Business Wire

NOVEMBER 4, 2019

The public relations industry has always been a text-based business.

Content Marketing 330

Content Marketing Marketing Publicity Industry 330

The Resolution Blog

NOVEMBER 8, 2019

SEO is a complicated demon to get you head around. For PRs, the most important thing to know is that links from the coverage you achieve play an important role in determining where a website ranks in the search engines. Of course, it’s not the only contributing factor to a website’s rank. There’s also keywords, site architecture, and other things we’re not going to cover in this piece.

SEO 120

SEO Google Wikipedia Publicity 120

Agility PR Solutions

NOVEMBER 5, 2019

Managing the public relations of a company is always going to require a degree of strategic planning, no matter which industry you’re operating in or how competitive your niche is. Of course, you never want to walk into an endeavour blindly—every good campaign starts with a blueprint that is laid out before the first task […]. The post How to use strategic planning processes within PR campaigns appeared first on Agility PR Solutions.

How To 94

How To Publicity Course Industry 94

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

Photo by Daniel Von Appen. In general, startups make great PR clients — especially those with a story to tell. A high-growth tech company with financing behind it is in a perfect position to make the most of a public relations agency partnership. For the PR team, it’s rewarding because PR is typically a top priority, and the work is exciting.

Pitching 212

Pitching Agency Publicity Media 212

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According to 3BL and TriplePundit’s Consumer Insights & Sustainability Benchmark two-thirds of U.S. adults actively seek and follow sustainability issues. This leaves room for businesses to fill in the gaps currently seen between consumer expectations and corporate ESG communication. This research reveals what issues consumers care about and how businesses can tailor their communications to different segments of consumers.

Consumer

Critical Mention

NOVEMBER 5, 2019

Social media platforms may have been created for friendly networking, but since then, they’ve evolved into tech hubs where anybody can network with anyone else. So, it’s important for all organizations to acknowledge and react to the impact social media has on consumers. Share Tweet Share. 1. Social Media Improves Customer Service. PR pros and marketers should take advantage of their organization’s social media interactions.

Social Media 105

Social Media Media Customer Service Radio 105

Cision

NOVEMBER 6, 2019

Five non-profit organizations give us concrete and clever tips on how to tackle their communications strategies by making the best use of their monitoring and measurement tools.

Measurement 223

Measurement Communications Strategy Tools 223

Prowly

NOVEMBER 4, 2019

This article explores why CSR is essential in 2019, and why it looks to be a critical part of PR in the future. The post Why CSR Is Essential in 2019 appeared first on Prowly Magazine.

Publicity 146

Publicity Strategy 146

PRSay

NOVEMBER 7, 2019

I’ve had many opportunities in my 20-plus years in public relations, and plenty of stories to go with them. Luckily, I have a family member with whom I can share every high and low. My 94-year-old grandfather, C.B. Perdue, is retired from the U.S. Air Force, where he spent most of his career in public affairs. He flew aboard Boeing B-17 Flying Fortress bomber planes in World War II.

Public Affairs 151

Public Affairs Publicity Newspapers Communications 151

The Resolution Blog

NOVEMBER 8, 2019

SEO is a complicated demon to get you head around. For PRs, the most important thing to know is that links from the coverage you achieve play an important role in determining where a website ranks in the search engines. Of course, it’s not the only contributing factor to a website’s rank. There’s also keywords, site architecture, […]. The post A PRs guide to Google’s new follow vs no-follow rules appeared first on PR Resolution — by CoverageBook.

SEO 120

SEO Engineering Course Blogging 120

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

Cision

NOVEMBER 7, 2019

Treat yourself to a learning and networking opportunity before the year ends. There are plenty of conferences available to boost your blogging skills.

Conference 159

Conference Blogging Media 159

Agility PR Solutions

NOVEMBER 6, 2019

Yes, it’s jingle jangle time again in retail land, and brick-and-mortar marketers are always curious to see what the season will bring in this age of shifting shopping habits—and what they need to do to buck the trend and lure shoppers to their stores. Business and marketing multichannel provider R.R. Donnelley & Sons Company (RRD) […]. The post Holiday PR prep—5 major trends that will affect brick-and-mortar sales this season appeared first on Agility PR Solutions.

Trends 124

Trends Retail Marketing Company 124

PR for Anyone

NOVEMBER 8, 2019

Hey there! it’s Christina Daves with this week’s Get Famous Friday PR Tip. This week I want to talk about monitoring social media. You would be surprised how active journalists are, mainly on Twitter, but also on LinkedIn. And what a great way it is to see what they need, what they’re talking about. One […].

Social Media 100

Social Media Media LinkedIn Twitter 100

ZudePR

NOVEMBER 8, 2019

On 21 August 2018 I published the first book to translate the US financial independence movement to a UK context. (It’s not just about that, it’s also a one-year transformational change programme for midlife careerists stuck in a rut.). Well, I am here to report that it’s not died on its ass (what a quintessentially British measure of success, David).

Financial 101

Financial Digital PR Writing LinkedIn 101

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

Crisis

Cision

NOVEMBER 5, 2019

ProfNet connects journalists and expert sources. A journalist is writing a story and needs an expert to quote. The journalist uses ProfNet to find the expert. To learn more, visit www.profnet.com.

Writing 120

Writing Media Blogging 120

Agility PR Solutions

NOVEMBER 4, 2019

There will always be a need to publicize your business and advertise your product for maximum gain—and that’s where public relations can help. PR is a critical form of marketing that every business should be on board with, as more publicity is only going to be a huge positive. It’s a good idea to have […]. The post 4 surefire ways PR helps to market a business or brand appeared first on Agility PR Solutions.

Brand 112

Brand Branding Marketing Publicity 112

Sword and the Script

NOVEMBER 5, 2019

Every month when I go to write this PR technology summary, I’m surprised at just how many new tools and features are being brought to market. This month was no exception, and perhaps because many of the launches were timed with annual PRSA International Conference which wrapped up recently. This PR tech sum loses the jargon and boils these announcements down to the basics – with links to the source documents for those interested in learning more.

Internal 94

Internal International Media Data 94

Stephen Waddington

NOVEMBER 7, 2019

If you make a mistake in a live media interview correct it and apologise as quickly as possible. Jacob Rees-Mogg said that residents of Grenfell Tower should have ignored the advice of the fire brigade in an interview on Monday with Nick Ferrari on LBC. 72 people died in the tower block fire in West London in June 2017. Rees-Mogg is a Cabinet Minister and Leader of the House of Commons.

Media 86

Media Wikipedia Interviews Publicity 86

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Communication professionals can sometimes face difficult questions from internal stakeholders about the impact of their PR marketing initiatives. We know that nearly half of these professional say they need help with turning their PR data into actionable insights; and at least 20% don’t think they can measure their campaigns at all—but what if we told you all these obstacles can be easily combatted if you implement a few key habits.

Communications

Cision

NOVEMBER 5, 2019

UK Media Moves including George Chesterton's move to GQ, Anoosh Chakelian changing beats at the New Statesman, a MailOnline promotion and much more.

Media 120

Media Blogging 120

Agility PR Solutions

NOVEMBER 3, 2019

Garry South, a hard-hitting political consigliere to then-California Governor Gray Davis, was decades ahead of his time: he never went off the record. In addition to helping a then-junior press guy (me) to stay “on-message,” it was a valuable reminder that you should act as if you are always on the record, because you are, […]. The post Media relations mentoring—it’s all on the record, all the time appeared first on Agility PR Solutions.

Media Relations 105

Media Relations Media Analysis Publicity 105

Critical Mention

NOVEMBER 7, 2019

Who is EKA? Englander Knabe & Allen (EKA) is a strategic communications firm in Southern California that specializes in assisting organizations with reputation issues, media strategy and implementation. EKA is a leader in providing public and private sector experience and assistance when making critical decisions. “EKA is a government relations and public affairs firm specializing in political consulting, government relations, policy issues, and crisis communications strategy.” W

Communications 81

Communications Media Crisis Communications Crisis 81

Prakkypedia

NOVEMBER 3, 2019

One of my favourite stories of last week was the story of disability advocate Sam Connor’s revamp of a website that was sorely in need of help. According to SBS online , when Connor “first saw the official website for The Royal Commission into Violence, Abuse, Neglect and Exploitation of People with Disability, she noticed a glaring issue — it wasn’t designed well for the very people it was built to help … The site was quite difficult for many people with disabilities to understand and use

Writing 80

Writing Social Media Government Communications 80

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A growing body of evidence shows that environmental, social and governance (ESG) initiatives are important to business growth. And it all relies on a simple fact: ESG issues matter to consumers. Consumers see businesses as crucial change agents and are willing to take their business to the competition if their current brand comes up short on ESG. In pursuit of identifying where such trends are today, 3BL Media and TriplePundit partnered with the research technology firm Glow to survey 3,648 U.S.

Consumer

Cision

NOVEMBER 7, 2019

The FT has a new Acting Middle East and Africa News Editor, TechRadar has two new hires and Mark Sanderson is a new Reviewer at The Times.

Media 120

Media Blogging 120

Agility PR Solutions

NOVEMBER 6, 2019

Certain marketing and communications strategies seem generally effective, capable of generating a higher ROI than other strategies. But can the same cluster of effective strategies be used equally effectively across the board? In other words, can two companies from different industries with radically different customer bases use the same marketing strategies to get similarly good […].

Strategy 102

Strategy Marketing Communications Industry 102

Muck Rack

NOVEMBER 6, 2019

Is any PR good PR? (Spoiler: Nope!

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155

Reputation Us

NOVEMBER 3, 2019

Having a favorable reputation has been proven financially valuable and overall critical to an organization. Statistics from our 2019 survey on the Importance of Corporate Reputation quantify this. 93 percent of participants of the survey indicated reputation is important when choosing among products or services of similar quality and price. But who oversees a company’s reputation?

Reputation 79

Reputation Public Affairs Survey Corporate 79

5WPR’s survey takes a look at consumer buying behavior in the midst of inflation and conflict abroad.

Consumer

Cision

NOVEMBER 5, 2019

Isabelle Khurshudyan, Samantha Pell have new roles at The Post, Kristy Totten joins the San Diego Union-Tribune, and more.

Media 120

Media Blogging 120

Agility PR Solutions

NOVEMBER 4, 2019

With a new year just over the horizon, biz and comms execs are preparing to face the changes ahead—and hoping to get a strategic jump on some of the key issues. Considering the wild election-charged year in store, execs are naturally nervous about how the market—and the world—will shake out in the aftermath. With that […]. The post 11 huge changes await businesses in 2020—Forrester’s eye-opening report reveals all appeared first on Agility PR Solutions.

Report 87

Report Marketing Publicity Trends 87

wiredPRworks

NOVEMBER 5, 2019

A new FTC advertising disclosures document and video gives online influencers guidance on how to ensure consumers are aware of advertising relationships. Full disclosure: The following information is directly from the FTC. Thanks to the FTC for sending us this information via a news release. As a brand influencer , I appreciate knowing when and how to disclose ads on social channels.

Advertising 87

Advertising Advertising Social Media Guidelines 87