations agency partnership.

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

5 Reasons to Network Across all Social Media Sites

Critical Mention

Social media platforms may have been created for friendly networking, but since then, they’ve evolved into tech hubs where anybody can network with anyone else. So, it’s important for all organizations to acknowledge and react to the impact social media has on consumers. Share Tweet Share.

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The ‘woke moment’ that fostered the executive audit

PR Daily

For one young pro, the realization that PR research has personal ramifications as well as guiding future campaigns sparked a key insight. Now Cision’s chief insights officer, he recounts the tale.

How Non-Profit Organizations Can Improve Their PR Efforts

Cision

Five non-profit organizations give us concrete and clever tips on how to tackle their communications strategies by making the best use of their monitoring and measurement tools. Best Practices

A PRs guide to Google’s new follow vs no-follow rules

The Resolution Blog

SEO is a complicated demon to get you head around. For PRs, the most important thing to know is that links from the coverage you achieve play an important role in determining where a website ranks in the search engines. Of course, it’s not the only contributing factor to a website’s rank.

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Holiday PR prep—5 major trends that will affect brick-and-mortar sales this season

Agility PR Solutions

Yes, it’s jingle jangle time again in retail land, and brick-and-mortar marketers are always curious to see what the season will bring in this age of shifting shopping habits—and what they need to do to buck the trend and lure shoppers to their stores.

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

5 essential elements of an effective PR plan

PR Daily

You don’t simply sign the contract, put a few coins in the slot, and wait for your shiny new campaign to be dispensed. Research, parameters and regular check-ins are crucial for success. If you’re new to using public relations to build your brand, starting a PR program can seem daunting.

EKA: How Media Monitoring Aligns with Strategic Communications

Critical Mention

Who is EKA? Englander Knabe & Allen (EKA) is a strategic communications firm in Southern California that specializes in assisting organizations with reputation issues, media strategy and implementation.

Corrections: You get one shot in the modern media environment

Stephen Waddington

If you make a mistake in a live media interview correct it and apologise as quickly as possible. Jacob Rees-Mogg said that residents of Grenfell Tower should have ignored the advice of the fire brigade in an interview on Monday with Nick Ferrari on LBC.

4 surefire ways PR helps to market a business or brand

Agility PR Solutions

There will always be a need to publicize your business and advertise your product for maximum gain—and that’s where public relations can help. PR is a critical form of marketing that every business should be on board with, as more publicity is only going to be a huge positive.

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How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

5 ways social media has reshaped the PR industry

PR Daily

If you are a PR pro, you spend a lot of time on social media. Here are some ways the PR industry has changed to reflect the new normal—and ideas for how you can best reallocate your resources. Its influence is simply too large to ignore.

Sales, Pods and Audiobooks: 14 Months On, How’s That UK Financial Independence Book Doing?

ZudePR

On 21 August 2018 I published the first book to translate the US financial independence movement to a UK context. (It’s It’s not just about that, it’s also a one-year transformational change programme for midlife careerists stuck in a rut.).

Advice From a 94-Year-Old Veteran of the Military and Public Affairs

PRSay

I’ve had many opportunities in my 20-plus years in public relations, and plenty of stories to go with them. Luckily, I have a family member with whom I can share every high and low. My 94-year-old grandfather, C.B. Perdue, is retired from the U.S.

Media relations mentoring—it’s all on the record, all the time

Agility PR Solutions

Garry South, a hard-hitting political consigliere to then-California Governor Gray Davis, was decades ahead of his time: he never went off the record.

4 tactics for successful pitching

PR Daily

Relevance and personalization are crucial to your email’s efficacy, but without a striking subject line—and maybe some social media schmoozing—it’s bound for the trash bin. You’ve slaved over your computer screen for hours.

Would you Run Your Internal Data Through this Media Monitoring AI? PR Tech Sum: Talkwalker, TVEyes, Meltwater, SocialChorus, Cision, Signal AI and Burrelles

Sword and the Script

Every month when I go to write this PR technology summary, I’m surprised at just how many new tools and features are being brought to market. This month was no exception, and perhaps because many of the launches were timed with annual PRSA International Conference which wrapped up recently.

Blogger Conferences: Top Events to Attend in November & December 2019

Cision

Treat yourself to a learning and networking opportunity before the year ends. There are plenty of conferences available to boost your blogging skills. Media Blog

6 variables to consider when planning marketing strategies

Agility PR Solutions

Certain marketing and communications strategies seem generally effective, capable of generating a higher ROI than other strategies. But can the same cluster of effective strategies be used equally effectively across the board?

5 ways to create your own video studio

PR Daily

After identifying a space and testing your sound, it’s time to gear up. Here’s the skinny on what you’ll need to start shooting like a pro. Videos require plenty of planning and preparation before you hit the record button.

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Is any PR good PR? (Spoiler: Nope!)

Muck Rack

Is any PR good PR? Spoiler: Nope

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Writing pests

Prakkypedia

One of my favourite stories of last week was the story of disability advocate Sam Connor’s revamp of a website that was sorely in need of help.

11 huge changes await businesses in 2020—Forrester’s eye-opening report reveals all

Agility PR Solutions

With a new year just over the horizon, biz and comms execs are preparing to face the changes ahead—and hoping to get a strategic jump on some of the key issues.

Report 101

Why and how to pinpoint your meaning with proper word choice

PR Daily

Effective usage is not simply about avoiding the wrong term or phrase. Precision and power rev up your text and keep readers driving on to the finish line: your overarching message. Strong verbs, striking modifiers and vivid nouns will excite your audience and land your message.

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Purdah communication and resource rules

Stephen Waddington

Purdah places restrictions on government and public bodies during elections. There have already been two claims over the misuse of communication and resources.

Brand Reinvention: How You Know It’s Time to Rebrand

Meltwater - PR

Whether your company is a long-standing consumer business, B2B enterprise, or nonprofit, there may come a time to reinvent its public image. Knowing when and how to rebrand, however, is… Read More >>>. Enterprise Executives Marketing PR & Comms Planning & Strategy Social Listening

3 pro tips for perfecting the art of product descriptions

Agility PR Solutions

The marketing copy that explains what a brand’s products are, and why they are worth putting in a shopper’s basket, is often vastly underrated.

Get creative: 5 ways to revive your writing

PR Daily

Is your love of writing on the ropes? Here are some fun ways to boost your skills. The struggle is real. Just ask any communicator or marketer. Relentless deadlines, approvals and rinse-and-repeat assignments can strip the joy from writing.

6 questions with Marisa LaScala from GoodHousekeeping.com

Muck Rack

6 questions with Marisa LaScala from GoodHousekeeping.com

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